Partnership proposal

FT Weekend Interview Series

A unique and exclusive opportunity to align with the foremost thought leadership, the FT’s cultural agenda and to engage directly with FT readers.

https://live.ft.com/SERIES/FT-Weekend-Interview-Series

•The FT Weekend Interviews are a series of live events aimed at

the affluent and influential readers of the Financial Times in their

capacity as consumers/individuals.

• Although aimed at readers of the FT throughout the week, the

events are branded under the FT Weekend name.

• With overall editorial guidance from FT Weekend Editor

Caroline Daniel, the interviews feature high profile and powerful

personalities from business, the arts and entertainment, sports,

government, academia and public life.

• The majority of interviewees will be well known authors of

newly published books that are likely to appeal to FT readers.

• We work closely with most major book publishers, often

staging the only exclusive London event with an author and

including a heavily discounted, signed copy of the new book as

part of the ticket price for our readers.

• Typically, the events take place in a theatre venue with

facilities for pre and post event networking drinks.

• As these events are not aimed at readers in their corporate

roles, all events are staged outside office hours, typically early

evening, starting at 7pm and ending by 8.30pm.

• In a recent survey of FT subscribers (weekday and Weekend)

69% of nearly 2,000 respondents said they would pay to attend

a theatre based FT interview event.

Introducing the FT Weekend Interview series

MARTIN AMIS IN CONVERSATION WITH PHILIPPE SANDS QC

London, 1st September 2014

Host: Philippe Sands QC

Attendees: 270

Attendees received a signed copy of ‘The Zone of Interest’

Previous Events

SIR ALEX FERGUSON IN CONVERSATION WITH LIONEL BARBER

London, 19th November 2013

Host: Lionel Barber, Editor, Financial Times

Attendees: 619

Attendees received a signed copy of Sir Alex Ferguson’s Autobiography

‘THINK LIKE A FREAK’ WITH STEVEN LEVITT & STEPHEN DUBNER

London, 27th May 2014

Host: Tim Harford, Columnist, Financial Times

Attendees: 422

Attendees received a signed copy of ‘Think Like a Freak’

YUVAL HARARI IN CONVERSATION WITH JOHN THORNHILL

London, 9th September 2014

Host: John Thornhill, Deputy Editor, Financial Times

Attendees: 200

92%Attendees who said that this event

exceeded their expectations

97%Attendees who said that they would attend another FT Weekend

Interview in future

Previous Events: (Continued)

ERIC SCHMIDT & JONATHAN ROSENBERG IN CONVERSATION WITH JOHN GAPPER

London, 16th October 2014

Host: John Gapper, Deputy Editor, Financial Times

Attendees: 652

Attendees received a copy of ‘How Google Works’

Eric Schmidt’s only UK public appearance in 2014

DODGY FINANCE, INTERNATIONAL CRIMINALITY AND TAINTED FOOTBALL: ROBERT PESTON

London, 10th December 2014

Host: Philippe Sands QC

Attendees: 252

THE SHIFTS AND THE SHOCKS: MARTIN WOLF

London, 24th November 2014

Host: Stephanie Flanders

Attendees: 254

Previous Events: (Continued)

ALASTAIR CAMPBELL AND LORD BROWNE IN CONVERSATION WITH TIM HARFORD

London, 25th February 2015

Host: Tim Harford, ‘Undercover Economist’, FT Weekend magazine

Attendees: 296

Attendees received a copy of ‘Winners’

Future Events:

We are currently in discussions with a wide variety of well known public figures and authors to be interviewees at events during 2015. These include:

Simon Schama (TV historian and FT Weekend contributor). Event confirmed at Milton Court Theatre (capacity 620) for

September 16th, publishing date of a major new book, The Face of Britain – exploring the development, character and meanings of British portraiture, and first day of a major exhibition at the National Portrait Gallery and a BBC TV series.

