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INTRODUCTION

Above Creative Events (M) Sdn Bhd (ACE) was chosen as our research company. In

this report, we will determine the organizational communication practices in ACE from

management point of view and analyze its effectiveness.

ACE is a one-stop events management company in Malaysia. ACE provides services in

three main areas which are events management, artist management and destination

management. Their services include whole events planning, decoration of stage and the venue,

equipment rental, video making and post-events. Their mission is to be the top event company

in Malaysia.

ACE has a simple organizational structure. There are five departments which are

Events& Sales Department, Operation Department, Administration &HR, Account & Finance

Department and Legal Office. It divided into top and executive level. Top management is

made up of Managing director, General Manager, Financial Director and Legal officer. For

the executive level, there are Events Consultants, Events Associates and Events

Coordinators.(refer to appendix I)

LITERATURE REVIEW

³Organizational communication is the central binding force that permits coordination

among people and thus allows for organized behavior,´ (Myers and Myers, 1982) and Rogers

and Rogers (1976) argue that ³the behavior of individuals in organizations is best understood

from a communication perspectives.

According to Kathryn A. Baker (2002), effective communication is vital and crucial at

every level of an organization as it plays an important role in building trust and respect within



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group, improving the performance, fostering learning, and accomplishing organization¶s goals.

Furthermore, effective communication ensures employees are able to understand the issues

and make decision wisely for effective change.

Written, oral and body language are important communication tools to share ideas, and

yet gather various points of view from a variety of perspectives. (Barbara Stennes, n.d.) Faulty

communication in an organization can lower the efficiency and effectiveness of the

organization as well as reduce co-operation and create subsequent ill feeling between

employees.

Organizational culture is made up of attitudes, beliefs, experiences and values of an

organization. Organizational climate is the process of quantifying the ³culture´ in an

organization and perceived directly or indirectly by the employees which will influence

employees¶ behavior. (Pathak, 2011).

Scientific management focuses more on task performance rather than relationship with

the employees. Management is responsible to select, train, and assist employees to perform

their jobs properly. Human relations school focuses on the friendly and open relationship

within the group. Task performance and relationship are equally importance. According to

Mayo¶s findings (2009), employees can be motivated by social needs such as social

interaction, self-esteem, recognition, and a sense of belonging and security it. Human

resource approach focuses on relationship among employees rather the task performance. To

achieve organizational goals, this approach stated that individual labor is an important thing in

an organization.



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Formal networks focus on rules and regulations as well as persuasion instead of

relationship. Organization prescribes who has the power in management to tell others what to

do and also have the authority to reject employees¶ ideas. Informal networks focus on

sharing information and people will diverse types of information that related both to

organization and to their friends or family.

An effective leader must have power that can influence followers on the expectations

and behavior in the organization. Trait approach assumes that people are born with certain

character traits that make them effective, they are intelligent and able to adapt in different

environments. According to the leadership continuum model (refer to appendix II) first

proposed by R Tannebaum and W. H. Schmidt (1973), leadership style approach range from

autocratic to laissez-faire, and comprise several steps in- between. Situational leadership is

based on task and interpersonal relationship behavior a leader must provide given the level of

maturity of the followers.(refer to appendix III) Transformational leader provide clarity to

their followers and motivate them through appeals to higher level needs and establishment of

organization¶s vision.

METHODOLOGY

Interview Question

A list of questions is prepared and sent to the representative of ACE before conducting the

interview. The set of questions consists of 45 open-ended questions and divided into six

sections: Company general questions, company culture and climax, communication practice,

communication network, leadership and decision making, and external relations. Division of



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the questionnaire is to reach further understanding toward ACE. The list of questions is

attached in Appendix IV.

Data Collection

This is a qualitative research where the data is collected by asking respondent to answer

open ended in verbal form and observing the subject and environment of the organization.

Data for this study was collected using face-to face interview and recorded in audio recording

and written notes. Face-to-face interview allows us to ask follow-up questions as we can

works directly with the respondent. The interview is conducted in Avelon Tower, Plaza

Medan Putra, Bandar Menjalara where ACE¶s Sale department is situated. The data collected

were analyzed using descriptive data analysis to find out what are the organizational

communication practices within the organization.

Sampling

Face-to-face interview was conducted with the Events Manager of ACE, Micky Ng M.C.

She is an experienced individual in handling overall objectives of the organization.

