gerson and levy
TRANSCRIPT
![Page 1: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/1.jpg)
Understanding Google AdWords & Analytics
![Page 2: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/2.jpg)
Rachael Gerson (@rachaelgerson)- Self-proclaimed data junkie- Google Analytics Top Contributor- GA Certified - 4 ½ years at SEER Interactive in SEO &
Analytics- Lover/owner of cute puppy named Cooper
Proud alumni of Villanova University – Go Cats!
Aaron Levy (@bigalittlea)- 5 years in digital marketing- 2 years at SEER Interactive in PPC- AdWords & AdCenter Certified- Managed budgets from $500 to
$100k/mo in B2B & B2C- (Usually) a pretty good hockey player
![Page 3: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/3.jpg)
![Page 4: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/4.jpg)
Is your online advertising working?
Hint: there are only two possible answers.
![Page 5: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/5.jpg)
Step 1: Set Goals
![Page 6: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/6.jpg)
• Establish a key success metric before you do anything else
• Cost Per Acquisition – Use lead-to-sale ratios and avg. customer value to back
into an appropriate figure
• Return on Ad Spend/Investment– Find the break even point
• Page Views/Visit– If the goal is traffic, make sure it’s good traffic
Set a metric to beat – CPA ceiling or break even ROAS %.
![Page 7: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/7.jpg)
Don’t forget your brand name!
Step 2: Select keywords
![Page 8: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/8.jpg)
If the keywords have no search volume, you won’t be eligible.
Don’t just guess
![Page 9: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/9.jpg)
Google Keyword Tool – Start with the basics & see what the tool proposes.
Use the free tools available
![Page 10: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/10.jpg)
Search Suggest – especially with the advent of Instant, these are terms you need to bid on.
Use what the engines tell you
![Page 11: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/11.jpg)
Soovle – see up to 15 engines suggestions at once.
Use what all sites tell you
![Page 12: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/12.jpg)
Use keyword tool exports & suggest to find initial negatives. Use query reports to grow the list.
Be a Negative Nancy
![Page 13: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/13.jpg)
Broad for volume, exact for control.
Find the perfect match (type)Keyword = brown wingtip shoes
– Buy shoes with wings– Buy brown shoes
– Brown wings buy– Brown wingtip shoes
– Brown wingtip shoes– Wing tipped shoes brown– Buy brown shoes with wing tips
– Where can I buy brown wingtip shoes– Brown wingtip shoes
–Brown wingtip shoes
Broad MBM Phrase Exact
![Page 14: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/14.jpg)
Include negatives in your estimates & don’t bid more than you can afford; you don’t NEED to be #1.
Don’t fall into a money pit
![Page 15: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/15.jpg)
Example of organization directly from the Google Help Center.
Step 3: Be meticulously organized
![Page 16: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/16.jpg)
Make sure to separate top performers into individual campaigns to ensure 100% visibility.
Build strong campaigns
• Budgets – Make sure your keywords
have enough $ to generate data
• Importance– Stronger keywords get more
$!
• Relevance
• Ad Extensions– Sitelinks, Phone #, Products
• Geo Targeting & Dayparting
![Page 17: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/17.jpg)
Per Google, every keyword with 1,000+ monthly searches should have its own ad group.
And keep ad groups relevant
• Ad copy is set on the ad group level– Each copy point should speak directly to top terms
• Separate high volume terms into their own ad groups
• Set ad groups logically & control where copy shows– Different colors = different ad groups– Different products = different ad groups– Different search intent = different ad groups– Get granular
![Page 18: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/18.jpg)
Make your ad stand out.
Step 4: Craft crafty ad copy
![Page 19: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/19.jpg)
You don’t have long – engage the audience quickly.
Don’t be this guy
![Page 20: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/20.jpg)
Everyone uses best practices. Use them differently.
Or these guys
![Page 21: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/21.jpg)
You can stand out and still use the same formula. Test & optimize!