Michael Gove (Justice Secretary)

Sir Alex Ferguson (legendary football manager)

Andrew ‘Freddie’ Flintoff (renowned cricketer)

Robert Harris (fiction bestseller)

John Le Carre (fiction bestseller)

Salman Rushdie (fiction bestseller)

David Byrne (celebrated musician)

David Chipperfield (architect)

We are also planning to show an exclusive cinema screening for FT Weekend readers of a documentary film about the now elderly sons

of two senior figures in Hitler’s Third Reich made by one of our contributors and event hosts, Philippe Sands. The film was in the Tribecafilm festival in New York, will be showing at London Film Festival and also on BBC TV in 2016.

Although the exact make-up of FT readers attending these events will of course vary depending on the interviewer and interviewee/author, the job titles and

companies who attended the Levitt & Dubner event revealed an audience made up of predominantly senior executives who typify the profile of the FT reader.

Here’s a small selection:

Aaron Capital Management CEO

Alstom Director of Communications

Anderson & Sheppard Chairman

Anglo American Business Intgerity Compliance Manager

Atos Group Deputy General Counsel

Babuntu Capital LLC Managing Director

Bank of America Merrill Lynch Managing Director

Barclays Director

Blue Rubicon Chief Innovation Officer

BNP Paribas Managing Director

Centrica plc Head of Gas and Oil Analysis

Churchill Finance Group Director

Citadel Economist

Citi Managing Director

Credit Suisse Programme Director

Cube Capital Director

Deloitte Partner

Dept for Energy and Climate Change Statistician

Direct Line Group Public Affairs Manager

EBRD Equity Funds Analyst

Eni UK Senior Legal Counsel

Europe Arab Bank PLC Managing Director

Ernst & Young Executive Director

Facebook Engineering Manager

Four Seasons Ventures (UK) LLP Partner

GAM Investment Analyst

Goldman Sachs Vice President

Green Investment Bank Managing Director

Harrods Retail Director

High Commission of Canada, London Senior Trade Commissioner

HSBC Global Head of Pension Risk

IBM UK Ltd Sales Director LTS and Solutions, GPS Europe

IC Publications Ltd Managing Director

IDEA Pharma CEO

ITV Head of IT Security

King's College London Director of Estates & Facilities

KPMG Principal

Linguabrand Managing Director

Lloyds Bank Commercial Banking Chief Economist

Lombard Director Asset Finance

London Borough of Lewisham Change and Innovation Manager

Marsh Business Development Leader

Mindshare Account Director

Navigators Group European Chief Actuary

OakTree Wealth management Ltd CIO

Olam International Global head of PR

OmnicomMediaGroup EMEA Director of the Annalect Data Group

Osborne Clarke HR Director

Partners Group SVP

Peel Hunt Managing Director

Phillips Client Development Manager

Preqin CEO

Principal Global Equities Managing Director

Privax Limited COO

RBS Assistant Relationship Director

Renaissance Reinsurance Global IT Manager

Rhisco Consulting Limited Executive Director

RLM Finsbury Managing Partner

Saab Technologies Director Strategy and Business Development

Saltrock Capital Senior Analyst

Santander Corporate & Commercial UK Head of Business Development

Sefaira CEO

Seven Pillars Capital Management LLP CEO

Seymourpowell Finance Director

Societe Generale Utilities Analyst

Standard Bank Senior Manager

Stonehage Global Head of HR

Strutt and parker Head of Research

TalkTalk Head of Products

Telefonica Strategy Manager

The Financial Services Authority Enterprise Infrastructure Architect

The Quarto Group, Inc. Chief Executive

Ticketmaster VP Marketing

Towers Watson Director

Unilever Plc Media Director

Vanguard Head of Equities

We Are Social Co-Founder

Who Attends?

Each FT Weekend Interview is promoted to FT readers through

an exhaustive marketing campaign. This includes:

• Print advertising that will run in the Financial Times weekday

and weekend newspaper and also in the Weekend magazine.

