P O B o x 3 6 6 7 1 , M e n l o P a r k , P r e t o r i a , 0 1 0 2 / P h . : 0 8 2 5 5 1 1 3 7 5

2015

CURRICULUM VITAE

Gillian Elson

CURRICULUM VITAE GILLIAN HEATHER ELSON

Date Prepared: 07/03/2015 Home Phone Number: +27 12 9983462 Work Phone Number: +27 82 5511375 Mobile Number: +27 82 5511375 E-Mail Address: mrsafrica2006@gmail.com PERSONAL INFORMATION

ID Number 6608060116088

Nationality: South African

Race: White

Gender: Female

Driver’s Licence: Code 08/ EB

Country: South Africa

Availability: Immediately

Salary Expectations: Very Negotiable

MY CAREER OBJECTIVE AND OVERVIEW

My Objective is to obtain a position within a growth-oriented organisation where my knowledge, skills, experience and

expertise in all areas of Marketing Management, Sales Management, Strategy Development, Digital and Online Marketing,

Business Development Staff Training including Key Account Management and Channel Management, Travel and Tourism,

Partner Enablement and Logistics across several industries, including ICT/Telecommunications (fixed line and Mobile) (retail and

consumer) and Retail Finance (microfinance and insurance) will have an immediate impact on corporate profits and productivity.

A challenging position, which has an opportunity for personal growth.

I have worked locally and internationally in Africa, in all areas of my Expertise. Coupled to that, my expertise in Customer

Service, having developed several training programs in Customer Service Excellence/ Marketing, Exhibition Management and

Sales and an extensive research paper on the low income market in South Africa.

I have extensive experience with Advertising, PR, and Brand Management as well as in promotions and Events with a proven

track record in all these area, including several awards for top achievement in Sales and Marketing. I also have several years of

experience handling Corporate Social Responsibility/ Sponsorships/ PR / budgeting, branding, PR and communications as well as

logistics

I am very motivated and Energetic - Results orientated Marketing Profession, skilled in all areas of Marketing Management,

Sales Management, Channel Management, marketing organizations in dynamic, competitive environments. A self-starter who is

proactive ambitious, with an inspiring personality, and excellent communication skills, an overachiever that is success driven and

goal orientated, shows initiative and displays high levels of commitment to service excellence, quality and ethical standards.

Structured and methodical and able to execute efficiently, take ownership and maintain accountability.

References

Logan Pather – 084 7777836 (Telkom and Nortel)

Lloyd Wood – 082 905 6464 (Huawei Symantec)

Alan Maguire - 082 773 5762 (Telkom)

Teresa Christophers – 082 439 2976 (Senator Travel)

Laurence Botha -073 2200 204 (Bridge)

Riaan Cloete – 0820500105 (1Surance)

Skills Overview/ Core Competencies Strong Leadership / managerial skills.

Technical ability

Marketing Management, All areas including Strategy, Planning and Execution of plans, Budgets

Sales Management – Targets, motivating Sales Teams, Sales Strategy

Call Centre Marketing

Strong interpersonal skills.

Ability to build strong relationships with team members, company management and clients.

Ability to work with organisational complexity and diversity

Ability to work in a fast paced environment

Strong communication skills, both verbal and written.

Strict attention to detail./ analytical

Supportive and Empathetic

Strong time management skills - the ability to prioritise and manage workflow.

A strong work ethic.

Logistics

Distribution

Consumer Marketing

Key Account Management

Channel Marketing / Sales/ Development

Personnel Management

Media, Public, and Government relations in

Creative and Strategic Thinking

Research Market trends

Digital Marketing

Brand Management and Strategy

Participation at Exco Level

Reporting and Measurement

Budgeting

Fluent in English – communication, written, spoken

EXPERIENCE Overview • Tertiary qualification X 2 ( Business Management diploma MDP and Technology Business

Diploma TBP) • MBA – Marketing - Currently enrolled to do Masters in Marketing completion 2015/2016 • Marketing Management – 20 years • Social Media / Digital Marketing/ Online Marketing – 7 Years • General Management Level 20 Years • Business To Business 9 Years • Travel and Tourism 14 years

• Retail Finance – 6 years’ experience

• Business to Consumer – 15 years

• Executive Level - 4 years

• Project and Event Management experience 25 years

• Cosmetic Sales Part Time – 7 years • Weighless Nutrition group motivation 7 years

• Channel Sales and Marketing Management 5 years

• Computer Literate – MS Office and Publisher

• Experience developing partners, VARS and channels locally and Africa.

• Budgeting

• Procurement • Advertising and Promotions • Event Management

• Agency and Media Work

• Strategy Planning and Execution

• Legal and Regulatory

• Microfinance • Insurance • Research

• Telecommunications and ICT • Consulting Services

Qualities

Confident

Achiever

Adaptable and Ambitious

Maturity

Competitive

Consistent

Open/Broad Minded

Enthusiastic and Passionate

Easy Going

Flexible

Customer Orientated

Integrity

Energetic

Attendance

Assertive

Focused

Outgoing

Results / Goal Orientated

Initiative

Professional

Organized

Team Player

Reliable

Accountability

Stress Management

Task Orientated

Persuasive

Versatile

Good Judgement

Positive

Professional Competencies/ Attributes

Leadership

Analytical

Adapting to Change

Communication, Presentation & Demonstration Skills

Accountable

Sales Management

Marketing Management

Advertising, Promotions,

Customer Business Knowledge / Orientated

Results Orientated

Dynamic Team Player

Driven Hard / Self Starter

working Sense of Humour

Flexible

Personal & Task Management

Customer Business Knowledge / Orientated Show initiative/ Self starter

Able to travel

Committed to Excellence

LEADERSHIP POSITIONS SUMMARY

Position Organisation dates Sales Manager Telkom SA Ltd 1999 - 2001

Chairperson SA Red Cross 2005 - 2008

Mrs Africa 2006 Pageants SA 2006 - Head of Marketing Advertising and Promotions Telkom SA Ltd 2001 - 2006

Marketing and Channel Sales Manager Nortel 2006 - 2007

Chief Sales and Marketing Officer Select Africa Microfinance 2007 - 2009

Marketing and Channel Sales Director HS Storage and Network Security 2009 - 2011

Marketing Manager Bridge Loans/ 1Surance 2011 - 2015

Consulting Scan, Glenwegians 2009-

Board Member ITU 2001 - 2006

Education Current Enrolled to Study my MBA – Marketing (due to complete the MBA at end

2015 (Kentsbridge University – Texas)

Tertiary Education

Institution: University of Natal – Durban, South Africa

Qualification: Business Management Diploma (NQF 6)

Year of Graduation October 2001

Major Subjects Marketing Management

Financial Management

Business Management

Human Resource Management

Secondary subjects Strategic Planning

Goal Setting for Productivity

Assertiveness in Business

Management of Groups

Commercial Law

Organisational Behaviour

Institution Alison Learning Interactive

United Kingdom

Qualification Diploma in Business Management and Legal

Year of Graduation 2013

Major Subjects Legal Studies/ Finance/Accounting

Corporate management, human resources, operations management,

Accounting, types of law, how laws are created,

The adversary system and legal procedures.