ANALYSIS AND DISCUSSION OF FINDINGS

Culture and Climate

Organizational culture is the workplace environment that created from the interaction

among employees in the organization. Employees in Above Creative Event (ACE) are

preferred to wear smart and casual attire during the meeting with client due to the job nature.

The dress code in the organization is depending on the situation they meet, employees are

required to dress up according to opinion or status of the client and environment of the event.

For example, they will wear formal during meeting whereas they will wear Baju Kebaya when



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meet Prime Minister. Punctuality is not emphasized in the organization and employees are

allowed to come in late. Employees are also allowed to communicate in the language which

they are comfortable with. However, English is still the main language used in contract and

emailing. ACE practices open office system where employees can speak up to anyone directly

within the office. These are their organizational culture which is deep-seated within the

organization.

The climax in this organization is flexible, friendly and casual. From the management

point of view, the relationship among employees is like family. Employees will share their

experiences and even playing games together. This kind of interaction is suitable in event

companies as it is can trigger their creativity. Although employees are flexible within the

organization, they are still focus on task and group performance. They have quarterly

individual and weekly group performance evaluation. ACE focus on both task and

relationship as they concern about the welfare of their employees such as providing gym

services and badminton section.

Communication Practice

The communication practice of ACE is Human Relations School Approach which

emphasize on both task and people. ACE focuses on the friendly and open relationship as well

as the task performance within the group. Every employee has to follow the work chart in

order to achieve ISO standard and expand their business into exhibition line and go abroad.

Good meal and incentive trips such as Thailand and Korea will be provided as rewards for

employees. Employees are provided basic benefits such as SOCSO and insurance especially

for those who always outstation. Training courses such as team building and motivation

course will be provided to employees to enhance their skills.



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Employees within the organization are always communicate through face-to-face despite

the management or executive level as the organization emphasizes on the importance of both

task and social content. The direction of the communication flow in organization is on both

horizontal and vertical. Communication between departments is strongly encouraged, for

example, weekly meeting among departments will be conducted to discuss the schedule of

tasks. This helps to eliminate communication barriers. For example, the weekly meeting

allows the Sales and account department, who always have conflict, to understand the

performances of different departments which in turn reduce the misunderstanding.

Moreover, they do not neglect the need for vertical information flow. General meeting

will be conducted to communicate with the employees and announcements will be sent

through email since the top management is situated in Malacca. However, they do not restrict

upward flow of communication, when there is a conflict or problem is being faced among the

employees, they can easily discuss with their immediate superior to seek out solution.

Sometimes, top management will involve in the case but it depends on the seriousness of the

issue.

The style of communication used is mostly informal communication, interpersonal

channel such as Facebook and phone is being used very often to communicate among

employees. For formal communication, the sales person will send Purchase Order for the

operation team to conduct the job or meet up personally as the factory is nearby their office.

Communication Network

ACE is using both formal and informal network. In formal network, top management

has the authority to instruct people in executive level and make the final decisions. For the

Sales department, they practice group work which 7 person divided into 3 groups and the



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team members are selected by the management team. All of them have to follow a work chart

which is designed according to the trend of another company which got the ISO9001. Strong

link is created among Ms. Ng and her team members as they are frequently interact with each

other which in turn result in a change of behavior. For instance, every member in the team has

the chance to become leader and handle project, Ms. Ng provides guideline for Mr. Han to

become an independent leader.

ACE also have informal network which is resulted from the formal network as

interpersonal relationship has built up among the employees and the manager. They often

disregard the formal status and prefer communication way that they feel comfortable such as

joking. As mentioned before, the message flow through organization occurs both horizontally

and vertically. For horizontally communication, they are using informal network such as

through phone. For vertically communication which involved different hierarchical employees,

they will more on formal communication such as annual general meeting and Memo.

The problem of grapevine seldom occurs in ACE as they practice open office system,

any information will be clearly transmitted to every member. This is to ensure all important

information is provided openly to employees directly and quickly. Memo will be sent through

email when there is a serious issue needs to be highlighted by the top management.

Leadership and Decision Making

The leadership approach used in ACE is situational approach, different styles will be

used according to the situation. The leader in ACE is using participating style by encourages

employees participate in decision making. For example, everyone will involve in

brainstorming and the decision will be made based on majority. Although the ultimate

decision is fall on the top management, employees have a chance to provide their opinions



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and ideas. This shows that the management team of ACE is focus on high relationship and

low task in order to stimulate creativity among the employees.

