gamezboost white label gaming platform overview

What Do We Do?GameZBoost develops and provides a white label

gaming platform that focus on providing solutions

that are both responsive and adaptive, across

desktop browsers and mobile devices –

emphasis is on driving user acquisition,

engagement, retention and monetization to an

established and growing global client base.

GameZBoost has been in business since 2005

and is based in Centurion, South Africa.

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www.GameZBoost.comCopyright © 2016

What Our Clients SayJeff Li – Corporate Development at NBC Universal“Mark is a highly capable individual with excellent attention to detail. His company has consistently provided reliable support, we continue to be very impressed.”

Faye MacGregor – Burger King New Zealand“You guys have delivered a solution well beyond our expectations and in an incredibly professional manner. It has been an absolute pleasure dealing with you.”

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* GameZBoost Device & Segment Reach

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The Market

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The Solution

AdaptableDeploy a single

solution to target users across desktop,

smartphone and tablet devices. Platform

dynamically formats and scales content.

EngageFull featured gaming

platform, providing all the core features and services to launch a white label desktop and mobile games

website.

ControlBackoffice access to

manage content, users, promotions, instant access to

reporting & snapshot view of platform

performance.

ContentPremium HTML5 casual

& MMO browser games, with high score

integration & Single Sing-on (SSO), across all

popular gaming genres.

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[ Customization – Integration – Monetization ]

3www.GameZBoost.comCopyright © 2016

[ Platform and Services Highly Adaptable and Scalable]

FlexiblePlatform lends itself to

deployments across multiple industries incl.

hospitality, mobile networks, publishers,

social media, marketing & promotions.


Cross Device | Responsive | Adaptive | White Label | Gaming Platforms

Example Deployments

Platform in Context


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Loyalty and Rewards: enhancements & strategic alignment is key drivers for user retention

Cross Device | Responsive | Adaptive | White Label | Gaming Platform

ACQUIRE MONETIZE INCENTIVIZE RETAIN

Revenue Streams

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Subscription / Membership*• Configure platform to include Premium Membership• Unlocks features for users, including:

• Remove pre-roll banner ads• Removes cost to play games• Opens access to VIP Tournaments

MMO In-game Purchases• In-game purchases within MMO Games• Earn a % of the gross revenue

Game Credits*• Configure platform to utilise Game Credits as site currency• Configure top-up packages


Advertising and Sponsorship • Configure platform for display banner ads, including game pre-rolls (video)• Utilise Site Take-overs for marketing promotions• Offer Tournament, Prizes and Rewards sponsorship• Include Surveys / Market Research / Opinion polls in marketing strategy

* Key Drivers are regular tournaments with prizes and the rewards linked to the Loyalty platform

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Core Features

Website Core Features:• News – feature rich news article publication platform• Site Message – Promote specific games• Social – sharing of achievements + chat• Activity Ticker – current user activity feed• Banners – manage from backoffice• Search – Games & News search function• Featured Games – backoffice management• Winners – tourney & contest winners• Game Credits – reward, earn & spend• Game Comments – moderator tools• Content – manage content utility pages• Game Rating – user voting solution• Secure – full SSL deployment• SEO & Analytics – search optimized platform, with analytics• Loyalty Rewards – activity based thresholds, with badges and rewards• Localization –translate all site page elements, including game meta• Notifications – achievement notifications to users, with social share & rewards• Content – content optimized and delivered based on device and screen resolution• Compete – setup site managed Tournaments and user generated Player vs Player Contests• Registration – integrated with Facebook Connect + proprietary registration + SSO API integration + Forgot Password

function.


