general_capes_email

WE’RE YOUR AFTER-WORK RUNNING PARTNER, YOUR BUDDY FROM THE BAR AND YOUR SURE BET FOR A BACKSTAGE PASS. WE TAUGHT YOU HOW TO PLAY Wii, AND WE PLANNED THAT FLASH STUNT YOU SAW IN TIMES OR TRAFALGAR SQUARE LAST WEEK. MAYBE YOU HAVEN’T HEARD OUR NAME, BUT YOU’VE MET US BEFORE.*

* WE GO EVERYWHERE YOU GO.

We’re for real. That means we’re for building real connections with the right consumers. We’re for getting excited and creating brand experiences that get consumers excited, too. We’re for using digital, retail and any other method, medium, tool and tactic that lets us reach consumers in an authentic way. Most of all, we’re for being passionate in all we do.

WE’RE EXPERTS AT ENGAGEMENT. USING A STRATEGY ROOTED IN CONSUMER INSIGHT, WE DEVELOP WHAT WE CALL A MARKETING ECOSYSTEM TO ENGAGE PEOPLE VIA EVERY CHANNEL YOU CAN IMAGINE, BOTH ONLINE AND IN PERSON.*

* WE’RE A PRETTY ENGAGING GROUP.

COMMUNITY

SOCIAL MEDIA | VIDEO |DIGITAL SOLUTIONS

EVENT | STUNT | RETAIL

LIVE ONLINE

WE CREATE 70,000 EXPERIENCES A YEAR. WE HAVE 300 FULL-TIME EMPLOYEES AND 6,600 BRAND AMBASSADORS. WE OPERATE 42 FIELD OFFICES, HAVE 6 FULL-SERVICE OFFICES IN NY, CHI, SF, LA, CINCINNATI AND LONDON, AND EXECUTE EVENTS IN 9 COUNTRIES AND 2 HEMISPHERES.*

* WE RUN A LOT OF NUMBERS.

“… Few agencies know the Gen Y consumer like this one does, and the Nike

and Diageo accounts show the true power of MKTG INC — on-site, online,

engaging and transaction-based. Thousands of field marketers around the

country drill global brands into the local soil, and the result is sales-pumping,

experience-thumping connections. Keep it up, kids. You’re. Crushing. It.”

“Our business has evolved tremendously over the last 20 years –we really

integrate digital and events, both retail on premise as well as off-premise retail

activations through pop-up stores. Its really integrated marketing capability

and competency – whereas before it was much more tactically driven.”

Charlie Horsey interviewed for

Six Questions video segment (March)Source: Marketoonist.com

“Dr. Dre has succeeded in gatecrashing the London

2012 Olympics.”

“One of the great marketing campaigns

from the 2012 Olympics didn’t come

from an official sponsor. It came from a

headphone brand called Beats by Dr. Dre.”

“It’s not a sponsor, but the rapper’s

headphone range was perhaps the biggest

winner of this year’s Games given the

amount of attention it generated through a

clever ambush stunt.”

“Athletes sport not-an-Olympic

Sponsor Beats by Dre—branded,

british-themed headphones [that]

are too tempting not to wear.”

“Marketers need to adjust to the current landscape, not the other way around.

It’s puzzling to me that even after we’ve watched the decline of the record

industry and publishing companies, and are starting to see the same with TV,

industry rule-makers don’t seem to see the need to adapt technology rather

than restrict it. Shunning and regulating technology and social media haven’t

worked in the past and surely will not in the future.” Charlie Horsey’s August byline “#Rule40: How Olympic

Sponsorship Rules Failed, And What It Means For Marketing

MKTG INC IN THE NEWS

“Tuning Out Olympic Edict”

OVER THE PAST 20 YEARS WE’VE DEVELOPED A CUSTOMIZED APPROACH THAT BLENDS VISION, EXPERTISE AND SERVICE. FROM CONSUMERS TO INTERNAL AUDIENCES, WE’RE WITH EVERY ONE OF OUR CLIENTS EVERY STEP OF THE WAY.*

* WE HELP BIG BRANDS ACT SMALL.

STEP 1.

IMAGINESTEP 2.

CREATESTEP 3.

AMPLIFYSTEP 4.

ANALYZE

ResearchInsight Strategy ConceptingBranding

Design Production Digital SolutionsContent Social MediaMobile Retail VideoPrintPoint-Of-Sale

Community BuildingAdvocacyWord-Of-MouthSocial Media

ROIMeasurementAnalyticsOptimization

WE CREATE 10 MINUTE FLASH STUNTS, 10 MONTH MOBILE TOURS AND EVERYTHING IN BETWEEN. IF YOU’RE A CONSUMER, WE’LL FIND A WAY TO ENGAGE YOU.*

* WE’VE SEEN MORE ENGAGEMENTS THAN TIFFANY’S… WHO HAPPENS TO BE ONE OF OUR CLIENTS.

