get back in the game - dominate your market

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Get Back In The Game Dominate Your Market Content Marketing

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Page 1: Get Back in the Game - Dominate Your Market

Get Back In The GameDominate Your Market

Content Marketing

Page 2: Get Back in the Game - Dominate Your Market

Twitter @oreo

Page 3: Get Back in the Game - Dominate Your Market

Average ageOf an agent 57

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• Traditional Marketing & Digital Marketing

• Creating Content with the Tools We Access Each Day.

How Can Agents Dominate Their Markets

Page 5: Get Back in the Game - Dominate Your Market

The Hardest Thing for Agents to do is Take Something That’s in Their Brain and Make it Consumable.

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Where Do I Begin? • Your MLS• Any Tool That Provides

Market Data• REALTOR® Property

Resource• Your Tax Records• The Cities We Buy & Sell In• And What You Already Know

How Can I Put Content into Consumable formats?

Page 7: Get Back in the Game - Dominate Your Market

When You Search Your MLS, Look For Specific Information that Can be Added to Social Media, Email Marketing, Blogs & Direct Mail.

Then Put That Information into Content That Makes Sense!

Page 8: Get Back in the Game - Dominate Your Market

Bank Owned Homes are Down by 25% from 2015 to 2016 in Northern Illinois

Page 9: Get Back in the Game - Dominate Your Market

Unemployment in Chicago is under 7.5%

Source RPR: April 2nd, 2016

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Page 11: Get Back in the Game - Dominate Your Market

Content Marketing

Direct Mail- Use the content from your marketing- Add landing page links with great information

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Content Marketing – Social Media

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Content Marketing - Blogging

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Content Marketing – Live Streaming

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Why Do We Need Content Marketing?How we consume data and information has changed. When we want the information – we GOOGLE ITIf we can’t find you – then you won’t generate a lead

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We Have The Information To Dominate Our MarketsIf you want to continue to build a business In Real Estate & remain relevant we have to integrate traditional with new school marketing. If not, there is a replacement agent coming for you.

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Carrie J. Bey-Little, BS, MS, [email protected]#CoffeeWithCarrie