OUR PRACTICE

WHO WE ARE?

Geran & Partners is rapidly developing external communications consulting practice. Founded in 2011 it now operates all over Russia and through its partners’ network in 5 other countries.

Mission

To make our input in creating attractive Russian investment climate and enhancing further cooperation between Russian and foreign businesses

Our benefits

• Extensive experience in different industries in Russia and overseas

• Professional team• Regional presence all over Russia

and partnership network in the world

03mоb.: +7 (903) 151-62-64 office: +7 (499) 783-40-31 email: [email protected]


© Geran & Partners. All rights reserved. 2015

CONTENT

SERVICES PROPOSAL

Section 2

Clients

16

Section 5

Appendix

20

Our projects

18

Why us?

Section 6

Section 1


04

11

Our approach

Section 3

03

Who we are?

Our team

13

Section 4

Section 1

Part 2

© Geran & Partners. All rights reserved. 2015mob.: +7 (903) 151-62-64 office: +7 (499) 783-40-31 email: [email protected]


OUR SERVICES & SPECIALIZATION

SERVICES & SPECIALIZATION

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External communications strategy development, creating and enhancing client’s positive image

PR COMMUNICATIONS(Public Relations)

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Outsourcing services to be provided upon request

Legend:

А01

PR COMMUNICATIONS

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Comprehensive services in corporate style development, preparation of advertising materials and commercials

MARKETING COMMUNICATIONS

А

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MARKETING COMMUNICATIONS






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Organization of meetings of different level and format – from VIP meetings up to large scale entertainment and business events

EVENT MANAGEMENT

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EVENT MANAGEMENT

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Representation of interests of local and foreign companies in Russia and overseas

REPRESENTATIVE SERVICES

04

REPRESENTATIVE SERVICES

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Geran & Partners specializes on providing services both in Russia and abroad in the following areas:

MAJOR AREAS OF SPECIALIZATION

I

Innovation

RE

Real Estate

FS

Financial Services

GB

Green Building

NR

Natural Resources

AD

Architectural Design




CONTENT

SERVICES PROPOSAL

Clients

16

Part 5

Appendix

20

Our projects

18

Why us?

Section 6

11Our approach

10


Section 2

03

Who we are?

Our team

13

Section 4

Section 1

Section 3



11

OUR APPROACH

PROJECT APPROACH


Our principles

Focus on results

Strong client relations

Individual solutions for each client

We appreciate every single client and do everything possible to help you be successful. We treat your

business as our own.

“

”



CONTENT

SERVICES PROPOSAL

Clients

16

Part 5

Appendix

20

Our projects

18

Why us?

Part 6

13

Our team

12


Section 2

03

Who we are?

Our approach

11

Section 3

Section 1

Section 4



OUR TEAM

13

PARTNERS

German SverdlovPartner

German has 5 years of professional experience in major international consulting companies. By specializing in financial sector, he participated in execution of up to 10 successful consulting projects in a number of organizations and companies, including Russia’s leading financial institutions. German has strong structuring and analytical skills. He also specializes on data visualization and graphic materials design.

Anna has more than 15 years of professional experience in project management and external communications. She worked for one major business association which was followed by leading Italian bank where she headed Public Relations Department. She was responsible for media relations, cooperation with business associations along with promoting social and cultural initiatives all over Russia.

Managing PartnerAnna Sverdlova



OUR TEAM

14

OUR TEAM

Timur Podzorov

Designer

Anton Sokolov

Photographer

Olesya Tsindeliani

Media Relations (Southern & Ural Federal Districts)

Julia Mironova

Media Relations (North-Western &

Northern Federal Districts

Dariya Androsova

Media Relations(Моscow)



CONTENT

SERVICES PROPOSAL

Our team

13

Section 4

Appendix

20

Our projects

18

Why us?

Section 6

16

Clients

15


Section 2

03

Who we are?

Our approach

11

Section 3

Section 1

Section 5



CLIENTS

16

CLIENTS OF OUR PARTNERS

REVENUES WORLDWIDE

15.3 bln. USD

NUMBER OF EMPLOYEES

14.9 ths. people

MARKET CAPITALIZATION

52 bln. USD



CONTENT

SERVICES PROPOSAL

Our team

13

Section 4

Appendix

20

Our projects

16

Clients

Section 5

18

Why us?

17


Section 2

03

Who we are?

Our approach

11

Section 3

Section 1

Section 6



Why us?

18

OUR PRACTICE ADVANTAGES

Focus on priority areas

High qualification

Wide network of partners

Distance office

Our practice was formed by professionals from PR and strategic consulting fields in order to meet growing demand for services in reputation management for Russian and international companies and also in project management execution

• Best possible combination of price and services quality

• External professional view on your business activities and communications development

International partners network (UK, Germany, Holland, Sweden, USA) who combine great experience and impressive project portfolio with extensive network of contacts

Consultants with outstanding experience in emerging Russian market



CONTENT

SERVICES PROPOSAL

Our team

13

Section 4

Section 6

18

Why us?

