Get Get Back Back On On Track Track with…with…

THE PURPOSETHE PURPOSEThe 30-Days Foundation celebrates the simple act of The 30-Days Foundation celebrates the simple act of

kindness.kindness.

Founded in 2011, The 30-Days Foundation provides a Founded in 2011, The 30-Days Foundation provides a

one-time financial grant for people in personal and one-time financial grant for people in personal and

financial crisis across the country, made payable only financial crisis across the country, made payable only

to the service that needs payment . to the service that needs payment . ASK. ACTION. RELIEF.ASK. ACTION. RELIEF.

Because we’ve all Because we’ve all been therebeen there

THE PILLARSTHE PILLARSThe 30-Days Foundation attempts to changeThe 30-Days Foundation attempts to changethat negative momentum with 3 pillars:that negative momentum with 3 pillars:

1. If funds are available, support will happen within 1. If funds are available, support will happen within

thirty days of receiving the online requestthirty days of receiving the online request

2. Disbursement of assistance limit is $1,500 2. Disbursement of assistance limit is $1,500

maximummaximum

3. The one-time financial grant will be made payable 3. The one-time financial grant will be made payable

only to the service that needs payment, not to the only to the service that needs payment, not to the

person requesting assistanceperson requesting assistanceIt’s not the amount but the timing of the amount It’s not the amount but the timing of the amount that can help people get back on track.that can help people get back on track.

THE CAUSETHE CAUSEThe process is simple, that’s the beauty of it.The process is simple, that’s the beauty of it.

These are the real life issues we address:These are the real life issues we address:

THE DIFFERENTIATORTHE DIFFERENTIATORA Unique Financial Model A Unique Financial Model

As the funds are not paid to the individual but directly to As the funds are not paid to the individual but directly to

the service provider, there is real opportunity to work with the service provider, there is real opportunity to work with

individuals, organizations, and companies that find this individuals, organizations, and companies that find this

financial model very appealing. These businesses can offer financial model very appealing. These businesses can offer

financial support, donated services, discounts, or could financial support, donated services, discounts, or could

organize a group to support a local community service organize a group to support a local community service

project.project.

THE GOALTHE GOALThe 30-Days Foundation Financial Goal

LABOR MODEL-CONCEPT AND COST CONTROL1. Leverage existing charities2. Automation-tool platform development

In support of the financial goal, to control the growth of employees and staff, and as such leverage other charities that have well-built and established organizations.

To donate 80% of all funds raised as direct donations to families and charities across the country.

THE SUPPORTTHE SUPPORTCharitable Organization Conduit

As word has spread in the Twin Cities about The 30-Days As word has spread in the Twin Cities about The 30-Days

Foundation, multiple charitable organizations have reached out Foundation, multiple charitable organizations have reached out

to us to assist their clients more than their own charter can to us to assist their clients more than their own charter can

provide. The list of Twin Cities charities below who receive our provide. The list of Twin Cities charities below who receive our

assistance can be mirrored around cities all across the nation assistance can be mirrored around cities all across the nation

with their own worthy charities.with their own worthy charities.• • BridgingBridging• • Salvation ArmySalvation Army• • Car ClinicCar Clinic• • People IncorporatedPeople Incorporated• • Metropolitan Center for Metropolitan Center for Independent LivingIndependent Living• • The Dignity CenterThe Dignity Center• • Good in the HoodGood in the Hood• • Health EastHealth East• • The Junior League of The Junior League of MinneapolisMinneapolis

• • Avenues for Homeless Avenues for Homeless YouthYouth• • Angel FoundationAngel Foundation• • Children’s CancerChildren’s Cancer ResearchResearch• • District 279District 279• • Catholic CharitiesCatholic Charities• • Twin Cities RiseTwin Cities Rise• • Project for Pride in LivingProject for Pride in Living• • Second Harvest HeartlandSecond Harvest Heartland

• • North Memorial HospitalsNorth Memorial Hospitals• • Car ClinicCar Clinic• • The TableThe Table• • Mary’s PlaceMary’s Place• • Community Action Community Action Partnership of Ramsey & Partnership of Ramsey & Washington CountiesWashington Counties• • Early Head StartEarly Head Start• • Head StartHead Start• • 360 Communities360 Communities• • St. Paul Intervention St. Paul Intervention

THE CONCEPTSTHE CONCEPTSThe 30-Days Foundation Concepts and Support The 30-Days Foundation Concepts and Support

ProgramsProgramsVROOMVROOM KINDWORKSKINDWORKS KEEP THE KEYKEEP THE KEY LET’S MOVELET’S MOVE

Partnerships with Partnerships with

dealerships around the dealerships around the

country to donate (1) country to donate (1)

dependable vehicle per dependable vehicle per

dealer per month to dealer per month to

help a family in need of help a family in need of

transportationtransportation

Providing direct Providing direct

funding to funding to

pharmacies in pharmacies in

effort to assist effort to assist

families with families with

unexpectedly large unexpectedly large

prescription costsprescription costs

Mortgage and Mortgage and

rent partnerships rent partnerships

with landlords with landlords

and property and property

management management

companiescompanies

Transportation Transportation

and moving and moving

services, when services, when

you need a you need a

helping hand, as helping hand, as

it is most often it is most often

short noticeshort notice

In 2012 The 30-Days Foundation started in In 2012 The 30-Days Foundation started in the NASCAR K&N Series with the Jack Sellers the NASCAR K&N Series with the Jack Sellers Racing Team and worked with the #5 Car,Racing Team and worked with the #5 Car,#15 car and the #30 car. This initial kick off #15 car and the #30 car. This initial kick off created the momentum for us to be in the created the momentum for us to be in the Nationwide Series.Nationwide Series.