At times, the management team will pass the leadership to the capable staff. For

example, recently Ms. Ng has passed a project KLK 23rd anniversary to one of her staff, Mr.

Han and he has the responsibility to lead the whole team to conduct the event including call

up for briefing, meeting and brainstorming. He has the total control of the decision on that

project and guidance will be given. This shows that Ms. Ng is practicing delegating leadership

style by emphasizing low task and low relationship.

Communication's Interaction

According to Miller, organizational communication is a complex interaction of process,

people, message, meaning and purpose. In ACE, when there is a new trend in the market, the

research team will collect the relevant information and pass it to Ms. Ng for compilation. The

result will be presented once and every staff has to practice the presentation.

This situation shows that organizational communication occurred within the

organization. The process is occurred when ACE is developing strategy to approach client.

The research team firstly finds out the new information and this message is evolved and

generated into a new ideas. Generated idea will be transmitted to all employees.

Organizational communication occurs between the research team, the event manager and also

the operation staff who share both work and interpersonal relationships.

The message of new event trend is being shared throughout whole organization via

presentation. The meaning occurred is to discover new trend in the market and generated

collected ideas into a new ideas for the organization. Furthermore, the purpose of this



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organizational communication is to reduce the environmental uncertainty since all the

employees know the new trend and practiced to handle the questions.

External Relations

ACE is still using the old style PR which is sending press kits, press release, annual

report to the media. They take it seriously when handling the media calls. Therefore, event

manager or Managing Director will respond to the media request depending on the situation.

In order to enhance the reputation of the organization, ACE emphasizes on maintain

relationship with the media which report the news about the company such as Lifestyle

Magazine. They will maintain networks of contacts with the media by communicate with

editors and reporters. Friendly tone will be using in the communication to ensure the good

image of the organization.

However, ACE does not research on the targeting media. They passively provide

necessary information when requested. On the other hand, ACE is proactive in using the

internet. They put much effort on monitoring their official website which allows them to

respond the customer feedback and inquiries effectively.

CONCLUSION AND RECOMMANDATIONS

Conclusion

As ACE is a small organization, it practices flexible organizational communication. The

languages used is depends on the occasion and audience. For the communication network and

process, they are more towards informal communication.

The effective communication within the organization and with the external audience is

essential for a company to enhance their strength. ACE focuses on both task and relationship.



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The common communication tools used within ACE are face to face communication, email,

phone-calling and social-networking websites despite the level. The top management of ACE

believes that the message can only be transmitted clearly by face to face communication. To

maintain the relationship with clients, the communication tools used are phone-calling,

corporate website and email.

Larkin and Larkin (1994) suggest that downward communication is most effective if

immediate supervisors communicate with their staff. However, it is found that the downward

communication of ACE is effective as the open office system allows constantly

communication between subordinates and immediate superior. This system also enhances the

communication within the organization as it can prevent organization¶s grapevine.

Recommendation

Although effective communication is being practiced, there are still improvements that

could be made in ACE. Firstly, due to the advancement of technology, ACE can have

teleconference with every department instead of having meeting once a week to notify them

about the changes within organization and their prospect like daily target. It can improve

organizational effectiveness and ensure message can be transmitted without delay.

The use of people-oriented management styles manage to control the employees well but

the task performance may not reach the expectation without any clear reward or punishment.

In our opinion, the punishment or reward that regard to their performance should be set

clearly in order to discipline the employees and motivate them.

Moreover, ACE should proactive in contacting target media to determine the µangle¶ the

reporter would take and provide them information they are interested in.



