GameStopDigital Presentation Strategy By: William Harrell

GameStopBackground

An American video game and entertainment software retailer

GameStop is the largest multichannel video game retailer

Mission Statement “GameStop is committed to delivering great games to customers

regardless of how and where they play.”

“GameStop offers customers the most popular games, hardware and game accessories for next generation video game systems and the PC. In addition our buy, sell, trade program creates values for customers while recycling products no longer being played.”

Marketing Goals Increase brand awareness through social

media

Invite the target audience to use official website for purchases

Promote and improve mobile app

Start hiring celebrity endorsers

Offer online contest

Target AudiencePeople of all ages who play video games, either on their home gaming systems or portable devices.

Internet Marketing Advertise on Social Media

Websites

Use intricate mobile retail app

Use Google analytics to get stats on keywords

Promote contest giveaways

Email registered gamestop.com consumers promotions

Social Media Facebook

Use “like” page to reach target audience

Use Facebook insights for guidance

Pay for Facebook ads

Instagram Great for photo

sharing

Can also have followers

Utilizes visuals to intrigue the target

Twitter The Followers

“followers” may follow you

Followers retweet brand content

Tweeting is a effective way to promote the brand

Mobile App Allow easier purchases via

app

Make game trade-in list available on the app

Allow game pre-orders via app

Utilize QR code

Promote contest and other merchandise via app

Contest Offer more online contest

Offer multiple ways to enter

Encourage the target audience by offering what they want

Show photos of contest winners on social networking websites

Celebrity Endorsers Builds brand equity

Helps people remember ads

Helps the brand stand out

Celebrities can share brand content on their social networking websites also

Budget Pay-Per-Click =

$ 300,000/month

Contest Expenses = $ 1 million/year

Celebrity Endorsements = $ 6 million/year

Miscellaneous Expenses = $ 1 million/year

Total Cost = $ 8.3 million/year