get your brand on
DESCRIPTION
Social media from square oneTRANSCRIPT
“I realize everyone is telling you social media is a unicorn…
….but maybe it’s just a horse?” – Jay Baer
social-media strategist
What’s Social Media?• Wiki-nitionSocial media use web-based technologies to transform and broadcastmedia monologues into social media dialogues.
They support the democratization of knowledge and information and transform people from content consumers to content producers.
The Tools
Brian Solis Conversation Prism
Those are some BIG numbers…but so what?
…In the way we communicate…In how we manage relationships
Those are some BIG numbers… but so what?
• Affecting the way we do business• Get Your Brand On and benefit, or stand
by and get left in the dust.
So What?
• Levels the playing field
• Your company in 3D– With a personality
• Human Resources
– LinkedIn: Find people
– Facebook: Get to know them
• Industry Intelligence
– Twitter: Listen
– LinkedIn: Connect
So What?
• Lead generation & sales support– Connect with influencers, recommendations– Follow up, address concerns
• Customer Service/CRM: (Listen and respond)– Twitter and Facebook– Blogs, Reviews, Forums: e.g. Yelp
• Branding
The Conference Room
The Keynote
The Coffee Shop
The Backyard BBQ
1,500 groups within 25 miles of Plano
In person always pays off
Where it’s going
• Everywhere
• Pinpoint targeting
• A trip to Target in 5 years
• Join LinkedIn• Start a dummy Fan Page• Benchmark• Put a plan to paper• Start writing
TIPS
Adam Polansky: Flexibility matrix• Quality • Cost • Time
Decision:
DIY, Consult a pro, Mix
Get Your Brand On
Thanks
www.duncanday.com
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