The Gaari GaariSocial Business Model

Prepared by: Alec AratowGenemo AliAnna Flores

The Gaari Gaari Mission StatementTo alleviate the poverty, hardships, injuries, and inefficiencies of impoverished farmers and workers in Ethiopia through an innovative multi-purpose transportation wagon that is affordable and locally produced.

ProblemFarmers of Ethiopia lack access to safe transportation to get

their harvest to market several miles away. About 75% of

Ethiopian farmers are at least a day’s walk from the nearest

road. Out of approximately 15,000 miles of road in Ethiopia,

only about 2,000 miles are actually paved. These particular

carts lack basic safety features such as reflectors for night time

travel and a braking system. More often loads are carried upon

the backs of Ethiopian farmers, which is strenuous and

inefficient creating health risks. In addition, access to water in

the remote villages has caused severe health problems,

particularly for women and children.

The Gaari Gaari: Customer Segment● Farmers that lack up to date

transportation ● Women and children that lack easy

access to clean water● Women entrepreneurs

The Gaari Gaari: Social Value PropositionThe Gaari Gaari wagon designed for farmers, women, and children who lack an efficient means of transportation to transport goods and crops as well as clean drinking water.The wagon can enhance the efficiency of everyday agricultural, business, and water gathering activities. Unlike the current carts on the market that are antiquated, inefficient and unsafe, the Gaari Gaari utilizes a braking system, safety reflectors, and tools to transport water in order to bring many efficiencies to a single wagon. The braking system allows farmers to control the wagon, preventing accidents that occur daily due to lack of the ability to stop the wagon while going down hills.The cart is affordable tool that provides an efficient transportation system for farmers. It reduces poverty and increases self-sufficiency through micro-enterprises started by business women who rent the wagon to farmers and through job creation for local artisans who will manufacture the Gaari Gaari wagon.

The Gaari Gaari: Social Impact

● Higher income levels for farmers

● Increase in entrepreneurial opportunities

for women

● Improved health and education for children

The Gaari Gaari: Key Partners● Local Ethiopian Manufacturers

● World Entrepreneurs Do Good (a.k.a. W.E

Do Good )

● Donors

● SDSU Mechanical Engineering Department

● SDSU Alumni Association

Non-Profits

● Project Concerned International (PCI )

“women empowerment groups”

● Grameen Foundation

● Rotary International

The Gaari Gaari: Key Activities ● Developing a prototype through a collaboration with the San Diego State University

Mechanical Engineering Dept.● Production in Addis Ababa, the capital of Ethiopia will allow for “ just-in-time “

delivery, quick response to problems, and reduction in cost. ● Establishing relationship with Project Concern International “women empowerment

groups” to purchase/lease cart. ● Travel from U.S. to Ethiopia can help us better understand and respond to local

market needs● Have brand ambassador educate the community about the product through

community leaders

The Gaari Gaari: Key Resources● Ethiopian Dept. of Ministry support and the Agricultural Transformation Agency

(ATA)● Crowdfunding campaign to pay for travel and initial testing production● Project Concern International Memorandum of Understanding for the Women’s

Empowerment Groups● Marketing campaign through the indigenous population● Manufacturing contract with local producer

The Gaari Gaari: Existing Resources● Intellectual capital of Gemechu Abraham, founder of World Entrepreneurs Do Good

( a.k.a W.E. Do Good )● Michael Sloan, mentor in the College of Business, San Diego State University● Michael Lester in the Mechanical Engineering Department, San Diego State University● Sarah Emerson, Project Concern International WE Group Supervisor● Infrastructure in Addis Ababa, Ethiopia for manufacturing and distribution● San Diego State University Alumni Association ( Crowdfunding Strive Campaign)

The Gaari Gaari: Channels● Farm-to-Farm distribution by leveraging

established channels with W.E Do Good● Project Concern International Women

Empowerment Groups

The Gaari Gaari: Customer Relationships1. Get new customers

Create awareness and interest among new customers and stimulate initial purchase/lease

2. Keep customersDevelop loyalty programs, provide verification and after sale support, interact with customers, conduct surveys, and work on improvements or new products within the same line

3. Grow customer baseExpand our customer base, expand markets, use local artists to promote products through advertisements

The Gaari Gaari: Revenue Streams● Sales of carts direct to

farmers and to women empowerment groups

● Rentals for short term hauls

The Gaari Gaari: Cost Structure● Research and development of prototype ● Field testing prototype ● Travel with van and video equipment to demo product at farms● Initial manufacturing and distribution● Fee agreement with WE Do Good to compensate to employ their personnel

The Gaari Gaari