g r e e n environmental sustainability what does it really mean and how does it effect my business?

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G R E E N Environmental Sustainability What does it really mean and how does it effect my business?

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Environmental Sustainability

What does it really mean and how does it effect my business?

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WHY ALL THE FUSS?• The green and organic products market has exploded

to a $228.9 billion industry with 35 million customers purchasing these green-labeled goods.*

• Historically, being ‘green’ meant regulatory compliance, but the new green means taking steps beyond compliance to continually improve the environmental, social and economic performance of a business, or product.

• Environmental accounting: infuse core business thinking with accurate perceptions of environmental costing. Use the green movement to your benefit by understanding ways to become leaner and greener by using new technologies and information to run your business more efficiently.

Source: Lifestyles of Health and Sustainability [LOHAS] estimates – Green Consumers section

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WHY ALL THE FUSS?• Forests

– Forests store 50% of the world’s terrestrial carbon.– 42% of wood harvested goes into making paper.

• Water– Paper production is one of the largest consumers

and polluters of fresh water.

• Emissions– Paper Industry is the 4th largest contributor to

greenhouse gases in North America (chemical, petroleum, coal and primary metals)

• Waste– Paper accounts for 25% of municipal landfill

waste, the most of any single component.

Source: Environmental Paper Network, State of the Paper Industry – Asheville, NC October 2007

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WHY ALL THE FUSS?• Heightened interest is not likely to fade since it is

strongly linked to our climate change.

• Fortune 1000 companies are feeling pressure, and passing it along to suppliers, who do the same.

• Consumers are shifting purchasing decisions toward ‘green’ products.

• Generation Y (born 1975 – 1995) are the up and coming purchasers and decision makers… they care and are educated about the importance of environmental sustainability.

– A recent article*, focused on young voters and their decisions, states that protecting the environment ranks above encouraging economic growth for 58% of the 18-30 years old they polled. Two thirds of that group (48%) ranked environmental issues as a high priority, with 18% ranking it as their highest priority.

Source: www.csmonitor.com: One way to kick start youth vote:environment

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WHY ALL THE FUSS?• Over ½ of Americans made a Green or Environmentally

Responsible New Year’s Resolution for 2008*.

• 75% of Americans say they are very likely or somewhat likely to reduce their energy consumption in 2008*

• 74% of Americans say they are likely to recycle more in 2008*.

• 3 in 10 Americans feel guilty about not living a more environmentally friendly lifestyle*.

HOW DO WE, AS AN INDUSTRY, OFFER OUR CUSTOMERS SOLUTIONS THAT MAKE THEM FEEL GOOD ABOUT THEIR

PURCHASE, THEIR BUSINESS EXPERIENCE, AND THE ENVIRONMENT?

*Tiller LLC, December 2007

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WHY DOES THIS MATTER TO ME?• The real ‘green’ - $$$$$

– We need to all work together to better understand not only what environmental changes we can make to meet our customers needs, or requests, but what can we do that will make our business’ run more efficiently and create green platforms for us to tout to the customer?

– Sam’s Club– GLT LTL freight policy

• Customer’s want to feel as though we are providing them with choices, they want to feel good about their purchases and be educated on the different options they have

• Printing is one of the key environmental areas cited for improvement by American corporations

• If you don’t introduce it to them, someone else will!

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GREEN WORDS TO KNOW

• Carbon Footprint – (n.) a measure of the carbon dioxide emitted across a product’s life cycle, from material procurement to final disposal

• Carbon Neutral – (adj.) when you offset net carbon emissions by investing in resources that absorb greenhouse gases (i.e. pay to have trees planted to offset emissions from production processes)

• Carbon Offsetting – (v.) investment in projects that aim at reducing CO2 emissions, for instance biofuels, or tree planting activities.

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GREEN WORDS TO KNOW• Recycled – (adj.) a product made through the reuse of

other materials that may have undergone a physical, biochemical or molecular change.

• Recyclable – (n.) materials that can be reused.

• Biodegradable – (adj.) when products can be broken down by micro-organisms through composting or anaerobic (oxygen-free) digestion.

• Organic – (adj.) products created through a certified system of farming that maintains and replenishes soil fertility without use of toxic and persistent pesticides and fertilizers.

• Green washers – companies that try to look green but don’t state true facts or valid environmental statements. Check for certifications, and watch wording

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CERTIFICATIONSFSC / SFI / PEFC are nonprofit organizations

They are dedicated to the independent certification of sustainable forestry. They establish the standards and promote sustainably managed forests through independent 3rd party certification.