Be different, but be smart
![Page 22: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/22.jpg)
Winning ad copy equation.
Clear call to actionResonates with landing page
Answers “why should I…” + Contains top volume keyword
![Page 23: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/23.jpg)
Be edgy, but not too edgy.
Step 5: Pick (or build) landing pages
![Page 24: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/24.jpg)
Page populates with brown wingtips, value-adds clearly displayed on the top.
Strong eCommerce
![Page 25: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/25.jpg)
Weak eCommerce
No Twitter. No brown wingtips. No dice.
![Page 26: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/26.jpg)
Quantifiable value propositions directly related to landing page. Clear call to action, customer testimonials.
Strong lead generation
![Page 27: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/27.jpg)
Too many to count…
Weak lead generation
- Broken landing pages - No clear call to action- Lacking relevance from
ad to landing page- Tough on the eyes- Unsubstantiated claims- No privacy policy- Asking for too much
![Page 28: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/28.jpg)
No need for external conversion trackers.
Step 6: Install & test tracking
![Page 29: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/29.jpg)
Separate your PPC traffic from organic.
Don’t forget Analytics!
![Page 30: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/30.jpg)
Initial settings were designed by engines for most volume, not best performance.
Step 7: Adjust settings
![Page 31: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/31.jpg)
Both campaign types should be structured much differently (whole other session)!
Networks & Devices
![Page 32: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/32.jpg)
Use Accelerated delivery for Brand & top performers to capture all volume. But make sure you have the $.
Ad delivery settings
![Page 33: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/33.jpg)
Warning: the more granular you get, the less accurate the target is. Recommend staying on Metro level.
Location targeting
![Page 34: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/34.jpg)
Launch early in the week so you can keep a close eye on early performance & optimize!
Launch!
![Page 35: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/35.jpg)
…and beyond
The beauty of paid search is that we have data on everything. Use it.
- Test Ad Extensions (+CTR)- Test Ad Copy (+CTR, -CPC)
- But check for Statistical Significance- Mine Search Query reports to grow
negatives & keyword targets (+CTR, -CPA)
- Test & tweak your landing pages- Set up Google Alerts, watch Insights
- Know what’s going on in your space - Link to +1 accounts- TEST EVERYTHING
![Page 36: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/36.jpg)
Your Knowledge Level
Newbie – Never used GA
Beginner – Use GA on occasion, can navigate through
Intermediate – Power-user, never sets up profiles
Advanced – Use & set up profiles regularly
![Page 37: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/37.jpg)
Start Using GA
Some Do’s and Don’ts
![Page 38: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/38.jpg)
Make sure this code is on every page of the site, prior to the closing </head> tag.
Google Analytics Code
Do: • Include the GA code on every page
![Page 39: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/39.jpg)
Regular code cannot go on a site with multiple domains or mobile sites.
Google Analytics Code
Don’t:• Use regular code on sites that span multiple domains
or mobile sites• Use more than one set of the same code
![Page 40: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/40.jpg)
Google Analytics Code
Do: • Let plugins do all the work for you!
![Page 41: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/41.jpg)
Know these guys?
![Page 42: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/42.jpg)
Make sure you’re driving the right traffic.
Visits = $
Don’t Be These Guys
![Page 43: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/43.jpg)
Which Metrics Should You Be Monitoring?DO focus primarily on:
Visits&
Conversions / Transactions
![Page 44: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/44.jpg)
Data can come into GA up to 24 hours late.
Visits
No visits = no salesMore visits SHOULD = more sales
![Page 45: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/45.jpg)
Make sure the whole team is on board with the KPIs prior to setting up goals.
Conversions & Transactions
Non-eCommerce site:Figure out your Key Performance Indicators (KPIs) &
create GA Goals
![Page 46: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/46.jpg)
Reports should connect actions on site with $$$.
