gareth dawson - diver bi group · gareth dawson bi analyst, bwg . bwg foods background €1bn...
TRANSCRIPT
DBI 9th Annual Diver Conference 2013
Gareth Dawson BI Analyst, BWG
BWG Foods Background
€1bn annual Turnover
Established in early 1970
890+ Symbol Stores
100+ Company Owned and Managed Stores
Over 14,000 Independent Businesses/Customers
1 million customers served daily
400 Supplier relationships
700+ Employees
20,000+ people employed under Symbol/Brand stores
Supply Chain
Central Billing
National Distribution Centre (NDC)
22 Value Centre (Cash & Carry) Branches
Bonded Warehouse
Fresh & Chilled Supply Centre
Frozen Depot
BWG Foodservice…
Supply Chain
CB
22 Value
Centres
NDC
BWG W&S
(Bond)
Fresh & Chilled Supply
That was then……
1999
1 Pro-Diver license
This is now…..
150 Advanced/Pro-Diver Licenses
Full Diver Solution
Full Development suite
– Visual Integrator
– Builder
Diveport
Net Diver
Tablets
Untapped Functionality, e.g. Broadcast etc. etc.
Along the Way….
Diver was there for:
Y2K
CB/EDI Implementation
Euro Changeover
Management Buyout
‘Tolan Foodservice’ acquisition
– Include Chilled|Fresh|Frozen to Ambient Supply
‘Mangan Wholesale’ acquisition
‘Morris Bros Wholesale’ acquisition
Centralisation Project
Single National Distribution Centre
What do we use Diver for…?
Consolidation…
Sales
Budgets
Margin
Stocks/Stock Ageing
Purchasing (Goods Rec’d)
Replenishment
Financials
– Debtors
– Ledgers
EPOS
Retailer Margin Reports
Own Brand Analysis
Supplier Service Level
Supplier Rebate (LTA’s)
Loyalty
Pricing
Promotions
Gap Analysis
Usage/Audit (Diver Users)
Third Parties
And much much more…
Main analysis tool – Company-wide
Enables Key Business and Strategic decisions:
– Customer Profitability
– Supplier Profitability
– Private Label (OB) vs Branded Profitability
– Promotional Sales vs Standard Sales
– Measure the uplift of Sales during a Promotion • Tactical
– Measure the impact of Promotions on Margin • 3 weeks Prior vs Actual 3 Weeks – Assess the success of Promo by
Product
What do we use Diver for…?
Key Business and Strategic decisions (cont’d):
– Opportunity Schedule/Gap Analysis • Customer Mix vs Peer Mix – where can we push Sales
– Category Management (Planograms) • In-Store Shelf Space allocation
– Retailer’s Margin by Department • Store vs Peer
• Empowers ROA (Rep)
– Market Share information – AC Nielsen
What do we use Diver for…?
Challenges….
Consolidation of Data… since 1999
Disparate data sources
Different data structures
Merging acquired data from legacy ERP systems
Data Cleansing
Relevant and Timely Data
Data Verification/KPMG Auditing
Automation
– Diver Control File (DBI)
Too many to mention today…
DBI Team possess knowledge and experience to overcome most, if not all, challenges
Recent Challenge….
“One Version of the Truth”
– Financials vs Diver – must reconcile
– 1 Billion T/O
– Report YOY Sales and Budget by Store by Department
– MD as a Power User!! No mistakes!
– Unique Customer ID’s
– Common Product Hierarchy across all Symbols and Channels
IT Dept Finance Dept
One Version of the Truth
One Version of the Truth
Sales & Budget model created
Split Sales models into ‘Drop’ and ‘Keep’ scenarios across all Channels – DBI Functionality
Scripts created for all inputs to summarise data.
Consolidate and build Summary models
Analyse total BWG Sales and Budget estate by: Depot, Customer, Department, Time, Symbol, ROA
Other fields include: Supplier, Product Category and Sub Cat, Own Brand…and more
This S&B model is used to feed the Weekly Sales Reports and official Finance Reports
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What does the future hold…
A continued excellent working relationship with DBI…
ABC Analysis
Stock Analysis - ROI
More Dashboards
DI-Mobile
Cloud solution?
And much much more…
Company Websites…
www.bwg.ie
www.spar.ie
www.sparkids.ie
www.mace.ie
www.eurospar.ie
www.valuecentre.ie
www.bwgfoods.com
www.bwgfoodservice.ie
Thank You