Social MediaWebsitesAppsVideoBlogsSurveys

AmbassadorshipCommunity MentorshipInfluencer Activations

Mobile ToursOn-Campus ExperiencesPop-up StoresCampaigns

Product LaunchesPR StuntsSamplingConcertsMeetings & ConferencesConsumer & Customer Networks

ENGAGE

DIGITALENGAGE

SOCIALENGAGE

RETAILENGAGE

SPECTACLE

WE’RE KNOWN FOR OUR LARGE-SCALE NETWORKS. OUR GLOBAL INFRASTRUCTURE ALLOWS US TO ACTIVATE GLOBAL PROGRAMS AND DISTRIBUTE OUR INNOVATIVE CONTENT FAR AND WIDE.*

* WE’VE GOT IT ALL MAPPED OUT.

ARIZONA AUSTINBUFFALOCHICAGOCINCINNATICLEVELANDCOLORADOCOLUMBUSCONNECTICUTDELAWAREDALLASGEORGIAHOUSTONINDIANA

IOWAJACKSONVILLEKANSAS CITYLOS ANGELESLOUISANAMARYLANDMASSACHUSETTSMIAMIMICHIGANMINNESOTANEW JERSEYNEVADANEW YORK CITYORLANDO

PHILADELPHIAPITTSBURGHRHODE ISLANDSACRAMENTOSAN ANTONIOSAN DIEGOSAN FRANCISCOSOUTH CAROLINAST. LOUISSYRACUSETAMPAWASHINGTON D.C.WISCONSIN

LONDON

WE THINK OF OURSELVES AS INTERNATIONAL SPORTS FIGURES. THAT’S BECAUSE OUR STAFF HAS EXPERTISE IN DEVELOPING EVERYTHING FROM STRATEGY TO EXECUTION FOR SOME OF THE BIGGEST SPORTING EVENTS ON EARTH.*

* WE GO FOR THE GOLD EVERY TIME.

SUPERBOWL FORMULA 1 WORLD CUP OLYMPICS NCAA FINAL FOUR

* WE HANG WITH THE COOL KIDS.

SOME OF THE WORLD’S BEST AND BIGGEST BRANDS RELY ON US TO COME UP WITH SMART SOLUTIONS TO THEIR MARKETPLACE CHALLENGES.*

21 YEAR RELATIONSHIP*

Represent full portfolio: 27 brands, including Johnnie Walker, Smirnoff, Captain Morgan

Execute thousands of events annually

3 divisions: client services, field activation and brand ambassadors

On/off premise, national tours, celebrity events, sponsorship marketing

Manage master ambassadors and a national (ft/pt) elite corps of 3,500 dedicated promotional spokespeople

34% consumer conversion

* 13 YEARS UNDER CURRENT DIAGEO CONTRACT.

DIAGEO 21 YEAR RELATIONSHIP

9 YEAR RELATIONSHIPRepresent categories of running, soccer, football, basketball, sport culture

– Brand strategy, creative development, national grassroots programming, athlete appearances and licensed retailing

Manage US and UK activations of global initiatives

– Partner with regional headquarters in NY, LA and Chicago

Over 20,000 runners trained and over 70,000 shoe trials

Designed and executed notable programs such as Nike Human Race, FIFA World Cup and UEFA European championships, Nike World Basketball Festival, Nike Run Club and 4 years of NIKEiD and Nike Bowery Stadium pop-up activations

NIKE 9 YEAR RELATIONSHIP

11 YEAR RELATIONSHIPWork with full portfolio of products

– Launched 7 Nintendo brands: Wii, Nintendo DS, Nintendo DSi, Nintendo DSi XL, Nintendo 3DS, Nintendo 3DS XL, Wii U

Develop national consumer experiential programs

– Campaign strategic planning and consumer research

Develop and produce Holiday Mall Tour, Nintendo’s largest experiential program, since the launch of Wii in 2006

Millions of consumer demos nationwide each year

Consumer experiential programs could feature over 20 software titles at a time

NINTENDO 11 YEAR RELATIONSHIP

10 YEAR RELATIONSHIPWhen it comes to advocacy, we’re not bossy. We let consumers tell us what they care about, not the other way around. And we know how to make what they tell us, talkable.

And “talkable” means creating meaningful, resonant and disruptive experiences that make consumers compelled to advocate for your brand. P&G’s Tremor is a community of 700,000 highly engaged women with whom we mine for reasons to care (advocacy) and reasons to share (talk).

Agency of Record for Tremor & Orgullosa; won 2 gold and 3 silver Addy Awards in the last three years for Ford, Starkist, Pampers and Barilla.

