gift hq event report 2015

EVENT REPORT

Brisbane Convention &

Exhibition Centre South Bank

JULY 4 - 6, 2015

‘The 2015 Event Report contains information which is propriety and confidential. No part of this document shall be used or disclosed to another party without the express consent of Fair Events’

2015 EVENT OVERVIEWIn 2015 we have continued to build on the strong foundation established last year when Fair Events was given the task of revamping and rebuilding the Queensland Gift Fair, now known as Gift HQ.

Our focus on the retailers over the past 12 months has been to reach out to more qualified retailers and encourage lapsed visitors to return.

This year we began an association with the Australian Newsagents Federation, the Licensed Post Office Group representing franchised post offices, and Australia Post. These groups combined represent over 2,500 retailers in Queensland.

Queensland Homes and QIDA returned again this year with an updated Living Room showcasing products from the fair and trends in home decor.

We continued to invest heavily in radio, press, web, direct mail, email and telemarketing to reach out across multiple channels to encourage new retailers and those that hadn’t been for a number of years.

Following feedback from last year we have upgraded our registration system and this ran smoothly with minimum waiting times for visitors.

We are also pleased to report a growth in our exhibitor numbers for the first time in a number of years with over 70 new exhibitors attending the fair this year. The 40 Launchpad stands created interest for visitors with many new and unique products, and provided a great base of new exhibitors for future years.

Enclosed is a complete event report detailing attendance figures, buyer statistics, event overview, and marketing activities.

We thank you for being a part of Gift HQ and look forward to your support and working with you into the future.

Kind regards,

The Fair Events Team

Gary Fitz-Roy Managing Director

Daniel Heather Director of Operations

Philip Twible Event Sales Executive

Rod HodginsEvent Group Manager

Danielle GriffithsMarketing Coordinator

Marilene De VasconcelosRegistration Coordinator

Sonia WadherEvent Coordinator

EVENT PROFILEDates: July 4 - 6, 2015(Saturday – Monday)

Venue: Brisbane Convention and Exhibition Centre Total Attendance:

Saturday 36%Sunday 33%Monday 31%

Total of 4160 unique visitors

New Visitors

The Gift HQ Team

21%

Website: www.giftfairevents.com.au

Organised by:

T: 61 2 94527575E: [email protected]

Number of Exhibitors in 2015: 169

Number of Exhibitors in 2014: 153

Main reasons for attending Gift HQ

60.2%

84.5%67%

41.8%

4.9%11.7%

Place Orders

Find New Products

See New Suppliers

See the Latest Trends

To Network

To Learn

Buyer by Occupation

Gift / Homeware Shop / Retailer 49.3%Newsagency 7.4%

Pharmacy 5.3%

Jewellery 6.3%

Post Office 1.1%

Discount / Bargain Store 1.1%

Interior Designer 7.4%

Garden & Outdoor 1.1%

Children 3.2%

Fashion Souvenir / Novelty 3.2%

Retailer (General) 12%

99%

82.5%

of buyers had the authority to buy

at the fair

Of those who didn’t, 82.9% will purchase

from an exhibitor after the fair

discovered new products that

they weren’t aware of

of visitors will be attending

next year

74%Purchased goods

at the Fair

71%

63%

2015 VISITOR ATTRACTIONS

SPOTLIGHT LEARNING EXCHANGE

A series of workshops and seminars were held throughout the event that educated and inspired attendees. Topics included: Loyalty Marketing, Gift Wrapping, Social Media, Successful Gift Shop Buying, and Choosing your Retail Location.

TODAY’S LIVING ROOM

Supported by Queensland Homes and QIDA, Today’s Living Room was an area dedicated to the art of interior design. With decorating experts transforming the area daily, Today’s Living Room offered visitors expert advice on theming stores and inspiring customers.

