fun facts · with quality products & services that set industry standards worldwide! 3rd...

Key Industry Data

Promotional Products

Fun Facts

We are

50%U.S. Consumersown logoed writing instruments.

of

BIC®, the BIC Graphic logo, bicgraphic.com, Norwood®, the Norwood logo, norwood.com, and all related trademarks, logos, and trade dress are trademarks or registered trademarks of BIC Corporation and/or its affiliates or licensors in the United States and other countries and may not be used without written permission. ©2014 BIC Graphic USA, Clearwater, FL 33760.

Full in-house decoration, assembly & manufacturing of USA-made components on over 50 BIC® writing instruments.

OVER 50products are assembled

in the Us!

With over 4 decades of leadership in imprinted writing instruments, BIC offers simple, inventive & reliable choices for everyone, everywhere, every time.

®

Statistics kindly provided by ASI.

The BIC® brand name assures your name will be associated with quality products & servicesthat set industry standards worldwide!

3rd LargestIt’s estimated that writing instruments are the 3rd largest promotional product category.

thof a cent

Logoed pens & pencils tie bags for the lowest cost-per-impression in the United States.

Promotional writing instruments are keptPromotional writing instruments are kept 5.3 months on average per recipient.

30

10

50

4020

Fun Facts - Writing Instruments

CS |BIC® Clic Stic® PenCS |BIC® Cli Sti® ® P®


Over 50Quality Checks

Your safety is our #1 priority. Each BIC® Lighter undergoes over 50 quality checks, and exceeds the ISO 9994 international safety standard requirements.

From backyard barbeques to rock concerts, lighters are the ideal promotional product to make your message shine!

Every EventPerfect for

Fun Facts - Lighters

Only BIC® Lighters feature the patented Child Guard® Mechanism.

3000LightsThe BIC® J26 Lighter produces up to 3000 lights! This ensures a long lasting message.LTR | BIC® J26 Maxi Lighter

BIC®, the BIC Graphic logo, bicgraphic.com, Norwood®, the Norwood logo, norwood.com, BIC® Sticky Note™ and all related trademarks, logos, and trade dress are trademarks or registered trademarks of BIC Corporation and/or its affiliates or licensors in the United States and other countries and may not be used without written permission. ©2014 BIC Graphic USA, Clearwater, FL 33760.


22%U.S. Consumers

of

Own a Logoed desk accessory.Peel strength tested

BENEFIT: Easy to peel

Glue adhesiontested For tackacceptanceBENEFIT: Your message will stick!

BENEFIT: High quality recycled paper stock!

The

needs

YOU30%post consumerrecycled fiber

BIC® Sticky Note™ Pads are available in 60# paper stock containing 30% post consumer recycled fiber.

Benefits:

open

Ideal productfor any

home business

or

4-color process imprinting allows endless possibilities

endless imprintingpossibilities IMPACT

ADD

free bleeds andFlood Coats

with

Fun Facts - BIC® Sticky Note™

• Fast turn around times• Savings in shipping• Avoid possible delays in customs• Better quality control• Reliable safety & compliance• Fewer inventory issues• Creates and keeps American jobs • Displays your patriotism and pride• Creates feelings of goodwill

OwnSNC3ABIC® Sticky Note™ 3" x 3" x 3"Adhesive Cube

BIC®, the BIC Graphic logo, bicgraphic.com, Norwood®, the Norwood logo, norwood.com, Triumph® and all related trademarks, logos, and trade dress are trademarks or registered trademarks of BIC Corporation and/or its affiliates or licensors in the United States and other countries and may not be used without written permission. ©2014 BIC Graphic USA, Clearwater, FL 33760.


Why Calendars? Profit.Calendars = Repeat Business. Repeat business = repeat sales revenue.

October

$$$ 85%orders repeat

of

The average calendar order repeats for 8 years!

June

3.12Average numberof printedcalendarsper household:

74%recipients

of

remember the name of the advertiseron their promotional calendar

98% of All Peoplelook at a calendarevery day.

75%all households

of

depend on a kitchen calendar.

MAXMin

Ret

urn on Investm

ent

GREATReturnInvestmentwith year-long viewing exposure

on

Fun Facts - Calendars

2600 Triumph® American Splendor WindowsAppointment Calendar



39%mugging it up

Branded drinkware is just as likely to be kept in the office as

in the home.

Consumers under 35 own more drinkware

than their older counterparts.

Cheers!

25-34years

35-44years

45-54years

55+years

25%

20%

20%

19%

own branded drinkware

25%

women andof

17% of men

4th LargestIt’s estimated that drinkware is the 4th largest promotional product category.

Respondents80%

of

keep drinkware because of it’s usefulness.

U.S. Consumers21%

of

Own branded drinkware.

Logo

Fun Facts - Drinkware

45962Clear Tumbler with Colored Lid - 18 oz.

