fss-businessprosperity

8/3/2019 FSS-BusinessProsperity

1/86


2/86

2010 Alisse Bradley - All Rights Reserved - www.TheProsperityWhisperer.com

Alisse has developed her own unique coaching method of energy based modalities and

universal principles, combining her varied studies in Feng Shui, Astrology, Neuro Lin-

guistic Programming and Mental Mastery. She has worked personally with some of the

worlds leaders in these elds, including the acclaimed Bob Proctor of The Secret fame,

the Father of Motivation himself Dr Wayne Dyer, and Feng Shui Master Marie Diamond

also of The Secret fame and renowned consultant to the celebrities.

A Word from the Author about Using Feng Shui Appropriately:

There are a number of Feng Shui systems you can work with. Ive enjoyed studying

works by Lillian Too, Marie Diamond, Simon Brown and Eric Shaffert. In 2006 I com-

pleted my certication with Australias Leading Feng Shui Specialist - Chris Brazel from

Soul Energy. I like to open myself to all of these systems, process them and create them

as they work for me. I do not sell out to Feng Shui as a system of rules but rather an

awareness of feelingsa set of empowerment tools. I encourage you to do the same.

Alisse Bradley is Australias ownProsperity Whisperer

An International Speaker, Prosperity Coach, Female Entrepre-

neur and wife and mother of 4 beautiful children, Alisse lives

her passion every day. She specializes in Purpose Powered

Business, teaching women simple step by step processes,

which have them, connect with their authentic self, achieve

an abundance of health, wealth and success, and ultimately

experience the freedom they truly desire in their lives.

p.2

About the Author


3/86


Copyright Information

Copyright 2010 Alisse Bradley

All rights reserved

No part of this eBook may be reproduced or transmitted in any form whatsoever, elec -

tronic, or mechanical, including photocopying, recording or by any informational stor-

age or retrieval system without the expressed written permission of the author, except

for the inclusion of brief quotations in a review.

Legal Disclaimer

The information presented herein represents the views of the author, as of the date of

publication. Because of the rate with which conditions change, the author reserves the

right to alter and update her opinions based on the new conditions.

This eBook is intended to be used for informational purposes only. The author does not

accept any responsibilities or liabilities resulting from the use of this information.

Published By:

Alisse Bradley

31A Wellcamp Westbrook Rd

Wellcamp Qld 4350Australia

Create Your Inner Connection With Self, Health And Wealth

p.3


4/86


p.4


5/86


Table of Contents

Introduction: Wind and Water

The Practice of Feng Shui...............................................................................................7

Prologue: Women in Business.................................................................................... 11

Chapter 1: Purpose and Passion

Finding Your Path......................................................................................................... 15

Change Your Focus...................................................................................................... 17

Chapter 2: Growth and Prosperity

Feng Shui Your Luck.....................................................................................................21

Be a Client Magnet........................................................................................................24

Chapter 3: Balance and Abundance

Feng Shui Your Attitude.................................................................................................29

Reading the Signs.........................................................................................................31

Chapter 4: Inspiration and Intuition

Feng Shui Your Branding.............................................................................................. 39

Intuitive Branding with Colours and Shapes................................................................. 41

Basic Colour Chart........................................................................................................42


6/86


Colour Combination Chart.............................................................................................44

Element/Shapes Chart..................................................................................................45

Chapter 5: Energy and Vibration

Raise Your Vibration......................................................................................................49

Design Elements Explained.......................................................................................... 51

Bagua Map....................................................................................................................60

Chapter 6: Benecial Business Chi

Feng Shui Your Environment.........................................................................................63

Goal Board Example.....................................................................................................66

Feng Shui Symbols Explained...................................................................................... 69

Chapter 7: Look in the Mirror

Your Personal Feng Shui Makeover..............................................................................75

Feng Shui Your Accessories..........................................................................................78

Conclusion: Feng Shui for Life

Recap & Results............................................................................................................84

Further Treasures to Explore.........................................................................................86


7/86


Wind and Water - The Practice of Feng Shui

The practice of Feng Shui dates back over 4000 years in Eastern traditions. It has cul-

tural, philosophical, and mystical components. However, the main thing you will notice

as you read this book is that Feng Shui is mostly a common sense!

