Gender Equality Conversations Survey: The Issues and Platforms

BURSON-MARSTELLER PRESENTS

Traditional news media is the least e�ective way to vocalize women’s issues—yet it is the most popular platform for keeping up-to-date about them.

HOW IMPORTANT IS IT TO SPEAK OUT ABOUT ISSUES INVOLVING WOMEN’S RIGHTS?

46%

31%

19%20%

12%

14%

WHAT IS THE MOST EFFECTIVE WAY TO BE VOCAL ABOUT YOUR SUPPORT FOR WOMEN’S RIGHTS?

WHAT PLATFORMS DO PEOPLE USE TO STAY INFORMED ABOUT ISSUES, MOVEMENTS AND DEMONSTRATIONS INVOLVING WOMEN’S RIGHTS?

AMONG RESPONDENTS WHO HAVE PARTICIPATED IN A PUBLIC DEMONSTRATION WITHIN THE PAST 30 YEARS:

Elected O�cials // 31%

Social Media // 20%

Public Demonstrations // 19%

Traditional Media // 12%

Other // 14%

NEWS MEDIA

53% 43% 34%SOCIAL MEDIA WORD OF MOUTH

HEY!

of the demonstrations were related to women’s rights

69% of people heard about the demonstrations by word of mouth

62%of people learned about the demonstrations via social media

PERSISTENT CHALLENGES FOR WOMEN IN THE WORKPLACE

of respondents think equal pay for women is the most important issue

Burson-Marsteller is a leading global strategic communications and public relations firm, operating in 110 countries across six continents with 73 o�ces and 85 a�liate o�ces. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP.

PSB Pulse is an online survey fielded on the first Monday of each month. It explores issues of interest to decision makers in business, marketing, communications, and public policy among a representative and continuously refreshed sample of 800 U.S. households. The statistics above are the result of PSB interviews conducted between March 6-9, 2017.

71%

WOMEN’SRIGHTS

Burson-Marsteller Advantage Women is a global o�ering focused on helping companies take full advantage of the benefits associated with closing the gender gap in order to create more opportunities for women to rise as leaders. Advantage Women builds on increasing demand from current and prospective clients to develop powerful communications strategies to promote the value of gender diversity in the workplace.

82%male

female

84%86%

This average includes:82% of the men polled

NEWS

of respondents say it is important

86% of the women polled

of female respondents have experienced workplace discrimination22%

70% of them reported that nothing was done to resolve their situation

46% Nearly half of respondents who have participated in a public demonstration protested in support of gender equality. However, just 14% of respondents have participated in a public demonstration at all.