get engaged tour presentation
Post on 18-Oct-2014
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GET ENGAGED: The Social Media Tool Box
SOCIAL MEDIA IS COMPLETELY TRANSFORMING THE WEDDING INDUSTRY
Now for better or worse brides instantly have access to a wealth of knowledge and information at their fingertips
Whether you are a bride or a vendor, utilizing social media it is extremely beneficial and becoming the industry standard
Definition of Social Media
A Blending Of
Social Interaction And Technology
For The Co-Creation Of Value
Blogger + Social Media Power
THE OATH THAT SOCIAL MEDIA EVANGELISTS LIVE BY:
“We will only partake in a persistent, transparent,
inclusive, multimedia global conversation in which anybody
can anticipate and which nobody can control.”
-You cannot shout louder into the conversation.- You cannot run more ads in established media.-You cannot just send out more press releases.-You cannot depend on media contacts. -You cannot expect your patients, supporters, customers, etc. to remain silent. -You cannot just hope things will go back to the way they were because – this is making life really hard.
Blogger + Social Media Power
Learn to participate in the conversation in a way that advances your goals, keeps your values intact and reaches people using the media they are now using to connect with each other.
- The good news: It does not cost much money- The bad news: It requires new skills, time, and some courage. You must Listen, Learn, Engage and then Talk… we have a plan of action for you.
What Can You Do?
SOCIAL MEDIA MARKETING
WHAT IT IS AND WHAT IT’S NOT
WHAT IT IS WHAT IT’S NOT
YOUR STORY
INTENTIONAL
BUSINESS
TIME CONSUMING
YOUR BREAKFAST
HAPHAZARD
COMMERCIAL
EXPENSIVE
SOCIAL MEDIA
Affordable marketing requires no big budget
Viral nature – users share your message with the click of a button
Builds credibility – user generated endorsements are more credible than traditional advertising
Engages the client – connect with your client and respond to their feedback real time
Increases traffic – a well developed social media strategy will drive traffic to your website
Enhances your brand – through social media enhance your on-line presence
WHY YOUR BUSINESS NEEDS SOCIAL MEDIA
Stride Gum: ‘Where the Hell is Matt’? Viral Video
SOCIAL MEDIA MARKETING WORKS IN
CREATING BRAND AWARENESS FOR YOU, YOUR SERVICES AND
YOUR PRODUCTS
Build & Enhance Your On-line Brand
As You Build Your Brand
You need to manage it effectively! - Yelp.com/business
It will take time, energy and consistency - Twitter and tools such as TweetDeck, Seesmic, UberTwitter
Create the time, make it a priority - Create a social media fitness program
Be creative, try something no one else has done-Chase Jarvis, Jasmine Starr, Daniella Faget-BlueNile (http://www.facebook.com/BlueNile?v=app_4949752878&ref=ts&rf=pd)
USING INTERNET TOOLSTO PUBLISH COMMUNICATIONSAND ESTABLISH YOUR BRAND
“JOIN THE CONVERSATION”
ACCESS TO INTERNET TOOLS
Explore Different Platforms
Determine which ones suit your best interest
Every platform has a different audience
Tailor your internet persona accordingly
NOT EVERYTHING YOU POST HAS TO BE PROFESSIONAL IN NATURE
BUT
EVERYTHING THAT IS PERSONAL SHOULD BE TIED TO YOU PROFESSIONALLY
“YOU” BECOME SEARCHABLE
The Art of Listening, Learning, Engaging, then Talking
SOCIAL MEDIA IS NOT ABOUT YOU. IT IS ABOUT PEOPLE’S RELATIONSHIPS WITH YOU. L ISTEN BEFORE YOU SPEAK.
THE SAME RULES THAT APPLY TO THE ART OF CONVERSATION APPLY TO ON-LINE DIALOG
WITHOUT LISTENING YOU CANNOT BEGIN TO BUILD YOUR REPUTATION ON-LINE
LISTENING WILL CONTINUALLY TRANSFORM THE EXPERIENCE OF YOUR CLIENTS
LISTENING WILL HELP YOU LEARN FROM OTHERS
THE TOOLS - LISTEN:The Most Important Part Of Your On-Line Reputation
IN TODAY’S WORLD FULL OF NEW MEDIA AND DIGITAL COMMUNICATION TECHNOLOGIES THERE EXISTS A HUGE OPPORTUNITY TO EXPAND THE REACH OF YOUR MESSAGES USING SOCIAL MEDIA
THE TOOLS - LEARN: The Social Media Fundamentals, Then Apply And Find What Works Best For You!
