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Furry talesA KIND OF CARE YOUR PET DESERVES

MISSION

The company envisions itself in every segment of the Pets world which humans are attached to and to provide services to keep this relationship a healthy one. The company would cater to all the servicing needs of the Pets. VISION

We will be Pet care service providers and more than a brand in the Pet care industry.

NEED

Large number of single child in families and single parents living alone in huge cities. Many old couples are living alone, away from their children who have settled abroad. Be it the need of security or a desire of companionship, these people are commonly found owning pets. Pets seem like perfect companions providing unconditional love and not expecting anything in return.Pets are also considered as fad in celebrity culture.India has emerged as one of the best potential pet care markets in the Asian sub-continent after Japan owing to the changing lifestyles, rise in nuclear families and double income households, which have encouraged the growth of pet ownership in the country.INDUSTRY ANALYSISPET MARKET IN INDIA

Indian pet market is largely dominated by dogs that constitute 75 percent of total pet market followed by cats that make up 15 percent and 10 percent is made up by birds, fishes and other pets. It is estimated that there are 3.6 million pet dogs in the six major cities of India.

Indian market- waiting to be tappedPet services market average growth rate 20-25% per year.

3.6 million pet dogs in 6 major cities

At Rs 563 crore, in 2011, Pet foods accounted for 75-80% of the pet care industry

Pet care market booming in India, may reach Rs 800 crore by 2015

Average spending on pets is crossing over Rs10,000 per month, which includes daily hygiene care, food, vaccination and other services.

problem

NEW TRENDS

New trend of grooming pets is on boom.

Celebrating your pets birthday was a hidden need which we feel we can cater too.

Day care services for pets for working class people.

Special services like swimming, spa, aroma therapies, massages etc are catching up.

BUSINESS PLANORGANIZATIONPARTNERSHIP STRUCTURE:

It would be a partnership among 5 partners with equal capital and profit share.The partnership would be registered under the partnership act, 1932.A partnership deed will be made specifying the remuneration and other benefits to the partners

LOCATIONAREA:1,350 sq.feet ground floor with 900sq.feet basement Near a residential area in south Delhi.GROUND FLOOR Billing center ,Pet products , food, accessories veterinary services.BASEMENTHalf of the area for day boarding and the other half for grooming, spa and TrainingVan standing outside for grooming service on callsFurry TalesM-Block , Gk-2, New Delhi-1100048

PROFESSIONALS TO BE TAKENA Vet- the services of experienced veterinary with at least 2 years of experience would be taken who would look after the pets medication.A certified groomer/hair dressers- a certified groomer/hair dresser is needed to look after the grooming and spa facilities of pets.An experienced trainer- the trainers would be contacted on demand of the customers.A cab driver - a cab driver would be hired for dropping and emergency pickup of pets.A Photographer a professional photographer would be contacted on the demand of the customers.

PRODUCTS AND SERVICES

PRODUCTSPet foodsPet accessoriesDesigner T-Shirts & SweatersJackets & CoatsScarfs, ties, bow-ties, bandanas, etc.Variety of toysPet houses & kennelsMade to order kennelsVeterinarian itemsPet shampoos and tick powders

Grooming BathMedicated BathTick & Flea treatmentD MattingTartar TreatmentHome groomingBreed Specific StylingBasic GroomingComplete GroomingShow GroomingColouring / Streaking

boardingGREETING TRAININGHOUSE TRAININGANIMAL SHOW TRAININGCOUNSELING SESSIONS TRAINING Day careLodging servicePick and drop facality

Premium servicesPET DHABAUnique home made tiffin system for your pet.Customized food based on your little ones needs and taste.PET PHOTOGRAPHYGet clicked with your pets.Attractive props and backgrounds.