Institution: Telkom Centre for Learning/ Unisa /

University of North West

Qualification: Technology Business Programme Diploma (NQF 6)

2 Year programme Full Time

Year of Graduation November 2005

Major Subjects the regulatory environment

Finance

Customer Relationship Management

Marketing

Next Generation Networks

Project Management

Elements of the Marketing Strategy

Advanced Negotiation

Budgeting

Competitive Strategies

Intro to Business Law

Marketing Management

Branding

Developing Target Market Strategies

Managing Business

Human Capital / Managing Incapacity

Institution Pietermaritzburg Msunduzi College

Pietermaritzburg – South Africa

Qualifications: Marketing Management (NQF 5)

Public Relations Management

Year of Graduation December 1991

Major Subjects Marketing Management

Public Relations Management

High School:

Queensburgh Girls High School, Durban South Africa

Highest Grade: Grade 12/ Matric

Year of Completion: December 1984

Subjects Passed: English / Afrikaans/ Geography/ Biology/ Accounting/

Typing

Other Significant Courses

A summary of all other courses and certificates completed are noted at the end of this CV

Successes, Achievements

Winner Mrs South Africa Gauteng 2006

Winner MRS AFRICA 2006/7

Author of - In search of the Crown

Author Of - True Service Excellence

Author of – Planning and Goal Setting for Success

1996 – 2002 Head of Pietermaritzburg Chamber of Commerce, Customer Care Committee, required to Plan Lead and

implement the Customer Care Competition and programme for Corporate business in Pietermaritzburg till 2002

Successful in developing, and executing a Customer Care Appraisal system which involves doing company appraisals

on various companies with regard to their customer care. This involved being consulted by various companies for a

fee to do appraisals, as well as conduct customer care training using a programme written by myself.

Successful in improving Tourism to Pietermaritzburg through the Tourism Industry Customer Service Campaign

Nortel

o Channel Sales from 4 Million USD to 20 Million USD in 1 year –

o Awarded Golden Circle Award

o Significant Increased Channel Partners – had to turn some away

o Implemented Marketing Plans and communication strategies to achieve revenue targets

Telkom

o Top Achievers award for 5 years in a row for Sales

o Played a key role in Increasing Market Share through PR and Marketing as well as implementation of

Consumer focus at Shows and Exhibitions

o Telkom – 2004 – Award Most loved and trusted brand

o Appointed to the Board of ITU from 2002 to 2006

o Several years of delivering measurable business results highlighted by successes in Marketing to a diverse

range of B2b and B2C markets

Huawei

o From Zero Sales to 120 million USD (MEA) Middle East and Africa

o Zero Channel Partners to 37 – Target was 15 -20

o Zero Brand Recognition to well positioned in South Africa

o Establishment of Legal entity in South Africa

o From Zero Distributors to 4 – target was 2 in 1 year

o Implemented Marketing Strategy and Plans to significantly achieve Revenue Targets through the use of

Marketing and PR as well as Training of clients

o Successfully positioned the brand in South Africa through various initiatives

o Achieved Revenue targets year on year for several years

Red Cross

o Chairperson SA Red Cross

o Humanitarian Award

o Significant increase in exposure and Donations

Other Achievements

o Nedbank Business woman of the Year

Select Africa

o Established a footprint in 15 Countries – with Sales and Marketing

o Successful Sales of USD 400 Million in Uganda, 250 Million in Swaziland and Lesotho

o Implemented successful Strategy to establish Select as the Preferred provider in AFRICA

o Being a hands on leader inspiring teams to reach full potential and exceed expectations and targets

o Secured funding for the Implemented very profitable and Successful Housing product, still in operation.

o Identified new Niche Markets

Bridge

o Member of the team that reversed Negative Sales Trends with 32% Growth through implementation of

successful Sales and Marketing Strategies and campaigns

o Implemented Marketing Plans and strategies with winning strategies and campaigns to significantly increase

Growth and Sales of Mobile Sales from 200 per month to over 1000 per month

o Complete rebranding strategy of over 185 branches and re positioning of brand in the market

o Successfully implemented strategy and plans for increase in Insurance Sales from 200 sales per month to

well over 2500

o Achieved revenue targets year on year for several years, to an extent that the organisation ran out of

funding to lend out

o Delivered measurable business results by using a broad range of skills and experience that cover all areas of

Marketing, Creative thinking – being a hands on Leader

Employment History

FULL TIME Employment History

CURRENT EMPLOYMENT

Employer: 1Surance Brokers (Pty) Ltd

Department: Marketing Manager

Position: Head of Group Marketing for 1Surance and all subsidiaries

Dates: July 2014 – Current (was formerly part of the Bridge Group as below)

Salary: Market Related including bonuses and performance incentives

1Surance Brokers (Pty) Ltd was formerly part of Bridge until 2011 and formally split from the Group in

2014 – I was headhunted to 1Surance from Bridge Corporate

Reporting directly to the COO Assume overall responsibility for all Marketing, Sales, Digital Marketing, ATL, BTL, Call Centre Marketing - for Group Marketing 1Surance and all Subsidiaries

responsibility for Strategy Development – Marketing and Sales, Planning, and execution

Manage and Implementation of Above the Line, Below the Line, Digital Marketing, Social Media and Online Marketing

Market research

Preparing and Controlling and management of all Marketing budgets

Support the Branch Network and Subsidiaries with all their marketing Needs (Marketing centralised at head office)

Development of Marketing Policies and Procedures for The Group including Traditional, Digital and Social Marketing

Manage all Advertising and Promotion Campaigns through a variety of mediums including Traditional, Digital and Social

Manage all Brand Governance, PR, Social Investment

Implement Creative Marketing strategies and plans to drive acquisition costs down (Digital, Social and Traditional)

Implement Marketing plans and strategies for Call Centre, Inbound and Outbound

Utilising a wide range of Digital tools for Lead generation and Acquisition – SEO/ Social Media/ Website

Tracking Online Campaigns

Monitor and report on effectiveness of marketing activities

Prepare and communicate all board and management reports

Managing and design company websites

Outdoor Marketing strategy to All market segments (Billboards, Taxi Ranks, Building Wraps, Street Poles)

Strategy and implementation for all Internal and External Communication (appointed company spokesperson)

Develop and manage all client relationship strategies and Customer service Experience.

Logistics for all company related despatches

Improve brand awareness & brand growth and Increase market share through various Online, Digital and Traditional campaigns

Creation, development and implementation of effective media strategies and plans that respond to the brands advertising and marketing objectives, that will give the brand a competitive edge in the market place

measure Competitive brand

All PR and Communication for the company and Subsidiaries

Handling of all Social Responsibility /CSI Strategy Planning and execution

Design and implement a national regional and branch marketing plan directed at consumer (retail) market for effective achievement of sales targets.

Effectively make use of all advertising, promotional, communication, sales enablement tools and relationship building activities to grow and retain the consumer base end improving customer experience.

Understand and Comply with the Regulatory environment - required to be fully conversant with not only Regulatory issues such as FSB and FAIS but

development of business plans of core projects and management of projects

Drive Strategic Marketing direction of the company

Negotiate contractual agreements with Advertising agencies, media houses and various suppliers.