They work to ensure that no paper mill or other manufacturers in the supply chain are taking wood from:

Endangered Forests Old Growth Forests Rainforests Areas in violation of traditional and civil rights Illegally harvested or stolen wood

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WHAT IS A CERTIFIED PROVIDER VS. CERTIFIED PRODUCT

Glatfelter is a certified PROVIDER

Glatfelter is COC certified to assure you that we do not take wood from old growth forests, rain forests, areas in violation, nor do we use illegally harvested wood

In order to receive certified PRODUCT

The customer must request certified fiber, pay for that fiber and then… EACH and EVERY person in the supply chain must also be certified!

FSC certification: SCS-COC-001365

COC Certified Provider

ChillicotheCertified Forests

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CERTIFICATIONS

The third party companies Glatfelter used to get certification:

• Scientific Certification Systems (SCS) is the 3rd party auditing firm that certified Glatfelter to the FSC

Chain- of-Custody standard. • NSF International Strategic Registrations is the 3rd party

auditing firm that certified Glatfelter to the SFI and PEFC Chain-of-Custody standards.

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CERTIFICATIONS

Do all Distributors have to be FSC certified, even if they don’t take possession of the product?

ANSWER FROM SCS CERTIFICATIONS:• The quick answer is ANY COMPANY who takes legal possession of

an FSC product and wants to pass on the FSC claim must be FSC certified.  • The reason is that although taking legal possession doesn’t always mean physical possession it is a link in the chain where there is possibility of items becoming switched or mistaken.  Without accounting for every link, there is no accountability back to the beginning of the supply chain to ensure that a product identified as FSC is actually FSC certified.  • There is a desk audit that we do for brokers who are not taking

physical possession of the products they broker.  This is an audit conducted over the phone by an auditor who looks at a company’s internal procedures and mock-ups of invoices and shipping documents etc.  The audit is less than $2,000. 

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CERTIFICATIONS

Do all Distributors have to be SFI certified, even if they don’t take possession of the product?

ANSWER FROM SFI:Jason Metnick, Director Market Access & Product Labeling:

• NO!

• If the product comes to your door pre-labeled, with the SFI logo plus COC certificate numbers, and you don’t alter the product

or re- package – you DO NOT need to be certified!

• If you place an order and the order is just drop shipped, it never touches your warehouse, you DO NOT need to be certified.

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Nhow simple it is.

Environmental responsibility without additional cost.

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The NatureSolv™ carbonless capsule results from technology that was developed by

research scientists and engineers in Glatfelter’s Chillicothe, Ohio facility in 2001 –

we made this capsule change before environmental causes were “trendy”.

This technology utilizes naturally-based, organic solvents to create a carbonless capsule that is more environmentally responsible and is

ON EVERY SINGLE GLATFELTER CARBONLESS BRAND.

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Electron micrograph of CB sheet, magnified 200 times

What is NatureSolv™?

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Environmental Responsibility

What does this mean?• Offset versions

– Excel,Trans/rite, Optica, & Defensa• Soy Bean Oil Extract – similar to those used in

soaps and hand cleaners!

• Digital version– Xcelerator

• Palm Extracts and Pure Coconut Oils – similar to those used in perfumes and cosmetics!

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• This capsule system not only enables us to be a steward of our natural resources, but it also provides you:

• Excellent Image Development• Retention of the Deep Black

Image that our customers expect• Reliability and Consistency

in Quality

• You sacrifice nothing of your carbonless quality expectations, but gain a positive impact on the environment.

Quality & Imaging

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Many environmentally responsible papers come with a price tag to customers – but NatureSolv™ is

available to Glatfelter customers for NO ADDITIONAL cost

It provides environmental responsibility for carbonless forms without an up-charge.

NO ADDITIONAL Cost!!

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We are proud to announce that we will guarantee, no matter where in the supply chain you purchase our

products, if it has a carbonless capsule, it will be 100%

NatureSolv™ natural capsule technology

100 % Guarantee

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www.naturesolvcapsule.com

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• As of September 8th, 2008, all Glatfelter digital carbonless products, known as Xcelerator® PLUS, are FSC certified.

• There is no up-charge for the FSC certified credits, as Glatfelter has decided to offer this as a solution to our customer’s request for additional environmentally responsible products.

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• Glatfelter has a long-standing commitment to environmental stewardship. Moving to the NatureSolv™ capsule technology, and our Xcelerator® PLUS line, are just a couple of the many things we are doing to ensure we are being responsible environmentally.

• We are working in our research and development group to continue with technical advancements that make our products even more responsible along with improving quality and performance.

Environmental Stewardship

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• As many of us move to increase the environmental initiatives our companies are participating in, we would like to ask you to PARTNER with Glatfelter and NatureSolv™.

• We would be happy to support you in your efforts to spread the word about greener options. We want to continue our steps forward in environmental responsibility.

– Direct Mail – Customer training– Joint Sales Calls – Environmental

education– Sponsorship of events

Partnerships

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QUESTIONS?