PET SPABring your furry friend into a calm and friendly heaven like envirnoment.BathingBlow dryingBrush outDe-sheddingNail-clippingEar cleaning and pluckingPawdicureMouth freshnerHair cutSkin soothing lotion

PET BIRTHDAY PARTYFood and drinks for both Pets and Guests.Decorations- ballons, banners etc.Fun pet games.Birthday cakes.

PET BOUTIQUEDesigner ApparelVariety of Pet BedsCustomized accessories

Furry fiestaGrooming service on wheelsService at your door steepSaves timePremium servicePromotional tool

Other servicesPet WalkersHome Grooming ServiceSpecial food for special breeds.Pet Shows

MARKETING AND SALES STRATEGYADVERTISING & PROMOTION STRATEGYPet shows.Online portals and social networks.Celebrate your pets special days.Membership subscription.Association with pet NGOs.Free 1st wash*Free dietary plans*Get framed with your pets.Newspapers and media.Poster in Parks.Special food for special breeds.22MARKET SEGMENTSTarget market- South DelhiTarget family system- nuclear familiesTargeted Age group- 20-35yrsTargeted psychology- love and passion towards PetsLifestyle- Working class, Outgoing, elite classBehavioral traits- willing to spent more on their pets

QUESTIONNAIRENAME:ADDRESS:PHONE. NO:

Q1: Do you own a pet? Yes NoQ2: Which pets do you currently own? Which breed? (If applicable) Breed:_______________Q3: How often do you clean your pet? Weekly Monthly Quarterly Once in 6 monthsQ4: Cleaning being a difficult task, would you prefer getting it cleaned and groomed from expert? Yes NoQ5: Do you get enough of time to take a pet to a veterinary or to grooming centres? Yes NoQ6: Are you happy with the quality of services provided at these centres? Yes NoQ7: How often do you take your pet to a Veterinary? Monthly Once in 2 months Quarterly OccasionallyQ8: Would you prefer one stop solution for all your pet need? Absolutely Yes No Q9: Would you like to get your pet ready for pet show? Why not No, not reallyQ10: You being out of home, would you like to keep your pet under a safe shelter? Yes NoQ11: What all things do you expect for your pet which you are unable to get now? _________________________________________________________________ _________________________________________________________________

24MARKET RESEARCH RESULT A survey was made on a sample of 50 pet owners in South Delhi about different pet needs with following result :85% of pets are dogs followed by cats10% & fishes5%60% of owners clean their pets weekly while other 40% monthly60% would prefer getting it cleaned and groomed from an expert65% of owners take their pets monthly to a Vet followed by 25% who take them once in 2months95% would prefer a one stop solution for all their pet needs60% would like to get their pet ready for a pet show85% want a good boarding facility for their pets when they are outCompetitionSCOOPY SCRUB & PET BYTES14-A, Aurobindo Place Market, Hauz Khas, New Delhi - 110016Ph: (91 11) 32608809, 3244 8809, 93111 28809, 93110 28809, 98994 37111website: www.scoopyscrub.comCOMPETITIVE STRATEGYAll-in-one stop shop for Pet needs.Grooming on wheels.Quality day care services.Exclusive grooming styling.Organizing pet shows.Celebrating your pets birthday.Transport service within 5km range.Workshop for making you understand your pets and train your pets.Herbal shampoos and cleansers prepared indigenously for pets.Photography servicesPet dhaba

BRAND STRATEGYMAKING A ONE-STOP-SHOP BRANDPREMIUM BRAND FOR SERVICESEASY ACCESS TO ALL PET RELATED THINGSGROOMING VANAT DOORSTEPPRICING STRATEGYCompetitive pricing for cleaning and groomingPremium pricing for furry fiesta.Premium pricing for exclusive accessories and toysSpecial membership coupons to attract customersSome of the pricing charged will be: Cleaning= Rs 700-1500 Grooming and spa=Rs1,000-5000 Boarding= Rs 700 per day Training= Rs 4000 per month Pet dhaba= Rs 2000 per month Photography= Rs 500 per session Aroma and special baths = Rs 1,000-2,000 Membership = Rs 6500 yearlyOperations strategyPersonnel Requirements:

1 groomer +1 wash helper in beginning plus 1 more after 3 months.2 salesman.1 vet.2 attendant looking after animals.1 cab driver.