Procurement of Promotional materials and stock control of Promotional items

Operations:

People management: Motivate teams and Oversee the development of branch staff from Marketing perspective in all areas to ensure their growth and harmonious integration into the teams and efficient execution of all marketing programs/ Provide relevant training and development to all staff in each branch from a Marketing perspective, .

Office management: Oversee day-to-day administrative functions to ensure smooth daily operations.

Work closely with Group Finance and oversee financial and business planning activities, including: Development of budgets and forecasts for marketing.

Preparation of management and monitoring reports.

Collection and communication of relevant business metrics for reporting

Negotiate the Advertising agency / Supplier remuneration.

Measure ROI targets and marketing success

Analysis of market trends, consumer and competitor behavior

Participation at Executive level

Employer: Bridge Loans (formerly SA Multi Loan)/ Bridge Mobile

Department: Marketing

Position: Head of Marketing for Bridge Loans

Dates: August 2011 – Current

Salary: Market Related including bonuses and performance incentives

Reporting directly to the CEO Marketing

The primary objective of the role is a Marketing role as Head of Group Marketing for SA Multi Loan (Later rebranded to Bridge

Loans) as well as Bridge Mobile, Digital and Social Marketing.

Assume overall responsibility for ALL marketing, Including Traditional and Digital and Social Marketing with specific focus on

Loans, Insurance and Mobile Phone Sales within the 185 branches nationwide.

The role includes Developing Strategy and Plans for Traditional, Digital and Social Media Marketing and Brand Management, PR,

and Social Investment. Preparing and Controlling a Marketing Budget of R 18 000 000-00 per annum or more

as well as head of the Retail Cell Phone Portfolio as well as all Activations countrywide

• Strategy - Drive strategic marketing direction of the company • Group Marketing - Handling the overall Marketing for the Group including implementing above the Line and

Below the Line as well as Digital and Social Media Strategies. • Use of a variety of mediums for Traditional, Digital and Social Media Strategy • Planning and Execution of the Marketing plans at Branch Level • Marketing Plans - Design and implement a national and regional branch marketing plan directed at consumer

(Retail markets) to effectively achieve sales targets. • Marketing Strategies and plans for Call Centre Acquisitions • Events for all Branches as well as all Marketing and management of Bridge Mobile • Handling all Social Responsibility for Bridge Loans • Logistics for despatches to all 185 branches • All Digital Marketing Online for Loan Buddy – online loan platform • Combination of Digital and Traditional Marketing campaigns to drive business to the Online Loan Platform • Media Liaison and External PR for all social responsibility projects • Implement Creative Marketing strategies and plans to drive acquisition costs down (Digital and Traditional) • Utilising a wide range of Digital tools for Lead generation and Acquisition – SEO/ Social Media/ Website • Manage all Above the Line and Below the Line Strategies including Digital Marketing • Outdoor Marketing strategy to All market segments (Billboards, Taxi Ranks, Building Wraps, Street Poles) • Strategy and implementation for all company internal and external communication • Creation, development and implementation of effective media strategies and plans that respond to the

brands advertising and marketing objectives, that will give the brand a competitive edge in the market place • Plan implement and co-ordinate all Marketing activations and campaigns to increase new customer base,

ensure Sales of products and create awareness. • Manage a number of Retail Stores as a commercial business entity and to maintain and increase customer

satisfaction, product penetration and Sales • Manage all Call Centre Activities • Synergy between the Sales and Marketing environments in Bridge Loans

• Budgeting – determine and manage all marketing budgeting requirements - Responsible for setting of, forecasting, management and optimisation of financial resources (budgets) whilst ensuring that all expenditure is in line with the agreed budget. This include sourcing, negotiation and management of media, advertising, promotions, and costing from external service providers, whilst ensuring the most efficient spend of budget.

• Negotiate all contractual agreements with Agencies, Media Houses and Suppliers for materials, stock and advertising

• Preparation of management And monitoring reports and effectiveness of marketing activities • Collection and communication of relevant business metrics for reporting • Procurement of Promotional materials • Prepare and Control all above the line campaigns • Prepare and Control all below the line campaigns • Measure competitive brands • Stock control of all promotional and Marketing Materials • Understand and comply with Regulatory environment – Required to be fully compliant with requirements of

the NCR • Responsible for the planning and execution on all media strategies through the effective management of

agreed commitments, performance of campaigns and spend. • responsible for establishing and maintaining a high level of organisational co-operation in order to ensure a

professional service delivery as well as the development and maintenance of collaborative working relationships within the media communities.

• Implementing, benchmarking and ensuring improvement of all business processes in my designated areas of responsibility which includes all branches countrywide

• Analysing, preparing and researching market trends, target market motivational factors and purchasing media habits

• Reporting - Developing, designing and establishing the reporting standards and principles for media • Establishing, preparing and delivering of detailed monthly and annual reports that reflect performance against

set standards and requirements within a required deadline • Managing people capabilities that enhance business performance and profitability through regular training

programs • Digital Marketing – Manage the company’s Digital Marketing Strategy / Social Media • People Management – oversee the development of the branch staff from a marketing perspective • Provide relevant training and development to branch staff from marketing perspective • Handle all campaigns driven through Advertising, print and radio/ Promotions through various activations

aimed specifically at the target market. • Drive unique client service experience through regular research methodologies and mystery shopping and

customer service training with all branches. • Prepare and implement Marketing Strategies and plans , for Advertising, Events and Promotions • Effective management of all aspects of brand included in sponsorship agreements, including advertising,

signage, events, PR, promotion • Extensive internal communication and online presence • Ongoing communication with sponsorship stakeholders to ensure maximum ROI • reporting on all aspects of Marketing including sponsorships, activations progress and ROI • All administration related to sponsorship agreements • Contribution to annual review of sponsorship agreement • formal research on all aspects of marketing including Social Investment • A portion of my role includes support to product research, Identification, research and implementation of

certain products for the group e.g. Cell Phones • Brand – Manage all Brand Matters • Develop brand strategy to protect and enhance the brand equity • Improve brand awareness and brand growth and increase market share • Emphasis is on increasing Sales and market share in all regions through Aggressive marketing efforts whilst

positioning the brand effectively. Key performance areas include:

Marketing Strategy / Marketing Strategic Plan aligned to Sales Strategy

Prepare Strategy and budgets for Cellular Sales and Marketing

Sales Strategy for Cellular Sales

Social Responsibility portfolio management

Client Education – Financial Literacy

Logistics

PR, Advertising Promotions, events

Executing the Loan group Marketing strategy and Plans in consultation with the Sales Environment

Executing the Mobile Phones Sales and Marketing strategy

Manage and control Marketing budget and Spend for all Marketing in the Loans Group

Support to all Branches and regions to assist in prepare their own Marketing plans

Preparing National Marketing plans on a monthly basis as well as Marketing plans for individual branches

Analyse Marketing Spend and trends

Competitor Intelligence / Analysis

Control of All Marketing events, branch specific and nationally

Control of all Marketing budgets for all branches

Market Research/ trends

Digital Marketing input and Oversee implementation of plans for Social Media Platforms

Input to the Loans Group communication Newsletters and Brochures

Preparing documentation for brochures and sales kits/ Sales tools

Handle all Marketing Training matters/ marketing skills transfer to Areas and Branches