SPECIAL GUESTS

Michael and Carlene Duffy from Channel 9’s ‘The Block’ were our special guests this year in Today’s Living Room. The local Queenslanders were on hand to chat about styling, design, current and future trends, as well as answer some visitor questions and snap a photo.

ULTIMATE GIFT BOX COMPETITION

Exhibitors donated prizes to our Ultimate Gift Box competition, which was prominently displayed in the foyer of the fair entry. With more than $4,000 worth of prizes; there was furniture, toys, bags, candles, cushions, a tepee, jewellery, and so much more on offer for ONE lucky retailer to take home! The lucky winner Colleen (above), was very happy with her prizes, and congratulations to Liquid Crystal Australia (stand A46) as the winning ticket came from their stand; Fair Events will be giving them $1,000 off their stand in 2016.

THEMED EATERIES

Fair Events worked closely with the Brisbane Convention & Exhibition Centre’s Executive Chef to deliver two branded new enticing food outlets. Located on the show floor, and not delivering your typical exhibition food, both the NY Pizza and Fresh 2 Go areas provided visitors with fresh and delicious food for all visitors.

LAUNCHPAD STANDS

An exciting new addition to the fair this year was the Launchpad stands. This new initiative made it easy for visitors to find new companies, new products and new solutions all in one place at the fair. This exclusive area for new exhibitors featured some of the newest, innovative and inspiring ranges available in the gift and homewares market.

BRAND NEW REGISTRATION PLATFORM

Fair Events designed its own registration page that made registering for the fair easier than ever!

Best Stand AwardsThese are judged on the following criteria:

• Pre-Fair marketing participation

• Staff presentation

• Visitor interaction

• Product display

• Stand design

• Overall integration of stand elements

Congratulations to the winners in 2015:

Best Small Stand Rashoodz Swimwear (A14)

Best Large Stand Lisa Pollock (F12)

Pizza & PaellaPizza & PaellaMade Fresh

NOMINATE TODAY!Closing date for nominations is March 27th, 2015.

HOSTED BUYER PROGRAM

In a first for the Gift Fairs, and as part of our commitment to continue delivering the best possible Fair experience and most qualified audience, we are proud to announce the 2015 Hosted Buyer Program – a new initiative offering subsidised travel and accommodation to select out of town buyers.

YOUR TOP FIVE KEY OUT-OF-TOWN BUYERS

YOU ARE INVITED TO NOMINATE(based a minimum of 200km outside of the Brisbane CBD) that you would like to see at Gift HQ 2015.

UP TO 50 NOMINATED BUYERS WILL BE SELECTED TO APPLY FOR THE HOSTED BUYER PROGRAM, ENTITLING THEM TO:

• FREE return flight to Brisbane

• 50% DISCOUNT off our negotiated rate for one night’s accommodation at a selected Brisbane hotel

• Exclusive access to the Gift HQ Meeting Room and Lounge

Eligible buyers will be selected at the discretion of the Fair Events team.

Contact Philip Twible today and book your stand at the Queensland Gift Fair!

Email [email protected] or call 02 9452 7540

Organised by:

Brisbane Convention & Exhibition Centre, South Bank

JULY 4 – 6, 2015To register or for more information please go to: www.giftfairevents.com.au

WHY GO ANYWHERE ELSE?

WE WORK HARD TO DELIVER YOUR BUYERS

Gift HQ is the

changing face of

Gifts & Homewares.

Organised by:

www.giftfairevents.com.au

Brisbane Convention & Exhibition Centre South Bank

JULY 5 - 7, 2014

Tel 02 9452 7575Fax 02 9975 [email protected]

“Retailing is all about change, because consumers change and so do their tastes. If you don’t

change, you don’t grow.”

Marvin Traub, former CEO of Bloomingdales

MAKE YOUR TIME COUNT – we know how valuable it is!

