ge case competition_final

GE ECLP Case Competition

Brilliant Machines & Industrial Internet

Outpacer Consulting

Cheng Chien Wen (Nancy)Technology Strategy Expert

Hyejin Kim (Kristine)Global Marketing Expert

Your Outpacer Consulting Team

Alex WilliamsProduct Innovation Expert

Two Brilliant Ideas

USA

Germany

GE Intelligent Nighthawk Preventative Early Detection Unit (PEDU)

GE Intelligent Lighting

GE Intelligent Nighthawk

Attribute Analysis

Intelligent City Street Lights“Getting from point A to B faster”

GE Intelligent Nighthawk“Getting from point A to B safer”

“A model that accomplishes optimized data and operational management.”


Market Analysis

Fleet Truck Market (in thousands of units) Why Connected

Positioning Insurance & Settlement Expense

Safety: For every 100 million miles driven on U.S. roads, there are 2.3 deaths and 60.5 injuries caused by big rigs.

Optimization: Monitor and improve customer service related metrics such as on-time delivery and satisfaction levels for strategic business intelligence and management tool.

Efficiency: Gathering and analyzing data on a real-time basis.

Global Fleet Management System revenues are expected to grow from $9.08 Billion in 2013 to $27.61 Billion in 2018.

6.5 million fleettrucks in U.S.

Source：Automotive Fleet Fact Book, ABI Research, NHTSA

So

ft

wa

re

H a r d w a r e

Traditional headlight makers

Softwarecompanies

ODMs

Integration Fatal tractor trailer accidents cost Americans more than $20 billion

each year, $13.1 billion of which is the cost associated with loss of quality of life.

About 98% of all semi accidents result in at least one fatality. Average death settlement for a trucking company: $178 million.


Implementation

Short-Term (2y.) Medium-Term (3-4y.) Long-Term (5-6y.)

Enter Fleet Truck Market

Develop product

Expand Market/Begin Integration to Consumer Vehicles

Expand Market to Insurance Companies

Develop Product for Consumer Market

Negotiate with School Districts

Propose Business Model to Insurance Companies

Business Proposition to Ü ber

Expected to generate $11.4 million in revenue in

first year

Under conservative market share projections,

revenue will increase to $283 million

Investment will payoff in under two years


Risks and Mitigation Measures GE Intelligent Nighthawk

Risks & Assumptions Mitigation Measures

No additional installation required besides

headlights

The bulb can be installed in all existing vehicles

(given the proper fit)

Drivers must have smartphones

Drivers must be proactive in using smartphone

to receive data and send it back to

server/manager

New vehicles may contain similar technology

Business owners provide company phones for

their drivers

Conduct advertisement and marketing

campaign

Extend Intelligent Nighthawk into new car

market

Product Innovation

2015 Health Care Outlook

1. Mobile Health (mHealth)

2. Telemedicine

3. Additive Manufacturing

4. Artificial Intelligence

5. Diagnostic Devices

6. Wearable Technology

7. Big Data and analytics

Preventative Early Detection Unit

Concept Preventative Early Detection Unit

Perceptual Map

Sporty

FunFunctional

Technical


Market Analysis

Wearable Device Market (in million units) Needs For Telemedicine

Optimization in Medical Service Share of Population Age 65 And Over

Source：IDC, Merrit Hawkings, U.S Census Bureau

123 million units in 2019

In 6 years, market will increase by 554%

Average wait time for an appointment: 18.5 days

Average time spent in ER: 2 hours 39 minutes

Average time spent at office for check-up: 38 minutes

Reduce time physicians and nurses spend with patients

Reduce hospital wage expense

24/7 monitoring for patients

Patient behavior data analysis


Implementation Preventative Early Detection Unit

Short-Term (2y.) Long-Term (5-6y.)

Enter Nursing Homes

Develop 1st Generation product

Expand to Hospitals

Develop Add-On Technology

Trial in Hospitals

Expect to generate $7.1 million in revenue at 1st

year

Under conservative market share anticipation,

revenue will increase to $54.5 million

Investment will payoff in under two years

Launch New Product

Trial in Nursing Homes

Research New Diagnostic Methods

Enter New Markets

Risks and Mitigation Measures

Risks & Assumptions Mitigation Measures

Learning curve for physicians and nurses

Approval from Government Agencies

Insurance Coverage

Integrating new software with existing patient

records

Can fluctuations be detected non-invasively to

detect early signs of risk?

Using GE brand to build on high quality reputation

in healthcare

Emphasizing data analysis from professionals

instead of self-monitoring

Develop Add-On function to expand diagnostic

capabilities


APPENDIX

11.4

283.0

Revenue Forecast for Intelligent Nighthawk

Revenue Forecast for Preventative Early Detection Unit

7.1

54.5

Thank you!

Questions?

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