Google Analytics Certified Partner (GACP) The Google Analytics Certified Partner program is a company level accreditation for business consultants who package, sell and deliver analytics, website testing and conversion optimization services to online businesses. If this is what your company does, consider becoming a Google Analytics Certified Partner to grow your business and boost your clients’ website conversion rates and profitability.

Benefits Application & Program Requirements Case Study Template Apply Now

Benefits of the Program

Access to a trusted and verifiable Certified badge Insight into the product roadmap and beta features Invitation to exclusive events available only to GA & GWO Certified Partners Support for difficult technical questions Contact with the Analytics Product Management & Marketing team Possible speaking opportunities at Google events. Possible client referrals

How to Apply

Your application should clearly address each of the criteria below. Failure to address each of the criteria sufficiently will result in the rejection of your application.

Download the Application Template

Section 1: Proficiency Requirements

Provide comprehensive details of 3 verifiable, paid, expertly deployed Google Analytics projects with 3 different clients who we can contact for reference.

These Case Studies should represent work that (a) displays your ability to go beyond simple, standard implementations (b) resulted in an exceptional amount of impact on your client or (c) indicates a high degree of understanding of web analysis.

At least one case study should demonstrate your expertise in website testing using Website Optimizer.

Provide evidence of proven expertise in web analytics. This can include, but is not limited to, speaking engagements at conferences, influential blogs, white papers, management bios, and/or other evidence demonstrating your expertise with web analytics.

Section 2: Business Requirements

You must represent a business and be legally incorporated to do business in your locality. You must have some sort of electronic customer support ticketing system to manage and

track customer support requests. Provide proof of Professional Indemnity/Liability Insurance as appropriate for your

jurisdiction ($1 million in the USA) – if this does not apply to your region, please disregard.

It is highly preferred to have at least 1 employee who is certified in the GAIQ test. More information can be found at Google Analytics Conversion University.

You must have a link on your website that prominently describes your web analytics services.

Section 3: Preferred Qualities

In house web designers and web developers. Expert knowledge of javascript, cookies, http headers and redirects. Knowledge of other web technologies (such as flash, jsp, asp, and php). Dedicated sales team and coherent strategy for client acquisition.

Promise to Fulfill Requirements of the Program

You agree to send at least one employee to the Google Analytics Certified Partner Summit at your own expense (generally held once per year over 3 days in Mountain View, CA, USA. The Summit covers technical, marketing, and business topics as deemed appropriate by the GA Partner Program Managers).

You agree to provide a report (sent by Google) by the end of each quarter which summarizes all Google Analytics projects you have worked on during the quarter.

Program Termination

Either Google or you may choose to terminate your GACP status at any time and for any reason. Reasons why Google may do so include, but are not limited to:

Failure to meet and maintain any of the criteria above. Poor client feedback. Failure to report quarterly engagements in a timely manner. Continued failure to respond to email or phone communication from Google.

To download this template, click “File”, then select “Download as”, then select the file format you prefer

{Partner Name}

{insert partner logo}

Google Analytics Certified Partner Applicationsubmitted month, day, year

[PLEASE SUBMIT THIS FILE AS A PDF DOCUMENT - we do not accept additional documents]

Business Information

● Legally Incorporated Business Name: ● Address:

About your Business: (Company history, size, list of services offered, general capabilities, target audience/customer, etc)

● Professional Indemnity / Liability Insurance: (as required by your country; please attach a copy)

● Insurer: ● Limits:

Program Requirements

● Analytics Page on your Website: (link)● Analytics Services Offered & Prices

● (Service - Price)● (Service - Price)● (Service - Price)

● Agree to Report on Google Analytics Engagements: (yes or no)● Agree to send a representative to the Google Analytics Summit:

(yes or no)

Implementation Workflow

● Describe your implementation workflow, please include any examples of templates or internal frameworks you use to ensure consistent quality or deliver your recommendations

○ How do you determine the scope of an implementation; what will be measured?

○ How do you determine the features or methods to collect the data and have it appear correctly in the interface?

○ How do you ensure that the code gets onto the website accurately, and how do you perform Quality Assurance on your implementation?

Project Sample #1

● Client Name: ● Client Contact Information (phone/email): (include language restrictions

if necessary) ● Client URL: ● Client GA Account Number: (UA-xxxx-x) ● Background: (Brief description of client’s business. What problem needed

to be solved? What was the nature and scope of the engagement?)

Technical Ability (3-4 Paragraphs)

(Describe the technical scope of the project, what GA work would be included in the engagement. Insert any customized or edited GA code to demonstrate your technical expertise with the product.

Describe the technical challenge that needed to be overcome and how you decided to address that challenge.

Describe the scope of the engagement: features installed, integrations, API work, etc.

At least 2 of your case studies should display the ability to design a code solution that goes beyond a standard “Help Center” implementation, i.e. custom variables, API development, social & mobile tracking solution, e-commerce etc)

Analytical Ability (3-8 Paragraphs)

(Describe any analysis done before or after technical work in order to identify problems or opportunities on their website, with their marketing program, or to achieve other business goals. Always explain ‘why’ this was done, explain ‘who cares’ and ‘show’ us, i.e. why was this prioritized, how did you reach this hypothesis.

This is your chance to show us how your team works, how you consult, how you analyze, how you prioritize and work with your client. This section should impress us with your team’s ability to drive deep, relevant and business impacting analysis for your clients.

Include charts, graphs and screen shots - show & tell)

Business Impact (2-3 Paragraphs)

(After providing your client with an advanced technical implementation and/or technical strategy, as well as providing relevant, insightful analysis, this section is dedicated for you to prove to us that your team is able to impact your client’s business in a measurable way.

What are the measurable impacts your company has provided for your client. How have you impacted your client’s business. Describe the actions taken that impacted the goals of the business. You may want to also include recommendations given, indicating which have been acted upon and which have not, but explain WHY they haven’t acted on these and WHAT are you doing about it.

Include charts, graphs and screen shots)

Project Sample #2

● Client Name: ● Client Contact Information (phone/email): ● Client URL: ● Client GA Account Number: ● Background:

Technical Ability (2-4 Paragraphs):

Analytical Ability (2-4 Paragraphs):

Business Impact (1-2 Paragraphs):

Project Sample #3

● Client Name: ● Client Contact Information (phone/email): ● Client URL: ● Client GA Account Number: ● Background:

Technical Ability (2-4 Paragraphs):

Analytical Ability (2-4 Paragraphs):

Business Impact (1-2 Paragraphs):

General Technical Abilities / Expertise

*This section is not required, but could positively impact your application review.

Evidence of Web Analytics Experience: (speaking engagements, blogs, white papers, management bios, and/or other evidence demonstrating your expertise with Analytics and ability to evangelize web analytics. )

GAIQ Certified Employees: (at least 1, preferably 2 or more)

● ( Name, email, Certification ID)● (Name, email, Certification ID)

Javascript, Cookies, HTTP Headers & Redirects Troubleshooting Abilities: (please list any tools you use to troubleshoot common issues with the technologies listed above. This could be a troubleshooting work-flow or checklist, browser plug-ins, techniques, etc that help ensure quality data collection)

Knowledge of Web Technologies: (please describe the web technologies your organization is fluent in; i.e., flash, ajax, asp, php, etc)

Employee Training: (please describe any resources or curriculum you use to ensure an adequate amount of technical GA knowledge for training employees)