generational trends – millenials change homeownership rules... and licensees glenn e. crellin...
TRANSCRIPT
Generational Trends – Millenials Change Homeownership Rules . .
. And Licensees
Glenn E. CrellinRunstad Center for Real Estate Studies
University of Washington
ARELLO Annual ConferenceSeptember 21, 2013
Acknowledgments
Principal Sponsors of this research Washington Department of Licensing, Real Estate
Program Realtor® University Research Center
General Sponsors of Runstad Center Research Washington Realtors® Washington State Housing Finance Commission
Generational Trends and Real Estate
Understanding Generations Population Demographics Homebuyer Demographics Licensee Demographics Demographics and Technology Demographics and Education
Identifying Generations G.I. Generation
Born 1900-1924: Age 87+ Silent Generation
Born 1925-1945: Age 66-86 Baby Boom
Born 1946-1964: Age 47-65 Generation X/Baby Bust
Born 1965-1979: Age 32-46 Generation Y/Millennials/Echo Boom
Born 1980-2000: Age 11-31 Generation Z/Internet Generation
Born 2001-present
Age Distribution of Population
13%
28%
20%
26%
11%
2%
Z/InternetY/MillennialX/BustBoomSilentG.I.
Era of Renters?
Media suggests Millennials prefer to rent … forever Mobility Part-time jobs Fear of ownership Student debt Urban lifestyle
Hasty Generalization
Historical Context
Mankiw and Weil, Regional Science and Urban Economics, 1989 “The entry of the Baby Boom generation into its
house-buying years is found to be the major cause of the increase in real housing prices in the 1970s. Since the Baby Bust generation is now entering its house-buying years, housing demand will grow more slowly in the 1990s than in any time in the past 40 years. If the historical relation between housing demand and housing prices continues into the future, real housing prices will fall substantially over the next two decades.”
Recent U.S. Homeownership Rates
19821984
19861988
19901992
19941996
19982000
20022004
20062008
20102012
35
40
45
50
55
60
65
70
All Under 35
%
Homeownership Rate by Age of Householder
1982 1992 2002 20120
10
20
30
40
50
60
70
80
90
<3535-4445-5455-6465+
%
Homeownership Rate by Age Group(Percent)
<25 25-34 35-44 45-54 55-64 65-74 75-84 85+
1960 12.5 46.2 54.5 48.4 46.4
1970 13.8 45.6 66.1 69.9 61.4
1980 18.1 50.2 70.8 46.9 69.3
1990 17.1 45.3 66.2 75.3 79.7 78.8 70.4
2000 17.9 45.6 66.2 74.9 79.8 81.3 77.3 66.1
2010 16.1 42.0 62.3 71.5 77.3 80.2 77.9 66.2
GI Silent Boom X/Bust Y/Millennial
Profile of Washington Home Buyers 2010
19.6%
23%
17%
20%
14%
7.2%Age
<3030-3940-4950-5960-6970+
Future Housing Plans
Silent Boom Bust Millennial0%
10%20%30%40%50%60%70%80%90%
100%
Current Renters
Rent Buy Don't Know
Silent Boom Bust Millennial0%
10%20%30%40%50%60%70%80%90%
100%
Current Owners
Own Rent Don't Know
Generational Composition of Workforce
Adult Licensee0%
10%20%30%40%50%60%70%80%90%
100%
MillennialBustBoomSilent/GI
Technology is Innate
Usage of Social Media for Business
Early Boom Late Boom Early Bust Late Bust Millennial0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Licensee Advertising on Craigslist.org
Early Boom Late Boom Early Bust Late Bust0
10
20
30
40
50
60
70
80
Perc
ent
Real Estate Has Low Education Entry Barrier, But…
Adults
Licensees
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
HSSome College2-year4-yearGrad School
Education by Generational Cohort of Licensees
Early Boom Late Boom Early Bust Late Bust Millennial0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Grad SchoolBachelor'sAssociate'sSome CollegeHS
Preferred Delivery of Continuing Education
Early Boom Late Boom Early Bust Late Bust0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
OtherInternetLecture