You dont have to ascribe to a specic set of religious beliefs to make this practice

work in your life. Feng Shui will resonate with you because, deep down, you already

possess this complex spiritual wisdom. Now, you are going to nd an easier way to ac-cess it without all the trial and error you are used to.

What is Feng Shui?

At its most basic level, Feng Shui is about understanding and inuencing the ow of

energy (Chi) in your surroundings. Everything in our universe is energy in one form or

another; so it isnt surprising that this ancient art and science can impact every area of

your life.

The term Feng Shui translates in English as wind and water. Wind represents your in -

ner (spiritual) environment. Like the movement of air, you cant see it - but you can feel

it and see its effects in your life. Water characterizes your outer (material) environment.

You can see it, you can touch it, and you can also direct its ow!

How does it Work?

These two elements of wind and water are intimately connected to one another. Anychange in your inner self will impact your outer experience. If youve worked on improv-

ing your inner environment using positive thinking or other self-development systems,

you already have some idea of how this works.

What we sometimes forget is that the feedback system works in the other direction too,

completing the cycle. Our outer reality (including our workspace, our belongings - even

p.7


8/86


the clothes we choose to wear) affects our inner landscape. Even a small change can

have a signicant impact.

Intuitively, you already know this. Think about how you feel when your desk is cluttered:

o Frustrated

o Overwhelmed

o Distracted

o Drained of energy

Now, consider how you feel when everything is organized neatly in drawers and trays:

Calm & Relaxed

Balanced & In Control

Focused & Energized

Why is there such a big difference? All the stuff that was cluttering your desk is still

located within the same few cubic feet of physical space. However, you have created

an intention: I will have a clean, well organized workspace and taken action to change

your surroundings to reect your intention. This effectively changes your inner experi-

ence of your outer environment.

Feng Shui provides a framework within which to explore and exercise your intuition. It

increases your awareness of what your current surroundings, habits, and preferences

reveal about your inner state of being. Then, it provides practical tools you can use to

create the positive energy ow you really want. This changes the vibrations (feelings)you experience internally.

Chi Affects Everyone

Like ripples on a pond, this energy also spreads out to connect with others. This includes

your current and potential clients. Thats one reason Feng Shui is so effective in helping

you grow your business. Everyone responds to vibrations of energy on a subconscious

level.

p.8


9/86


With so many choices facing the average consumer, its not surprising that people use

their initial feeling or intuition to decide who they will do business with. When you take

conscious responsibility for the overall feeling or vibe you are projecting, you will be

amazed at the wonderful clientele and business opportunities this brings your way. Watch

the natural, universal Law of Attraction at work - while you work!

Raising Your Awareness & Vibration

Today, you will learn how to use Feng Shui as a business awareness tool. We will ex-

plore topics ranging from nding your true purpose/passion to effective branding/design.

You will also learn how to make your home ofce or business premises into the perfect

work environment.

This eBook is much more than an overview of Feng Shui principles/philosophy. You will

get specic, practical information about what colours, symbols, shapes, positions and

other aspects of your environment really mean. Then, you can decide how to update the

physical elements of your business (in conjunction with your intentions) to manifest your

deepest desires.

Get Ready to Change - for the Better

Remember everything is energy or Chi. You can apply what you learn here to all as-

pects of your life and start getting tangible results. Be prepared to experience:

o Growth that will amaze and energize you

o Prosperity in every aspect of your life - inside and out

o Abundance that you can joyfully share with others

o Wealth that reects your true value and self worth

o Freedom to pursue your passions and express your authentic self

o Satisfaction beyond anything youve ever known

p.9


10/86


Remember that dening/visualizing what true success looks like is your rst step on the

path to making your (inner) dreams an (outer) reality. The secret to achieving every goal

is already present within you.

Your potential is exponential and you are your own greatest asset!

p.10

Now, lets explore how Feng Shui can

help you set your goals high - and bring

your vibrations up to match them!