Brand management and positioning of Loans Brand

Brand and product visibility

Agency communication briefing and approvals

Extensive travel to all branches around the Country

Weekly, Monthly and quarterly updates on Plans in Loans environment

Reporting

Procurement

Retail branch branding

Employer: HUAWEI SYMANTEC / HUAWEI / KNOWN AS HS Storage and Network

Security South Africa

Department: International Sales and Marketing

Position: Marketing and Channel Director

Dates: March 2009 to July 2011

Reason for Leaving: Wanted to move closer to Pretoria (home) contractual position renewable

annually – decided not to renew to move work in Pretoria

Salary R780 000-00 p.a excluding incentive bonus of R45 000 per quarter

Key Success areas Establishment in country of the Company

From Zero sales to over $120 000 000 per annum

Top performer Channel Sales and Marketing Award

HS Storage and Security is an internationally based ICT and Telecommunication organisation with branches internationally

reporting to China

Main Duties:

Channel Marketing, Sales and Business Development for Middle East and Africa and Channel Sales Director for Middle East

and Africa, Travel Co-ordinator, Training Co coordinator, Partner Enablement

Reporting directly to the CEO and a double reporting line to Head office in China Handling a Budget of $100 000-00 per Quarter Roles and Responsibilities –

Marketing and Channel Director for Middle East and Africa

Leading B2B Marketing Efforts as well as B2C marketing Efforts through channel partners in Africa.

Handle all aspects relating to Marketing, PR, Branding, Advertising, Events and event management as well as Training Co coordinator, internationally including Business Development in a competitive ICT and Telecommunications environment

Outdoor Marketing strategy to All market segments (Billboards, Building Wraps, Street Poles)

Communication – Internal and external – Strategy, planning and implementation ( appointed as company spokesperson)

To drive Marketing and Sales effort of the entire product portfolio through a Channel / Dealer Environment ( Storage, Security and Server portfolio) across all countries through various means including events, seminars and conferences, Advertising, Promotions, PR.

emphasis was on increasing Sales, market share and supporting the Sales teams in all Channel/ Reseller/ Dealer Environments, in all countries and positions the company as well as the brand including Business Development

Identify potential new business partners both locally and internationally through Marketing efforts with Events, Conferences, Advertising

Channel Marketing Director, Travel Co-ordinator, Training Co coordinator, All areas of Channel Marketing, Business Development. Employed by Huawei to start up Huawei Symantec - establish from scratch and Implement a Channel Sales and Marketing department for the Group

Reporting directly to the CEO and a double reporting line to Head office in China

Handling a Budget of $100 000-00 Per Quarter

all aspects relating to Channel Marketing, Strategy Planning and Implementation of Marketing, Online Marketing (Web Site), PR, Branding, Advertising, Events locally and EMEA and event management as well as Training Co coordinator, For Middle East and Africa Area, including Business Development in a competitive ICT and Telecommunications environment

To drive Marketing and Sales effort of the entire product portfolio through a Channel / Dealer Environment ( Storage, Security and Server portfolio) across all countries through various means including events, seminars and conferences

Develop and Present briefs to Agencies

Partner Enablement

Develop Marketing Plans for Regional operation and Partners in Country of operation

Ensure Brand Governance and Positioning of brand in all countries

Prepare and communicate all reports on effectiveness of marketing campaigns for the company and channel partners

full responsibility for driving all marketing activities and localised to align with the global strategy

execution of the regional marketing plan in country as well as handling

events with partners and for partners in EMEA,

Localize corporate marketing campaigns and replicate in the region to align with global strategy

Lead generating activities through seminars, Round Tables, webinars, advertising, local PR, Partner events

formulating distribution and partner marketing plan

Managing MDF and Co Op Marketing Funds • Evaluate, measure, and report on all marketing campaign effectiveness and ROI.

Multi-task between all tasks, Marketing, Channel Management, Business Development

Support Sales to Achieve and exceed Channel / Dealer Targets through marketing efforts

Provide relevant training and development to all sales staff in each country

Business Planning

Creation, development and implementation of effective media strategies and plans that respond to the brands advertising and marketing objectives, that will give the brand a competitive edge in the market place – in each country of operation – Dubai, Mauritius, Nigeria, Swaziland, Lesotho, Ghana

Implement Creative Marketing strategies and plans to drive brand recognition through (Digital and Traditional marketing

Utilising a wide range of Digital tools for Lead generation and Acquisition – SEO/ Social Media/ Website

Manage all Above the Line and Below the Line Strategies including Digital Marketing

Attend regular status meetings with all Agencies and PR Agencies in Country of operation

Office Management – day to day admin functions / General Management functions to ensure smooth operations

Regulatory – stay up to date with all relevant legislation and regulations – Compliance with all regulatory requirements

Reporting

Partner product literacy program

Legal – setting up of legal entity in the Country

Financial Management oversight o Development of Budgets and Forecasts o Preparation of reports for Head office China

Manage and assist the Channel sales team with acquisition or new partners / clients, retention and expansion on new

and existing partners / clients, offering complex client solutions through tailor made offerings and products to suit the

client’s needs.

Drive Joint Partner Marketing/ Demand Generation

Partner Enablement workshops and training

Support the execution of Country Initiatives for the company and Brand Positioning e.g. Exhibitions and conferences

Support the execution of initiatives with our Alliance partners

Drive Joint Marketing execution with partners – Budget and Plans

Work with Channel Managers to build joint marketing plans with partners

Manage the use of MDF funding with each of the partners to ensure effective use of Budget

Approve partner marketing plans and budget requests and ensure execution Partner Enablement workshops

Enable/ support the partner marketing managers to effectively market all products

Enable partners understanding of product portfolio through various training activities workshops and tools Provide Reporting on All Marketing on a monthly basis

Responsible for management of the pipeline and cross sales of all existing transactions in driving the execution thereof

in the shortest time possible and to manage the potential business outflow.

Set specific sales and financial performance targets aligned to the Business Unit's financial targets.

Event Management and Travel Role includes –

Planning, organizing and controlling all Events, workshops, conferences for the organization Locally and Internationally

Working with various travel companies and other suppliers including Hotel Groups to arrange conferences

Coordinate all aspects of travel function for the company locally and internationally - appointing suppliers, identifying cost saving opportunities and processing all travel related requests and payments including Coordinate all car hire and Hotel

Training Co coordinator

Identify all Dealer / Channel / Reseller staff training needs

Handle all Partner enablement activities

Coordinate with technical and product staff to prepare training manuals and training events for dealers / resellers/ channels

Appoint necessary training partners and suppliers

Co ordinate all testing of candidates

Identify and book all training venues and Provide all logistics for Training

Ensure Training Schedule updated and released regularly

All Customer Product Literacy training programs

Effectively supervises personnel within the various regions ensuring optimal performance.

Responsible for all sales, operations, related administrative services, and support functions for the region. Manages,

directs, and coordinates all activities including sales, service, special events, and functions. Ensures that personnel are

efficient and effective. Maintains and promotes trade contacts and ensures that company standards and sales

promotions are properly executed. Develops and executes sales plans and goals designed to increase sales and profits

and to minimize expenses. Responsible for the growth and development of sales and market share within the region

for all Business Practices.

