GeekGoesChic.Co GGC Fash&Tech - building fashiontech community in Poland

GGC Fash&Tech is the first Polish series of independent meet-ups, which aims to integrate fashion and emerging tech industries. Since November 2014, we have organized 25 events - mostly in Warsaw (at the offices of Google), but also in Kraków (at the hub:raum office). During GGC Fash&Tech, influencers from the fashion industry have the opportunity to meet creators of new technologies. Participants are selected and there are up to 5 persons per seat.

We build and constantly expand a community which aims to strengthen fashion industry.

How do we do it?

By having Sil icon Val ley approach - fashion industry should be more open-sourced, in order to grow. We truly believe that technologies can make fashion more ethical and democratic. In the digital age, fashion knows no bounds, therefore, industry insiders should work across divides, s h a r e k n o w l e d g e , a n d collaborate with specialists from other fields. Fashion can develop only in this way.

Paweł Zaworski (Samsung) on hardware in fashion

By working closely with Partners and Media Partners - that’s why we offer participants crafted knowledge. Thanks to partnerships they don’t need t o p a y f o r a t t e n d i n g GGC Fash&Tech, which gives GGC freedom to select people who take part in every each event.

I n 2 0 1 4 - 2 0 1 6 t h e G G C Fash&Tech Media Partners were: Elle.pl, FashionBiznes.pl, Hiro.pl.

Meet-ups partners were: • Allegro (Naspers Group), • Google, • PayPal, • MasterCard, • IdeaBank, • hub:raum.

Kasia Gola (GGC) and Marta Kowalska (Managing Editor Elle.pl)

By making sure to host guests w i t h d i f f e re n t l e v e l s o f experience from both the fashion and tech industries and accept at least 40% of new participants (each event). A s a r e s u l t , w e o p e n educational opportunities to those who are just getting started. Only by bringing different people together are we able to create great things.

Matt Komorowski (Managing Director at PayPal CEE) about the future of retail

Every #ggcmeetup organized in Warsaw brings together +60 fashion influencers, selected from all those who submit a form in which they tell us “why should I come to GGC Fash&Tech”. Participants include:

✓ fashion magazines and bloggers; ✓ young fashion designers; ✓ large fashion companies insiders; ✓ fashion marketers and PR specialists; ✓ promising fashion enthusiasts; ✓ fashion startups; ✓ people working in IT industry.

Topics we have covered: • retail; • marketing; • mobile; • business models; • magazines in the digital age; • bloggers and vloggers; • AGILE fashion; • hardware (IoT including wearables); • 3D printing; • VR/AR, holograms.

GGC FASH&TECH IN NUMBERS

✓ 25 events (23 GGC Fash&Tech Meet-ups + 2 Workshops),

✓ +90 speakers,

✓ +1200 unique, very carefully selected participants (fashion and tech influencers only),

✓ up to 5 people per place (each event),

✓ +60 participants selected (each event),

✓ +20 K people Facebook reach (each event, average).

Selection Process

ASKING GOOD QUESTIONS

• publishing GGC Fash&Tech form 2-3 weeks before GGC Fash&Tech event;

• using Google Forms; • asking about:

• Instagram, portfolio or/and Linkedin, • whether it will be this person’s first GGC

Fash&Tech event or not, • what will this person bring to the table

during GGC Fash&Tech (why should he/she take part),

• how has he/she supported fashion industry during last month,

• whether this person is a potential speaker/partner;

• participants have to fill in GGC Fash&Tech form every time they are willing to participate.

I’m happy that GGC Fash&Tech are coming back! /…/ As I was writing, I really appreciate this meet-ups, because they created a community of people interested in developing fashion industry and in keeping it up to global trends.

GGC Meetups inspire action! I smuggled a few ideas into projects with my clients <3

I really want to take part in this GGC Meetup, because every event is professionally organized and it’s an ultimate source of knowledge

about the latest trends in fashion business.

I participated a few times and thanks to knowledge shared by speakers and participants I am able to develop my project and

improve marketing ideas. Thanks to that my brand becomes more popular among the industry.

Moreover, I love Kasia’s natural charm.

GETTING HONEST ANSWERS/FEEDBACK - WHY SHOULD YOU ATTEND?

Kasia Gola | founder at GeekGoesChic

Kasia Gola – researcher and strategist of new technologies and marketing in f a s h i o n i n d u s t r y. G r a d u a t e i n Sociology at the AGH University of Science and Technology in Kraków as well as Teen Vogue Fashion University in New York. Co-founder of Flowbox.io, founder and creator of GeekGoesChic.Co blog shortlisted by WGSN Global Fashion Awards, on the presence and use of high technologies in fashion. In 2016 she was nominated for the Glamour Woman of the Year Award in the category „Online”. Initiator and organizer of fashion and technology meetings GGC Fash&Tech. Fan of American Vogue.

Questions? kasia@geekgoeschic.co