11/86


p.11

PrologueWomen in Business

Entrepreneurial opportunities for women have never been more abundant than they are

right now. More and more of us are tapping into the exciting energy this opportunity cre-

ates. We are starting our own businesses and bringing innovative services/products to

the market at record rates.

Whats Missing?

As successful businesswomen, there comes a point where ambition just doesnt moti-

vate us like it used to. We realize that making money is great, but working with money as

a primary goal is deeply unfullling.

On the outside, we appear to be thriving. But, on the inside we feel like something is

missing. Still, we feel like we cant get off this treadmill we have created for ourselves.

This begins to take its toll in every area of our lives. It seems like we arent running our

business - it is running us.

Work/Life Balance

Along with our busyness comes a tendency toward extreme multi-tasking. We juggle

activities and responsibilities in an increasingly frenzied way. We often nd it very dif -

cult to achieve balance in our lives. We have so many commitments that we feel over-

whelmed and weighed down.

We love the freedom and exibility that

comes with owning a business - whether

at home or in a traditional ofce setting.

We also enjoy having a higher income

and experiencing nancial indepen-

dence.


12/86


p.12

There is a Better Way

Are you searching for purpose in your life and in your work? Its time to nd your pas-

sion now. Fullment doesnt lie somewhere over the horizon. Meaning and purpose

More than 20% of women choose

self-employment so they can take

care of their family.(A Strategic Framework for Womens Enterprise,

SBS, 2003) USA

At the end of the day, there never seems to

be enough energy left to do everything we

want to do. Sure, we can pay for nice vaca-

tions and send our kids to good schools.

But we seem to be losing sight of why we

originally decided to become entrepreneurs.

Alisses Story:

I was rst introduced to Feng Shui in 2003. I made an appointmentwith a Feng Shui Specialist on the recommendation of a business col-

league. I did this because at that time I was looking for answers.

I was building a successful business (in the sense of money and rec-

ognition), and yet I was experiencing a lack of passion, purpose, and

fullment. I was not living any of the reasons why I was building the

business in the rst place.

I started the business to have more time with my family, more opportu-nities and funds for life experiences, and more freedom. Instead I was

working 24/7, not seeing my family, reinvesting a lot of my prots back

into the business and feeling more stress and exhaustion than I had

experienced before I started the business.

I ended up losing all of my passion, my health was low, my relation-

ships were strained, and I was asking What is the purpose of all of

this?


13/86


are within you, ready to be accessed in this moment and applied to your business. Feng

Shui is designed to bring this truth to your attention.

You are ready to break through any limitations, tap into your spiritual potential, and de-

cide what matters most to you. Then, you can invest every moment wisely by doing what

you love - in your work, with your family, and in every area of your life. As you raise your

vibration and begin to easily attract nancial abundance, money wont run your life any-

more, you will!

p.13

Alisses Story:

I went to the Feng Shui advisor because I was looking for an-

swers. I also thought it would be fun. Within moments of the ap-

pointment, using numerology and a map of my home, this woman

actually summed up my whole life! She gave me 10 Feng Shui

tasks to do in my home and sent me on my way. Naturally I didthem - what did I have to lose?

In the next 12 months my life completely changed for the better.

My husband and I earned a combined income of 5 times what we

had earned the year before. Our relationship transformed, I re-

gained balance in my life and my health totally improved. I found

meaning and I began my spiritual path big time.

I studied Spiritual Astrology/Feng Shui/Self Mastery and madesense of being alive. I put steps in place and gradually closed

down my existing business because it didnt reect my hearts

desire. I began to listen to what my spirit was telling me to do. I

began to discover - and started to live - my life purpose.


14/86


p.14

Feng Shui and Work/Life Balance

The concept of balance is central to the practice of Feng Shui. This science/art will help

you identify and get rid of habits and physical distractions that keep you from being cen-

tred and purposeful in everything you do. Then, it will assist you in attracting abundant

health, wealth, success...and balance!

When this happens, you can focus on the big picture and:

Increase the growth and prosperity of your business

Spend time with your friends and loved ones Be there during your childrens formative years

Pursue your own passions & interests

Enhance your health and wellness

You Are Worth It!

