genylabz our big idea
TRANSCRIPT
We want to Eradicate Unemployment for our Generation!
Our Big IdeaGenYLabz
To provide the support and opportunitiesfor our generation to succeed.
UA
www.genylabz.com
Our Vision
TheProblem
53% of our Generation is eitherUnemployed orUnderemployed!
Help our generation tap into the fastest growingmarket opportunity in history: The Mobile Ecosystemso they can take advantage of their native skill sets.
OurSolution
TAM- WWTAM:TotalAddressableMarket
SAM- U.S.SAM:ServicebleAddressableMarket
How Will WeDo It?1. Engage College Students for Mobile App Testing + Internships and Field MarketingAmbassadorships
2. Identify and provide Gigs where they can earn cash for being social mediafreelancers/on-going app testers as well as ambassadors.
3. Educate them on how to build longer term annuity engagements based on the three keyareas above: Testing-Ambassadorships-Social Media Marketing- Teach them how to be"Freelance Mobile Entrepreneurs"
Our primarycustomerMobile Testing andUsabilityEngagements
PricingmodelFee Based with a MinProject Value $25 perhr escalating to $50per hr.
CurrentrevenueLess than $100K
CLTVCurrent CLTV- $2.5KIncrease to $5K100% Incr
Revenue Model
75% of$100K
$25 - 3/4 ofdeals$50 - 1/4
30 Gigs for2015
Add longer-term serviceagmt.
Marketing& GrowthStrategy
Walk our Talk:-By using our network,our social media skillsand our MobileEcosystem to developa near unlimited flowof opportunities.
-Be Virtual by k-Be Virtual by keeping oureeping ouroverhead low and overhead low and LeveragingLeveragingthe Network Effect to kthe Network Effect to keep theeep theVelocity of Deals Flowing.Velocity of Deals Flowing.
Above are the keyAbove are the keyunderpinnings of our program.underpinnings of our program.
Milestones
Aug2009
Jun2014
Jan2015
1stAmbassadors
1st MobileTesters
Complete prototypeComplete prototype
1stFreelaners
Total KickedStarted
500 GenY'ers
Jun2015
Aug2016
1st SocialMarketers
5+ 45 2 0 52
SuccessStories
FeaturedClients:
"GenYLabz blew us away with their speedand capabilities...then we found out ourtesters were in high school and collegemade the results even more impressive." Mark A. CEO ECM
Thank You!Nick Weldon [email protected]