Creative Director - Staff Eventos - December 2014 – June 2015

- Management of the Creative Department (4 subordinates). - Art Direction, Copywriting and Supervision of every piece, proposal and agency project. - Day to day contact with clients. Responsible for leading the projects presentations to clients.- Web and Server Management. - Clients: Ericsson, L'Oreal, BMW, ThyssenKrupp, New Holland, Mercedes-Benz. Freelance Advisor - July 2014 – November 2014

- Design and preparation of the Marketing Plan.- Branding design, Art Direction and Copywriting.- Clients: Zizzz, R&B Prop Traders, Pickaso (Chatiic).

Marketing Manager - Princesa Yaiza Suite Hotel Resort *****L - June 2013 – June 2014

- Evolution from Marketing Assistant (June - November 2013) to Marketing Manager.- Creative direction and supervision of my subordinates (5). Task distribution and follow up. - Design, layout and production of the hotel graphic material and all its business units (flyers, leaflets, PR letters, restaurants and bars menus, Hotel Magazine, Business units catalogues and videos). - Design and text drafting for advertorials, presentations and advertising pieces for local, national and international media. - Drafting of briefings and budget and task supervision of external suppliers: designers, photographers, translators, web services, printing houses, productions and video editors.- Design and HTML programming of monthly Newsletter in 3 languages. - Supervision and edition of web content, SEO positioning and Management of the Hotel’s Social Networks.- Text drawing-up and follow up of press notes. In charge of Media Relations. Press clipping, ROI and competitors analysis.- Drafting, design and presentation to the CEO of the annual Marketing Plan.- Day to day contact with our purveyors and PR agencies at London and Munich and definition of annual guidelines for the strategy establishment on our target markets (Germany / Austria / Switzerland and UK / Ireland). - Selection of journalist and celebrities for press-trips and event sponsoring.- Hosting and welcoming of VIP guests and journalists from all over the world. - Hotel representation at foreign events and fairs.

Art Director and Copywriter - Quum Marketing y Comunicación - 2008 – 2013 - Responsible for the concepting, art direction and design of printed materials for all kind of events using all sort of materials and tools (Vynils, stands, menus, merchandising, packaging, websites and apps layouts... (FICOD 09, 24h with Telefónica, Spanish Golf Open 2008/2009/2010). - In charge of daily client management for accounts such as Spanish Golf Federation, Telefonica, Endesa, Caser, Red.es, BBVA. - Project management; managing of junior designers (2), national and foreign vendors, printing houses, freelancers... - Brand development and brand/identity design. (Durán Joyeros) - Copywriting. - Creation of apps, videos and banners on Flash. - Sales tasks - winning of new clients for the company: Durán Joyeros, Zizzz.

28039 Madrid

+34 636 293 693

gabiland@gmail.com

17/01/1979

GABRIELPASTOR MELO

EXPERIENCE

Art Director - Gespromos - 2007 – 2008

- Creating Brand Concepts and Marketing Strategies.- Daily contact with clients and purveyors. - Clients: Navteq, Samsung, Endesa, Fujitsu-Siemens. - We helped Navteq in increasing their awareness rate in Spain by 15%.

Graphic Designer - Delvico JWT - 2006 - 2007

- Designing of Logos, Packaging and Brand Identity Manuals for our clients.- Creative Artworking.- Clients: Trina, Rolex, Visionlab.

Graphic Designer - Publicis España - 2003 – 2006

- Evolution from accounts trainee to graphic designer. - Creating and resizing print ads for press. Photo retouching. - Clients: Sanofi Aventis, Turespaña, Survival, British Airways, Nestlé Ice-creams, Marca.

SEO Positioning Course - Akacenter - 2013.

Web Design & Management Course - CIS - 2008 - (450 hours).

Master of Marketing and Foreign Trade (ICEX) - Center for economical and trading studies (CECO) - 2003 - 2004.

Bachelor in Law and Degree in Business Administration - Universidad Pontificia de Comillas (ICADE) - 1997 - 2003. Primary and High School studies - El Prado School - 1985 - 1997.

Spanish: native.

English: bilingual.

French: advanced level (3 years - French Institute, Madrid) and lived in Geneva for 6 months.

Italian: elementary proficiency.

Adobe Photoshop, Indesign, Illustrator, Quark Xpress, Freehand, Dreamweaver.

