www.sojern.com

Co-Op Marketing

Who is Sojern?

Sojern provides intelligent digital marketing solutions for the travel industry. We know when someone is looking to travel and can influence them to visit your destination.

We’ve delivered over $13B in bookings for 10,000+ global travel brands including destinations, attractions, hotels, airlines, cruise operators, and more.

Why work with us?

How do we do it?

We feed a variety of data points into our machine learning technology to understand who to show an ad to when they’re actually searching and booking their travel.

This allows us to engage and convert them at the right moment, with the right message. We show travellers engaging ads across multiple devices and channels including Display, Native and Video.

Certified Experts, Brand USA Affinity Partner

Sojern is the first and only Google Marketing Platform Partner in travel, Facebook Marketing Partner, Brand USA Affinity Partner, and an Arrivalist Partner. We deliver bigger results because we are certified experts in all of the channels we advertise on, so by working with us, you know you’re working with the best.

A Smarter Way to AdvertiseOur unique data partners with OTAs, airlines, hotels, attractions and pool of over 350 million traveler profiles let us know where, when, and why people travel. Our team of data scientists and machine learning will ensure you have the smartest campaign available—eliminating wasted impressions and maximizing return on ad spend.

Generate Awareness and Increase VisitationCo-Op Marketing campaigns can be customised to meet each participant’s specific goals, whether that be generating awareness for your destination or driving incremental visitation. Regardless of the campaign objective, Sojern will find travellers and influence them to visit your destination, wherever they are online.

Insights & ExpertiseWith over a decade of expertise in the travel industry, you can rest assured that you’re working with the best. Your dedicated Account Manager will ensure you’re setup for success, while your Sojern Online Account will let you monitor campaign performance in real-time and get actionable campaign and market insights.

Find out how we can help with your co-op marketing strategy: www.sojern.com/contact

www.sojern.com

Intelligent Co-Op Marketing for Your Destination, Hotels, and Attractions

Sojern's ability to provide intelligent digital marketing solutions for the travel industry is now available within a Co-Op. We know when someone is looking to travel and can influence them to visit your destination and book directly with your

local hotels and attractions.

Co-Op Marketing

Co-Op Supported Marketing ChannelsWherever your traveler is, we can reach them, programmatically.

350MIn-Market Travelers

“Sojern's Digital Co-Op program gives our industry partners a very cost-effective way of connecting with our campaign's target audiences and expanding our overall Colorado media footprint. They make it simple for our partners to participate, and with their match and ours offsetting the costs, it's no wonder that several of our DMO partners are integrating this into their own plans.”

Cathy Ritter Director, Colorado Tourism Office

Key Benefits

Intelligent Advertising: Sojern finds people looking to come to your destination & influences them to book directly with your partners, wherever they are online.

Measured Results: Each participant gets online access to their campaign insights while you get an aggregated view of the entire program’s economic impact on your destination.

Turnkey Service: We take on the heavy-lifting in setup, management, billing, and reporting for your Co-Op Marketing Program.

800+Tourism

Accounts

10+Years of Travel

Experience

NativeDisplay Video