GET ENERGIZED….GET TZINGA….

THE AD WARFARE OF THE NEWLY EMERGING ENERGY GIANT

SHREYANSH VATS (11BEE1033)

THE ADVERT MEDIUM

• Social media

• Video adverts

• Ad campaigns

• Testimonials

• Newspaper appearances

THE SOCIAL MEDIA FACTOR

• In today’s world where everyone is racing to be social media active, Tzinga has where nicely exploited this newly emerging territory- The social media

• Today the youth is more focused on being active online. Tzinga has made a remarkable effort to create an image amongst them through social media sites like Facebook, Twitter etc

THE ENERGY TWEETS

• Mumbai has many hearts. It's like an earthworm. Which heart do you belong to? Tell us and our phalanx march forth accordingly!

• Most modern trade outlets. Big Bazaar/Hypercity etc. Where doth ye abode?

• "There's no such thing as reality", said one electron to another while casually quantum leaping and unknowingly creating multiple realities.

• It's late at night. The time when non-carbonated energy drinks with non-boring packaging come to life. It's true. Look it up on Twitter.

• Energy drinks usually far remove themselves from political affiliations. It has something to do with us being liquid.

• This saddens us. We hardly consider ourselves a political energy drink. In fact, most energy drinks can't even vote. :(

• Get the tweets on-https://twitter.com/Tzinga

• Follow it on-https://www.facebook.com/Tzinga?fref=ts

EXPRESS TO IMPRESS- THE VIDEO ADVERTS

• Through the video ads mainly posted through Youtube and other social media, Tzinga has made its reached to the levels of almost every person in this country, and probably across the worldThe video adverts are very exciting, creative and are well- connected with the youth

• These create a lasting impact in the minds of the targeted audience and increases its prospects and outreach

THE TZINGA SONG• Following is the Tzinga song that has become an icon amongst the youth for it represents the common need of the youth- to

energize….

I am feeling sleepy oh Mamma,I am feeling sleepy oh Pappa,I can't wake even if I try,Why can't arise and shine,forwardly I no go why.

Tzinga the energy drink

Mmm mine full of energy like a rocket oh Mamma,Like a sun arises, shine and do anything Mamma,Tzinga Tzinga Tzinga Tzinga Tzinga Tzinga drink a Tzinga,wake up Tzinga wake up Tzinga wake up Tzinga wake up TzingaSay bye to sleepy ehSay no to drowsy ehNo one a lazy ehNo one a yawny ehDrink a Tzinga Drink a TzingaDrink a zTingaDrink a Tzinga

THE AD-REACH-CREATING OUTREACH OFF THE INTERNET

• While the main source of marketing remains the social media and video adverts only, Tzinga creates an impact amongst the customers through printed posters put up on display in the outlets providing this drink

• The themes of these ads are unique and appealing to the youth with the level of sophistication that today’s youth look for

• The ‘5 hour charge’ campaign has really worked effectively and has created a wide outreach in the market

THE AD CHAIN- REACTION

THE YOUTH SPEAKS

• The testimonials of Tzinga are very encouraging and through the past years, they have consistently improved

• While the customers are loving the energy drink that soothes the tongue and the pocket, they are also happy with the fact that it supplements them with almost the same amount of energy as promised by Red Bull etc

THE GUEST APPEARANCES- NEWSPAPER MANTRA

• From time to time, the high officials from Hector Beverages (The company behind the Tzinga revolution have made public appearances in the leading dailies of the country and abroad, and have also indulged in really cool and awesome discussions that creates a great positive force amongst the youth

REFERENCES

• Facebook

• Twiiter

• Youtube

• www.freshmarketingideas.com

• www.campaignindia.in

• www.mensxp.com

• www.articles.economictimes.indiatimes.com