Professional knowledge of Flash, apps. implementation, web languages (HTML, CSS) and Action Script.

Wide experience in dealing with printing houses, preparation of files for printing, die and stamping and non conventional printing materials.

Professional knowledge of Prezi, Keynote and Powerpoint.

Driving license (B) and owned car.

Travelling and moving disposition.

EDUCATION

LANGUAGES

SKILLS

RELEVANT DATA

App Graphic Promotion Design of the ads for the launch of a new App. Facebook, Twitter & AppStore.

Scopifest BillboardDesign of the Poster for the

1st Edition of the Musical Video Festival Scopifest (Pamplona).

Gabriel Pastor MeloPORTFOLIO

Promotional materialDesign of different pieces offline/online for Zizzz, a Swiss company that makes ecological products for a better sleep (baby bags, duvets, blankets, pajamas....)

Customization of the hotel´s mascot for the promotion of thematic dinners, Halloween, Christmas...

HUESPEDES HOTEL

SOLO CLASE

MASTERCLASS

PRINCESA YAIZA

EN EL / AT THE

SPORT CENTER

JUNIO14 DEJUNE 14th

10:15am10 15h

Check-in participantes10 15hMaster class outdoor11 00hTiempo de aseo12 15hPaleo Brunch13 00h

Tiempo relax piscina14 30h 16 00h-

HORARIO

PRECIOS

15€ACOMPANANTE (BRUNCH+PISCINA)

SOCIOS E INTERESADOS

GratuítaSOLO CLASE10€CLASE+BRUNCH

5€CLASE+BRUNCH

10€

Registered Check-in10 15amOutdoor Master-class11 00amGrooming time12 15pmPaleo-Brunch1 00pm

Pool chill out time2 30pm 4 00pm-

SCHEDULE

PRICES

15€COMPANION (BRUNCH+POOL TIME)

HOTEL GUESTS

GYM MEMBERS & INTERESTED

FreeCLASS ONLY10€CLASS+BRUNCH

5€CLASS ONLYCLASS+BRUNCH

10€

INSCRIPCION / SIGN UP- En el/At the Sport Center Princesa Yaiza. Avenida Papagayo Nº22. Playa Blanca +34 928 519 300 Ext. 5212 o en/or at - Paleocenter Arrecife. Calle Luis Morote Nº15

Gabriel Pastor MeloPORTFOLIO

Nuez Insurances(Bankinter)Concepting and design of a direct marketing action. A present-box containing a manual of their new visual identity and a Pendrive. This action was targeted to their best clients.

Do you sell on internet? - Red.esConcepting, design and implementation of the visual identity and layout of a plan for the Minister of Industry. The action was targeted to encourage small business owners to sell on internet. Website: http://www.vendeseninternet.es/vendes/

BEFORE

Caser Fidelity Program - The Magic of the DesertFidelity program. The package contained a leaflet detailing the specifications of the promotion and a little carpet for the computer’s mouse. The top quality of the carpet was without a doubt one of the keys for the big success of the fidelity program and the great amount of new policies signed during that period of time.

Non conventional designWrapper for a chocolate tablet souvenir designed for a baptism ceremony event.

Spanish and Madrid Golf FederationsRedesign of the whole visual identity of both companies, having only as a limit a necessary resemblance between the old and the new logos.

Endesa Big ClientsDirect Marketing targeted for the assistants to the event placed at the Fair of Seville. The pendrive content consisted of the best photos and videos taken on the “Feria”.

Action for Red.es - TIC Demonstration CentersConcepting and design of the layout and visual identity for public centers to demonstrate the general public the latest advances in Technologies for the Information and the Communication (TIC).

Gabriel Pastor MeloPORTFOLIO

AFTER BEFORE AFTER

Catholic Schools Inc.Proposals for the Annual Congress image contest. The winner was to become the company’s layout for the rest of the year.

Street Marketing Action “Save Tio Pepe Sol”Graffiting campaing to protest the withdrawal by Apple of an emblematic ad neon (since 1936) placed at the Puerta del Sol, Madrid. Finally it has be reinstalled on its original location.

MovilForum ValladolidPhotomontage of the city of Valladolid with key buildings for the event Telefonica MovilForum (published on Telefonica’s international magazine).

Gabriel Pastor MeloPORTFOLIO