User Access

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All Features of Guest Users

Play HiScore Games & Log Scores

Enter Tournaments & Win Prizes

Create Private & Join Contests

Participate in Loyalty & Rewards

Receive, Spend & Buy Game Credits

Access Free2Play Games

View HiScore Game Info

View Active Tournaments

View Active Contests

View Badges & Rewards

Full Access to News Articles

Registered UserGuest User

Facebook Connect

Proprietary Registration

SSO API Integration to Clients Platform PayPal Default Payment Provider

3rd Party Payment Provider Integration

Mobile Payment Solution IntegrationMobile Subscription by MSISDN – OBS / Premium Rate SMS

• Subscribe / Create User API• Unsubscribe Functionality• SMS MSISDN Verification• SMS Login Details to User


Users Convert Game Credits to Loyalty Points

Header – force full screen mode, additional advertorial promo slot, direct link to Game Info page

Surveys / Polls – configure Surveys and Polls as game pre-rolls

Pre-roll popup ad – control from backoffice. Can add responsive, fixed size display ads or video pre-roll ad scripts

Scaling – game aspect ratio dynamically set for best screen fit on device + full screen mode

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Game Play

Game Info – Login / Register, game images, description, live leaderboards

Comments – user comments, includes moderator function

Credits Info – quick view of Highest score and Credits reward if beaten


Filtering – on the fly dynamic game filtering:• MMO (Flash) & HMTL5 for

Desktop • HTML5 Casual and MMO for

Mobile Devices

Access Settings – free play, game credits to play, activity linked to loyalty

Chat – chat room per game, unlocked to Premium Subscribers, standard users use Game Credits to unlock. Free standard emoticons, pay to unlock premium emoticons. Ban abusive users + bad words filter

Games Titles

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Desktop & Mobile Browser Games• Appeals to a broad segment of the population, reaching all demographic segments • Catalogue of over 260+ premium HTML5 game titles• Catalogue of 200+ HTML5 titles, with no in-game ads • Catalogue of 600+ Flash game titles for desktop deployments• Access to 50+ MMO titles – available to sites with 25k+ DAU

• 45 Desktop titles (Flash)• 5+ Cross Device titles (HTML5)

• 400+ titles with high score integration + live leaderboards• Skill based specific classification for cash competitions• Games available across all genres:

• Card, Casino, Puzzle, Arcade, Strategy, Sports, Action

Revenue Streams• Pre-roll video• On page ads• Tournament sponsorship • Micro transactions• Surveys / market research• In-game purchasing• Site take-overs


Tournament Management:• Backoffice setup of tournaments• Setup by site admin• Game specific (turn based games)• Start & end times• Free play or entry fee• Credit values as prizes• Reward users with Trophies• Progressive style option• Link prizes to tournaments• High Score Format - top score winner or lucky draw format• Eliminator – single elimination format• Tournaments reporting in backoffice• Setup VIP tournaments – based on users Loyalty Level• Configure with Games of Skill

User Qualifying Criteria:• Loyalty Level• Game High Score• Complete Survey / Poll

Widget – prominent position on home page screen

Admin – winners auto notification and crediting of winnings

Social – social sharing of Tournament win, can configure to reward user with game credits for sharing to wall.

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Tournaments


Contests Solution:• Homepage Widget for Quick Play• Setup by users – Player vs all registered users (public)• Setup by users – Player vs Player (private)

• Invite sent via email, with Tormentor avatar• Published to Player Profile• Notifications when User Logins and Contest Active

• Game specific (turn based games)• Set wager amount• Set Player Qualifying Loyalty Level • Instant play, with multiple replays• Active Contests page• Progressive Jackpot style Pot• Open to all site Registered users• Winner takes all, less rake % of site configuration• Contest active duration can be configured • Contests reporting in backoffice

Scores Info – pop-up highlighting Contests info, entry fee and live leaderboards.

Social – social sharing of Contests winner, can configure to reward user with game credits for sharing to wall.

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Player Contests


Rewards Setup:• Users earn Loyalty Rewards points from pre-set actions, incl. posting new high

scores, winning site Tournaments and user Contests, sharing Achievements to Facebook, this activity increases the users Rewards Level.

• Once the user achieves a certain Loyalty Reward Level the user is able to redeem for a Reward, once redeemed they start at Level 1 again, they have the option to skip redeeming a Reward at the achieved level and continue until achieving a higher level with greater Rewards.