When you discover your passion and connect it to your business, prosperity will ow toyou naturally. Remember that you are worthy of every blessing the Universe has to offer.

Open up to unlimited possibilities as you nd purpose and power within yourself with the

assistance of Feng Shui.

What an exciting opportunity to transform your business and your life! Lets start now by

realizing your Soul Purpose.


15/86


Chapter 1Purpose and Passion

Finding Your Path

Each one of us is a unique energetic being and we are all part of something much largerthan ourselves. Every individual has something special to offer in this lifetime. Your mis-

sion is the fullment of your Soul Purpose. This gift that you offer the world is an outpour-

ing of your authentic self - an expression of your true potential.

What This Feels Like

When you are in alignment with your Soul Purpose, you are open to an unlimited ow of

energy. You may sense that a greater force is working through you (always in a positiveway). This sense of connection and fullment will deepen as you continue to walk your

Soul path.

You will feel that you are bringing a message of inspiration to everyone around you in

everything you do. This includes your business; after all, it is a very signicant part of

your life!

Does this whole idea seem a little grandiose? It really isnt. When you are fullling yourLife Purpose, you will clearly see that every individual has this same potential. Every

person has their own special gifts and the natural capacity to be truly remarkable.

How Can I Discover My Soul Purpose?

Remembering why you are here can be accomplished in lots of different ways. Astrology

is one method that claries this purpose for many people. Numerology is another tool you

can use. You may also be able to tap into your own intuition and emotions to identify

p.15


16/86


your authentic path. The knowledge of your Soul Purpose (like all other wisdom you re-

quire) is already present within you.

Your purpose is also revealed by your passions, your talents, and the activities that offer

you the highest sense of fullment. What makes you feel excited, inspired, and irrepress-

ibly happy? Thats an important clue.

You may decide to seek assistance from a specialist in remembering your Soul Purpose.

This can be a powerful way to jumpstart the process of self-discovery. Be sure to choose

a professional who is obviously fullling her own Purpose in providing this type of ser-

vice.

It is actually a good idea to always surround yourself with people who are getting it right

in their own lives. You will absorb this energy and it will assist you on your own life jour-

ney.

A Purpose Powered Business

Put your heart into following your dreams. When you connect with your purpose and de-

cide to bring it into your work, you will discover there are no limits to your success. Youwill be motivated, passionate, and full of energy.

Dont create roadblocks in your path by limiting yourself based on your current position.

When you make a rm decision about your business prosperity, the universe will respond

by supporting you in your intentions. Be prepared to nd that everything is possible.

Are there particular parts of your work that you dont nd thrilling? Outsource those func-

tions to someone who does enjoy them. Forcing yourself to do things you dislike will onlydrain your energy. Remember that you dont have to go it alone. We are all here to work

together as part of an even larger purpose.

Are You in the Wrong Line of Work?

Do you nd yourself meeting one obstacle after another in your business? Perhaps you

feel frustrated as your every effort to grow and expand is thwarted. You have poured so

p.16


17/86


much energy into your company that the very thought of giving up and trying something

else is too hard to contemplate.

However, as you seek out your Soul Purpose you will have to challenge your belief sys-tems and decide if they are truly your own. This means you may need to rethink your

business model as well. Thats OK. You are making progress toward becoming your

authentic self.

This is the perfect time to look at your current career. Are there changes you could make

in the nature of your product or service that will bring your business more in line with your

true path? Perhaps you would resonate better with a different delivery method or target

demographic.

Be willing to examine the possibility of completely new, radical choices. Continuing to

do the same thing over and over out of habit or fear wont get you where you want to

go. This doesnt mean you should rush into anything. Take as much time as you need to

mine your intuition for the perfect answers. Then, trust yourself to know what is best.

No Regrets

There is no such thing as failure in your life - only feedback. No matter what business

ventures you have tried in the past, they represent valuable life lessons. Dont feel dis-

couraged if you have spent years or even decades pursuing career goals that did not

serve your true Soul Purpose. That process provides you with an excellent contrast. It

allows you to appreciate the feeling of bountiful, joyful, abundant living even more when

you nally achieve it!

