THE COMPANY: APPERIAN Apperian is the leading enterprise-class mobile application management (MAM®) and security platform for the delivery of critical apps to 100% of users across an organization. Apperian provides fine-grained security and dynamic policy controls at the individual app level for deployments where mobile device management approaches are not possible or desired, such as BYOD, contract workers and other unmanaged devices. The company has helped IT and line of business professionals secure and deliver more than 1.7 million enterprise apps to organizations such as Maxim Integrated Products, NVIDIA, Nationwide, New Balance, and the U.S. Department of Homeland Security.

TARGETED MESSAGESIMPROVE RELEVANCY OF

GEO-SPECIFIC OFFERS

19% LIFTIN BOOKINGS BY PROMOTING

LOCATION SPECIFIC OFFERS

17% INCREASEIN SALES BASED ON

DESTINATION-RELEVANT PROMOTIONS

“With a very busy web development staff, it’s really up to our marketing team to find creative ways to improve website conversions. Fortunately, Evergage gives us enormous power and flexibility to innovate. Whether targeting visitors by geography, building dynamic landing pages or tying offline campaigns to online experiences, we can quickly build, implement, test and analyze personalization campaigns. We feel we’ve only scratched the surface of what we do with Evergage.”

-Chris MartinLeisure Sales & Marketing Montrose Travel

THE COMPANYMontrose Travel is one of America’s Top 30 Travel Management Companies with six operating divisions that provide world-class personal service and unsurpassed value. In a dynamic industry, Montrose Travel is a respected leader in all aspects of travel management.

On the leading edge of rapidly evolving technology, the company possesses the experience, caring and proven capability to provide any individual, business, financial institution or affinity group with a complete travel management program designed to handle all aspects of travel on a national or international level.

CASE STUDY

Geo-Targeted Offers BoostWebsite Conversions

THE CHALLENGELike many companies in the travel industry, Montrose caters to customers located across the United States. People turn to Montrose to books trips, flights and cruises to destinations near and far.

Given its diverse products and customer needs, Montrose was struggling to get the right information in front of its web visitors, and to do so quickly in order to maximize the opportunity to convert them and promote time-sensitive offers.

THE SOLUTIONTo address this challenge, Montrose established a partnership with Evergage. Using the Evergage platform, the company was able to gain deeper insights into its site visitors and act on those insights in real time. Specifically, Evergage has provided Montrose with the ability to personalize experiences based on geography in two key ways:  

• Recognize where site visitors are located to present them with relevant offers for their location

• Identify destinations people are interested in – as they start to type – and queue up targeted messages based on those destinations

THE RESULTSUsing Evergage, Montrose has been able to provide the most relevant offers based on each visitor’s current location or where they plan to go.  

In one case, Montrose had an offer for a cruise that was only available to people in California. The company initially used traditional communication channels – email, a landing page, and their own travel agents. However, with sales not quite as anticipated, Montrose turned to Evergage to identify each website visitor’s current location and then selectively present an offer – via on onsite message – to those in California. This resulted in a 19% lift in bookings compared to other attempts to drive sales.

In another example, Montrose wanted to promote vacation packages to travelers interested in visiting any one of eight different European cities. With Evergage, Montrose was able to identify the destination someone was interested in visiting and then recommend a travel package (e.g., a combination of a flight, hotel and/or tour) that matched the particular destination. The offer was presented during the booking process, and the campaign resulted in a 17% lift in conversions for the featured package.

Using the Evergage platform, Montrose has helped its visitors find information they are looking for and take advantage of relevant offers. And the company continues to find new ways to improve customer satisfaction and drive incremental revenue through personalized experiences.

INFO@EVERGAGE.COM | 1-888-310-0589 | EVERGAGE.COM

Relevant offers were presented based on the traveler’s selected destination.