• Users are further rewarded with Badges when reaching pre-set Loyalty Levels.• Promotional opportunity for product owners and brand managers.• Players can redeem Game Credits for Loyalty Points to Unlock Rewards• Fully managed service.

Rewards / Prizes:• Tournament Prizes can be set up by the site owner, these are linked to specific

Tournaments events.• Tournament Prizes are published on the Rewards and Prizes promo pages.• The site owner has full control over this functionality.• Site owner is responsible for sourcing, costs and fulfilment.• Configure Rewards to include: Game Credits and Premium Membership days• Add Products, Vouchers and Discount Coupons as Loyalty Rewards• Specific Loyalty and Rewards Reporting

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Rewards & Prizes


Profile – edit profile and change Password functionality

Game Credits – quick view of all recent Game Credit transactions

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Profile Management

Game Credits Top-uppurchase bundles of Game Credits, through PayPal

Favorite Games – quick access to users flagged Favorite Games

Loyalty Badge – view of the earned Badge

Loyalty Rewards Level – view Rewards Level, points to next Level & How to Earn Points

Banner Promo – setup and manage Promo Banners from the backoffice

Loyalty Rewards Level Platform – backoffice management to configure Trigger values and events, set Loyalty Level thresholds, link Loyalty Badges and Rewards.

Avatar Creator – create and save custom avatars


Profile Pages – public and private

Rewards – prompts for next eligible reward and future Rewards

Game Credits Platform

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Overview of the credits functionality:• Central Publisher Credits Account

• Publishers receive sign-up credits balance to get started• Top-up Game Credits to Reward & Incentivize Users – desktop and mobile specific:

• PayPal, Mobile Billing or 3rd Payment Provider API Integration• Users top-up Game Credits account through PayPal or 3rd Payment Providers:

• Configure Top-up Packages from the backoffice• Setup packages based on multiple currencies• Real Time Exchange Rate Data Feed

• Recover Game Credits from User Spend / Rake• Chat platform – Free to Premium Users, Standard Users Pay to Unlock. Includes Free

Emoticons + Emoticons that are Unlocked with Game Credits• User Rewarded for High Score Improvement

• Configurable per game from backoffice• Mobile subscription specific flow• Configure User Game Access:

• Games Free to Play or Pay to Play • Members Specific Content

• Users receive Free Bonus Game Credits @ Sign-up + Social Sharing Achievements• Convert Game Credits to Loyalty points for Reward redemption• Premium Membership Solution:

• Configure Time Frame, Package Costs & Bonus Credits• User Benefits: Instant Access to VIP Tourneys, No Pre-roll Ads, Double Bonus

Points in Contests, Unlock all Paid Games


Custom Integration – integration into mobile platform, based on clients requirements

Mobile Billing Flow


[1] Guest UserNot Logged In

[3] Registered UserLogged In

[5] Registered UserConfirm MSISDN

[7] Registered UserConfirm Code

[9] Registered UserTx Credited

[2] Guest UserRegistration

[4] Registered UserPurchase Screen

[6] Registered UserSMS Keyword

[8] Registered UserTx Success

Rapid Deployment - fully integrated with Fortumo, providing instant access to mobile billing in up to 94 countries

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Affiliate Platform

The core features include:• Backoffice Management of Affiliates• Backoffice Management of Affiliate Campaigns• Setting of default campaign values – CPA rate

and Revenue Share %• Features unique, globally appealing MMO

browser games• Fully integrated in-game purchasing platform• Real time earnings reports• Report drill-down by SubID Variable Values• Multi-platform / cross device offerings• Configure multiple SubID’s for specific campaign

tracking• Set postback ulr per campaign (SubID string will

be appended)• Link campaign to bonus sign-up offer• Game Landing Page, with inline user registration

– View Example• Custom promo landing page – View Example


http://mmogames.co.za/play-free-mmo-browser-games/felspire/landing/?_acid=158

http://mmogames.co.za/promo

Articles Pages – includes meta, custom url’s, header images, in-article images and video

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News Publishing

News Platform: Publish content based on industry events, site promotions, game reviews, etc.

