game on: engaging consumers with online play - spil games quiz
DESCRIPTION
brand-e presents 'GAME ON: Engaging Consumers with Online Play', October 16 2013 at the London Transport Museum Cubic Theatre. One in four of the world’s population regularly accesses games on the Internet, with analysts estimating that the global online and mobile gaming market will grow from last year’s $29 billion to $46 billion by 2016. And casual gaming can no longer be associated just with teenagers hunched over consoles in their bedrooms. Titles like Angry Birds and Candy Crush, plus the rapid growth of tablets and smartphones, have ensured that games are played everywhere and by everyone. This provides a huge opportunity to brands, and is in line with the massive shift of ad budgets to online, and in particular to online video. Gaming offers mass-market appeal and the chance to stake out elusive premium advertising real estate. Plus, gaming sites deliver better ROI for online advertisers - video ads associated with gaming destinations generate an average CTR of 3%, which is roughly 30 times higher than that for standard online advertising campaigns. brand-e presents Game On: Engaging Consumers With Online Play, an event which will bring together a raft of practitioners to examine gaming opportunities for brands… Spil Games will demonstrate the growing power of games, while LBi’S MRY will deliver the ad agency take on gaming and Proelios will demonstrate how to engage consumers through mobile games. Rebellion/TIGA will talk about what makes a great gaming experience, and Generation Media will discuss the marketing of real-world items within the digital gaming realm.TRANSCRIPT
QUIZ QUESTIONS
Which company developed Pac-‐Man?
a) Namco b) Atari
And the answer is…
a) Namco
Which was the first company to use an advergame?
a) Coca Cola b) Pepsi
And the answer is…
6
a) Coca Cola
a) Jus�n Bieber b) Lady Gaga
Celebrity Dress Up games are one of the most popular games on girlsgogames.co.uk,
who is dressed up most o�en?
a) Jus�n Bieber
And the answer is…
How many �mes was Jus�n Bieber dressed up on Spil Games’ portals worldwide in 2012?
a) 7,549,845
b) 17,322,455
And the answer is…
a) 7,549,845
What percentage of the UK internet popula�on plays online games?
a) 39% b) 44%
And the answer is…
b) 44%
What percentage of Tablet users play games?
a) 58% b) 57%
And the answer is…
b) 57%
How many people around the globe are expected to be gaming by the end of 2013?
a) 1.2 billion b) 1.7 billion
And the answer is…
a) 1.2 billion
Which city in the UK has the most ac�ve gamers on Spil Games’ portals?
a) Sheffield b) Luton
And the answer is…
a) Sheffield
What percentage of mobile gamers use Android touch devices?
a) 60% b) 48%
And the answer is…
a) 60%
What propor�on of people play mobile games on the toilet?
a) 52% b) 34%
And the answer is…
b) 34%
How many �mes higher are CTRs on video ads on gaming sites than ads on Facebook?
a) 15 b) 35
And the answer is…
a) 15
What is the �tle of this computer game?
What is the name of this game?
a) Pong b) Tetris
And the answer is…
26
a) Pong
How many gameplays did the despicable me 2 campaign get on juegos.com this summer?
27
5,8 million
28
And the answer is…