1. Make a list of the new ranges or products you need to give you the EDGE! (Check out the fair website and take a look through the Little Brown Book)

2. Set goals for yourself and your team in advance to get what you need out of the fair.

3. Plan who is a must see, know their location and tackle them first. Arrive early so you can pace yourself. You can’t beat face-to-face contact.

4. Pre-set appointments with your must see exhibitors and brands.

5. Identify what retail expert learning streams are running. There will always be some FREE tips for you to pick up that will have a impact.

6. Collect the guide appendix to get details on all new bookings, maps and the exhibitor list. Don’t forget to pick up your fair bag - it may come in handy for brochures!

7. Look for NEW products and companies. It’s about developing your business edge with smart buying. Set yourself targets on how many new items you want to discover.

8. Take a notepad, business cards and a small camera. Don’t be afraid to ask if you can take pictures of the products and get ahead with planning your indoor displays.

9. Be a sponge! Collect as much information as you can from companies that interest you. Be prepared to adapt and adopt.

10. Take a break! Meet your colleagues at our brand new themed eateries and catch up on what has caught your eye.

11. Keep an open mind for things you discover that you didn’t expect! Trends and consumer needs change- you need to be ready to change as well!

WE ARE THE HEART OF YOUR BUSINESS.Discover a new fresh & innovative approach, be inspired and energised, connect, network and discover something that will help you grow. We have all your favourites and some exciting new surprise exhibitors.

SEE YOU ON THE FLOOR!

To register, log onto giftfairevents.com.au or call 02 9452 7575 for more information.

Organised by:



JULY 5 - 7, 2014


you get access to exclusive show specials.

GREATDEALS

AT JUST SOME OF THETAKE A SNEAK PEEK

TO GET YOU STARTED...

When you visit Gift HQ,

MOUSETRAP The first 200 visitors to step onto the Mousetrap stand will receive A FREE GIFT just for visiting and viewing our range. NO STRINGS ATTACHED!

JOYCE TOYCustomers who place orders over $250 at the fair will receive a VOUCHER FOR $20 worth of products. Customers can choose any items they like at the fair or use it for their next order. Conditions apply.

AUSTRALIA REHOBOOTH IMPORT & EXPORTGET 10% OFF clocks and 20% OFF Peacock vacuum bottles, only at the fair!

Don’t miss out on these exclusive deals!

Register today!

GREATDEAL

TAKE A SNEAK PEEK AT JUST

SOME OF THE

PLUS! Show specials from these great suppliers!

...and many more yet to be announced!

Find out why the state that s beautiful one day, perfect the next , is an exhibitor s paradise.

Find out why the state that s beautiful one day, perfect the next

is an exhibitor s paradise.The retail climate in Queensland is always fine and sunny.

Here are six reasons why...

Queensland has an economy of $283.6 billion.

In the 12 months leading up to 31 January 2014, Queensland has enjoyed a 5.3% increase in retail year-on-year growth

***Source: “Queensland’s pro-business economy” report published by the State of Queensland, 12 July 2013.

***Source: Australian Retailers Association

***Source: Queensland Treasure and Trade, Queensland Government statistician’s office



***Source: Queensland Tourism Industry Council – Report dated 15 Jan 2010

The population of Queensland currently sits at 4.725 million and is predicted to grow to 4.95 million by 2016.

There are 27,617 retail businesses in Queensland

18,649 new homes were approved to be built in Queensland in the 12 month period ending 31 January 2014

Tourism contributes $8.8 billion to the economy of Queensland

Organised by:



JULY 5 - 7, 2014

Don t miss out, call our team today!

Philip Twible on 02 9452 7540 or email [email protected] Gould on 02 9452 7536 or email [email protected]


CONTACT

,

Held in one of Australia s fastest growing states, the Brisbane fair is a must-attend event.

Can you afford not to be there?

If you want cost and time effective customer contact - exhibitions do it all. As one of the most powerful marketing tools available to companies today,

exhibitions are a better way to meet, sell, engage and be seen. Raise your profile, raise your sales and raise your profits.

