getting great homes finding quality buyers for your puppies
TRANSCRIPT
Getting Great HomesFinding Quality Buyers for
Your Puppies
www.Avidog.com
Empowering, Inspiring & Encouraging Puppy Owners and Dog Breeders
2014 Avidog International LLC©
Breeding Success is Not Just in the Rearing, It’s in Your Placements
Where will your pups do best?
www.Avidog.com
Empowering, Inspiring & Encouraging Puppy Owners and Dog Breeders
2014 Avidog International LLC©
Example--Our Plan
Homes
Working/Compe-tition
Active Pet
Quiet Pet
Your plan is likely to differ but you need a plan!
www.Avidog.com
Empowering, Inspiring & Encouraging Puppy Owners and Dog Breeders
2014 Avidog International LLC©
Sources of Prospective Buyers
Referrals from people you trust (the Best!)
Your website (second best)
Word of Mouth
Breed club puppy referral programs
Specialty websites (for example http://www.gundogbreeders.com NOT puppy.com)
Reputable dog email lists
AKC.org
www.Avidog.com
Empowering, Inspiring & Encouraging Puppy Owners and Dog Breeders
2014 Avidog International LLC©
Our Process
Initial Contact from
Buyer
Email ResponseFrom Us
•More About Us•Buyer Application•Our Reference List
Completed Application from Buyer
Reference Checks
Application Review
Referral to other sources
Meeting or Phone Call
Commitment!!• Accept deposit• Add to Gaylan’s
Yahoo List
www.Avidog.com
Empowering, Inspiring & Encouraging Puppy Owners and Dog Breeders
2014 Avidog International LLC©
Step 1: Initial Contact from Buyer
Email preferred 90% of contacts are not appropriate homes Email saves us tons of phone time
Phone Expect to spend a lot of time educating
Visitors Never allow strangers to visit before you
have vetted them!
www.Avidog.com
Empowering, Inspiring & Encouraging Puppy Owners and Dog Breeders
2014 Avidog International LLC©
Step 2: Our Email Response
We email back: Additional info about us Buyer Application
pet performance/ breeding Intentionally long with open-ended questions
Our Reference List All of these are on your webpage as
examples
www.Avidog.com
Empowering, Inspiring & Encouraging Puppy Owners and Dog Breeders
2014 Avidog International LLC©
Step 3: Buyer Returns Application
Buyer returns their completed application Email Snail mail Fax
We follow up with really good prospects if we don’t hear from them in a week
We let other prospects drop off the list
www.Avidog.com
Empowering, Inspiring & Encouraging Puppy Owners and Dog Breeders
2014 Avidog International LLC©
Step 4: Application Review
We review application for completion and “correct” answers Some answers make a home unacceptable
“I want to stud out my dog”
Some answers require clarification and/or education during our “meeting” “I plan to feed Kibbles and Bits”
Some answers help me match pups to owners If responses are acceptable, we schedule a phone
call or meeting If responses are not acceptable, we kindly say no
www.Avidog.com
Empowering, Inspiring & Encouraging Puppy Owners and Dog Breeders
2014 Avidog International LLC©
Step 5: Reference Checks
Before meeting or talking to anyone, we check references Email form letter Accept either phone calls or emails in return Form letter is on your webpage
Two key goals: Would they sell a puppy to this person? What kind of puppy will fit best?
www.Avidog.com
Empowering, Inspiring & Encouraging Puppy Owners and Dog Breeders
2014 Avidog International LLC©
Step 6: Meet or Call
Only now do we schedule a meeting or phone call
Meetings preferred but not always possibleGoal:
Get to know each other Decide if we like each other Answer any questions Get a rich description of dog’s home life and
kind of dog that will fit best
www.Avidog.com
Empowering, Inspiring & Encouraging Puppy Owners and Dog Breeders
2014 Avidog International LLC©
Step 7: Commit
At end of phone call Decide if I want to commit a pup to them Find out if they want to commit to this litter
If yes, Accept a deposit Add them Yahoo group
Get their desires Sex Color?
www.Avidog.com
Empowering, Inspiring & Encouraging Puppy Owners and Dog Breeders
2014 Avidog International LLC©
A Few Details
How many reservations to take? Typically more females than males are born
(49% males, 51% females) Litter sizes decrease by:
breeding type Natural breeding > AI > Surgical
Age of bitch Quality of semen Breed of dog
www.Avidog.com
Empowering, Inspiring & Encouraging Puppy Owners and Dog Breeders
2014 Avidog International LLC©
Our Reservation Protocol
Average litter: 7.85 pups, 51% bitchesNatural breeding:
10 reservations, 6 bitches and 4 dogsAI
8 reservations, 5 bitches and 3 dogsSurgical
5 reservations, 3 bitches and 2 dogs
www.Avidog.com
Empowering, Inspiring & Encouraging Puppy Owners and Dog Breeders
Avidog International LLC 2014 ©
Questions?