FINANCIAL PROJECTIONMARKETaccording to Research and Consultancy Enterprise (RACE) the total no. of pets in Delhi are around 90,000 in 2013A total of 90,000 pets in Delhi25,000 in south Delhi areaCompany focusing on 20,000 customersSources of finance Source Amount( in Rs.) Seed capital (4.2lakhs*5) 21 lakhs loan from friend(@2 % per month) 5 lakhsTotal 26 lakhs Sales forecastPRODUCT/ SERVICEREVENUEFOOD AND ACCESSORIES2,00,000PET CARE SERVICES3,20,000FURRY FIESTA1,00,000PRODUCT/ SERVICEREVENUEFOOD AND ACCESSORIES11,00,000PET CARE SERVICES14,00,000FURRY FIESTA7,00,000INITIAL INVESTMENT Particulars Amount (in Rs.) Computer 12,000 Furniture & Fittings 2,50,000 Second-hand CNG, FURRY FIESTA with modifications 12,00,000 Equipments

75,000 Inventory 5,00,000 Working Capital 4,00,000Total 24,37,000COST PROJECTION (3 months) Particulars Rs Rent (30,000 p.m.)90,000 Salesman(7500*2) Driver and cab charges 45,000 12,000 Facilities 30,000 1 full time pet attendant 15,000 Groomer + Helper 70,000 Running Inventory 60,000 Advertisements & promotion 100,000 Loan Installment 90,000 Miscellaneous 15,000Total5,27,000REVENUE PROJECTIONS(3 months) Particulars Rs Food items 1,00,000 Grooming and cleaning 80,000 Accessories and pet houses 60,000 Commission from vet30,000 Birthday parties10,000 Training and emergency 30,000 Spa sessions15,000 Boarding fees 45,000 Total3,70,000RETURN ON INVESTMENT(3 months) Particulars Rs.Revenue3,70,000Cost5,27,000Marginalloss1,57,000RETURN ON INVESTMENT (3rd year) Particulars Rs.Revenue37,00,000Cost34,00,000MarginalProfit3,00,000Breakeven analysis promotionPRINT MEDIA :Envelope of news paperPamphlets and postersPosters in parks, Pamphlets in newspapers. ELECTRONIC MEDIA:Facebook pageBlogWebsiteDatabase of Pet ownersBulk messeges and e-mail newsletters.

Grooming van as a promotional toolAdvertisement on the sides of the vanPamphlet distribution by van throughout the cityFree basic pet washes outside the societies on weekends by van.

Other promotional toolsAssociation with NGOPet showsWord of mouth promotion through our vet.Membership subscription.

STOP ANIMAL CRUELTY

STRENGTHS:

ONE IN STOP SHOP HOME DELIVERY HERBAL PRODUCTSGrooming service on wheelsDay care quality servicePremium services like pet dhabha,birthday parties etc.WEAKNESS:

BEGINNERS IN MARKETHigh quality resulting in higher costs

OPPORTUNITIES:

MARKET GROWTH RATE OF 26%LUXURIOUS SERVICES LIKE SWIMMING,WEBCAM IN BOARDING,PHOTOGRAPHY STUDIO ETC.

THREATS:

EXPANSION MOVE BY COMPETITORS CHANGE IN GOVT. REGULATIONSSWOT Future plans MARKET EXPANSIONVasant kunjDwarkaPunjabi bagh FURRY FIESTA in other areasSWIMMING POOL for pets.PET DHABHA at large scale.

thank you

Chart1751555

PercentagePet share75%15%5%5%

Sheet1PercentageDogs75Cats15Birds & Fishes5Others5To resize chart data range, drag lower right corner of range.