DIRECT MAIL Postcards, flyers and personal invitations will be delivered to a comprehensive database of potential attendees.

ELECTRONIC DIRECT MAILWill be sent out on a fortnightly basis in the three month lead-up to the event.

A PROGRAM OF PRESS RELEASESWill be sent out at planned intervals to relevant industry media and press, to build momentum and increase awareness around the event.

PERSONAL LETTERS Will be sent to key hosted buyers across the retail industry to include information about features as well as an invitation to the Fair.

MORE VISITORS = MORE BUSINESS!

Haven’t booked your stand yet? Contact the Gift HQ sales team today!

Email [email protected] or call 02 9452 7540

Organised by:

Brisbane Convention & Exhibition Centre, South BankJULY 4 – 6, 2015To register or for more information please go to: www.giftfairevents.com.au

To ensure that Gift HQ exhibitors get the most from the Fair, the marketing team will be working hard to ensure that the event is advertised and promoted on relevant platforms. Our goal is to gain wide coverage through an extensive multi-channel media campaign.

The Gift HQ team have developed an intensive communication plan to ensure that we bring high quality visitors to the Fair. The focus is on delivering qualified decision makers and buyers who will make a difference to your business.

HERE’S HOW WE DELIVER YOUR TARGET MARKET:

THE GIFT HQ ADVERTISING CAMPAIGNWill run in the Australian Giftguide both online and in print from March, 2015.

INVOICE / STATEMENT STICKERS are available for you to remind your customers about your presence at Gift HQ.

TELEMARKETING AND SMS CAMPAIGNS Will be conducted in the final weeks leading up to the Fair.

THE FAIR DIRECTORY

will include listings of all exhibitors, the floor plan and company profiles which identify your stand number, company summary and contact details.

A LITTLE REMINDEROF WHY YOU DON'T NEED TO 'GO ANYWHERE ELSE'

JULY 4-6, 2015Brisbane Convention & Exhibition Centre, South Bank

WE'RE YOUR NUMBER ONE BUYING DESTINATION

Gift HQ_Oversized postcard_FA.indd 1

8/05/15 3:47 PM

Brisbane Convention & Exhibition Centre, South Bank

Saturday: 9am - 6pm Sunday: 9am - 6pmMonday: 9am - 4.30pm

JULY 4 – 62015


Organised by: Telephone 02 9452 7575

...All in a relaxed environment, where you can avoid the chaos and talk one-on-one with suppliers who are here for you.

YOUR LOCAL/NATIONAL FAIR WHERE YOU CAN Stay ahead of your

competition

Find out what’s trending ahead of time

Make next Christmas a profitable one

Get ahead in business


Gift HQ FPC ad 297x210_FA.indd 1 23/03/15 12:24 PM

TRADE MAGAZINE ADVERTISING

A schedule of advertising was placed in some of the industry’s major trade publications, including Australia Giftguide and Queensland Homes.

DIRECT MAIL

Direct mail was used extensively by the event and included three unique mailings to a database of approx 20,000 prospects on each occasion:

• “Save the date” flyer

• “You’re invited” postcard

• 100-page Suppliers Guide

TRADE INVITATIONS & INVOICE STICKERS

DL flyers, postcards and invoice/statement stickers were printed for the use of exhibitors to promote their attendance at the Fair. Web banners were also made available to be included on websites and email communications.

EMAIL MARKETING

Regular email newsletters were sent to prospective visitors each outlining specific event initiatives and pointing back to the event website.

PUBLIC RELATIONS

Each Fair initiative was released to the market at large via the trade press. As a supporter of the Fair, Giftrap and Queensland Homes, both online and in print, ran a wide-ranging preview of the Fair in the months and weeks prior including social media links, and Facebook page updates.

Sent to approximately 30,000 potential visitors with an average

% open rate!30

EVENT MARKETING ACTIVITIESA co-ordinated and multi-faceted marketing campaign was conducted to promote the Queensland gift and homewares fair.