In 2013, The 30-Days Foundation In 2013, The 30-Days Foundation is working with Mike Harmon is working with Mike Harmon Racing, Racing, #74 in the Nationwide Series, #74 in the Nationwide Series, kicking off in Daytona. The 30-kicking off in Daytona. The 30-Days Foundation believes that Days Foundation believes that NASCAR is a tremendous vehicle NASCAR is a tremendous vehicle to grow awareness, generate to grow awareness, generate more strategic partnerships, and more strategic partnerships, and improve the program.improve the program.

THE BEGINNINGTHE BEGINNINGFrom Grass Roots to From Grass Roots to

GarageGarage

The 30-Days Foundation has secured the web domainThe 30-Days Foundation has secured the web domain

www.backontrackmember.org www.backontrackmember.org

and plans to use this a primary marketing theme and plans to use this a primary marketing theme within all within all levels of NASCAR from grass roots racing to cup.levels of NASCAR from grass roots racing to cup.

THE FANS CONTRIBUTETHE FANS CONTRIBUTE

Team 30-Days Foundation.org & NRG Motorsports provides a Team 30-Days Foundation.org & NRG Motorsports provides a unique sponsorship and philanthropic opportunity all in one.unique sponsorship and philanthropic opportunity all in one.

One Sales presentation to potential sponsors, One Sales presentation to potential sponsors, Two Checks please…Two Checks please…

One check written to the race team for space on the car, One check written to the race team for space on the car, marketing, activation and events. The second check of the marketing, activation and events. The second check of the purchased package is written directly to The 30-Days purchased package is written directly to The 30-Days Foundation. This check is a 100% charitable donation that is Foundation. This check is a 100% charitable donation that is given to a local charity from the sponsor and The 30-Days given to a local charity from the sponsor and The 30-Days Foundation.Foundation.

THE MECHANISMTHE MECHANISMMarketing and Operation Marketing and Operation

At the center of the racing world is NASCAR. There are many At the center of the racing world is NASCAR. There are many value props and points of leverage within the sport to support value props and points of leverage within the sport to support the NASCAR Fans. NASCAR has a nationwide and international the NASCAR Fans. NASCAR has a nationwide and international reach that is embedded in most major markets and specific reach that is embedded in most major markets and specific local communities with home town tracks.local communities with home town tracks.

Research shows that NASCAR fans are loyal and The 30-Days Research shows that NASCAR fans are loyal and The 30-Days Foundation believe this powerful fan and consumer segment Foundation believe this powerful fan and consumer segment will support racing and each other. Pay it forward or pay it will support racing and each other. Pay it forward or pay it back….Fans support other fans.back….Fans support other fans.

*Local tracks, fans and people in need*Local tracks, fans and people in need*Match every track within the sport with local communities and *Match every track within the sport with local communities and agencies providing services for those in need. agencies providing services for those in need. *Many local companies now become potential NASCAR sponsors *Many local companies now become potential NASCAR sponsors with the Team 30 Days Foundation.org concept as the with the Team 30 Days Foundation.org concept as the foundational element.foundational element.*Businesses can help drive awareness and growth of the *Businesses can help drive awareness and growth of the program town by town. program town by town. *A detailed mapping of local charities adjacent to the tracks will *A detailed mapping of local charities adjacent to the tracks will provide a road map for growth.provide a road map for growth.

Grass roots and home town race Grass roots and home town race tracks are in the heart of the local tracks are in the heart of the local

communities communities and the people in need.and the people in need.

Team 30 Days Foundation.org can fuel mostTeam 30 Days Foundation.org can fuel mostteam programs - large and small.team programs - large and small.

From a large well-funded team to a startup, or From a large well-funded team to a startup, or someone trying to find a program to present someone trying to find a program to present themselves in the right way within the sport, Team themselves in the right way within the sport, Team 30 Days Foundation.org can support all types30 Days Foundation.org can support all types

Owners and drivers and related businesses they Owners and drivers and related businesses they own, many sports already have a foundation or a own, many sports already have a foundation or a charity, The 30-Days Foundation can leverage most charity, The 30-Days Foundation can leverage most of those already in place through Team 30 Days of those already in place through Team 30 Days Foundation.org.Foundation.org.

NASCAR RACE FAN CONCEPTNASCAR RACE FAN CONCEPT

Build a mobile application around Build a mobile application around wwwbackontrackmember.orgwwwbackontrackmember.orgAllow fans to “sponsor” the driver of their choice for as Allow fans to “sponsor” the driver of their choice for as little as 1 cent a mile * 500 Miles = $5little as 1 cent a mile * 500 Miles = $5

Make it a game allow donors to pick a driver, If your driver Make it a game allow donors to pick a driver, If your driver wins your contribution is *5!, If your drive places top 5 your wins your contribution is *5!, If your drive places top 5 your contribution is doubled by matching sposnors.contribution is doubled by matching sposnors.

Make it a sweepstakes / raffle? Check out raffle rules for Make it a sweepstakes / raffle? Check out raffle rules for 501c3501c3Pick point concept track how your pick does each week, Pick point concept track how your pick does each week, make it competitive?make it competitive?Consumer product companies synergies, look for well-Consumer product companies synergies, look for well-developed reward programs to possibly active this concept developed reward programs to possibly active this concept like a big NASCAR Support like “Coke rewards”like a big NASCAR Support like “Coke rewards”