gestalt theory: screen design
DESCRIPTION
Best for 3D animation in teaching and learning and Interactive deign for teachers (PF3414)TRANSCRIPT
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Gestalt Theory for Computer Screen Design
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Law of Balance
Visual object will appear incomplete if the visual object is not balanced or symmetrical.
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Law of Continuation
Continuation is the eye’s intinctive action to follow a direction derived from the visual field.
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Law of Closure Open shapes make the
individual perceive that the visual pattern is incomplete
Sense of incompletion serve as a distraction to the learner (Fisher and Smith-Gratto 1998-99, Fultz,
1999)
CLOSURE
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Law of Figure-Ground
We distinguish the foreground and background in a visual field (Fultz, 1999)
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Law of Focal Point
Every visual presentation needs a focalpint, called centre of interest or point of emphasis.
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Law of Isomorphic Correspondence All images do not
have same meaning to us.
We interpret their meaning based on our experiences
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Law of Pragnanz (Good Form)
A stimulus will be organized into as good a figure as possible
The Cat
The Cat
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Law of Proximity
It states that item placd near each other appear to be a group (Fisher and Smith-Gratto, 1998-99)
Figure A. We mentally arrange the dots into 3 horizontal rows because the dots in the rows are closely together than in the columns
A
B
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Law of Similarity
The viewer can recognise the square inside the circle because these elements look similar and thus part of the same form (Fultz, 1999)
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Law of Simplicity
The simplication works well if the graphical message is already uncluttered but if the graphics are complex and ambiguous the simplication process may led to unintended conclusion
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Law of Unity/Harmony If the related objects do
not appear within the same form, the viewer will consider the separate objects to be unrelated to the main visual design.
(Lauer, 1979)