16

Clients

Section 5

20

Projects

19


Section 2

03

Who we are?

Our approach

11

Section 3

Section 1

Appendix



APPENDIX: OUR PROJECTS

20

SMP BANK Annual Reports structure development, copywriting services provision

Conducted best practice analyses of major Russian financial institutions on annual report preparation

Designed and structured Annual Reports for 2010 and 2011

Provided copywriting services

Project results:

PR

PR Communications



ПРИЛОЖЕНИЕ: НАШИ ПРОЕКТЫ

21

GORPROJECTInternal corporate magazine development (“GORPROJECT Life”)

Organized series of interviews with Client’s management, designed and validated internal corporate magazine concept

Organized and executed photo session with Client’s employees, its office and executed projects in order to obtain visuals for corporate magazine

Designed and launched quarterly issued internal corporate magazine “GORPROJECT Life”. Developed magazine’s complete visual style and continues its issue execution

Project results:

МC

Marketing Communications




22

RUSSIA INNOVATION COLLABORATIVERepresenting interests of Russia Innovation Collaborative (RIC),

enhancing and developing its business contacts in Russia

Designed RIC corporate materials for presentations at business meetings. Organized visits of RIC partners to Russia

Organized participation of RIC in Russian and international conferences focused on innovations commercialization

Enhanced RIC cooperation with its partners (potential clients search, meetings’ documentation preparation, meetings organization and coordination)

Represented RIC interests in business associations and on high-profile events

Project results:

RS

Representative services




23

NORILSK NICKELPR campaign support focused on minority stockholders relations

Developed key messages for communication with minority shareholders


Provided analysis and overview for international markets of nickel, palladium, platinum and copper

Designed structure and content for special website developed for minority stockholders; prepared articles for a number of corporate publications, regional political, and business media

Project results:

PR

PR Communications




24

RANEPA ECONOMIC DEPARTMENT(THE RUSSIAN PRESIDENTIAL ACADEMY OF NATIONAL ECONOMY AND PUBLIC ADMINISTRATION)

Corporate style development, including advertising materials and

website

Organized three photo sessions with Academy students and models to prepare visuals for marketing materials

Designed department booklet and brochure (A5 format) in Russian and English

Designed and presented 8 versions of advertising modules. Prepared department advertising posters

Developed department internet website

Project results:

МC





25

AS TECHNOLOGYCorporate style development

Designed corporate logo

Prepared templates for corporate identity materials (letterheads, disks, notebooks, etc.)

Designed corporate presentation template

Project results:

МC





26

TOP-40 RUSSIAN BANK Corporate presentation development for one of the Bank’s subsidiaries

Assisted in presentation structure development

Presentation deck design and visualization

Project results:

МC





27

GREEN BUILDING COUNCIL in RUSSIA

PR Strategy development and implementation

Developed contacts with media market, 10-times increase in quotation in federal and regional outlets

Published expert opinions

Designed Annual RuGBC Report in Russian and English. Services included copywriting, green building market analyses, design

Project results:

PR

PR Communications




28

GORPROJECTCorporate event organization (“Builder’s Day”)

Provided comprehensive services on cooperation with venue owner -Radisson Royal Moscow (menu and drinks selection, technical equipment, sound and lighting supervision)

Developed and coordinated event entertainment program

Selected and collaborated with actors, stylists, photographers, MC’s and DJ’s

Venue interior design (banners, flower compositions, menus, program)

Project results:

EM

Event Management




29

VIMPELCOMOrganization of corporate New Year party for VimpelCom

Venue search, selection and coordination (hotel)

Developed and realized event concept: “Breakfast at Tiffany’s”

Prepared, approved and implemented event entertainment program

Selection and collaboration with entertainment program participants

Project Results:

EM

Event Management




30

GORPROJECT Corporate presentation development

Organized and executed photo session of projects designed by GORPROJECT.

Prepared 4 design concepts of corporate presentation. Designed complete presentation based on one of validated alternatives


Project results:

МC





31

AFS INTERCULTURACorporate website, magazine and advertising materials development

Designed 20-year anniversary logo, corporate brochure, folders and information bulletin


Developed sponsor collaboration program (sponsorship packages, sponsorship benefits development; designed corporate materials for prospective clients)

Designed and developed corporate website

Project results:

МC





32

GREEN BUILDING COUNCIL, RUSSIA

Corporate magazine development (“RuGBC News”)

Developed design concept of RuGBC News magazine (structure, visual concept, content)

Collected materials from magazine’s authors (selection and preparation of success stories in green building)

Designed magazine content and commercial modules; provided copywriting services

Cooperated with RuGBC advertising service

Project results:

МC




© Geran & Partners. All rights reserved. 2015

Anna Sverdlova Managing Partner

Creativity Partnership Delivery

mоb.: +7 (903) 151-62-64 оffice: +7 (499) 783-40-31

email: [email protected]

Thank you!

geran & partners value proposition

Business