future of competition
DESCRIPTION
for Media management class, SSETRANSCRIPT
Group 3
Ebba HultkvistLovisa Sunnerholm
Zhang xiaofanNisarath Santisukdamrong
The focus has moved beyond individual firms to the value-creating network formed by the key firms that delivers the value to the end consumer.
individual
Value-creating network
Relationship
Core Capabiliti
es
Superior Customer
Value
Mai
ntai
n
Con
stra
in
Create
Determine
Reinforce
Facilitate
Created by the firms in value-creating networks
The relationship between competing market offerings and their respective prices
The firm must deliver a product that fully satisfies needs at a competitive price.
The competency of the firm in technology and business processes
Provides the means to deliver value and attributes that are important to the buyers.
It’s difficult for one firm to keep up with all the capabilities.
To create value by assembling the core capabilities within the firm.
A business tool to redefine value creation
Unlimited geographic boundaries and operating time
Faster customer response
Reduced the cost associated with holding large physical inventories
•Owned by The Bonnier Group•Dagens Industri is Swedens largest business publication •Swedens most profitable newspaper
Broad spread of content including both global news as well as local
The most honoured Swedish financial journalists working at the paper
Gives a serious impression of the reader
Serious journalists want to work at DI as this is the biggest financial paper in Sweden
High profitability makes it possible to employ the best labour
The Bonnier group is a big media house working in 20 countries, owning 150 companies well developed network and a well known brand
The good reputation makes it possible to close partnerships with the best partners
As they have a large edition, the printing company are willing to invest in the relation
The reputation attracts many suppliers, which lowers the risk in every relationship in the same time as each supplier strive to add high value
The extent of the scope goes from paper production to the selling of the newspaper. DI is close to the customer within this scope
Depth of interaction vary between each relationship. Relation to the printing company is deeper than the relation to an advertising company
In the value chain, DI adds most of the value to the end customer as it is the information the consumer pays for.
Lower cost to reach new customers-homepage creates interest-lower cost to advertise on Internet-lower cost to close deal with consumer
information on the website can be continously updated deeper relations to consumers
The environment demands an informational homepage but having information online can also be a threat for DI by loosing paying customers.
Thank you