gcp about igip, aiesec us
DESCRIPTION
GCP presented on IPM'13 by AIESEC US about iGIP growthTRANSCRIPT
AIESEC US iGIP
Growth in 2012 AIESEC United States
Spring Regional Conference
Purpose of iGIP in AIESEC US WENA economies badly need technical expertise
AIESEC US has the largest market potential in AIESEC
If AIESEC US can fulfill its potential in professional technical internships The US economy can grow massively, with an appreciation for international
talent and perspective
Other countries can recruit more and better members
Other WENA countries can learn from our progress, and create even more opportunities from our example
Basically, AIESEC US’ growth can hugely accelerate the achievement of AIESEC’s vision
The Numbers 2011 2012
Partners Raised 40 76
TNs Raised 78 162
TNs Realized 75 105
TNs Raised in IT 30 76
TNs Raised in
Marketing
30 76
TNs from Elite Sales
Team (X-Team)
NA ~25
# of LCs Raising TNs 18 26
Alumni Traineeships 5 40
Average Account Size 2 2.1
Leveraging Alumni Plus:
Revenue sharing agreement and alumni discount pushed alumni to raise TNs in their companies
Created information system to ensure alumni leads were followed up on
Actively recruited alumni to join LC BoAs
EBI: Had more conscious effort in utilizing alumni for TNs and leads
Key Advice: Treat alumni as a market segment with a full front office strategy,
potentially with specific products, marketing channels, designated sales people for alumni, impact showcasing, etc.
National CRM Plus:
Shows every LC and every sales member’s results updated monthly and YTD in real
time
Easy to use and customize (Podio)
Records data for industry, lead source, etc
Sales intensity increased across the country immediately with Podio. AIESEC US
increased monthly sales meetings from 40-60 to 100-200
EBI:
Podio not as customizable and useful for data as more professional platforms
Not used by all LCs makes clustering, role-modeling difficult
Summary—What We Would
Do Differently
Have PR role to build brand in key industries
Make elite sales team consistent source of innovation and results
Build IM system to capture massive potential of online leads
Simultaneous programs to drive top sales people and middle sales
force
Develop front office strategy for alumni
Develop education system to support strategies