Conversions & Transactions
eCommerce site:Add eCommerce tracking to get detailed reports on
transactions & revenue
![Page 47: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/47.jpg)
Which Metrics Should You Be Monitoring?DO focus secondarily on:
Bounce Rate
Use Bounce Rate as your indicatorthat you may be losing quality traffic & $
![Page 48: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/48.jpg)
A bounced visit will show in GA as 0:00 time on site.
What is Bounce Rate?
Google Analytics definition:Visits in which the person left your site from the
entrance (landing) page
![Page 49: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/49.jpg)
What is Bounce Rate?
Avinash definition:I came, I saw, I puked, I left
This is AvinashHe’s the Digital Marketing Evangelist for Google.<3
![Page 50: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/50.jpg)
A high bounce rate isn’t always a bad thing.
What’s a Good Bounce Rate?Depends on the site & the industry
High bounce rate = BAD• eCommerce product landing page
![Page 51: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/51.jpg)
What’s a Good Bounce Rate?Depends on the site & the industry
High bounce rate = Inconclusive• Blog• Research article• Recipe site• Sites with AJAX, Flash, etc.• Service site with a phone number listed
![Page 52: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/52.jpg)
What’s a Good Bounce Rate?Depends on the site & the industry
High bounce rate = Good• Affiliate site
![Page 53: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/53.jpg)
Time on site is a critically flawed metric to report on.
Which Metrics Should You Be Monitoring?DO NOT focus on:
Time on Site
Why?• How they’re calculated
• Browser behavior
![Page 54: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/54.jpg)
Segment EVERYTHING
Another Avinash Tip:
“Never report a metric without segmenting it to give deep insights into what that
metric is really hiding behind it.”
![Page 55: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/55.jpg)
How Do I Segment?
Several easy segmentation solutions in GA:
Instant Filters Advanced Segments Profile Filters
![Page 56: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/56.jpg)
Use RegEx to consolidate multiple items.
How Do I Segment? Instant Filters
![Page 57: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/57.jpg)
Advanced Segments can cause the dreaded Fast Access Mode.
How Do I Segment? Advanced Segments
![Page 58: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/58.jpg)
Filters work from the day they’re applied. They do not work retroactively.
How Do I Segment? Profile Filters
![Page 59: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/59.jpg)
Use GA to Answer Questions
Do I need a mobile site?
Which traffic sources convert best?
Which keywords drive the best traffic to my site?
How does my social media perform?
![Page 60: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/60.jpg)
Do I Need a Mobile Site?
Do you already get mobile traffic?
![Page 61: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/61.jpg)
Should I Make a Mobile Site?
How do visits for mobile compare to desktop?
Look at Conversion Rate, Bounce Rate
View the site on your phone!
Let the data make your decision.
![Page 62: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/62.jpg)
Always dig deeper.
Which Traffic Sources Convert Best?% of Total Goal Completions
![Page 63: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/63.jpg)
SEER’s sweet spot = SEO
Which Keywords Drive the Best Traffic?
![Page 64: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/64.jpg)
Look at ONLY Social Traffic
Set up however you prefer, but find a way to limit the data to only social
![Page 65: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/65.jpg)
Advanced segments cause fast access mode.
Look at ONLY Social Traffic
Example – Compare Visits
![Page 66: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/66.jpg)
Top pages don’t match across different sources.
Look at ONLY Social TrafficExample – Compare Top Landing Pages
![Page 67: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/67.jpg)
Look at ONLY Social Traffic
Example – Compare On-Site Behaviors
![Page 68: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/68.jpg)
Create an advanced segment to only analyze “Twitter” traffic.
What Does Twitter Look Like in GA?
t.cotwitter.com
hootsuite.comtweetchat.com
tweetdeck.comtweetgrid.com
twittergadget.com
api.twitter.commobile.twitter.com
![Page 69: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/69.jpg)
Launched March 2011
Eight of the New Features
What Do I Need to Know About New GA?
![Page 70: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/70.jpg)
Usability update.
What Do I Need to Know About New GA?Searching in Menus
![Page 71: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/71.jpg)
Dashboards aren’t shared between accounts.
