getting your boss excited about mobile marketing

© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Getting Your Boss Excited About Mobile: Conversation Starters Ray Pun | Mobile Strategy & Marketing @RayPunSD


Agenda

•  What kind of boss do you have?

•  Conversation starters for visionaries

•  Conversation starters for pragmatists

2

© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. © 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 3

What kind of boss do you have?


Logical vs. Intuitive

4

Logical: Mr. Spock

Intuitive: Captain Kirk


Visionary vs. Pragmatist

5

Visionary: Walt Disney

Pragmatist: Roy O. Disney


Visionary & Intuitive Conversations

© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 7

“The gap will increase between marketing leaders who re-engineer their businesses to deliver mobile moments and the majority of marketing executives”

Mobile is Driving Digital Transformation

-Forrester Predictions 2015

“$550 Million Mobile Push Will Turn Smartphones Into Hotel Room Keys”


Consumers are becoming “Mobile First”

8 8 8 Source: Gartner, eMarketer, Adobe Digital Index

App downloads: 310 Billion by 2016

Mobile time spent: 23% of media

Mobile commerce: 29% of holiday sales


Consumers are becoming “Mobile Only” (in some countries)

9 9 9 Source: Business Standard

75% of mobile traffic via apps


Consumer Satisfaction with Mobile Experience

10

Mobile Web Apps

Extremely or Very Satisfied

Not Satisfied or Neutral

Source: Adobe Mobile Consumer Survey, 2015

47% 45%

53% 55%


Consumer Priorities for Mobile Experience

11

Simplicity Personalization

Extremely or Important

Source: Adobe Mobile Consumer Survey, 2015

57% 38%


Pragmatic & Logical Conversations


Technology Investment: One third of technology spend on mobile experiences

13 Source: Adobe Mobile Maturity Survey, 2015

Mobile apps & Mobile web

2015 Budgets will increase by 28% on average


Plan to increase mobile team?

64%

People Investment: Mobile app teams are now mainstream

14 Source: Adobe Mobile Maturity Survey, 2015

Centralized Mobile Team

12% No

78%

Yes 16%

have 11 to 20 people


Mobile makes money for the business

15


Mobile saves money for the business & improves engagement

16

“Using Adobe Analytics and in-app messages, we can reach customers to raise their level of engagement beyond what we could achieve by other means, like paid media.”

Director of Digital, Turkcell


Where can my boss learn more about digital & mobile?


How about a trip to Las Vegas?

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Adobe Summit: March 20 to 24, 2016

•  Executive VIP Track •  Mobile Track (11 sessions)


Ray Pun Mobile Strategy & Marketing

@RayPunSD