Door Ha VoComponenceApril 2009

(c) Componence 2009

ComponenceChameleon

&

Generate added value for content of publishers through mashups and social networks

Getting real value from popular Web 2.0 platforms

SOCIAL NETWORKS & MASHUPS

The solution is your content in a LongTail strategy

Social networks are unstoppable!

In the UK, social sites account for one in every six minutes the average internet user spends online

It’s not just young people anymore. Faceboook gets more 35+ and Twitter also get 50+

They spend more and more time there. Since 2008 – more messages in social networks than e-mails

Source: Nielsen Online, Global Index, Dec 07-Dec ‘08

Mashups: enrich your content with free Web API’s

There are 1273 Web 2.0 platforms that offer their content and services online through Web APIs

The most used are Google Maps, Flickr, YouTube, Amazon, MS Virtual Earth, eBay, Twitter, Yahoo Maps en del.i.cio.us

Source: www.programmableweb.com

CAN WEB 2.0 GENERATE ADDED VALUE?

Your proposition must be better to attract & bind readers

Statement for this discussion

“Publishers can attract & bind readers and subscribers through

popular Web 2.0 platforms”

More interesting

formats

Less churn

More pageviews

More repetitive visits Personalized

propositionsCloser to readers

Social taggingsharing CrowdsourcingSocial media

marketing Virals

Rating

Voting

Comment

Retweed

With Web 2.0You can make your content more attractive! Who believes in it? Who doesn’t believe in it?

It can be done, but how?

ViralsVoting

Rating

Crowdsourcing

Comment

More interesting

formats

Less churnMore repetitive

visits Personalized propositions

With Web 2.0 You can bind your client better! Who believes in it? Who doesn’t believe in it?

It can be done, but how?

Social media marketing

sharing

Social tagging

Retweed

More pageviews

Closer to readers

Personalized propositions

COMPONENCE CHAMELEONMASHUP LAYER

How can you get your success with Web 2.0?

Our platform: Chameleon

Comparison of online marketing concepts

SEO marketing, Multi channel

They’re all pull strategies Your content & services

are available on a few locations on the web

The focus is about your current proposition of content and services

You and search engines are the ones who pull attention to your websites

It takes a lot of time & effort to learn about user’s preferences.

Personalization is explicit and difficult.

Mashups & SMM They’re about push

strategies Your content & services are

available through many popular locations on the web

The focus is about complementing your proposition with external popular content & services

You focus on letting readers tell others about your proposition

Real user preferences are direct available.

Personalization can be made implicit and instantHow hard can you pull

compared with your competitors?

Is your proposition interesting enough to let users spread the word?

www.wineenmashup.nl

Think of the best publishing mashup and win the

implementation!The contest starts at May 5th.