GlobalWorks Group, LLC.

2 2 0 5 t h a v e , 1 1 t h F l o o r N e w Y o r k , N Y 1 0 0 0 1

w w w . g l o b a l w o r k s . c o m

2 1 2 . 2 5 2 . 8 8 0 0

ACCELERATING GENERATIONS

• Generations defined in broad strokes Past

• Generations defined in increasingly fine strokes

Present

TAKING THE LONG VIEW

• Lack of historical perspective Present

• Larger cultural shift will become clear in time

Future

Sile

nt G

ener

atio

n • 1922-1945

Bab

y B

oom

ers • 1946-1964

Gen

erat

ion

X • 1965-1980

Gen

erat

ion

Y • 1981-2000

EVOLUTION OF CULTURE

Sile

nt G

ener

atio

n • 1922-1945

• Core Values: • Respect for

authority • Conformers • Discipline

• Money: • Put it away • Pay cash

• Technology: • Phobic

Bab

y B

oom

ers • 1946-1964

• Core Values: • Optimism • Involvement

• Money: • Buy now, pay

later

• Technology: • Agnostic

Gen

erat

ion

X • 1965-1980

• Core Values: • Skepticism • Fun • Informality • Individualism

• Money: • Cautious • Save, save,

save

• Technology: • Savvy

Gen

erat

ion

Y • 1981-2000

• Core Values • Realism • Confidence • Extreme Fun • Social

• Money: • Earn to

spend

• Technology: • Centric

EVOLUTION OF CULTURE

Sile

nt G

ener

atio

n • Family structure: • Traditional • Nuclear

• Education: • A dream

• Communication: • Rotary phone • Memo

• Work and family life: • Never mix

• Messages that motivate: • Your experience

is respected

Bab

y B

oom

ers • Family structure:

• Disintegrating

• Education: • A birthright

• Communication: • Touch-tone

phone

• Work and family life: • No balance • Work to live

• Messages that motivate: • You are valued • You are needed

Gen

erat

ion

X • Family structure: • Latchkey kids

• Education: • A way to get

there

• Communication: • Cell phone • Email

• Work and family life: • Balance

• Messages that motivate: • Do it your way • Forget the rules

Gen

erat

ion

Y • Family structure: • Merged families

• Education: • An incredible

expense

• Communication: • Smart phone • Social media

• Work and family life: • Balance

• Messages that motivate: • You will work

with other bright, creative people

EVOLUTION OF CULTURE

What iconic Gen-X film is this cereal marketer paying tribute to?

The Breakfast Club

GEN X A Transitional Generation

•  High-performance, high-maintenance

•  Entitled and narcissistic

•  High expectations in the workplace

GEN Y LEADERS/ICONS

GEN X GEN Y

name and recognition

analytical/distrust

rely on technology/do their own research

guide me/ prove it to me

more is better/no vanity advertising

team oriented

advice with immediate application

tell me I’m unique

teach me, be sensitive of my needs

individual relevance/teach me about your products

A NEW GENERATION IN THE MAKING

GEN X, GEN Y AND BEYOND

New Beyond

Gen X

Gen Y

Late Boomers

Gen X

Gen Y

Gen G

Old

GEN X, GEN Y AND BEYOND

New Beyond

Gen X

Gen Y

Late Boomers

Gen X

Gen Y

Gen G

Old

GEN X, GEN Y AND BEYOND

New Beyond

Gen X

Gen Y

Late Boomers

Gen X

Gen Y

Gen G

Old

GENERATION G

Multi-generational

Crossing all age groups

Multi-ethnic

Crossing all ethnic groups

Multi-personal

Crossing all types of people

G G

G G

Gen G

Gaming Global

Green Generosity

Gen G

GREEN

Global warming generation

Facing potential planetary extinction of

life as they know it

Eco-conscious: trying to improve their

relationship to the earth

Mistrust of institutions and authority to protect

the environment

GREEN

GLOBAL

Traditional definitions of cultures/nations are blurring in new global

economy

New co-cultures and universal patterns are

emerging

Main conductor of globalization: the Internet

Shared tastes in food, music, entertainment,

and ways of life

GLOBAL

GENEROSITY

Wired to care, wired to share

Longing more than ever for institutions that care

Online-fueled culture of people who share, give,

create, collaborate in large numbers

Sharing passion and receiving recognition

have replaced ‘taking’ as the new status symbol

GENEROSITY

GAMING

The video game generation has

come of age

$91 billion in gaming sales by 2015—more than

today’s music and movie industries combined

Main conductor of gaming’s influence and

growth: the Internet

Gaming has shaped the culture, habits and

attitudes of Generation G

GAMING

GAMING’S INFLUENCE ON LIFE AND WORK

ATTRIBUTES OF GENERATION G

Shared leadership, authority

Sociable, competitive

Independent, self-directed

Group and individual

orientation

Flexible team

workers

High psychomotor

abilities

ATTRIBUTES OF GENERATION G

Quality of life not about

wealth and status

Work/Life boundaries dissipating

Outcome, not income

Open-source mentality

Change advocates

Value created through sharing

APPENDIX