MAKING MOBILE / DIGITAL MONEY & REWARDS WORK FOR

YOUR BRAND

ZipCash Credentials & Case Studies

Who we are, what we do

Zip Cash – Digital Money concept

ZipCash is a mobile and internet basedtransactions engine which powers

Brand Promotions Brand Rewards Consumer / Trade Loyalty Programs Social Media Rewards Employee Incentives & Rewards Co-Branded & White Labeled Payment Solutions

ZipCash is India’s first mobile payment service for consumers using the pre paid model whereby consumers can shop online, offline or pay their bills using a mobile phone. ZipCash has been authorized by the Reserve Bank of India to set up a Payment System under the “Payments & Settlement Act, 2007

ZipCash has robust systems & processes in place which have undergone thorough Information System audits to ensure scalability, availability of the system & good end-user experience. ZipCash provides a simple, frictionless and intuitive Redemption platform to its it’s end customers.

Connecting Brands & Customers

ZipCash Digital Payment

ZipCash is a payment service targeted at consumers whereby they can make online as well as offline micropayments using Mobile SMS as well as the Internet Each party needs only a Mobile

phone & a prepaid ZipCash balance to conduct a transaction

Implementation is Bank/ Telco/ Device agnostic

Prepaid model ensures limited liability

Customers can top up their ZipCash balance via ZipCash Cash Cards home delivered across the country or use any VISA/ MASTER credit cards or one of the 26 Netbanking Accounts online. Soon, ZipCash will also be available at 6000 outlets across India.

You have received a bill from MTNL for Rs. 450 To pay SMS to 56767 ZIP 1002 <PIN>

AX124Z 9810098100 *BookMyShow* has sent you bill for Rs 250 *2 Movie Tickets *

1 Message Received

System generated unique Transaction ID / One Time Password

Product Demo

ZIP AX124Z ****

Payment Successful! You have paid Rs 250 to BookMyShow. Bal: Rs 650

Choose ZipCashPayment Option Enter Mobile Number

9830098300

A. User Experience: Online Shopping

1

2

3

Awareness Interest Desire Action

SMSBlast

RadioPromotion

Sampling

Events

Brand Promotions

Loyalty mGifting

mVouchers

Social Media

Campaigns

Customerloyalty

TradeLoyalty

Social Media / Mobile Promos

Consumer Updates

Services offered by ZipCash

Sales CRM

1. ACROSS MARKETS / CITIES2. ACROSS CONSUMERS – EDUCATED / NON

EDUCATED3. ACROSS CONSUMERS – EVEN FOR NON-ONLINE

4. ACROSS MOBILE HANDSETS5. ACROSS TELECOM OPERATORS

Brand Promotions & Rewards

ZipCash validates

the unique no. from

the Campaign list,

creates a

digital Account

for the

Mobile Number,

Then credits ZipCash

Coupons worth

predefined amount

Into the

digital Account.

Thank you for

Participating in XXX.

You have received

ZipCash Coupons worth

Rs.X. Use this to pay bills,

buy mobile talk time, Gift

Vouchers, Ringtones or

shop at over 250 websites!

With XXX you are

Always a winner!

User receives the SMS

User uses the balance

Brand Purchase/Trial/ Interaction – Real time

Activation Workflow

Customer

scratches the

card and sends

the unique no. to

56767 or 98xxxx:

ZIP PEPSI A6TAX

MOBILE TOPUPS

1

BILLS – UTILITY

& POSTPAID

2

RETAIL GIFT

VOUCHERS

7

ONLINE SHOPPING

3

6TRANSFER TO

BANK ACCOUNT

SONGS, RINGTONES,

VIDEOS, GAMES

8

5SEND MONEY

TO FRIENDS

DAILY DEALS

4

ZipCash

creates a Digital

Account

for the

Mobile Number,

Then credits ZipCash

Coupons worth

predefined amount

Into the

digital Account.

Thank you for

Participating in XXX.

You have received

ZipCash Coupons worth

Rs.X. Use this to pay bills,

buy mobile talk time, Gift

Vouchers, Ringtones or

shop at over 250 websites!

With XXX you are

Always a winner!

User receives the SMS

User uses the balance Brand Rewards –Activation Workflow Deferred Rewards

Brand Provides

List of Consumers

With Mobile Nos, &

Reward Money to be

Given to them.

+ Letter of KYC to

ZipCash

Brand Promotion / Event etc.

MOBILE TOPUPS

1

BILLS – UTILITY

& POSTPAID

2

RETAIL GIFT

VOUCHERS

7

ONLINE SHOPPING

3

6TRANSFER TO

BANK ACCOUNT

SONGS, RINGTONES,

VIDEOS, GAMES

8

5SEND MONEY

TO FRIENDS

DAILY DEALS

4

1. INSTANT ONLINE REDEMPTION2. SEAMLESS REWARDS ACCUMULATION

Social Media Promotions

Social Media Rewards

Brands can now reward their Users directly on Social Media platforms

Only the Social Media handle is required for the process i.e. email id for Facebook, twitter handle etc.

