gen(d) erational management! do you know who your employees / employers are?
DESCRIPTION
Gen(D) erational Management! Do You Know Who Your Employees / Employers Are?. Lynn Anderson Sr. VP/ Radio Advertising Bureau [email protected] September 26, 2009. Shifting Workplace Balance. By the end of the year 2000… - PowerPoint PPT PresentationTRANSCRIPT
Gen(D)erational Management!
Do You Know Who Your Employees / Employers Are?
Lynn AndersonSr. VP/ Radio Advertising Bureau
September 26, 2009
Shifting Workplace Balance
• By the end of the year 2000…• “Women for the first time,
account for the majority of American workers.”
• 40% of all Women over 18 are unmarried
• Single Parent Families– United States Department of Labor
• Changes for Working Men
US Census 2000
Attitudes: Home and Family
• “Family is a greater priority since 9/11” - 69%
• “Increased appreciation for my family…” - 80%
• “Feel less safe in my own home” - 28%
Source: NFO/American Demographics, 1/8/08
Values, Attitudes and Lifestyles
Return to “Core Values”• Family• Community
– Service & Charity• Integrity
– Honesty & Sacrifice
Balance– work/life– self– leisure
Authenticity Security
J. Walter Smith, Yankelovich MONITOR, Dec. 2008: Trying to Get Back to Business as Usual in Trying Times.
Gen(d)erations
Source: DYG Scan / Yankelovich 2001
Core Values
Life Stage
Gender
The Intersection of:
Generational CommunicationDo you know who your employee
is?(A 18+)
Silent22%
Boomers32%
Gen "X"22%
Millennials24%
“How to talk to your employee” is critical…and complex! Who is talking…and who are you talking to?
Boomer
Age, Attitudes
Boomer Gen X
Age, Attitudes
Boomer Gen X Gen Y
Age, Attitudes
The “Forever Young”
Baby Boomers(1944-1961) 40 - 57
Born 1945-1964
• “Baby boomers will be teen-agers to the end of their days”
• Boomers will never think of themselves as Seniors
• Sons and Daughters of the Mothers and Fathers of WWII…and may be caring for them now
• Many with 2nd or 3rd marriages, families, careers
• Live Incredibly hurried lifestyles and IMPATIENT
• Job security, work longer, put off retirement
• First generation of “Dual Incomes”• Female working outside the home• Dawn of need for Child Care• Realize need for paradigm shifts, work at
it
The “Forever Young”
Baby BoomersPhil Goodman: Boomers: The Ageless Generation
The “Always Cool” Gen X’ers
(1962-1976) 25 - 39
Born 1965-1979
The “Always Cool” Gen X’ers
(1962-1976) 25 - 39• “Gen X’ers define ‘cool’ and everyone else
follows” Bob Rosner, Career Magazines
• Grown up in different world, different values, skills
• Great understanding of the internet
• Strong need for self-expression
• Crave information and seem to be comfortable with information overload
• Don’t value job security, little loyalty to “job”
• Give them lots of chances to learn, redefine paradigms
Core Values• Self reliant• Own Agenda• Practical• Reactive• Modest• Survival obsessed• Authentic-oriented• Street wiseSource: DYG SCAN, Yankelovich 2001
The “Always Cool” Gen X’ers
(1962-1976) 25 - 39
Young Adults “Wired” Generation Y, Echo,
Millennials (1977 - 1983) 18-24Born After 1980
Young Adults “Wired” Generation Y, Echo,
Millennials (1977 - 1983) 18-24
Young Adults “Wired” Generation Y, Echo,
Millennials (1977 - 1983) 18-24
• “Y Generation internalizes net - online technology” Forrester Research
• Lifestyle and attitude is defined by technology
• Expectations:– Information is everywhere– Personal information has value– Choice is a Human right,
individuality rules– There IS such a thing as a “free
lunch”– Building trust doesn’t require face-
to-face interaction• No need for “paradigm shifts”…they
never had them!
Core Values• Self-absorbed• Entitlement mentality• Entertainment-oriented• Fun obsessed• “Whatever”• Self-confident• Instinct-oriented
Source: DYG SCAN, Yankelovich 2001
Young Adults “Wired” Generation Y, Echo,
Millenials (1977 - 1983) 18-24
HOW DO WE MOTIVATE
THEM?
The Cows Know!• “Great Cheese comes from
HAPPY COWS”
• “HAPPY COWS come from CALIFORNIA”
MOTIVATE THEM
The “Forever Young” Baby Boomers
(1944-1961) 40 - 57
• Respect• “Youthful” Agendas• SERVICES
MOTIVATE THEM• Expressions of individuality• THINGS• Surprise: Investments!
– “How would you spend unexpected $50K” Invest in future 55% Down pay home 11% Buy new car 7% Vacation 7%
Pay credit card bills 6% Go on Shopping Spree 6% Other 8%
Source: USA Today: Greenfield Online for MainStay Mutual Funds, May 2008
The “Always Cool” Gen X’ers
(1962 - 1976) 25 - 39
MOTIVATE THEM• Everything that embraces
diversity• And Flexibility
Source: DYG SCAN, Yankelovich 2001
Young Adults “Wired” Generation Y, Echo,
Millennials(1977 - 1983) 18-24
HOW DO WE MANAGE THEM?
Dale Carnegie
• 1. Do greet everybody you see in the morning with a big smile.
• 2. Do call everybody by name.
• 3. Do give more compliments than criticisms.
4. Do treat everyone as if they’re really needed and really special.
Dale Carnegie
• 5. Do catch them doing something good - every day - tell them about it and reinforce that positive behavior.
• 6. Do find something to compliment them about frequently - even it it’s tough to find. They’ll think you’re smart - a genius.
Final Thoughts:You build strong teams by Treating individuals differently.
Everyone’s got to feel they have a stake in the game.
But that does not mean everyone on the team has to be treated the same way.”
Jack Welch“JACK – Straight from the Gut” - reflections and anecdotes from Jack Welch, the former CEO of General Electric.