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REFERENCES

1. About us. (2009). Retrieved August 2, 2011 from

http://www.creativemalaysia.com/about.html

2. History. (2010). Retrieved August 4, 2011 from

http://www.simedarby.com/History.aspx

3. Corporate information. (2010). Retrieved August 4, 2011 from

http://www.simedarby.com/Corporate_Information.aspx

4. Wiley, J., Sons. (n.d.). Situational approaches to leadership. Retrieved July 31,

2011, from http://www.cliffsnotes.com/study_guide/Situational-Approaches-to-

Leadership.topicArticleId-8944,articleId-8914.html

5. Rao, R. (2009). H uman resources approach. Retrieved July 30, 2011, from

http://www.citeman.com/7408-human-resources-approach/

6. Beer, M. (n.d.). Organizational behavior and development. H arvard University.

Retrieved August 1, 2011, from

http://www.hbs.edu/research/facpubs/workingpapers/papers2/9798/98-115.pdf

7. The different approaches and systems of management. (n.d.). Retrieved August 1,

2011, from

http://managementconsultingcourses.com/Lesson12TheDifferentApproaches&Sys

temsOfManagement.pdf

8. Gmelin, D. (2006). Leadership: a transformational approach. Retrieved August 2,

2011, from

http://www.bizjournals.com/louisville/stories/2006/06/26/editorial3.html

9. Laissez faire leadership style. (n.d.). Retrieved August 2, 2011 from

http://www.money-zine.com/Definitions/Career-Dictionary/Laissez-Faire-

Leadership-Style/

10. An orientation to organizational communication. (2007). Retrieved August 2,2011, from http://www.sagepub.com/upm-data/17539_Chapter_1.pdf

11. Effective communication. (n.d.). A Member of the University of Maine System, p.

2. Retrieved July 29, 2011, from

http://www.umext.maine.edu/onlinepubs/PDFpubs/6103.pdf



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12. Kathryn, A. (2002). Chapter 13: organizational communication. Retrieved July 29,

2011, from http://www.au.af.mil/au/awc/awcgate/doe/benchmark/ch13.pdf

APPENDIX I



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APPENDIX II

Autocratic manager

Democratic manager

Figure 1 : Leadership continuum. Source: Sutherland and Canwell 2004: 175.

Sole decision-maker

Sells decisions

Presents decision and invites questions

Presents tentative decisions subject to

change

Presents problems, requests

suggestions, and makes decisions

Defines parameters and asks for group

decision

Allows decisions within parameters

Allows full freedom of action



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APPENDIX III

High

Task

Low

Low Relationship High

Figure 2: The Hersey snd Blanchard four general stylrs of situational

leaderships

Telling Selling

Delegating Participating



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APPENDIX IV

A. General

1. What is your current position in this company?~ Micky as one of owners, and event manager of the company.

2. How many people in your department? Do you have a lot of department?~ This is sales department with 7 people, including Micky. Operation department

included 22 people, at other places.3. Does your department categories into top and low management?

~ We do not call top and low. We call in top and executive. Top is top management,managers.

B. Culture and climax

1. What is common language being said in the office?(Mandarin/ English/ Malay/Cantonese)

~ A lot, but is depend. We use English, Mandarin, Cantonese, Hokkien. If meet withcustomers, they also can use other languages, as long as they can capture the clients

then is ok. But come in contract, officially things will come in English.2. Do you emphasize on punctuality?(Any reward/ punishment for late comer)

~ No. Because of our job, we work overnight, outstation, or few days did not sleepwell, if they come in work at 10am or noon is not a problem.

3. Normally do you guys practice group performance or individual?~ Yes. We have individual evaluation. We also got group evaluation every week.

4. Do you have a concept for your company? Do you practice it?(Eco- friendly)~ Company concept is youngster and creativity. As we can see our office is green

colors. This means our company is talking about recycle and eco-friendly.

5. What are your main practices? (Goal and mission)~ Our company vision is become the top event company in Malaysia. Not only inMalaysia, we also hope to be top in Asia, we do business in Singapore, Thailand and

other Asia country. Our mission is normally talk about short-term, we set target, hittarget, do charity, to do ³Give & Take´.

6. Does your management pay attention to the well being of its employees or is itcompletely focused on task performance and profits? (people-oriented/task-oriented)

~ We treated ourselves very well. After big project, we will treat good lunch andgood dinner for all staff. After few months we busy, we will go for trips like

Thailand, Korea as rewards.~ If have outstation job, we will buy insurance for them. If the job danger or quite

difficult, we will offer them higher rewards.7. Does a high level of employee participation characterize the culture or does the

senior management make the most decisions?

~ Everyone can involve in the brainstorming. But the final decision is go on to the

top management. We get the opinion from the staff, we will have discussion. We go

for one round voting, then if the decision does not fulfill the top management. The

top management will give reasons why the decision cannot be accepted and why the



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want to go to another decision. We respect our top management, top management

also respect us.

8. What are the dress codes, the organizational processes and structures, and the rituals,

symbols and celebrations?