Take responsibility for the planning, development and implementation of effective sales and marketing programmes for

the region.

Assumes responsibility for establishing and maintaining professional relations with business partners, customers and

trade contacts.

Assumes responsibility for the effective performance of sales functions within the region.

Marketing Management - Key performance areas include:

All Marketing Management and Event Management Function for Channel

Budgeting and Finance management – prepare and manage budgets effectively

Negotiate all contractual agreements with advertising agencies, media houses and various suppliers

Travel Management and appointment of Travel Suppliers

Web Site development and updating

Working with various resellers and Channels on Marketing Matters

Transfer of skills to International staff (training in marketing and customer service)

Maintain a competitive position in the Market

Improve brand and product awareness and brand growth to increase market share

Identify new business opportunities and devise plans to position brand growth

Identify and analyse new trends in the industry through research at various events

Design an implement new event promotion and conference opportunities

Implement company Brand Strategy internationally

Training, manage and motivate all subordinate staff of all Sales and Marketing staff in international countries

Handle all PR matters in all countries in which the company operates

Handling some legal and contractual matters

Adopt an aggressive Marketing Advertising and PR approach through channels

Handle all Channel Marketing internationally

Manage all Sales and Marketing performance internationally and encourage staff in branches/ Channels to achieve

Sales targets

Develop marketing and advertising strategy suitable for the markets which the company operated in

Responsible for Strategic Marketing strategies for the company

Assessing and managing implementation Marketing Plans and strategies

Implementation and management of Marketing Calendars

Prepare Total Marketing and PR Strategy –annually and then broken down quarterly

Plan and Control overall Branding Strategy

Handle all Advertising

Liase with Channel to implement channel marketing plan

Handle all the updates for the company Web Site

Manage and control all marketing activities, competitor intelligence and marketing materials for the group.

Plan lead organise and control all events locally and internationally in all countries where the company operates, e.g.

Mauritius

Support all Sales activities

Process and approve all Marketing requests from Channels / Dealers

Dealing with Executive Directors in Channels and translate Channels objectives into programs that will aid success

overall.

General Duties

Liaison with and appoint several service providers in all aspects of the Job, Travel, Marketing and Training

Comply with company policy and procedure, regulation per country

Provide suitable and adequate documentation of all work performed via reporting on a weekly and quarterly basis

Perform all such duties and exercise all such powers in relation to the business of the company and required by me from time to time to perform

Employer: Select Africa February 2007 to February 2009

Department: Marketing / Sales

Position: Chief Sales and Marketing Officer

Duties Marketing and Sales as well as

Date: February 2007 – February 2009

Reason for Leaving: Head Hunted by Huawei to begin their operation in South Africa

Salary R650 000-00 p.a

Key Success Increase Loan book in each country from $100 000 to $250 000

Expansion to 15 Countries in 2 years ahead of schedule

Select Africa is an internationally based Microfinance organisation with branches in Several Countries across Africa including Mauritius, Kenya, Malawi, Lesotho, Swaziland, Tanzania, Mozambique, Ghana, Rwanda, Angola and Nigeria. Select Africa Limited, a subsidiary of African Alliance Group, was established in 2001 as a holding company for a number of subsidiaries based in various African countries its business focus is to provide retail financial markets with personal loans, savings products and insurance policies. The company has a total staff complement of around 110 people.

Appointed group Chief Sales and Marketing Officer. Reporting to the CEO, main focus Marketing and Sales

Ultimately my direct reports included: the country GM’s; and Marketing and Sales Managers, Call Centre Manager in each country

Reporting to the CEO my duties as Marketing Manager include a Strategic Role, as well as hands on approach to preparing the annual Group Marketing Strategy and Strategic Plan - Co coordinating the Sales Strategy - Managing Marketing Budget of $15 Million per annum, Driving Sales and Extensive travel to all countries of operation.

Roles and Responsibilities

The primary objective of the role was Head of Marketing and Head Sales role as Chief Sales and Marketing Officer, where all Marketing and Sales functions was centralized in South Africa with 15 Marketing Managers , one from each of the respective countries reporting in to me directly, as well as 15 Sales Managers from each of the respective countries.

Handle the entire group marketing efforts, from Strategic Planning to implementation, Marketing Planning, organizing and controlling, for all products including Microfinance, Insurance, Housing, and Cell Phones, as well as leading the marketing teams, as well as to drive the Sales effort of the entire product portfolio across all countries in the Retail branches of Select Africa.

My role included handling the Entire Group’s Sales and Marketing Efforts in all 15 countries with 15 Sales Managers reporting in to me as well 15 Marketing Managers reporting to me

Grow the number of Business Partners and Loan Revenue

Grow revenue through Sales and acquiring profitable quality customers in each country of operation

Ensure achievement of sales revenue and acquisition targets on a consistent basis and in line with Sales Targets communicated

Set and Manage KPIs for Regional, Sales Staff and Call Centre Staff, performance targets in each country of operation

Manage Sales performance of Key Accounts Sales team/ Call Centre / Branches and Regional Managers through various initiatives, training and business practices

Effectively supervise all personnel within the various regions ensuring optimal performance (Branches, Call Centres

and Sales Staff)

Outdoor Marketing strategy to All market segments (Billboards, Taxi Ranks, Building Wraps, Street Poles) in all countries of operation

Communication – Internal and External, strategy, planning and Media Spokesperson

Responsible for all sales, operations, related administrative services, and support functions for the region.

Manage, direct, and coordinate all activities including sales direct, Call Centre, service, special events, and

functions.

Ensure that personnel are efficient and effective. Maintain

Maintain and promotes trade contacts and ensures that company standards and sales promotions are properly

executed.

Creation, development and implementation of effective media strategies and plans in each country of operation

for Call Centre, Online and Direct Sales that respond to the brands advertising and marketing objectives, that will

give the brand a competitive edge in the market place – in each country of operation – Dubai, Mauritius, etc.

Take responsibility for the planning, development and implementation of effective sales and marketing

programmes for the region.

Assumes responsibility for establishing and maintaining professional relations with business partners, Government

Customers and trade contacts.

Logistics for all dispatch of items to branches from South Africa to Branches in Africa

Provide input at Exco and Exco Risk board

work with product management with the identification, research and implementation of certain products for the group, Specific to the needs of each country and with particular focus on Insurance, and Housing products

I operated in several regions and Countries as Chief Sales and Marketing Officer in an extremely competitive microfinance environment; Emphasis was on increasing market share in all countries.

Preparing Marketing plans

Competitor Intelligence

Control of all Marketing and Sales budgets in all 15 countries

Control of all Sales Targets and performance in all 15 countries

Control of all Social Investment in all 15 Countries

Implement corrective action with non performing staff

Brand Positioning for growth

Budgeting and management of budgets

Brand Awareness and brand growth strategies

Market Research/ trends

Web Design /Intranet design

Group communication/ Group Newsletters

Working on a regional Growth Strategy for the organisation to expand into other African Countries

Brand development and awareness,

Research and Analysis of Research

Implement a Marketing and Sales environment for the Group across 15 Countries

Identify and analyse new trends in the industry through research for product

Design an implement new products and product opportunities

Train Sales Staff and manage all Sales matters in Country

Ensure up to date Sales and customer care training in respective countries

Assessing and managing implementation of account plans and strategies

Manager all Sales performance and encourage staff of branches to achieve Sales targets of a minimum of $300 000 000-00 per Country

Employing Sales and Marketing Staff in each country and manage such staff

Handle all HR matters in various countries with Sales and Marketing staff

Establishing legal entity and offices in all focus countries.