JULY 4 – 6

Brisbane Convention

& Exhibition Centre,

South Bank

WHY GO ANYWHERE ELSE? Saturday: 9am - 6pm

Sunday: 9am - 6pm

Monday: 9am - 4.30pm

2015

Gift HQ_Postcard_2015.indd 1

4/03/15 9:09 AM

Brisbane Convention & Exhibition Centre, South BankSaturday: 9am - 6pm ı Sunday: 9am - 6pm ı Monday: 9am - 4.30pm


Copy goes here ITC Avant Garde Gothic Why go anywhere else? Christmas in July is coming to gift HQ Brisbane... Copy goes here ITC Avant Garde Gothic Why go anywhere else? Christmas in July is coming to gift HQ Brisbane...

Copy goes here ITC Avant Garde Gothic Why go anywhere else? Christmas in July is coming to gift HQ Brisbane... Copy goes here ITC Avant Garde Gothic Why go anywhere else? Christmas in July is coming to gift HQ Brisbane... Copy goes here ITC Avant Garde Gothic Why go anywhere else?

Copy goes here ITC Avant Garde Gothic Why go anywhere else? Christmas in July is coming to gift HQ Brisbane... Copy goes here ITC Avant Garde Gothic Why go anywhere else? Christmas in July is coming to gift HQ Brisbane...

Brisbane Convention &

Exhibition Centre South Bank

JULY 4 - 6, 2015

Christmas in July is coming

to Gift HQ Brisbane



JULY 4 - 6, 2015Supported by:

Organised by:


Salim CharaniaEvent Sales Executive

Email: [email protected] or call 02 9452 7536

Philip TwibleEvent Sales Executive

Email: [email protected] or call 02 9452 7540

Haven’t booked your stand yet? Contact the Gift HQ sales team today!

Salim CharaniaEvent Sales Executive

T 02 9452 7575 D 02 9452 7536 F 02 9975 3707

ONSITE GUIDE

The handy pocket-sized booklet was available to every visitor, providing a valuable resource to navigate the exhibition and keep track of exhibitors. It also contained all details of the fair program, which included the education timetable, Today’s Living Room, Ultimate Gift Box competition, and special guests.

TELEMARKETING

A telemarketing campaign was conducted in the final weeks prior to the fair, issuing a personal invitation to attend the Fair, correct records and facilitate the provision of further information.

FAIR WEBSITE

The Brisbane fair website was a comprehensive resource for the event, detailing exhibitor listings, amenities, Fair features, links to accommodation bookings and, most importantly, a portal to the online pre-event registration.

THE DAILY NEWS

Each day of the Fair, more than 30,000 potential visitors were emailed the Fair Daily News – full of info direct from the event. By making a personal daily connection with visitors, they saw the action ‘live’ from the Fair, and got excited about visiting.

RADIO

This year we advertised the fair on 4BC/BH BMD and Gold 92.5 radio stations for the week leading up to the fair, as well as open days.

