futureofhr2 [edocfind.com]

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  • 8/2/2019 FutureofHR2 [EDocFind.com]

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    THE FUTURE OF HR?

    Prof. Navin Mathur

    Vice ChancellorJai Narain Vyas University, Jodhpur

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    SHIFTS THAT ARE RE-SHAPING HR ROLES

    FROM

    Local markets, operations

    Manufacturing, clerical work

    Hierarchy

    Intermediaries; face-to-face

    Obedience to formal authority

    Stability, efficiency, controlFull time job

    Customer service

    Work done by employees

    Fixed work location

    Management prerogative

    Loyal service

    White, male workforce

    Financial performance

    Get a job

    TO

    Global markets, operations

    Service, knowledge work

    Networks

    Direct access,virtual relationship

    Questioning of formal authority

    Change, creativity, flexibility, orderPart-time and project work

    Shareholder, stakeholder value

    Work done by many contributors

    Diverse work locations

    Social licence

    Marketable knowledge, skills

    Diverse workforce

    Triple bottom line

    Get a life

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    CHANGING WORKER ASPIRATIONS

    RICHARD BRANSON

    MICHAEL JORDAN

    RICHARD BORES (Wizard Home Loans)

    MERY STREEP AND JODIE FOSTER

    ANITA RODDICK

    NELSON MANDELA AND JERRY MAGUIRE

    had a dream and went through with it...loved what he didlives life the way he wants... created this lifestyle for herself outof what could have been a downward spiralreally inspiring

    AFR BOSS magazine, June 2001. Survey of work role models for white collar

    Australians, in 20-30 years age range.

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    HR AT A CROSSROADS

    Significant change is inevitable for HR but what HR will be

    and do is not yet clear

    SRHM is doing research to develop a vision for the future of HR

    and a profile of the future HR practitioner

    An HR practitioner might be "a hybrid line manager" who is"first and foremost a business executive" but has expertise inat least one HR function.SHRM President and CEO, Helen Drinan

    We have to get management to understand that they'reresponsible for people AND If we do our joband workourselves out of a jobso be it."

    Results of a forum on the "The State of the HR Profession"

    held in conjunction with the 2001 Annual Conference of theSociety for Human Resource Management

    Also see FT.com online forum on Human Resources: A career in crisis?

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    EMERGING LEGAL ISSUES AT WORK

    NEW TECHNOLOGY ISSUES

    AGE CONSCIOUSNESS IN THE WORKPLACE

    GLOBALISATION OF EMPLOYMENT LAW

    TRAINING FOR LEGAL COMPLIANCE

    WORKPLACE SAFETY

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    HR EXECUTIVES VIEW OF THE FUTURE

    TOP 5 BUSINESS CHALLENGES Developing new markets

    Improving profitability

    Market share growth

    Becoming the recognisedglobal market leader

    Building shareholder value

    TOP 3 HR CHALLENGES

    Attracting and retainingtalented people

    Improving organisational

    capabilities

    Developing leadership skills

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    The bad and the ugly in HR

    Many HR people still lack business acumen

    We have not adequately managed high expectations

    of HR

    Theres too much modeling of mediocrity and way toolittle real research going on

    We have overhyped e-learning and some other fads

    We do much order-taking and mistaking talk foraction

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    DEFENCE: In the Box Scenario Matrix

    Open globalised

    world economy

    Closed

    protectionistworld economy

    Social

    polarisationand exclusion

    Global

    middleclass

    Source: Hardin Tibbsreport to AustralianDefence HQ 1999

  • 8/2/2019 FutureofHR2 [EDocFind.com]

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    DEFENCE: Way Out of the Box Scenario Matrix

    Revolution in

    basic science

    Science

    reaches aplateau

    Psycho-social

    evolutionarypunctuationDiscontinuity in humanconsciousness

    Single

    worldgovernment

    Social progress withno discontinuity

    Source: Hardin Tibbsreport to AustralianDefence HQ 1999

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    TWO SCENARIOS OF THE 21ST CENTURY ORGANISATION

    MIT Initiative on Inventing the Organizations of the 21stCentury (January 1997) facilitated by Peter Schwartz ofthe Global Business Network:-

    http://ccs.mit.edu/21c/21CWP001.html

    The scenarios were developed during 1994-1997 by MITacademic and research staff in discussions withhundreds of executives at various MIT Symposia,

    executive education programs, etc.

