G+ Redesign:Implications for Brands

March 12th, 2013

Context

>G+ unveiled new platform changes March 6th

>Changes are not significant but show that Google still believes in its G+ project

>This document presents the new features and proposes recommendations to help optimize a G+ account

What this document covers:>Bigger profile and cover photos for more visual impact.>Local Reviews to increase pertinence of search results.>Google Sign-in for a trusted authentication.>Next Steps

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Bigger profile and cover photos for more visual impact.

What’s new>Profile photo now in a circle frame

>Huge cover photo

Recommendations>Update profile picture to fit the circle frame

>Use a cover photo 2120 pixels by 1192 pixels

>Keep in mind critical photo areas where text overlays will be displayed (white background, grey shade and white text in the photo)

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Local Reviews to increase value and pertinence of search results.

What’s new>A tab for local reviews (restaurants, hotels, etc.) is

now added by default to profiles

>Reviews by Google users or friends will influence search results

Recommendations>If your brand doesn’t make local reviews,

uncheck this tab in the account settings to remove it from the profile

>Incite users to review of your brand’s locations

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Google Sign-in for a trusted authentication.

What’s new>Google replicated the Facebook Connect

functionality allowing users to sign-in everywhere with their Google account

>Offers synergy with all Google products (Gmail, Google calendar, etc.)

>When signed-in, content can be dynamically showcased according to your profile and your friends’ information

Recommendations>Simplify user login and authentication by offering

Google sign-in as an option on websites

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Thank you

References> https://plus.google.com/u/0/+SaraMcKinley/posts/JCvsy7x7iQs> http://mashable.com/2013/03/06/google-plus-redesign-look/> http://visual.ly/google-rolls-out-design-changes> http://news.cnet.com/8301-1023_3-57571255-93/google-switches-on-google-sign-ins-

in-app-posting/

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Jean-François DeschampsDigital Strategist

@JFrDeschampsjean-francois.deschamps@dentsubos.com

@DentsuBos

www.dentsubos.com