#GaGTC15 Sports Smart: Case Studies from the Front Line of the Sports Tourism Industry Jon Schmieder, Huddle Up Group Governors Tourism Conference Savannah, GA September 1, 2015 Sports Smart: Case Studies in Sports Tourism NASC Membership (YE 2014) Five Questions To Ask Yourself 1.Can we collaborate? 2.Can we differentiate ourselves? 3.Do we have the will to compete? 4.What resources do we need? 5.Do we have the human capital to grow? Leadership in Sports The Powers of Three The Virtual Bench Sports Business Manifesto Sports Marketing for Destinations Sports Tourism vs. Sports Marketing Ducks on the Pond Marketing Creatively Sticky Sports Tourism Whats Your Zip Line? Events and Event Bids Lemons into Lemonade Bid Presentations: Hitting a Home Run Created Events Richmond, VA Game Changer Five Worst Practices To Avoid 1.Creating a brand without a plan. 2.Adding Sports Sales to someones title. 3.The Funnel approach. 4.Disregarding community. 5.Putting room nights ahead of the event. Five Worst Practices To Avoid 1.Creating a brand without a plan. 2.Adding Sports Sales to someones title. 3.The Funnel approach. 4.Disregarding community. 5.Putting room nights ahead of the event. Five Worst Practices To Avoid 1.Creating a brand without a plan. 2.Adding Sports Sales to someones title. 3.The Funnel approach. 4.Disregarding community. 5.Putting room nights ahead of the event.