in/derektweets@derektweets

Derek LaneyDirector Product Marketing Management

Winning in the Social Revolution

Simon BanksDirector Financial Services

Resource: GE Share

“the result will be a new kind of conversation. And it will be the most exciting conversation business has

ever engaged in”

Source: cluetrain.com

Markets are Conversations

engaged customers spend 40% more

and are 30% more satisfied

Source: Bain & Company, “Putting social media to work” 2011

Social Finds its Pay Day

Business is SocialEnterprise Adoption of Social Networking

70%Companies Adopted Social

2008 2009 2010 2011 2012

$1.3 Trillion in value can be unlocked through social technologies.“ ”

Source: 2012 McKinsey Global Institute Study: “The Social Economy”

Resource: Virgin

By 2017, CMOs will spend more on IT than CIOs.

People are No Longer Faceless Data

Enormous Opportunity:Listen in real timeBuild & engage connectionsTurn insight into actionBe more targeted than ever

And more connected than everPeople are People

1. Align Social Goals to Business Goals

Resource: A Framework for Social Media Analysis - susan_etlinger

Listen / Analyze

Publish / Measure

Your Brand Your Competitors Your Customer’s World

1 2 3

4 5 6

7 8 9

Engage

Resource: Deriving Insight From Social Data

2. Listen to Your Customers World

3. Find Your Interesting Story

“The Caterpillar brand is built on the backs of great relationships” Briant R. Stokoe, Social Media Program Manager for Caterpillar

4. Prepare to Engage at Scale

Jeremiah Owyang, Altimeter: Prioritizing for Scale – #DF12

4. Prepare to Engage at Scale

5. Use the Whole Kitbag

6. Measure Everything

Advanced Social Media ROI #DF12

Social has Created Chaos for Marketing & IT

The New Social Front Office

Your Customer

Where to Get Help & Develop Your Strategy

http://bit.ly/measureupsocial