getting the most out of referral marketing
DESCRIPTION
In Business? Are You A Referral Marketing Group Member? Getting Your Return From Your Investment!TRANSCRIPT
In Business? !
Are You A Referral Marketing Group Member?
!
Getting Your Return From Your Investment!
www.conspicuous-cbm.com
What You Will See
www.conspicuous-cbm.com
• Introduction
• The Challenges
• Reminder - The 4 Tools
• Reminder - 4 Important Words
• True cost of A Referral Marketing Group
• The Elements of Referral Marketing success
• Fortune Is In The Follow-Up
Who Am I?
www.conspicuous-cbm.com
• Chartered Accountant
• Social Media Addict
• + outside interests...
• Corporate Stooge
• Referral Marketing Specialist
www.conspicuous-cbm.com
• Recognised social media person - Linked-in, Twitter, Slideshare, Facebook....
• Regular posting on CCBM website & other original content to share.
• Linked-in guru - 15 published posts (nearly 1900 followers / 1850+ connections)
• 70+ recommendations & hundreds of endorsements
• Most successful RD in BforB history
• Well respected in Staffordshire & beyond community - helped hundreds of new business / start-ups / established businesses
• Friend of other networking gurus
Who Am I?
The Challenges
www.conspicuous-cbm.com
4 Things To Do
www.conspicuous-cbm.com
Networking
Reputation Building
Social Media
Referral Marketing
4 Important Words
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Hard-work
Discipline
Perseverance
Plan
True Cost Of A Group?
www.conspicuous-cbm.com
Elements Of Referral Marketing Success
www.conspicuous-cbm.com
Presence
121s
Giving referrals
Guests
Focus - pitch
Energy & enthusiasm
Focus - Pitch
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Ideal Customer?
Top 10 Wish List
Battle Plans
Elevator Pitches
Spotlights...
121s
121s
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Cornerstone Of Any System
Not a social chat
Agendas
Actions
Follow-up
Giving Referrals
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Not a one-way street
3rd party referrals
Have people been specific?
Tough Love Feedback
Energy & Enthusiasm
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The Subconscious Signal
The Appearance
The Right Level
Social Media
Contributions
Presence
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The Subconscious Signal
The Excuses
The Consequences
Representation
Guests
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The Subconscious Signal
WIIFM Reputation
Testimonials
Relationships
The BforB Guest Challenge
Why Join BforB
What to do when you get one of these?
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Follow-up & Ask For The Referral!
What Do I Want?
www.conspicuous-cbm.com
Continue the conversation
Social Media!
Newsletter subscription
Let’s Do Mentoring
Opportunities to speak or network
Accountants
What Do I Want? Do You Know?
www.conspicuous-cbm.com
What Do I Want? Do You Know?
www.conspicuous-cbm.com
Contact Us
www.conspicuous-cbm.com
Phone - 07706 171851 email - [email protected] Twitter - @conspicuouscbm Linked-in - uk.linkedin.com/in/stuartwalton/ Linked-in - www.linkedin.com/company/conspicuous-cbm Facebook - www.facebook.com/conspicuousCBM
THANK YOU
www.conspicuous-cbm.com