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    FUTURE OF ORGANISATIONS: Scenario 1

    SMALL COMPANIES,LARGE NETWORKS Autonomous teams of 1-10 people

    Temporary - task or project based

    Linked by high bandwidth, electronic network

    Venture capital infrastructure identifies promising teams and

    provides financing

    Independent organisations for social networking, recreation,learning,reputation building and income smoothing

    evolved from professional associations, unions, clubs,university alumnis, neighbourhoods, families, churches

    they are home for our identity as projects come and go

    Examples: Film industry; Prato Mills (Italy); Nike; Nokia PC Display Division

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    Small Company, Large Network HR

    Very specific HR scope focused on project organisation(e.g. talent scouting/selection, pay, health & safety)

    Outsourced agents, brokers, specialist providers contract staff organisations handle the HR for their talent

    as part of their brand and competitive strategy

    Mutual employment obligations spelled out in projectcontracts or implicit in industry standards or assumed from past working experience

    Project Managers reputation depends on his/her people

    skills and hence there is a reluctance to delegate to HRspecialists

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    Small Company, Large Network HR (cont.)

    Selection is via networks, personal references,reputation

    Performance management is via peer pressure andindustry/ professional standards

    Rewards are contractual or entrepreneurial (equitybased)

    Development is via doing leading edge projects

    Innovation is via brokers, deal makers, agents, sponsors

    Individuals rely on professional associations, guilds,

    managers/agents

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    FUTURE OF ORGANISATIONS: Scenario 2

    VIRTUAL COUNTRIES Keiretsu-like alliances with operating companies in every country

    Minimal national allegiance - primary loyalty is to the corporation

    Traditional hierarchy or decentralised divisional structure

    Company is the focus for individual identity

    Company meets employees needs from cradle to grave Employees own the firm AND have right to elect the Board and

    management

    Open book accounting informs management elections

    Specialist organisational designers travel through firm brokering

    partnerships and fostering cross boundary communication

    Role of governments, industry unions is significantly reduced

    Examples: Asea Brown Boveri; GE; Johnson & Johnson

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    Virtual Country HR

    HR almost replaces social welfare, education systemsand provides financial management and estate planningservices, etc

    Corporate (strategic) HR sets standards and monitors the corporate culture

    helps Marketing build the corporate brand

    Divisional (operational) HR total care of employees so they are free to focus on

    performance

    Actively involved in local communities to reinforce thecompany culture and image

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    Virtual Country HR (cont.)

    Selection emphasises fit with corporate values

    Performance management focuses on results achievedthe XYZ way and on being a company ambassador in

    all areas of life

    Reward is via promotion, enhanced status, rights,benefits - and pay

    Development is via corporate colleges and universities inpartnership with the worlds best educational institutions

    Innovation is through internal R&D and improvementprograms with heavy emphasis on protecting corporateintellectual property

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    CHANGING HR ROLES: Some Generalisations

    PAST

    HR ROLE WAS CLEARLY

    DIFFERENTIATED

    mechanistic(Personnel Admin)

    ritualistic, legalistic (IR)

    CEOs eyes and ears

    with the troops

    distinct professionalcareer paths

    HR is HRs responsibility

    FUTURE

    PEOPLE/LEADERSHIP ROLE ISDISTRIBUTED AND DIFFUSE

    knowledge management

    relationship management;teamwork

    legal compliance

    change management

    no distinct HR profession -new hybrid roles emerge

    People/Leadership is

    everyones responsibility

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    NEW CRITERIA FOR RATING HR?

    Profit generated per employee (compared to industry benchmark)

    Salary/wages costs compared to industry median (reflectingvalue of corporate reputation/intangibles in labour market)

    Number of talented candidates applying for advertised (andunadvertised) vacancies

    Time taken to satisfy customer orders, inquiries, complaints(compared to agreed service standards)

    Incidence of customer complaints caused by employee behaviour Cost of re-work

    Cost/risk due to time lost through injuries, absences, disputes

    Rate/cost of unplanned turnover among good performers

    Percentage of customers citing service quality or competent,

    caring staff as a competitive edge for the company Net cost of generating organisational improvements

    Percentage of revenue/profits coming from initiatives taken inlast 3 years

    Share price premium compared to industry peers

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    AN INTEGRATING STORY?

    OUTCOMES

    (Stakeholders)

    Shareholder/Investor

    Customer

    Contributor- employee- other

    Community

    FUNCTIONS

    (Management)

    FinanceInvestor Relations

    Sales & Marketing

    OperationsR&D

    Contributor RelationsContracts (Legal)Supply

    PRCommunity Relations

    ARCHITECTURE

    (Leadership)

    VISION & MISSION

    CORPORATE

    STRATEGYCompetitive strategy

    Development strategyLeadership style

    Culture/Values/Ethics

    ORGANISATIONALDESIGNStructure

    TechnologyPlace