SOCIAL MEDIA CONVERSATIONS CREATES TRUST WITH POTENTIAL CLIENTS AND CUSTOMERS
SATISFIED CUSTOMERS BUILD A STRONG REPUTATION ON-LINE
A SINGLE POST OF APPRECIATION SIMPLY BUZZES THROUGH SOCIAL NETWORKS
CLIENTS SPEAKING HIGHLY ABOUT YOUR SERVICES CREATES A HIGH CURIOSITY FACTOR DRIVING VISITORS TO YOUR SOCIAL PROFILES OR WEBSITE IN ORDER TO CHECK YOU OUT
THE TOOLS - ENGAGE:Satisfied Customers Are Your Brand Ambassadors
THE TOOLS - TALK:You have a built-in audience when you have a network. Talk to them and with them.
BECOME A THOUGHT LEADER ON A GIVEN TOPIC
ASK QUESTIONS
GAIN FEEDBACK
SHARE THOUGHTS ON RELEVANT NEWS TOPICS
OFFER TIPS AND ADVICE
500+ MILLION PEOPLE WORLDWIDE HAVE A FACEBOOK ACCOUNT
CREATING A FACEBOOK FAN PAGE IS MORE CONDUCIVE FOR B2C THAN FOR B2B (FACEBOOK.COM/USERNAME)
FACEBOOK THE MOST WIDELY USED
SOCIAL MEDIA SITE
FACEBOOK PROFILE VS
FACEBOOK FAN PAGE
Associated with personal information
Limited to 5,000 friends
Only email 20 friends at a time
Mutually accept friends one at a time
Business or commercial use
Unlimited number of fans
Update all your fans at one time
Fans are automatically added once they click “like”
Vanity URLs
FACEBOOK A POWERFUL OUTLET TO HUMANIZE YOUR BRAND
SET UP YOUR FACEBOOK PRESENCE AS SOMETHING YOU DO
THAT “PRESENCE” IS ALL ABOUT WHO YOU ARE
YOUR DAILY WORK IS TO POST LINKS, INFORMATION AND FUN STUFF THAT ENHANCES YOUR BRAND’S PERSONALITY
IF YOU SET IT AND FORGET – IT IS JUST ONE MORE PIECE OF JUNK!
TWITTER IS NOT A ONE WAY PRESS RELEASE FOR YOUR BUSINESS. YOU MUST COMMIT TO INTERACTING WITH PEOPLE
140 CHARACTERS!
HUMANS CRAVE SOCIAL INTERACTION
PURELY PERMISSION BASED INTERACTION
POWERFUL OUTLET TO SHARE YOUR PERSPECTIVE WITH AN AUDIENCE THAT ACTUALLY CARES
APPLICATIONS MAKE TWITTER INTERESTING
TWITTER The social media with an emphasis on
“social”
TWITTER PROVIDES A MORE PERSONAL BRANDING OPPORTUNITY
The ideal place for the thought leader representing a business to brand his or herself in an informal forum
Get your brand in front of people - Twitter is the fastest growing microblogging community
It is not who you know but who knows you
The perfect place to attract new customers and engage current clients
The “ DO” List
The “DON’T List
Do use a photo of yourself for your avatar Not your logo
Stay relevant (change your photo frequently)
Do respond and engage with the community even if they are not talking about you and your company
Do personalize your Twitter background
Be authentic and transparent Do relax and just do your thing Do show your personality Pick a topic and become a thought
leader on it Follow people who are following you
Don’t only tweet and re-tweet about you and your company
Don’t make your Twitter page private
Don’t talk negatively about clients and other wedding professionals
Don’t respond publically to communication you receive privately (DM)
Don’t only tweet with perceived influencers
Don’t pretend to be someone you are not
THE DO’S AND DON’TS OF TWEETING
IT IS IMPORTANT TO KNOW WHO YOUR AUDIENCE IS…
Your Blog readers are NOT the same as those on Twitter
A large number will read Twitter but will not read your Blog
Know WHY your audience is following YOU
No whining and complaining to your readers!!
EXTEND YOUR REACH ON TWITTER CONNECT WITH YOUR AUDIENCE IN A MORE MEANINGFUL WAY
GAIN MORE TARGETED TWITTER FOLLOWERS
AN ORGANIC SIMPLE A WAY FOR PEOPLE TO SEARCH FOR TWEETS WITH A COMMON TOPIC
CREATE COMMUNITIES OF PEOPLE INTERESTED IN THE SAME TOPIC
FIND AND SHARE RELATED INFORMATION
VISUAL INDICATOR TO FOLLOWERS THAT YOU ARE TWEETING AB OUT A GIVEN TOPIC
FAVORITE TOOL FOR EVENT PLANNERS!