Responsible for Strategic Marketing Strategies and Plans for the group and filtering down per country

Responsible for all Advertising, Branding, Promotions, and PR for the group and in each country

Procure all marketing materials for the Group, Promotional items, Branding materials and Exhibition materials

Appoint suppliers for the supply of various marketing materials for the Group as well as in the respective countries

Handle all retail branch branding and marketing collateral, promotions, product positioning etc.

Process and approve all required requests at Group level for Marketing events, promotions etc.

Event Management Role includes –

Planning, facilitate organizing and controlling all Events, Shows, Promotions, workshops, conferences for the

organization throughout all 15 countries

Planning, and controlling the budget events

Training Co coordinator

Identify all staff Sales and Marketing training needs of staff in all 15 Countries relating to Customer Service

Management/ Sales Skills and Customer Care as well as product training

Appoint necessary training partners and suppliers for the above

Identify and book all training venues

Provide all logistics for Training

Ensure Training Schedule updated and released regularly to all staff in all 15 countries

General Manage legal matters with regards legal entity registration, leasing of new offices in Africa. Co-ordinating exhibitions and conference involvement with our International Partners, Preparing documentation for brochures and sales kits, Market research, Advertising strategies and Developing the company product or image in the market Operations:

People management: Oversee the development of Select’s staff in each country of operation in all areas to ensure their growth and harmonious integration into the teams. Sales, Marketing, Call Centre

Recruit and hire effective individuals to grow the company and achieve stated goals in Sales and Marketing

Provide relevant training and development to all staff in each country

Business planning: Prepare and continuously maintain business plan.

Information technology: Work with Group IT to ensure on-going maintenance and readiness of office information systems and infrastructure.

Office management: Oversee day-to-day administrative functions to ensure smooth daily operations.

Regulatory: Stay up to date on all relevant legislation and regulations and report appropriately and timeously to all relevant authorities.

Compliance with all regulatory requirements per country

Customer Literacy program

Legal requirements

Financial Management and Oversight:

Work closely with Group Finance and Pivot to manage and oversee financial and business planning activities, including:

Development of budgets and forecasts.

Preparation of management and monitoring reports.

Collection and communication of relevant business metrics.

Financial literacy program with employer staff to ensure improved collections

Manage the performance of the teams and their results.

Relationships:

Engage with Government as well as with employers to ensure the quality of the relationship.

Develop and maintain harmonious relationships within Government and the private sector including employer sector

Financial Literacy program in all employer environments for regulatory compliance

Conduct market intelligence through developing a network of contacts and through research

Comply with Company policies, regulations and rules. Compile Suitable and adequate documentation of all work performed. Sponsorships/ CSI The Role in sponsorship management requires that I perform as follows: Identify, implement and Manage all sponsorships and sponsorship event campaigns across al 15 countries that the organisation operates in Handling and approving of sponsorship budget per country

Employer: Nortel Networks International

Department: South Africa

Position Held Channel Sales Manager / Marketing Manager

Dates: 1-1-2006 to February 2007

Reason for leaving the operation in South Africa became unviable French Based) and was head

hunted by Select Africa to start up Marketing in that environment

Salary: R550 000-00 p.a Excluding performance bonuses and perks

Key Successes Increase Channel Sales from $4 million to $20 million per annum

Golden Circle top achievers award in Channel Sales

Nortel was a Telecommunication / ICT Internationally based company that focussed its efforts in South Africa on the Voice

Market, Through Dealers / Channels. As a Head of Channel Management and Marketing in South Africa I was required to

have a high level of understanding in the Voice Market, regarding the Channel / Reseller / Dealer model, gained from my

wealth of experience in telecommunications. Responsible for Channel / Dealer as well as Marketing in several countries

including Africa, Nigeria, Kenya, Malawi, Botswana, Zambia, Uganda, and Mauritius ( French Countries)

Duties

• Marketing and Sales Management

• Responsible for all sales, operations, related administrative services, and support functions for the region.

Manages, directs, and coordinates all activities including sales, service, special events, and functions. Ensures

that personnel are efficient and effective. Maintains and promotes trade contacts and ensures that company

standards and sales promotions are properly executed. Develops and executes sales plans and goals designed

to increase sales and profits and to minimize expenses. Responsible for the growth and development of sales

and market share within the region for all Business Practices.

• Creation, development and implementation of effective media strategies and plans that respond to the brands

advertising and marketing objectives, that will give the brand a competitive edge in the market place – for

each country of operation.

• Managing Accurate forecasting of channels / Dealer sales activities

• Building of Strong relationship in terms of selling skills within the channel partners and Channel Managers

• Assisting channel Managers in driving the Sales Process through regular sales training with the Sales staff in

channels and forcing proper account planning

• Deal at every level of involvement with the channel/ dealer partners, be it executive or otherwise at all stages

of relationships.

• Drive Joint Partner Marketing/ Demand Generation

• Partner Enablement workshops and training

• Support the execution of Country Initiatives for the company and Brand Positioning e.g. Exhibitions and conferences

• Support the execution of initiatives with our Alliance partners

• Drive Joint Marketing execution with partners – Budget and Plans

• Work with Channel Managers to build joint marketing plans with partners

• Manage the use of MDF funding with each of the partners to ensure effective use of Budget

• Approve partner marketing plans and budget requests and ensure execution Partner Enablement workshops

• Enable/ support the partner marketing managers to effectively market all products

• Enable partners understanding of product portfolio through various training activities workshops and tools • Provide Reporting on All Marketing on a monthly basis

• Creation and implementation of channel territory and or account business plan, focused on sales in the

solutions market

• Create and implantation of partner / channel development programme

• Identification of strategies to increase sales and awareness within the channel community in line with all

marketing activities.

• Responsible for Planning, Leading, Motivating and Controlling Sales activities through various Channels for

Sub Sahara Africa from a Marketing Perspective South Africa and Mauritius, including Mauritius Telecom

including Nigeria, Uganda, Ghana, Kenya, Tanzania, Angola

• Responsible for motivation of Nortel Channel management Staff and Staff of various channels to encourage

sales throughout the channels of Sub Sahara Africa including (Nigeria, Ghana, Chad, Cameroon, DRC, Angola

etc)

• Manager performance and Encourage Channel Staff to Achieve a Target of $ 21 Million per annum – R210

million Rand

• Manage and maintain partnership relationship, accounts, training, certification, Marketing, contracts

and perform coordination role with the technical and pre sales within the company and within the Channels.

