September 2012

Global Entrepreneurship Week UK

Background to the campaign

Campaign founded by Enterprise UK in 2004 as “Enterprise Week” – precursor to Global Entrepreneurship Week…

…Youth Business International took it over in September 2011 and delivered a campaign which reached 213,000 people…

…Enterprise UK closed down in 2011 because it lost its funding from the government…

…YBI, through its global network already ran the campaign in 10 other countries…

Why we run it

High unemployment and low growth means that it is vitally important to support efforts to make the UK more entrepreneurial

Very fragmented advice/support infrastructure for entrepreneurs in UK

Huge difference between awareness of entrepreneurship and number of people who are entrepreneurs

Raise profile of our work around the world

What we are trying to achieve

Supporter/funders

Partners

Participants• Encourage 60% of non-entrepreneurs to think about starting

up their own business

• Improve entrepreneurship skills for 60% of aspiring entrepreneurs taking part in Global Entrepreneurship Week

• Improve entrepreneurship skills for 60% of start-up entrepreneurs taking part in Global Entrepreneurship Week

• Enable 80% of people taking part in Global Entrepreneurship Week to learn more about accessing practical support for entrepreneurs

This year’s theme

We’ll be using Global Entrepreneurship Week UK to pass on practical support and advice to

entrepreneurs that are starting up and those considering taking the plunge

YBI’s role

• Bringing in new partners

• Sponsorship

• National (social) media campaign

• Coordinating global communications around YBI network

• Website relaunched in July

• Monitoring and evaluation

Media campaign• Conducting research on future

trends in entrepreneurship – where are the best opportunities for aspiring entrepreneurs?

• Start-up Six – profiling six start-up entrepreneurs and following their journey

• Launch event will drive media coverage – planning to hold at an entrepreneur’s business close to central London

Social media campaign

The campaign is called #Need2Know

We want to find out what aspiring / start-up entrepreneurs need to know. Is it where to find a mentor, or how to write a marketing plan, or how to conduct market research?

During Global Entrepreneurship Week, we’ll release content – mainly videos and blogs - that explains this, using our partners around the UK.

Evaluating the campaign

• We have already started encouraging partners to help us measure the effectiveness of the campaign

http://www.gew.org.uk/evaluation

• We want partners to:– Promote our online survey to their participants;

OR– Add two key questions to their surveys, and

send us the responses

• We will be using social media to reach participants directly and survey how effective the campaign has been

Global campaign: around the world, around the clock

Goal is to show how every hour of every day, a young entrepreneur starts up a business through our members’ support.

Activity will be focused around eight countries

Campaign comprises:

• A 3-4 minute film• A global commitment to support more entrepreneurs between

GEW 2012 and GEW 2013• A viral element where entrepreneurs post up films onto

Facebook