future of media and opportunities for technology companies
TRANSCRIPT
Future of Media
7 key technology trends
Shift of advertising revenues
to tech giants
Over the past 5 years, newspaper have lost 50% of
advertising revenues
Google & Facebook have 76% of US Advertising
market (and growing)
Source : Internet Trends Report 2016
Ad-blockers will force industry to create better,
higher quality advertising experiences
Huge opportunity for mobile advertising market
Source : Internet Trends Report 2016
Smart & creative advertisers can create huge impact
on mobile
220 million views
on Snapchat
in
1 day
Social media stars attract huge marketing budgets
150.000 – 300.000$
per post
Kendall Jenner, Cara Delevingne,
and Gigi Hadid
160 million followers
New technology driven solutions link brands with
models
Increasing news consumption
via Social Media
Social media are rapidly becoming the primary
source of news
4 out 10 people in Belgium consume news via Facebook
Source : Reuters Institute for the study of journalism - Digital News Report 2016
The Times experiments with viral video on social
media to attract new paid subscribers
1.7M Views 3.2M Views
Rapid evolution towards (live) video
Fast evolution of Video Viewing to Real-Live
Source: Internet Trends Report 2016
Fast growth of User-Shared video views on Facebook and
Snapchat
Source: Internet Trends Report 2016
Source: Internet Trends Report 2016
Conversational interfaces
introduce new paradigm
Messaging platforms grow rapidly
Source: Internet Trends Report 2016
Your new
Homescreen?
Quartz
CNN on messenger ChatBot
Emotion Measurement
is the hot new frontier
Facebook reactions
What happens in your body while reading?
https://youtu.be/Oa5Odoc0ICg
Vloggers are the new rock-stars
Artificial Intelligence will
help create better,
more personalized experiences
Data storage costs have dropped significantly
Mass data intelligence solutions now available
Deep Learning: general purpose AI outperforms
humans
https://youtu.be/SUbqykXVx0Ahttps://youtu.be/V1eYniJ0Rnk
Spotify personalized playlists highly popular
• Discover Weekly
• 40 million unique
users since launch in
July 2015
• 5 bio tracks streamed
• Works best in 25-34
age group
Source: Techcrunch 25/5/2016
Computers not yet smart enough to measure quality
Twipe
About us
Our mission is to help publishers engage more readers on
mobile platforms and monetize their premium content
Every day at 4AM our MorningCheck proactively checks the
quality and availability of your newspapers
Our NextGen technology allows to create stunning and easy-
to-read digital publications available on all platforms
We have the most complete set of tools to manage all your
digital publications and send out notifications
Twipe helps you to convert your readers into subscribers
and integrate your monetization model
Our EngageReaders analytics module provides your editorial
team with daily editorial insights
Our SCRUM development and modular product offer help
you to transform your business in an agile and lean way
• 100% automatic processes and HTML cross-platform
technology allow for cost efficient distribution
• Our international team combines entrepreneurial spirit,
excellent delivery and deep industry knowledge
Leading newspaper publishers in France, Belgium
and The Netherlands are using our technology
Regional Daily Newspaper
Print Circulation : 103.000
ePaper Circulation: 17.000
National Daily Newspaper16 regional editions
Print Circulation : 255.000
ePaper Circulation : 31.000
Further References:
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Publication Downloads HBVL
Twipe enables fast growth for our customers
Regional Daily Newspaper
Print Circulation : 103.000
ePaper Circulation: 17.000
National Daily Newspaper16 regional editions
Print Circulation : 255.000
ePaper Circulation : 31.000