Backoffice Management:• Manage Editors• Manage Categories + Navigation• Add & Edit Articles• Upload and Scale Images• 3rd Party Scripts• Define Meta Data

Top Stories – platform dynamically tracks top read stories and refreshes the articles

Content Promotion – Set Top 3 Articles to promote in articles Highlight section

SEO Friendly – unique content contributes significantly to a sites organic search rankings. Unique URL’s and meta data per article.

Advertorials – manage and publish promotional advertorials

Comments – users able to Comment on News Articles + admin moderation of Comments. Comments can be ranked to feature Promotional Comments.

Search – news content specific search feature


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Survey / Poll:Setup branded Surveys and Opinion Polls as either Tournament Pre-rolls of Game pre-rolls, can be targeted to specific games.

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MarketingAdvertorial: Separate advertorial ads can be loaded across multiple pages across the platform. Allows for iOS & Android device targeting.

Tournament Prizes:Load multiple Prizes per Tournament, add branding to imagery and descriptions.

Loyalty Rewards:Load multiple Rewards per Tournament, add branding to imagery and descriptions.

Site Take-over:Can be used to promote games, tournaments or configured for client promotions

Affiliate Platform:On-site registration, linked to site revenues, specific MMO games in-game purchasing. Configure as CPA or Rev %

Pre-roll Campaigns:Either serve RoS ad scripts (incl. video) or Advertorial campaigns and / or Surveys / Opinion Polls.


Blog / Article Publishing:A full featured publishing platform is available to create content around campaigns, events, products, winners and news.

Lucky Draw:Configure Luck Draw parameters, based on Loyalty rules to Acquire & Reward users.

Link to Loyalty Points

Link to Game Credits

Player Management:• Search Players• Review Activity• Credit Players• Message Players

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Backoffice

Game Management: • Activate titles• Set Featured & Editors Picks• Add Meta Data• Manage Pre-roll Ads• Manage In-game Packages• Manage Game Servers• Set Credit Variables:

• Cost 2 Play• Earnable

Reporting:• Snapshot Dashboard View • Player Reports• Revenue Reports• Game Activity Reports• In-game Revenues

Loyalty & Rewards:• Manage Badges• Manage Loyalty Rewards• Define Loyalty Levels and

Triggers

Utility Elements:• Manage FAQ’s• Manage Contact Us Info• Manage About Us Info• Manage Terms & Conditions• Manage Usage Policy• Manage Page Meta Data for SEO

Tournaments: • Setup Tournaments• Setup Prizes• Manage Winners

Promotions:• Manage Banners• Manage Advertorial• Manage Promo Headers


Affiliate Campaigns:• Manage Affiliates• Manage Campaigns• Performance & Revenue Reports

Next Steps

GameZBoost Action Points:

Client Action Items:• Share marketing and promotional strategy• Provide the following API’s:

• SSO / MSISDN User Verification / API• MNO Billing & SMS Gateway API• Payment Platform API

• Register domain and point to the GameZBoost IP or DNS• Apply for SSL Certificate• Provide the following:

• Design mock-ups for site• Logos, banners, social share icons• Analytics tracking script• Ad scripts• Game selection• Game Credits and Premium Membership values

• Finalise proposal, reach consensus on commercial terms and conclude agreement• Creation and setup of the client account and site.• Configuration and content settings of the game portal, including activation of games.• Hosting setup, configuration of CDN platform and installation of the SSL Certificate.• Integration of API’s, including payment providers, SSO API’s, incl. setup of Facebook Connect, etc• Integration of the site design, logo’s, social sharing imagery, ad scripts, analytics scripts.• Setup And configuration of Game Credits / Micro Transaction / Premium Membership / Credits Top-up values• Training of users on backoffice functionality.


Join the family – some of the past and current partners

Where to Find Us

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www.youtube.com/vanmark68

[email protected]

www.facebook.com/GameZBoost

www.twitter.com/MarkvanDiggelen

vanmark68

www.linkedin.com/company/gamezboost/