• Deal at every level of involvement with the channel/ dealer partners, be it executive or otherwise at all stages of relationships. • Creation and implementation of channel territory and or account business plan, focused on sales in the solutions market • Create and implantation of partner / channel development programme

• Develop brand strategy to protect and enhance the brand equity. • Improve brand awareness & brand growth Increase market share • Identify opportunities and devise plans to position the brand for growth • Develop and measure Competitive brand • Identify new business opportunities for new channels • development of business plans of core projects and management of projects • Compile the advertising and promotions strategy & determine budgeting requirements for brand and channel

partners • Negotiate contractual agreements with Advertising agencies , media houses PR Agencies and various suppliers • Manage the Channel marketing team and ensure that team members are able to translate the marketing

strategy into workable action plans through workshops • Analysis of market trends, consumer and competitor behaviour in ICT • Participation at Executive level

• Identification of strategies to increase sales and awareness within the channel community in line

with all marketing activities.

• Support all sales initiatives from Channel Managers with Marketing and other Channel Sales people and

accompany them when required to channel and end Customers and Dealers

• Manage all Marketing Development fund budgets

• Process and approve all required special quote requests and pricing

• Follow up on the special orders placed to speed up delivery and communicate and escalate if any problems are

foreseen.

• Schedule technical and sales updates with Channel Heads

• Responsible for all activities affecting the Channel’s manager and Direct touch Key Performance Metrics.

• Direct a multi-functional team to ensure teams achieve their objectives and deliver revenue objectives and

maintain synergy

• Dealing with Executive Directors CEO’s in Channels and translate Channels objectives into programs that will

aid success overall.

• In this field I have Excellent communication skills, both verbal and written; excellent writing and presentation

skills; negotiation skills; analytical ability; ability to work both independently and in a team; a good

understanding of business organizations and their buying cycles, and a reasonable understanding of legal

documentation.

Employer: Telkom South Africa (Time at Telkom split into 2 Roles

Department: Sales and Marketing

Position Held: Business Sales Accounts (1st Role)

Manager Advertising and Promotions / events

Job Title M5 Management

Experience in Years 10 Years

Dates: October 1996 to September 2001 – Business Account Manager / Acting

Sales Manager

September 2001 to January 2006 – Marketing Manager

Reason for Leaving Head Hunted by Logan Pather of Nortel for MUCH higher salary

Salary R350 000-00 p.a

Key Successes Top 100 Award for 5 years in a row

Top Achievers for area Coverage and Management Initiative

Sales achievement awards

Telkom most loved brand in 2004

Appointed to the Board of ITU

Duties included – Marketing Manager, Head of advertising and promotions, Event Management, Shows and Exhibitions, Travel,

Conferences, Company Incentive Program, Training, Brand Management and Social Investment

Event Management Role includes – • Planning, organizing and controlling all 72 Events, workshops and conferences for the organization – 8

international events per year • Planning, and controlling the budget for all Advertising, events and Promotions R42 million per annum • Working with various travel companies and other suppliers including Hotel Groups to arrange Group

conferences of up to 900 delegates at a time – some international Telkom events managed

• 24 to 48 Small mobile mall exhibitions and events per annum / Mall promotions

• 5 International Exhibitions • Several large Dinner functions and special events and function co ordination • Golf events including Nedbank Million Dollar • Several Special CEO functions/ Conferences locally and Internationally • 24 Custom built events at shows and exhibitions per annum with Large custom build stands • 8 International events and function co ordinated • 6 Conferences awards functions and incentive trips arranged per annum • Co-ordinate all aspects of the travel function for the events aspect of the company • Process all travel related requests • Outdoor Marketing strategy to All market segments (Billboards, Taxi Ranks, Building Wraps, Street Poles) • Communication – External for Shows and exhibitions

Training Co coordinator

Identify all staff training needs for exhibitions specifically and customer care – specifically for Exhibition management

Appoint necessary training partners and

ordinate all testing of candidates

Identify and book all training venues

Provide all logistics for Training

Description of Sales Duties 1996 - 2001

Business Sales Manager

Began in Sales, Responsible for a Large Customer Base, and Account Management, preparing strategic analysis of those

accounts.

Responsible for the top Key accounts in Area

Responsible for Sales and Services to a wide range of Large Corporate customers and Government Customers.

Responsible for Sales of High end Customer equipment with Voice and Data

Solutions and solutions relating to data and voice networks

Managed a large customer account database and maintained client contracts and files.

Maintain, service and Grow existing customer base in accordance with Business Sales Target

Through various initiatives, including networking in prominent business areas in an attempt to

Create maximum visibility in the market and to increase market share

Prepare annual Sales and Business Plan to present to top management.

Managed a large territory including forecasting, revenue, Strategy and prospect reports.

With an Enthusiastic and profession approach to the position, it was necessary to form

A number of networking opportunities in order to grow the business by way of being involved in a number of

Networking activities including chamber of commerce activities

Networking involvement on a regular basis in order to continually identify new potential customers, to promote

The company and ensure positioning of the company’s Brand, Products and Services.

Promoted during this time due to being a top performer and then

Managing the department and a team of Sales Consultants was part of my duties on a Regular basis for 2 years

Manage named Large Accounts to significantly Retain and Grow, Telkom revenues and market share within these

Accounts, product wise and geographically wise.

- To develop the account strategies & sales opportunity plans.

- Identifying new revenue opportunities among a list of named accounts obtain new business from networking

sources

-To promote all the solutions available, this will contribute to the business success of the customer

Manage customer relationships across technical, commercial and operational functions in accordance with the general

account strategies.

-Create and maintain relationship with the Cox level in the

Develop a close relationship with the key players and decision makers within the customer’s organisation

- Develop an in-depth understanding of the customers business, end customer needs, structure, challenges and

technology requirements.

- Provide input to the customers business planning modelling in support of identified opportunities, taking into

consideration technical, operations and commercial concerns.

- Position Telkom Business and Business Solutions through presentations, workshops & meetings through a successful

coordination of internal resources.

- Identify, manage and coordinate appropriate resources within Telkom –Own the customer’s needs and issues

throughout Telkom and the various business segments

- Provide reports to ensure effective communication to senior Management and account Service Management team

-Create sales forecasts.- using Salesforce.com

2001 - 2006 TELKOM SA Ltd

Promoted to Manager in Presence Marketing Advertising and Promotions shows and Exhibition and

Events dept. –

Manager - Advertising and Promotions Conferences and Events

September 2001 – January 2006

Duties • ADVERTISING/ Promotions, Marketing Management, PUBLIC RELATIONS/ EVENT MANAGEMENT FROM

CONCEPTIONTION TO COMPLETION for Business, Corporate and Consumer Markets and all Telkom Direct Stores around the country. Including Social Investment

• Handle Shows and Exhibitions, Travel and Training in the related field. • Managed a team of several suppliers and advertising representatives from various agencies. • Responsible for tender and appointment of suppliers

Key Performance areas

• Developing media plans and marketing strategies for internal clients for exhibitions, • Developing creative platforms that will assist sales staff and Sales departments in both business and Consumer

environments to meet targets and revenue objectives. Responsible for conducting thorough analysis of consumer survey data and devising successful marketing strategies based on survey results through research department

