APPLICATION

More than 52,000 applications currently available on Facebook Platform

140 new applications added per day

More than 660,000 developers and entrepreneurs from more than 180 countries

FACEBOOKPLATFORMOperating system for social networking?

Platform provides many of the important and underlaying

technologies that enable the SOCIAL GRAPH.

WHY FACEBOOKPLATFORM?

DEEP INTEGRATION

NEW OPPORTUNITY

MASS DISTRIBUTION

Same level of integration as internal Facebook developers

Opportunity to distribute to a much larger audience

175 million chances

ANYONE CANMAKE ONE

Facebook Account

Facebook Developer Apphttp://www.facebook.com/developers/

All We Need

KNOWLEDGEAND

SKILLS

WHAT WE NEED

HTML or XHTML

Javascript & AjaxAdobe Flash or Ms Silverlight

PHP ASP C++ etc.

CSS

FBML, FBJS, FQL, FB API

IDEAComing up with an original idea or twist on an idea.

GUIDING PRINCIPLES

STRATEGY

INTEGRATION POINTS

GUIDING PRINCIPLEShttp://developers.facebook.com/get_started.php?tab=principles

Applications should be Meaningful.

Applications should be Trustworthy. Applications should be Well-Designed.

GUIDING PRINCIPLESJay Goldman’s short list.

CREATE VALUE

HELP USERS COMMUNICATE AND SHAREMORE EFFICIENTLY

GENERATE MORE MEANINGFUL ACTIVITY

PROVIDE VALUABLE INFORMATION TO USERS

INCREASE USER TRUST

INTEGRATIONPOINTS

‘Work the integration points like there’s no tomorrow.’

(Jay Goldman – Facebook Cookbook)

CANVAS PAGEPROFILE BOX

INFO SECTIONSREQUESTS

NOTIFICATIONSATTACHMENTS & the PUBLISHER

NEWS FEEDTABS

APPLICATION MENUAPPLICATION DIRECTORY

CANVAS PAGE

The area where we combine our masterpiece of interface design and elegant code creation

PROFILE BOX

INFO SECTION

REQUEST

Give users the chance to interact and do something in your app!

ATTACHMENTS&

PUBLISHERShare, share, SHARE!

NEWS FEED

Spread the message around the Facebook galaxy…

TABS

Users love our app so much,

so let them have it in their page!

APPLICATION MENU

Two clicks away

APPLICATION DIRECTORY

Submit, get approved, get listed.

NOW WHAT?LET’S GET WET!