– Research – Concept + creative development – Diffusion plan – Execution — digital, dtc’s, in-home parties, blogger outreach, experiential – 40-60 programs annually

P&G 10 YEAR RELATIONSHIP

5 YEAR RELATIONSHIPLaunched Google Fiber in Kansas city in 2012. Client relationship continues to extend to programs for other divisions within the company.

– Google for Educators: User training – Google Double Click: Meetings/conferences – YouTube at Comic Con: Event experience – Google Fiber: Program in Kansas City – Google Wallet: Brand design and strategy – Google Chrome: Airport lending program

GOOGLE 5 YEAR RELATIONSHIP

��

3 YEAR RELATIONSHIP Launched the brand’s first dedicated retail space in SoHo New York

– The original 3 month pop-up was extended for 5 years

– Named one of the season’s best by the NY Post, the pop-up garnered over half a million dollars in sales in its first two months alone

Created a media sensation with the Beats activation at the London 2012 Olympic Games

Activated a range of high-profile international brand experiences linked to Coachella, the Pretty Sweet skate documentary, the Colors campaign launch, the music industry, the Tampa Pro skateboard weekend and SXSW

BEATS BY DR DRE 3 YEAR RELATIONSHIP

PORTFOLIO

NFL SHOP AT DRAFTNFL approached MKTG INC due to our extensive pop-up retail experience and long-standing relationship with Nike

NFL Shop at Draft was the leagues first NYC retail experience in New York City and marked the launch of their relationship with new partners Nike and New Era

Consumers enjoyed unique programming throughout April 2012 leading up to the draft

MKTG INC handled the store’s strategy, partner integration, merchandising plan, staffing, retail management, inventory control and opening ceremonies

The NFL Shop at Draft saw over 175,000 visitors and over 1,000 press hits

NY Post named it one of the holiday season’s best pop-ups

NFL SHOP AT DRAFT

NFL SHOP AT DRAFT

KEEPING THE BEATBeats by Dre asked us to carry a torch for the brand at the 2012 Summer Olympics in London. Their aim was to promote the new Beats Color Campaign at the Games despite not being an official sponsor. Given how strict the London Organizing Committee was about cracking down on outside brands, this would be one tough landing to stick.

Since we couldn’t get into the Games, we got the athletes to come to us. We took over Shoreditch House, a members-only club, and turned it into a haven where Olympians could relax while still being treated like stars. The space included stations for athletes to test out new Beats headphones, photo booths where they could snap pictures with the products, and a chill vibe that kept people coming back night after night.

It’s no exaggeration to say that thousands of athletes came to our Beats space. While only a handful left London with a medal, we made sure that just about every single one went home with a pair of headphones.

The buzzed-about space got notice from the Huffington Post, the Guardian, AdAge and too many other media outlets to count. Even the BBC noted how prevalent Beats headphones were at the Games, saying they helped Olympic swimmers “get in the zone.” Even the Russian judge would’ve given us a 10.

BEATS 2012 SUMMER OLYMPICS POP-UP


Source: Marketoonist.com

MEDIA COVERAGEOne of the great marketing campaigns from the 2012 Olympics didn’t come from an official sponsor. It came from a headphone brand called Beats by Dr. Dre. —The Marketoonist

Dr. Dre has succeeded in gatecrashing the London 2012 Olympics. —The Guardian

It’s not a sponsor, but the rapper’s headphone range was perhaps the biggest winner of this year’s Games given the amount of attention it generated through a clever ambush stunt. —MarketingWeek

Athletes sport not-an-Olympic Sponsor Beats by Dre—branded, british-themed headphones [that] are too tempting not to wear. —AdAge

THE POWER OF THE PRONOUNDon’t fix what ain’t broke, that’s our motto. So when Nintendo asked us to help them build buzz and promote trial around the Wii U, their first home gaming console since the Wii 6 years prior, we thought we’d start where we always had — at the mall.

We got the Wii U into the hands of players ages 6 to 49 by launching it at our hugely popular annual activation, the Nintendo Holiday Mall. For six years, the Holiday Mall has been touring 26 malls over the course of 27 days, giving excited consumers a chance to meet their favorite Nintendo characters and try a broad selection of games and gaming consoles firsthand. In 2012 that included the brand-new Wii U.

The enormously popular launch drew big attention, making a social media splash that included a front-page mention on Reddit and nearly 26,000 videos on YouTube. Wii did it, and so can U.

NINTENDO Wii U HOLIDAY PROGRAM

NINTENDO Wii U HOLIDAY PROGRAM

ARE YOU READY FOR SOME FOOTBALL GEAR?In October 2012, Nike and the NFL signed a new agreement giving Nike the exclusive rights to make NFL jerseys and sideline gear, to begin just before the NFL Draft in New York. They needed a big splash to announce the new partnership — something as big as the Draft itself.