• Develop Shows and Exhibitions Strategic Plan • Creation, development and implementation of effective media strategies and plans that respond to the brands

advertising and marketing objectives, that will give the brand a competitive edge in the market place • Regular Status meetings with Agencies • Plan, Co ordinate and control the design of Telkom’s participation at various domestic and International events

and exhibitions • Develop and control the look and feel of all external marketing designs for exhibitions together with internal

client, and suppliers • Market research / intelligence • Plan, organise and Control other Telkom events such as Company’s top • Achievers incentive programme and Sales conference for 900 delegates • Prepare, and Control annual budget • Control spend per marketing project exhibition • Control suppliers and supplier expenditure on projects • Evaluate and approve all supplier quotations and tenders • Prepare post campaign reports with information supplied by relevant staff and market interfaces • Ensure standards are met at all internal and external events • Ensure Staff meets all standards in terms of appearances, skills and knowledge for all events, both internal and

external • Lead, organise and Control staff for all external events • Approve and Control sign off of all materials presented by Agencies and suppliers for exhibitions • Responsible of training for all Exhibition Staff • Negotiate with departments on work related issues, to reduce conflict between departments, obtain synergy

and get commitments that produce results • Work on improving effectiveness of each Rand spent. • Increase sales and Market share through the implementation of effective marketing solutions for exhibitions • Coordinated marketing and sales efforts of exhibitions as well as positioning of products at exhibitions. • Lead teams in developing and marketing several new product lines through exhibitions. • Designed a streamlined version of the antiquated customer feedback survey. Spearheaded successful product

launches at exhibitions. • Developed brand positioning for key company product lines at Exhibitions.

• Supervised trained and motivated a team of several employees for the exhibition. Worked directly with top executives of national and international corporations to deliver excellent service.

• Identified promotional opportunities that enhanced brand awareness and increased market share through exhibitions

• Conducted regular Research on exhibitions using various outsourced vendors for contact, product, and general information on prospective customer.

• Interacted with multiple departments including Production, Credit, Accounting Product and Marketing. • Conducted ongoing monitoring of competitor’s brands Monitored, tracked and managed positioning reports.

Prepared and maintained sales and marketing materials for sales teams on exhibitions

Employer: The Natal Witness Newspaper

Job Title/ Position Features and Supplements Co coordinator

Section: Retail Advertising Department

Experience in years: 6 years

Dates April 1990- 1996

Reason for Leaving: Head Hunted by Telkom through the Chamber of Commerce

Salary: R100 000-00 p.a plus commission

Key Success Top Achiever in Sales for 6 years in a Row

Established the very first Legal, Medical and Accounting Supplements

Large National Daily newspaper in Pietermaritzburg – Reporting to the Advertising manager, and required to achieve several

sales targets in an extremely competitive media environment

Description of Duties

• Responsible for coordinating weekly ad placements. For clients • Client interaction, media planning, space reservations and billing. • Responsible for the Co ordinating of Retail Features and Supplements Sales staff for the department • Manage and Motivate retail advertising staff, to sell advertising space for the various publications • Responsible for retaining the top key accounts base and growing them in terms of advertising space and

revenue • Assisting clients with their creative preparation of their advertising and advertising copy • Liaising with advertising agencies on behalf of clients for copy and advertising. • Managed a team of several Sales and advertising representatives who handled ad placements for a large

number of clients including 150 top corporate clients. • Sold advertising space to a diverse group of clients and built content for three publications. Monitored and

provided constructive suggestions for increasing magazine's circulation and standing in the market. • Built lasting relationships, through networking with important community advertisers, which resulted in

measurable revenue growth. • Scheduled and managed art work, web and offset printers, mailing houses and freight companies to insure on-

time delivery of political print material for National and State-wide political campaigns

Other Previous Employment Straight after Matric

Employer: Post Office and Natal Provincial Administration

Job Title/ Position Clerical / Finance and Investments

Section: Government Departments

Experience in years: 5 years

Dates January 1985 to April 1990

Company Name

Position Held Dates Duties

PART TIME EMPLOYMENT

Employer: Damelin College/ IMM (Institute of Marketing Management

Faculty: Marketing

Position held: LECTURER PART TIME– Sales and Marketing Management

No of years: September 2000 to date as and when required

Duties Employed as a part time lecturer to lecture night classes to students in the discipline of

Sales and Marketing Management as and when required and circumstances permit as well as Exhibition Management and

Customer Service Management.

Employer: Justine

Faculty: KWA ZULU NATAL

Position held: SALES CONSULTANT

No of years: 1982 TO 1988

Duties Direct Sales of Justine Products and Services to targeted Client Base

Employer: Weighless

Faculty: Pretoria Regional Office

Position held: LECTURER PART TIME– Nutrition and Weight Loss

No of years: 1991 to 1998 and 2009 to 2012

Duties Motivation Lectures and Weight Loss assessments for Weighless members

AFFILIATIONS

Board Member ITU 1/6/2003 – 30/6/2005

Board Member ITU 1/7/2005 - 2007

IMM associate member 1991

IMM Professional Member 2011 onwards

School Gov. body Vice Chairperson

Chair of Marketing Committee

Chair of the Parents Association

South African Red Cross Chairperson of SA Red Cross elected for 2nd term

Glenwegians FC Marketing Director 2012 onwards

Natal Provincial Administration

Finance Administrator

1 June 1988 to 30 March

1990 Debtors Management and Clerical Duties

Dept. of Post and

Telecommunications

Investment Consultant and

Counter Supervisor

1 January 1985 to 31 May 1988 Post office counter Sales and then Investment Consultant for

Post office banking and bonds

PERSONAL DEVELOPMENT ACHIEVEMENTS AND COURSES

Diploma Management development programme 2001

Diploma TBP – Technology Business Program 2006

Diploma Business and Legal Studies 2013

Certificate Contract Law 2013

Certificate Fundamentals of Business Law 2013

Certificate Understanding your customer to drive Sales 2013

Certificate Customer Service Training 2013

Certificate interaction management

Certificate Successful Selling

Certificate the power of public relations

Certificate professional Selling Skills

Certificate strategic selling skills

Certificate The Art of winning and keeping customers

Certificate NOSA – OHS REP 2011

Certificate executive selling skills

Certificate Telkom large account management process

Certificate Telkom presentation skills

Certificate marketing management

Certificate first aid

Certificate intro to time management

Certificate Time management

Certificate various – Telkom product training

Certificate electronic commerce

Certificate sales management systems

Certificate Lan Connect

Certificate advanced management negotiation skills

Certificate business law

Certificate elements of the marketing strategy

Certificate the customer driven organisation

Certificate budgeting fundamentals

Certificate developing target market strategies

Certificate competitive factors in strategic marketing

Certificate planning and managing business strategy

Certificate motivation and stress management of staff

Certificate project management fundamentals

Certificate responding to problems in the workplace

Certificate communicating your message

Certificate buying behaviour and research

Certificate business law contracting

Certificate interviewing for staff skills

Certificate the role of marketing

Certificate marketing globally

Certificate negotiating for a positive outcome

Certificate June 2006 Sales Academy 1 – Nortel

Certificate Diploma in Business and Legal Studies – Currently completing

Certificate Customer Service – Completed 2012

Certificate Justine – 1982 – Consultant

Certificate Weighless – Nutrition and Lecturer

Award achievement in Sales – numerous – Telkom SA Ltd

Award Achievement in Sales – Nortel

Award Achievement in Sales – Huawei Symantec

Award Natal Witness management initiative award 1997/1998

Award weigh less slimmer of the year