gemiusadmonitor_case_study_q4 _2010
Post on 13-Sep-2014
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DESCRIPTION
gemiusAdMonitor is a source of information on the most frequently used ad formats and share of the online advertising campaigns in various industry sectors of the CEE region. It is a periodic report prepared by Gemius, basing on the results of gemiusDirectEffect (ad server for agencies and advertisers) and AdOcean (ad server for publishers) research. The AdMonitor project presents the ranking of most popular online ad formats and a wide range of indicators for internet campaigns. Moreover, the report describes the advertising activity within chosen sectors of online market such as: Finance, Telecommunications, Trade, etc. Information which may be found in the report includes average CTR for most frequently used ad formats, share of campaigns using specific ad formats, share of campaigns by sectors or most often used ad formats by sectors.TRANSCRIPT
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01101gemiusAdMonitor
Czech Republic, Hungary, Poland, Slovakia, Romania
Most popular and effective display ads
Q4 2010
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About the research
• gemiusAdMonitor is a periodic report made by Gemius. The data originatesfrom the gemiusDirectEffect research service, which is the leading onlineadvertisement monitoring system in the CEE region*. gemiusAdMonitordelivers rankings of the most popular online ad formats and a wide rangeof indicators concerning display campaigns. Moreover, the report describesthe advertising activity in such sectors of online market as: finance,telecommunications, and many more.
• Full report covers:
– Most frequently used ad formats
– Average number of impressions per creative for given ad formats
– Average number of clicks per creative for given ad formats
– Average CTR for most often used ad formats
– Share of campaigns using specific ad formats
– Share of campaigns by sectors
– Share of ad impressions by sectors
– Share of clicks by sectors
– Average CTR for specific sectors
– Average number of ad impressions per campaign by specific sectors
– Average number of clicks per campaign by specific sectors
– Most often used ad formats by sectors
gemiusAdMonitor
*In Romania the reports are based on AdOcean adserver data
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Share of campaigns using specific ad formats – Hungary, Slovakia and Czech Republic
gemiusAdMonitor
50,2%
36,7%
33,1%
89,3%
16,7%
15,5%
57,3%
57,0%
43,6%
41,6%
19,6%
15,8%
66,5%
63,1%
28,8%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Rectangle (300x300)
Rectangle (480x300)
Rectangle (300x250)
Rectangle (300x300)
Rectangle (200x200)
Rectangle (250x250)
Rectangle (250x250)
Billboard (728x90)
Banner (468x120)
Double Billboard (750x200)
Rectangle (300x250)
Preroll
Rectangle (300x250)
Billboard (728x90)
Skyscraper (160x600)
Cze
ch
Rep
ub
licSl
ova
kia
Hu
nga
ryP
ola
nd
Ro
man
ia
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CTR for 3 most popular ad formats – Romania
Average CTR – 0.36%
gemiusAdMonitor
0,35%
0,34%
0,31%
0,30% 0,32% 0,34% 0,36% 0,38% 0,40%
Leaderboard (728x90)
Rectangle (300x250)
Skyscraper (160x600)
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CTR for 3 most popular ad formats –Czech Republic
Average CTR – 0.21%
gemiusAdMonitor
0,12%
0,25%
0,15%
0,10% 0,12% 0,14% 0,16% 0,18% 0,20% 0,22% 0,24% 0,26%
Rectangle (300x300)
Rectangle (480x300)
Rectangle (300x250)
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CTR for 3 most popular ad formats –Slovakia
Average CTR – 0.29%
gemiusAdMonitor
0,23%
0,55%
0,26%
0,10% 0,20% 0,30% 0,40% 0,50% 0,60%
Rectangle (300x300)
Rectangle (468x300)
Rectangle (250x250)
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CTR for 3 most popular ad formats –Hungary
Average CTR – 0.26%
gemiusAdMonitor
0,17%
0,11%
0,16%
0,10% 0,15% 0,20% 0,25% 0,30%
Billboard (728x90)
Rectangle (250x250)
Banner (468x120)
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CTR for 3 most popular ad formats – Poland
Average CTR – 0.38%
gemiusAdMonitor
0.40%
0.31%
0.30%
0,30% 0,35% 0,40% 0,45% 0,50%
Double Billboard (750x200)
Rectangle (300x250)
Triple Billboard (750x300)
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Top ad formats by CTR – RomaniagemiusAdMonitor
1,57%
1,87%
2,59%
0,00% 0,50% 1,00% 1,50% 2,00% 2,50% 3,00%
Romania
Rectangle (500x600) Rectangle (200x200) Bar (950x50)
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Top ad formats by CTR – Czech RepublicgemiusAdMonitor
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Top ad formats by CTR - Slovakia
0,26%
0,32%
0,55%
0,00% 0,10% 0,20% 0,30% 0,40% 0,50% 0,60%
Slovakia
Rectangle (468x300) Wideboard (960x200) Rectangle (250x250)
gemiusAdMonitor
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Top ad formats by CTR - Hungary
0,55%
0,96%
2,22%
0,00% 0,50% 1,00% 1,50% 2,00% 2,50%
Hungary
Toplayer Rectangle (214x200) Rectangle (330x247)
gemiusAdMonitor
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Top ad formats by CTR - Poland
0,86%
3,45%
3,65%
0,00% 0,50% 1,00% 1,50% 2,00% 2,50% 3,00% 3,50% 4,00%
Poland
Preroll Toplayer Screening
gemiusAdMonitor
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Share of ad impressions by sector- Czech Republic
gemiusAdMonitor
27,0%
24,0%11,4%
8,8%
4,2%
Finance, Insurance, Brokerage
Telecommunications
Beverages and Alcohol
Automotive
Travel and Tourism
Food
Personal Care and Hygiene
Pharmaceuticals
Household Products
Household Equipment, Furniture And Decorations
Computers and Audio Video
Real Estate
Other
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Share of ad impressions by sector - SlovakiagemiusAdMonitor
35,1%
9,6%
7,5%5,7%4,4%
Finance, Insurance, Brokerage
Leisure Time
Computers and Audio Video
Automotive
Food
Household Products
Household Equipment, Furniture And Decorations
Other
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01101
To purchase the report for any of the countries please contact:
gemiusDirectEffect Product ManagerTamas Acs
Gemius SA
Wołoska 7 Street
02-675 Warsaw, PL
www.gemius.com
Phone: +36-20-543-3628
Press contact: International Marketing Director
Marta [email protected]