What’s bigger than a celebrity football game — right in the middle of Times Square? Not much, except maybe the big job of building it. We custom built a fully functional football field right on Broadway and 42nd, including turf, stands, sidelines, Jumbotrons, a tricked-out locker room and custom Nike branding.

Our Broadway Bowls kicked off with training drills for local high school athletes, who then settled into their VIP seats to watch a pregame show complete with dancers, a marching band, a national anthem performance and Kevin Frazier and Angier Martinez as hosts.

Our big Broadway debut reached more than 100,000 consumers, including 250 ticketed attendees and celebrity players such as Ronnie Lott, Mark Sanchez, Jadakiss and Justin Tuck. Talk about a big win.

NIKE BROADWAY BOWL

NIKE BROADWAY BOWL

SAY IT CLOUD, SAY IT PROUDOne of the world’s biggest brands was venturing into new territory—releasing computer hardware: the Chromebook

Adding to the challenge didn’t stop there, the product featured new technology—a cloud-based OS system which consumers would need to try in order to buy

We chose to launch in places where consumers are on-the-go like airports and hotels

Through a partnership with Virgin America and the Ace Hotel, we created a Chromebook Lending Library

How did the Chromebook fare in the air? 13,000 airline passengers and 2,200 hotel guests borrowed the Chromebooks

GOOGLE CHROME

PHOTO COURTESY OF VIRGIN AMERICA PHOTO COURTESY OF VIRGIN AMERICA

GOOGLE CHROME

BIG BUSINESS, BIG HEARTFedEx wanted to reach Gen Y in a big way; our suggestion—act small

We created a hyper-localized test program that allowed FedEx to engage the world’s future decision makers—small business owners

We connected Austin, TX Gen Y small business owners through a microsite and networking events, gave them the tools to succeed (like social media training and an advice blog) and then allowed them to share their stories online for a chance to win a FedEx grant, thereby inspiring the next generation of FedEx fans

The results were enough to prompt FedEx to take the program to more markets: – 44,000 unique site visits – 130,000 page views – 6,000 votes

FEDEX FEDEX + ME

FEDEX FEDEX + ME

A JOURNEY BEGUN WITH A SINGLE SIPThe scotch category was in serious decline. Diageo tasked MKTG INC with reaching and retaining new, young-adult drinkers

Our solution was a multi-media, 15-city experiential tour that gives target consumers the opportunity to sample each of the five marques in the company of their friends—all while being both educated and entertained and giving each marque its own appropriate occasion and perfect serve

Results: Unprecedented in the category as the program has mentored more than 750,000 target consumers since ‘91. In that time, Johnnie Walker has tripled volume while the category has lost 50%

The program was so successful it spawned a Holiday Pop-Up store in SoHo where target consumers could escape from the holiday madness and share a Johnnie Walker with their friends

DIAGEO JOHNNIE WALKER HOUSE OF WALKER

DIAGEO JOHNNIE WALKER HOUSE OF WALKER

P&G TREMOR | Online Communities / Advocacy

BOUNCE DRYER BARResearch shows most consumers forget about their dryer sheets before they start the machine and even after the laundry is out, leaving most people finding dryer sheets stuck to the side the machine weeks later

We put an end to that with Tremor’s “Stick it and Forget it” campaign to launch the new Bounce Dryer Bar which sticks to the side of the dryer and works for months before it needs to be replaced

The program allowed key consumers to try the product before it was available in stores and after sampling they could rate it and share their opinions with other consumers

So did the campaign help the product stick? – An hour after the sample opportunity began, 5,000 bars were gone – The pre-sale site had more than 49,000 click-thrus – Results show a preliminary win of 15% between test and control markets for sales

P&G BOUNCE DRYER BAR

P&G TREMOR P&G BOUNCE DRYER BAR

FACE TIME 2.0Riding high from an initial tour which resulted in 500,000 local media impressions Ex Award for Best Mobile Marketing Program, Clinique tasked MKTG INC with reaching and engaging the younger demographic once again

The 2010 Fresh Faces Tour utilized a mobile marketing experience, visited college campuses and retail locations across the US, where young consumers were treated to a beauty consultation, photo shoot and entertainment including a live DJ, on-site blogging and interactive video

We learned from the previous year that students wanted to learn more about working at Clinique or having a career in beauty so in 2010 we offered the chance to become a summer intern and created a career panel discussion hosted by Clinique top brass

Beauty and Success! The tour delivered 20% more consumer interactions from 2009 and reached over 4,000 consumers

CLINIQUE FRESH FACES TOUR

CLINIQUE FRESH FACES TOUR CLINIQUE FRESH FACES TOUR

THANK YOU

general_capes_email

Documents