What Do I Need to Know About New GA?Dashboards
![Page 72: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/72.jpg)
Create dashboards for each group, based on their needs.
What Do I Need to Know About New GA?Dashboards
![Page 73: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/73.jpg)
Use Keyword Clouds to visualize top keywords.
What Do I Need to Know About New GA?Keyword Clouds
![Page 74: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/74.jpg)
Multi-Channel calculates attribution from Direct differently from the rest of GA.
What Do I Need to Know About New GA?Multi-Channel Funnels
(Google’s attempt at attribution)
Direct
Referral
Organic Search
![Page 75: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/75.jpg)
Use Real-Time Reports to test campaign tracking.
What Do I Need to Know About New GA?Real-Time Data
![Page 76: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/76.jpg)
Use these numbers to show relative trends.
What Do I Need to Know About New GA?Webmaster Tools Integration
Why use it?
![Page 77: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/77.jpg)
• 40% of people abandon a site that takes more than 3 seconds to load
• A 1 second delay can result in a 7% reduction in conversions
What Do I Need to Know About New GA?Site Speed
![Page 78: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/78.jpg)
Only one line of code needed to integrate social for AddThis. ShareThis doesn’t need any changes.
Analyze how users are interacting with Social Plugins
What Do I Need to Know About New GA?Social Engagement
![Page 79: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/79.jpg)
PDF Export & Email Report – Temporary
Old GA turns off January 2012
What Do I Need to Know About New GA?Missing Features
![Page 80: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/80.jpg)
Hootsuite
Don’t Limit Your “Analytics” to Google Analytics
![Page 81: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/81.jpg)
Don’t Limit Your “Analytics” to Google Analytics
![Page 82: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/82.jpg)
Don’t Limit Your “Analytics” to Google Analytics
![Page 83: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/83.jpg)
YouTube
Don’t Limit Your “Analytics” to Google Analytics
![Page 84: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/84.jpg)
Tip: Add a + to any bitly URL to get the stats.
Don’t Limit Your “Analytics” to Google Analytics
![Page 85: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/85.jpg)
Use Topsy to find & reach out to influential people sharing your link.
Don’t Limit Your “Analytics” to Google Analytics
Tweets are not all equal
![Page 86: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/86.jpg)
Don’t Limit Your “Analytics” to Google Analytics
Point – Lots of other FREE tools available!
![Page 87: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/87.jpg)
???
![Page 89: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/89.jpg)
• Loading Time Statistics - http://blog.kissmetrics.com/loading-time/• Amazing analytics blog - http://www.kaushik.net/avinash/• GA setup checklist -
http://seohimanshu.com/2011/06/03/google-analytics-setup-checklist/• Google Analytics RegEx tips -
http://www.seerinteractive.com/blog/basic-regex-for-google-analytics/2011/02/11/
• GA Help Forum - http://www.google.com/support/forum/p/Google+Analytics?hl=en
Analytics Links
![Page 90: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/90.jpg)
• AdWords Keyword Tool -
https://adwords.google.com/select/KeywordToolExternal
• AdWords Traffic Estimator - https://adwords.google.com/select/TrafficEstimatorSandbox
• Soovle -http://www.soovle.com/
• Analytics URL Builder Tool - http://www.google.com/support/analytics/bin/answer.py?answer=55578
• AdWords Help Forum - http://www.google.com/support/forum/p/AdWords
PPC Links • What to watch for post-launch -
http://www.seerinteractive.com/blog/youve-launched-a-new-ppc-campaign-now-what-5-things-to-watch/2011/09/12/
• More on Search Query reports- http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=68034
• Split Testing Tool
http://www.websharedesign.com/tools/ppc-ad-split-testing-tool/
![Page 91: Gerson and Levy](https://reader030.vdocuments.mx/reader030/viewer/2022033100/55d4f9adbb61eb3f428b456e/html5/thumbnails/91.jpg)
Is My Bounce Rate Good?Know your site. Know what matters to you.