USING TWITTER #HASHTAGS TO YOUR ADVANTAGE
Use #hashtags consistent with your brand and the tag itself
Give your # hashtag context – make it apparent what you are talking about
Make sure it adds value for yourself and followers
Proper etiquette dictates that you should only use #hashtags if your tweet is relevant to the topic
Use it as research and resource tool
Don’t overuse them
USING # HASHTAGS
BLOGGING IS THE MOST POWERFUL SOCIAL MEDIA PLATFORM
BLOGGING TO GET NEW CLIENTS
BLOGGING ENHANCES AND PROTECTS YOUR BRAND
BLOGGING WILL HELP YOUR SEARCH ENGINE RANKINGS (SEO)
WAYS A BLOG CAN HELP YOUR BUSINESS
CHOOSE AND SHARE YOUR TOP PHOTOS
WRITE SHORT PARAGRAPHS WITH HARD RETURNS AFTER EACH
WRITE LESS – SAY MORE. CONSIDER WRITING BLOGS WITH NO MORE
THAN 400 WORDS
TIPS OF CREATING A BETTER WEDDING BLOG
COMMENTS ARE WHAT MAKE YOUR BLOG AND NETWORKS INTERACTIVE AND SOCIAL
THE MOST POPULAR BLOGS AND/OR SITES HAVE A VERY INTERACTIVE COMMUNITY WHO VOICE THEIR OPINIONS ON POSTS FREQUENTLY
COMMENTS HELP ENGAGE READERS AND ADD INTEREST TO YOUR POSTS
SEEING 100 COMMENTS SURELY MAKES A READER WANT TO READ THE POST MORE
Comments Are a Powerful Component of the Social Web
IS A BLOG SITE Right for you?
Hybrid blog sites (a website and blog all in one) are all the rage now
Looks like a blog but contains the information of a website
Evaluate your clientele and how they navigate the internetIf your site does not makes sense to your clients within a matter of seconds they are leaving your site and they are on to your competitors
THE 2 N D LARGEST SEARCH ENGINE BEHIND GOGGLE
USING VIDEO FOR A BETTER CLIENT EXPERIENCE
THE LACK OF PROFESSIONALLY EDITED FOOTAGE IS WHAT MAKES IT WORK SO WELL
IT COMES ACROSS AS GENUINE AND NOT OVER- PRODUCED
QUICK, FUN PERSONALITY FILLED HELPS ENGAGED COUPLES FEEL MORE CONNECTED TO YOU AND YOUR BUSINESS
YOUTUBE FOR THE WEDDING INDUSTRTY
VIDEO TO VIRAL SUCCESS
Use video as a platform to market and brand your business and if you are lucky produce a viral hit
Interview clients and capture testimonials and success stories
Record a message – don’t sell. Just tell your storyRecord frequently asked questions with real
customers posing the questionsInterview your key strategic referral partnersBehind the scenes photo shoots of weddings and
engagements
YOU WILL KNOW WHEN OPPORTUNITIES ARISE THAT NEVER WOULD HAVE BEEN POSSIBLE OTHERWISE!
IS YOUR SOCIAL MEDIA PERSONALITY WORKING?
WAYS TO QUANTIFY ENGAGEMENT
Website traffic, Blog traffic
Number of people subscribed to RSS feeds
Number of people in social media groups
Tracking tools and brand monitoring tools
Trackbacks or link backs to posts
Testimonials
Fans, followers and friends
INCREASED INQUIRIES AND BOOKINGS
SOCIAL MEDIA CREATES A COMMUNITY AROUND YOU, YOUR BRAND, YOUR SERVICES AND YOUR PRODUCTS
IT ENHANCES CUSTOMER SERVICE
IT BUILDS TRUST
THE BOTTOM LINE!
1. M AS H AB L E2. EVRI
3. TECH NO RATI4. TECH CRU NC H
5. TW TVI TE6. C O TW EET
7. S EES M I C, TW EETD EC K8. EVERNO TE
9. F O U RS Q UARE ( FAC EB O O K P LAC ES AND D EAL S )10. H AS H TAGS O N TW I T TER ( #H C S M)
11. F L I CK R12. U S TREAM . TV13. C OVERI TL I VE
10 Social Media Tools
Share & Enjoy
You have a unique story to tell –
Tell the world who you are and how you think.
Share your thoughts, take part in discussions.
Let your conversation represent you truthfully as you go through your career.
Thank You!
1.WEDDINGWIRE.COM2. BRIDALHOOD.COM
3. ONCEWED.COM4. ALWAYSABLOGSMAID.COM
5. LIVEVOWS.COM6. WEBCASTMYWEDDING.NET