BIC®, the BIC Graphic logo, bicgraphic.com, Norwood®, the Norwood logo, norwood.com, JAFFA® and all related trademarks, logos, and trade dress are trademarks or registered trademarks of BIC Corporation and/or its affiliates or licensors in the United States and other countries and may not be used without written permission. ©2014 BIC Graphic USA, Clearwater, FL 33760.

Statistics Sited by Incentive Research Foundation (IRF).

Rewards achievement for aplanned period of time.

Motivates for shortterm goals

HR Professionals70%of

According to a survey conducted by the Society For Human Resource Management Q2 2010, 70% of HR professionals indicate

that their organization recognizes milestones and service anniversaries.

Measure the cost of the recognitionreward system and the benefits gained

Develop a program linked to specificbusiness objectives

Provide a wide variety of Recognition

Build a “culture of recognition” using formaland informal programs

Emphasize the recognition of increased qualityin performance, instead of simply quantity of effort

Recognize workers frequently. sporadic recognition may be worse than no recognition

Best Principles for Success

Fun Facts - Awards

36725JAFFA® Pebbled Trophy

Happy Employees

Gift CardsTravel CashTeam Lunch

Awards,Trophiesmedals &

Plaques

Incentives Recognition

Recognition and Incentives are different approaches to motivate or reward employees. Companies that recognize employees see increased job performance. In turn, making a company more successful.

increased jobperformance

BIC®, the BIC Graphic logo, bicgraphic.com, Norwood®, the Norwood logo, norwood.com, KOOZIE®, Atchison® and all related trademarks, logos, and trade dress are trademarks or registered trademarks of BIC Corporation and/or its affiliates or licensors in the United States and other countries and may not be used without written permission. ©2014 BIC Graphic USA, Clearwater, FL 33760.


thof a cent

Logoed bags have one of the lowest cost-per-impression of any promotional item in the United States.

U.S. Consumers31%

of

Own a promotional bag.

Bags generate more impressions in the United States than any other promotional item.5983

Bags generatemore impressions

The 55+ crowd is most likely to own a

logoed bag.

AGEMatters!

21-34years

35-44years

45-54years

55+years

33%

31%

26%29

%

Conventions

Races

Corporate Events

Sports & Fitness

Lunch Bags

Travel

& much more!

A bag forevery occasion

and for all demographics!

Low cost and Eco-friendly

Environmental resistance

Known for Softness, Durability and Absorption

Flexibility over a wide temperature range

Recycled plastics spun into thread or yarn

Made from cotton, linen or hemp

Organic, heavy, plain cotton fabric

Natural fibers spun into coarse, strong strands

Non-woven

Polyester

Nylon

Microfiber

Neoprene

Recycled PET

Canvas

Cotton Duck Cloth

Jute

Highly Resilient Material

Fa

bric

Fea

tures

#1 PromotionalProduct in terms of

impressions

5.8 times per monthBags are used

Distributors90%

of

recognize the KOOZIE® brand

Fun Facts - Bags

AP8190 | Atchison® Dual Carry Tote

AP7600 | Atchison® Big Chill Cooler


Statistics kindly provided by ASI, Incentives Research Institute & National Small Business Association

93%large companiessponsor some form of a worksite wellness program.

of A growing and compelling set of evidence exists which correlates well-designed wellness programs—which almost invariably include incentives and rewards—with better health and wellness outcomes.

well-designedwellness programs

The American Association of Occupational Health Nurses recently released the results from their Health and Wellness Awareness Survey...Stress Management is considered a #1 Priority Topic.

StressManagementis A Priority

82%U.S. Consumers

of

can immediately remember the advertiser’s name on the safety product they own.

Consumers between 21 and 34 were the most likely

to own a logoed health & safety product.

YouthfulChoices

11%

7%

9%

7%

21-34years

35-44years

45-54years

55+years

3$1$

Research shows that for every $1 invested in health care results in more than $3 saved on health care costs.

Invest $1,save $3

Wellness Programs are increasingly popularEmployees benefit from prescreenings and improved health, while companies save money on future healthcare costs.

Fun Facts - Health & Beauty

4 5outof

ciation

employees participate in wellness programs when incentives are offered.40138 | SPF-23 Lip Balm



Most significantcategory growthfrom 2011-2012 and still booming.

Ranked #1in usefulness are ComputerProducts.

USEFULNESS

Tech accessories allows users to stay connected to the hottest devices like iPhone, iPad, Android, laptops and enjoy their devices on-the-go.

stay connectedto the Hottest Devices

When it comes to frequency of use, computer products and electronic devices/accessories follow calendars in the top 3 spots.Frequency of Use

AttractiveTech is

Tech is kept because it is attractive and useful - used once a week or more!

Fun Facts - Tech Accessories

30916 | 1 GB Folding USB 2.0 Flash Drive

fun facts · with quality products & services that set industry standards worldwide! 3rd...

Documents