~ Actually we are quite flexible for this, casual. We have uniform, out uniform is

look like F1 t-shirt. We actually have many uniform, in many colors. We wear

different colors of uniform during different events. For example, we wear black and

yellow colors t-shirt during Maybank¶ events. We also take into consideration when

going for events, we in order to ignore sensitive issue like Bersih issue, that why we

do not wear yellow colors during the Maybank events which the date is near to the

Bersih.

~ Although we meet our client, we also will wear more casual, relaxing. But if when

we meet the prime minister, we will more formal. Sometimes during the events, we

will wear culture clothes like baju kurung, Indians clothes. So our dress code is

depending. That why our clients like us so much.9. What are the common used language and jargon, logos, brochures, company slogans,

as well as status symbols such as cars, window offices, titles, value statements and

priorities~ We do have slogan.The slogan is creative and do not copy and paste.

10. Does your company provide any facilities for employee?(Gym/ book camp/ voucher)~ Yes. We offer our staffs go for gym in the fitness in Tesco which is nearby, we do

exercise every Thursday like playing badminton, swimming in order to build goodrelationship among the staffs.

11. What do you perceive about organization?(Good/ bad/ very good reputation/ equity/very strict/ very casual./ Friendly)

~ The reputation is very good, especially our payment is good. Many people say theevent company do not pay, but actually out company very good in payment master.

We also have good clients, that why we not need like go door by door. Most of our clients find us from our websites, our websites is very strong. Our clients will

introduce other clients to our company as well.12. How can it be improved?

~ We expanding our business as well. We now more doing events like seminal,launching. Not only doing event, but we also try to go ourselves into application line.

13. Does your top management/ leader motivate the employees?~ We treated them as family. Our company established at 2006. 7 of us actually 3 of

us is work start from the beginning until now. Until now, only one is retried because

of sickness.14. Is your company more to task oriented or people oriented?

~ We like to have welcome dinner and farewell dinner. If any promotion or good

place to eat, we will just go. Our clients also like us to eat at their place. Duringeating session, we will not talking and discuss about work and business. My concept

is work smart. Although you want to go home at 3pm is ok, as long as you can giveus see your performance.

15. Does your employee have any chance in decision making or all the decision aremade by boss?



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16. If there new staff; how are they being treated?~ We will have welcome lunch or dinner.

17. Do they come in a batch?18. Do they have welcome dinner or anything?

C. Communication practice

1. How e ffective are your executives, managers and supervisors communicating with

your employees?

~ Very good. Face to face, sometimes is facebook. Some company will block

facebook, twister, but our company does not do so. Actually we use a lot of facebook

to communicate and to attract our clients as well. Our staffs communicate through

phone, face-to-face, facebook. Announcement through memo is seldom, except that

is a serious case when the top management wants to highlight. Normally the memo

will also through the email.

2. What are the structures, systems and processes have your organization put in place to

encourage and facilitate effective workplace communication flow?

~ We have weekly meeting, early of the week, end of the week. We will conclusion

what we want to do in the week. This is to encourage do not have conflict within the

department and with other department. Especially is sales and account department

have conflict before, they cannot communicate well. Sales department normally try

hard to earn money, but account department is give money to other people, so

normally sales people will think why they earn hard, but you pay this money, we

have this kind of problem before. Then we conduct weekly meetings is very good

way to solve the problem. Sales department will report what is earn this week, whatthey do this week, then account department will assume what they will earn this

week, what they plan to buy.

3. What are the communication barriers in your organization?

~ So far no. The staff will seek to the superior and the superior will discuss with him

or her. If the problem still cannot be solved, the whole group will sit down and give

solution.

4. How are human relations practiced in your organization? Does you practice work

group norms tend to set standards of performance, examples: time-keeping, output,quality, attitudes towards customers & clients, dress codes?

~ We have our own work chart and all staffs need to follow the work chart. Other companies have the ISO standard and we try to follow the ISO standard. If we want

to reach the ISO standard, we need to follow our work chart.5. How do you normally reach the top management? What ways? (Through

secretary?(how you reach secretary then? ± e-mail, call, msn))~ No, our top management is actually local in Malacca. Here is considered as the

heart of the company. Our boss will come and visit us, but they less involve in events, but if come to the money management, yes they will involve.

