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Level 1 – Ad hoc Level 2 – Managed Level 3 – Advanced Level 4 – Leading

Initial, chaotic Deliberate, thinking Process defined Measure, optimize

Process No formal process

Execution tied up on individuals

Difficult to repeat successes

Process abandoned under

pressure

“We repeat what goes well –

even, if we are not entirely

certain why it worked well”

Clear and well-understood

company vision

Well established processes,

measured, monitored and

reported to track performance

Full alignment of company

vision and strategy

Measurements are continuously

used to monitor, question and

improve product

Collaboration and

organization

Roles and responsibilities are

not clearly defined

“Command” decisions

Roles and responsibilities clear

“Things get done”

Clear decision making process

Clear interfaces to other

departments

Mutual trust

Systems, templates

and check lists

Little available

Market insights and product

knowledge in individuals heads

All key activities guided by

templates, check lists and tools

Knowledge sharing system for

market, projects and products

Clear user scenarios and

personas

Systematic knowledge

gathering and sharing about

market, products

Continuous evaluation of tools

People Re-active and tactical

Firefighting “heroes”

No end-users involved in design

Tactical + strategic focus

Graphical designer in team

No UX specialists

Skills in place for all tasks,

including UX specialists

UX design starts Towards end of coding Discussion - during coding UX design before coding Part of product vision

Level 1 – Ad hoc Level 2 – Managed Level 3 – Advanced Level 4 – Leading

Initial, chaotic Deliberate, thinking Process defined Measure, optimize

Process No formal process

Execution is usually tied up on

individuals - “heroes”

Difficult to repeat successes

We will repeat what goes well –

even, if we are not entirely

certain why it worked well

One shared project model.

Adapted to the individual

implementation.

Regular retrospective lessons

learnt.

Performance metrics provide full

visibility

Bottlenecks identified and

corrective action taken

Visibility and predictability

Collaboration and

organization

Roles and responsibilities are

not clearly defined

“Command” decisions

Communication is managed and

facilitated

Regular meetings to sync team

members

Consensus decisions

Regular sharing of experience

and ideas also across teams.

Mutual trust.

Collaborative decisions.

Pair programming, code reviews

Knowledge sharing

Individual empowerment

Systems, templates

and check lists

Mail

Skype

Task management system

Some local automation

Slack, Hangouts

Code conventions

Continuous integration

Shared knowledge platform

Code conventions automatically

checked

Click-of-a-button full build and

testing

Testing and QA Developer may test own code Dedicated QA function

Manual testing

Test coverage analysis

Automated functional testing

Next-to complete

unit-test coverage

Ad hoc

Managed

Advanced

Ad hoc Managed Advanced

Product

management

& ownership

Software

development

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Ad hoc

Managed

Advanced

Ad hoc Managed Advanced

Product

ownership

Software

development

If you are over a sinkhole,and you know it

You are going to want to get out of there

Always

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