• Digital advertising that will run on FT.com

• Tweets sent from the Twitter accounts of the FT, the

individual editor/journalist who is chairing, the publishers of the

book being promoted and also the author themselves (if on

Twitter)

• A mention in appropriate editorial environment in the FT (eg.

byline plug at bottom of regular column). Also regular editorial

plugs have appeared for the events on the ‘Lunch With the FT’

interview page in the Weekend newspaper.

• Press release from FT’s communications team

• Email alerts sent to FT and FT.com subscribers (these can be

targeted by location, job title and a variety of criteria)

• Email alerts sent to FT Live delegate database (this can also

be targeted to specific job titles, vertical industries etc.)

Marketing

• Management consultancies and professional advisory firms

• Banks and financial institutions

• Technology and telecoms providers

• Luxury brands

• Other products or services targeting affluent, discerning consumers

• Any company wishing to align with a cultural or thought-leadership agenda

• Any company wanting to align with FT Weekend and wanting to engage with

FT and FT Weekend readers

• Companies with a business service or product, targeting senior business

executives from a cross-section of sectors who want to engage with them in a

non business environment (eg. not a vertical market industry conference)

• Major FT Weekend advertisers

Who Should Sponsor?

Dedicated event website

Sponsorship Benefits

Sponsor to be billed as ‘In Association With…’

Pre-interview trailer video to be shown on the auditorium screen in advance of the event.

Sole branding alongside the FT on all print advertising for the event. Advertisements appear in the FT newspaper and FT Weekend magazine.

Sole branding alongside the FT on all online advertising for the event on FT.com

Sole branding alongside the FT on all targeted email alerts sent to FT subscribers and all previous FT Live event attendees

Sole branding alongside the FT on a dedicated website set up for the event, where prospective attendees/readers can book tickets to attend. The website will feature in all marketing where digital traffic will be pushed. The site will also include a 200 word company profile about the sponsor, plus a link to the sponsor’s own site

30 Tickets for the event for client’s own executives and VIP guests (number of tickets)

Sole branding alongside the FT on all on-site branding including pull-up banners

Branding on the interview stage and opportunity to run a pre-interview video once attendees have taken seats

An opportunity to co-host a post-interview VIP drinks reception (approximately 30 guests) where the interviewer and interviewee will meet and greet the sponsor and their guests

Delegate Data: An opt-out option will be on the registration form, meaning that attendees will have to tick a box to request not to have their contact data shared with the sponsor. For those not ticking the box (we estimate at least 70%), email and other data will be shared.

Branding of the post-event video footage, streamed on the dedicated event website and the YouTube sites for FT Live and the FT. The sponsor will have sole branding around this video footage, including pre-roll video (up to 15 seconds). A co-branded email will be send to our databases after the event to drive traffic to the video footage. Additionally, a cut of the video may be chosen by the FT.com editorial team to appear on the main FT.com video player. A preferential deal to run pre-roll advertising will be offered to the event sponsor.

Exclusive branding (alongside the FT) in post-event ‘thank-you’ email sent by the Financial Times to all attendees, as well as the inclusion of a brief call to action

First refusal on subsequent Series Sponsorship of FT Weekend Interviews

Special rates on the sponsorship of additional FT Weekend Interviews (further to an initial commitment of four events)

Google’s Eric Schmidt and Jonathan Rosenberg with FT Deputy Editor John Gapper, 16th October 2014

Watch a video extract from this event on FT.com here:http://video.ft.com/3889980676001/Eric-Schmidt-on-building-Google/life-and-

arts

For more information about this opportunity, FT Live or the Financial

Times please contact:

Craig Bethell, Director of FT Weekend Events:

craig.bethell@ft.com, +44 20 7873 4110

Joe Hames, Business Development Manager, Financial Times Live:

joe.hames@ft.com, +44 20 7 873 4551

www.ft-live.com