6. Any procedures or protocol involves to reach top management



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7. If there is any issue, how does your top management communicate with theemployee?(Meeting with all HOD, they convey the message to employee)

~ So far there is no big crisis involve. If there is necessary need to communicate withthe employee, we will have meeting like annual meeting and general meeting, every

staffs need to attend the meeting.

8.

Then what about your communication between your staff?(msn/ facebook/tweeter/sms/ SMS)9. It there any conflict between colleague, how do you guys solve it?(Does we top

management get involve too? )~ No. For my group is depending on the situations. I will just ask what happen

between two, ask them just let me know and I would not pick who is right and who iswrong. Because when there is conflict, both of them also will think they are right. I

will not try to disturb both of them, I will let them face-to-face, talk to each other,what is the problem. Actually there is less conflict happen.

10. What are the communications within your department or other department?~ Normally is face-to-face. Sometimes, we have order note to other department, we

give them paper what to do, what is that, the date and time. We also through phoneor just go to the factory which is nearby so we just go there. We are in informal

communication and also via email.11. How¶s your relationship with your boss? (Good? Normal?)

12. Any outing together?(Go to company trip or teambuilding activities)13. How often do you guy interact?(Very frequent/ seldom/ once in a blue moon)

D. Communication Network

14. What are the types of communication network? (formal/informal)

15. What are the types of communication method used? (face-to-face meeting and

telephone to computational email, instant messaging and groupware)

16. How do you control organization grapevine and overcome the flow of gossip?

~ We seldom have gossip. What we want to talk, we will just talk. I believe our staffs

all can accepted this styles.

E. Leadership and decision making

1. What do the leaders pay attention to? Measure and control?

2. How do the leaders make decisions?

~ Is depended. If let say the staffs already come out with the proposal, the leader

think that the outcome is not really good but still can accepted, we will just let the

proposal go on. We let them try. We do not want let them think that we already make

decision, then every times when they speak out something, we also will feel not good

and not enough, they will feel disappointed. Next time, they will not give out good

comments and good conditions. Normally we will let them go on their proposal, if

feel that is no and will affect our company, we will stop that, then we will give

explanations as well.



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3. How do the leaders communicate with the subordinates?

F. External Relations

1. Who are your target audience?~ External target audiences, of course are potential client, our current clients,

repeating clients and suppliers. We also very well with the entertainer like DJ andcelebrity.

2. What are the techniques used to communicate with external relations publics?

~ We use a lot of facebook. I believe facebook is a very good channel to reach the

people that we really don¶t know. For example, we want to know one of the singers

that we do not know. We know them and let them know us is event company, they

will reply us because they also want to earn money. In facebook, we also have

attracting photos of the events which can let our clients come to us automatic.

3. How does your organization overcome the conflict with the external relations public?

4. How do you reach out to your target audience?(Annual report/ advertisement/

television/ news)5. What kind of research do you conducted before reaching out of them?

~ Yes. one or two people. They do research who is our potential client and what is

their out coming event, so we will send them our company¶s profile or drop thememail to tell them who we are. We also will entertain in the internet like business

pages or business media.

Staffs chat for sharing.Yes. For myself that is no office room, we are like open office. Everyone can

communicate very well, we just shouting, everyone can heard and laughing. Whenwe come to this new place, I just want two rooms which are meeting room and store

room. Open concert of the office let everyone can communicate well, we very openand friendly, so we less gossip. If you have a private call, you can use meeting room.

If there is meeting, then there is leader to brief them.

We let everyone here have a chance to become leader. Although I am their leader, but I also will pass project to him or her, then he or her will become the leader. He

need to have meeting, brainstorming about what to do, what concept, whatentertainment for our clients. He invited us to the meetings, we need to attend the

meetings, he will brief us. This means not you are leaders then you are leader forever,this is bored. New person will not good in talking and present, but we still will let

them chances. I also will give them guidelines or say what we try to use this method

will better or not. I will not straight say that the method is not good, will try to useanother way to tell him. If has serious things, I will tell him privately to let him notfeel badly or hurted.

~ We also have practice presentation. The research team will find the current fashion,current issues, then I will compound all and present. This all information will give to

them. I also will let them present first before present to the clients. This is a prediction when you go out present, what client will ask, you will know how to

answer.



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APPENDIX V

Ms Ng(Middle), the Event manager of Above Creative Event

The Sales department of Above Creative Event



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The meeting room of Above Creative Event

Ms Ng is explaining the past events they have done in Malaysia



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The entrance of Above Creative Event

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