GETTINGSTARTED

PersonalBranding

25 – 35 minutes

Self-Assessment & Group Formation Exercise

Branding: The process of communicating an identity

We recognize companies from their logo, but the value we associate with that logo comes from:

TRUST & FAMILIARITY:

Source: south.unc.edu

WHO THE COMPANY COLLABORATES WITH:

Source: technabob.com

Building Your Personal Brand

Mentors, investors, and teacher invest in YOU – not just your ideas. How can you build a personal brand that makes them want to

invest more?

Source: cheezburger.com

WHAT CAN YOU DO TO BUILD PEOPLE’S TRUST IN YOU?

HOW DO YOU DECIDE WHO TO COLLABORATE WITH?

Source: www.jisc.ac.uk

… through the way we dress, what we post online, and pretty much any other opportunity we have to tell others about who we are.

We are already building our personal brands…

Which of the following “brands” best describes you?

THE HACKER

• Builds things• Comes up with

unexpected solutions to problems

• Will bend rules if it’s valuable to do so

THE DESIGNER

• Designs things• Shows empathy for the

customer experience• Is highly resilient and

open to other people’s ideas

THE HUSTLER

• Sells things• Enjoys presentations,

debates, and public speaking

• Excels at coming up with arguments

Using Your Personal Brand to Find Collaborators

Over the next 10 minutes, talk with 5 potential collaborators.

Guidelines for this activity:

1. Only talk with people who have a different personal brand than you (identified by your sticker)

2. You have 60 seconds to describe why you would be a good hacker, hustler, or designer in a group. You have 60 more seconds to listen to your partner.

3. Record notes on the template provided.

Identify your 3 top choices for potential collaborators.