% new visitors64MORE THAN 17,000 PAGE

VIEWS IN 30 DAYS

AAdamo Creations

Aidangus & Co

Alavu

All Seasons Homeware

Almora Surf

AM Living Pty Ltd

Amber Centre, The

Ami

Angel Imports

Anna Nova

Arnott’s of Australia Pty Ltd

Aromabotanical

Atlantic Trading Company

Aussie Soles

Australia Post

AVM Imports

BBabyBoo

BBBYO

Beach Abode Living

Beaglier Books

Bee Dee Bags

Beetle Bottoms

Bella Rue

Best of All Group

Bianc

Blueberry Express

BNYM Indigenous Corporation

Boom Up

Byron Bay Lighting

CCadelle Leather

Candle Me

Caseback International

Catch Coeur Jewellery Pty Ltd

Cenzoni Fashions

CFC Australia

Chocolate Gems

Clubhouze Australia

Collectables World

Columbus Imports Pty Ltd

Cotton Candy Imports

CS Nugent Pty Ltd

DDeo Design

EElka Australia

Embellished Kaftans

Enhance Accessories

Ethnic Fashion Imports

Ewaterfeatures Pty Ltd

eyespydesigns

FFab Habitat Pty Ltd

Finmark

Flimo

Flower World

Four Seasons International Pty Ltd

French Affair

GGabee Products

Gallery Systems

Gatwick Distribution

Get Posh

Gibson Importing Company

Gift Zone

Glass Illusions

Groovy Gadgets

HHeritage India Imports

Huggable Toys

Hunter Divine Candle Co

IIampoppy

iGear.com.au

In Style Collections

Indigo Handbags

Inspirit Designs

Intelligent Retail

Ivys Trading Co Pty Ltd

JJ Lee International Trading Pty Ltd

Jantan Imports

Jeddala Imports

Jennuen Souls

John McTiernan & Co

Joyce Toy

Jozzies Australia

KK.H. Pottery & China

Kaili International Trading

Kato Design Pty Ltd

keld Industries

Kelly Lane Pty Ltd

Kesa Design

GIFT HQ EXHIBITORS 2015

LLenan Corporation Pty Ltd

Liquid Crystal Australia

Lisa Pollock

Littlem

Lively Living

Loona

Lucinda Rose

Luggage With Looks Pty Ltd

MM Distribution Pty Ltd

Make-Kit

Malmar

Mary T Designs

MDI Australia Pty Ltd

Milleni Leather Goods

Modern & Trendy Products

Modern Handicraft Nepal

Molly & Me Studios

Murra Wolka Creations

NNero

Noosa Handmade

Norman’s Home Furnishings Pty Ltd

Nuovo Group

Nymboida Crystals

PPalace on Street

Petals Australia

Pizzuto Pty Ltd

PNC Imports Pty Ltd

Precious Heirloom Prints

Puzzling Puzzles

QQ International

QPS Importers

Queen of Everything

RRainbow Bags & Giftware

Rainbows & Clover

Rashoodz Swimwear

Raw Treasures

Rawlight Candles

Rayell Accessories & Gifts

ROBYNgraphs

ROC Cloudy Pty Ltd T/A Unity/Locello Sunglasses

Rollie A Designs

Royal Craft

Russell Collection

SSaly Y Limon

Salvage Imports Pty Ltd

Sassy Duck

SAYELLE

Selco Imports Pty Ltd

Serenade Leather

Seven Colour

Siam Summer

SISSI

Sistaco Pty Ltd

SLAPSEE

Sleep Sanctuary

Something Swish

Southpac International Pty Ltd

Splosh Australia

Stones & Silver

Sunbird Distributors

Sunwood International Pty Ltd

Swann Imports

TTank Stream Design t/a

Terracotta Clayworks

The Design Edge

The Fairy Door Store

The Interior Trading Company

The Market Basket Co. Pty Ltd

Tilley Soap and Cosmetics

Tinco

Toplite Trading Pty Ltd

Tower Systems International

Turkish Imports

UUrban Products

VVanguard Electronics Global Pty Ltd

WWei’s Brother Pty Ltd

Wendy Import & Export Pty Ltd

Willow & Zac

Wonder Imports

Woodi Collection

YYarra Valley Gourmet Foods

Yi Dong Trading

We look forward to working with you in the future. Thank you for your support and participation at Gift HQ 2015.

T: +61 2 9452 7575 F: +61 2 9975 3707

Post: PO Box 6053, Frenchs Forest NSW 2086 Australia

www.fairevents.com.au

Organised by

All Gift HQ Enquiries: [email protected]

The AFA are making plans to co-locate Furnitex with Gift HQ in 2016


SEE YOU IN 2016!9 - 11 JULY, 2016

gift hq event report 2015

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