The User can directly claim the Reward Money via Online or via his Mobile phone.

Currently in beta deployment mode. Will be live in 2 weeks time.

User logs in on

www.zipcash.in

to claim

The Reward Cash.

Welcome Message :

Thank you for

Your Participation.

Brand XXX has

Rewarded you with

Rs. 1234

With Brand XXX you are

Always a winner!

User uses the balance

Social Media Rewards Workflow

Brand/SM Agency

shortlists list of

Winners on FB \

/ Twitter etc.

A FB/Twitter reply

By the Brand/SM Agency

is sent to ZipCash

With the Amount of

Reward Money & ID

ZipCash credits the

Reward Amount

into the relevant

Winners ZipCash

Account.

User receives FB Message abt it.

MOBILE TOPUPS

1

BILLS – UTILITY

& POSTPAID

2

RETAIL GIFT

VOUCHERS

7

ONLINE SHOPPING

3

6TRANSFER TO

BANK ACCOUNT

SONGS, RINGTONES,

VIDEOS, GAMES

8

5SEND MONEY

TO FRIENDS

DAILY DEALS

4

The Send Payment / Transfer to Bank …

1. DELIVERING BUSINESS RESULTS FOR BRANDS2. IMMENSE CUSTOMER DELIGHT

3. EFFECTIVE CONSUMER RELATIONSHIP WITH BRAND

Case Studies

Some Case Studies Trade Loyalty

We have been engaged by a leading electrical company to run a loyalty program across 60,000+ retailers and over 100,000 electricians across India.

Customer AcquisitionYouMint set up a referral program whereby their members were instantly rewarded ZipCash when their referred friends signed up for their service

Consumer PromotionShark Tooth Vodka Promotion. Customers were rewarded with ZipCash worth Rs.10 to Rs.1000 on purchase of Shark Tooth.

Customer GratificationWe are working with a online Market Research company in incentivising its respondents to fill in questionnaire regularly and accurately

Case Study: Consumer Promotions

ZipCash is a great way for companies to run and manage consumer promotions They can pass on discounts and

benefits to the consumer directly Opportunity to bypass the trade Generate end consumer database

& real time consumption habits & pattern

Example: Shark Tooth (Diageo Group) Promo for consumers• Consumers who buy Shark Tooth

get a scratch card• They SMS SHARK <Answer>

<PIN> to our short code and instantly win Talktime or ZipCash vouchers on their phones

• It can be used to buy talk time, shop online etc.

• Successfully Campaign which resulted in a direct increase in sales

Case Study : Rewards with Godrej Powerplay

Every consumer buying a Godrej product would get certain Cashbacks based on the product cost.

The company sends across a list of the winners and the amounts along with their registered Mobile numbers.

User gets rewarded on Mobile Phone

Case Study : Mobile Money with Loop Telecom

Features of our Platform

• Powers the Mobile Money concept for the 3.5 Million strong user base of Loop Mobile

• Tried & Tested Technology Platform

• Redemption is based on simple SMS Commands like SMS ZIP BAL to 56767 or SMS GET CCD to 56767

• Users of any Age, Uneducated, Any location in India covered by a Mobile network can use this platform

• We are handset & Telecom Operator agnostic. Hence any Indian owning a Mobile Phone can use it.

WHY BRANDS PREFER US?

Benefits

Benefits of Zip Cash

Simple to comprehend by the Consumer. He gets his reward money on his Mobile phone for anytime redemption.

Instantaneous Cash Back/Reward to the Consumer. Instant Customer Delight while interacting with your Social Media activity.

Easy to Administer. No need for Agency to validate address, identity etc. Easy for Consumer, Social Media Fan to collect Reward points.

Zip Cash can be redeemed at over 3,000 outlet options from anywhere in India.

Redemptions will be as per customers likings. i.e. Mobile Recharges, Gift Vouchers, Travel Tickets, Electronics, Household items, Deals on Meals, Utility Bill Payments, Pizza websites, Coffee Shops etc.

Sales MIS during the Activation Campaign period is available on a real-time basis to the Activation Agency & the Brand

Benefits of Zip Cash

Can be used for rewards in a Social Media contests & also TV/RADIO/PRINT promotions seamlessly.

Consumer Contact detail i.e. the Mobile number is available for later promotions & communication, to the Brand

Very Cost effective as it reduces reward redemption costs.

Instant Gratification provides tremendous Fan Delight and viral impact to the Digital / Social Media Campaign.

Easy to implement and integrate with existing Social Media pages, databases etc.

Benefits of Zip Cash

REAPING THE BENEFITS OF OUR PLATFORM

Our Clients

Diageo – Consumer Promo ABD – Class 21 Vodka

Some of our Clients for Activation

Some of our Clients for MLP

Havells – Trade Loyalty Godrej – Consumer Loyalty

Rewards for UB Spirits Mobile Money for Loop

Some of Our Clients

For further queries, please email:

nelsonf@zipcash.inCell - +91 98198 78597