Change Your Focus

Maybe you are already in the perfect line of work for your Soul Path but dont realize it.

Sometimes, all you need to do is change your perspective. You can accomplish this by

rethinking what you are really offering your clients. No matter what product or service

you provide, it serves much more than its obvious purpose. Lets look at a couple of ex-

amples:

p.17


18/86


Real Estate Agent

If you work in residential real estate, your core purpose is not to move housing on and

off the market. It isnt even primarily about making sure your clients have a place to live.

You are actually facilitating individuals and families in creating their own ideal living en-

vironment. This will be one that speaks to their souls and brings them joy, comfort, and

a sense of security. In short, you are helping them nd a HOME that reects who they

truly are.

Personal Trainer

As a personal trainer, your core purpose is not helping women lose weight or x their

diet. It also isnt really about increasing their strength, stamina, and exibility. At the most

basic level, you help women connect with and honour their physical self. You are helping

them explore their body and remember that it is another manifestation of their unique

energy. You are assisting your clients in ensuring their physical vibration reects who

they truly are.

Do You See a Pattern Emerging?

It is awe-inspiring to realize that at the heart of every worthwhile enterprise is the same

type of wonderful, energetic purpose. How do you know that a particular business ven-

ture is right for you? When it is the one that raises your vibration and helps you express

who YOU truly are while doing the same for others.

Understanding True Value

This is an area where many, many women sabotage their prosperity. They are ashamed

or embarrassed to price their services adequately because they devalue the contribution

they bring to the world. When you comprehend the true value of what you are offering

your clients, you will nally start charging what your service is worth!

p.18


19/86


p.19

You always attract customers who value your services the same way you do. Acknowl-

edge the high value of what you offer. Then, those who are drawn to you will have the

same perception. When you are excited and passionate about your work, you will raisethe level of vibration for your business.

Is This Greedy?

You may have been taught that it is greedy to seek prosperity and abundance. Perhaps

you believe that self-sacrice is the only way to ensure others have enough. This is back-

wards thinking! You can only give from what you have.

The creation of abundance results from a continuous cycle of giving to yourself and giv-

ing to others. Provide abundantly for yourself; then you will have plenty to share with

those around you. When you give generously, you are rewarded in kind. The energy you

send out comes back to you - thats another universal law.

Do you still think you shouldnt enjoy prosperity while others around you are struggling?

Remember, you have the greatest degree of direct inuence over your own life. Use it to

show those around you what is truly possible. They have the same power within them-

selves - if they choose to access it. Setting an example of what can be achieved is the

best way to positively impact the lives of others. Dont hold back; lead the way!


20/86

Dont Die WithYour Music Still In You

Dr Wayne Dyer


21/86


Chapter 2Growth and Prosperity

Feng Shui Your Luck

If youve never thought much about the topic of luck, you may think it is something thatonly applies to people who win the lottery or always have things go right for no reason.

We tend to assume that some people are just lucky and there is nothing we can do to

improve our own good fortune.

Three Kinds of Luck

There are 3 sources of fortune in your life (and in your business). Each one represents

1/3 of your total luck. In Chinese philosophy, these 3 types of luck are called:

o Heavens Luck

o Humans Luck

o Earths Luck

Heavens Luck

This category of luck covers the life circumstances you were born into. That would includeall the specics about your actual birth date (time, day, month, and year). It also covers

predetermined aspects of your life such as what family you were born into as well as the

cultural context in which you will grow up. If you feel blessed to have been born into your

country of origin with all the advantages this offers you - thank your Heavens Luck!

p.21


22/86


Humans Luck

This type of luck comes from your attitudes, habits, thoughts, and behaviours. Whatyou decide to do with the circumstances you have been given determines what kind of

Human Luck you can expect to enjoy. This area of your luck is driven by the choices you

make along the way.

Earths Luck

Earths Luck comes into play as a result of your outer environment. The positive or

negative inuences you encounter in your home and at your place of business can

determine this kind of luck.

Tapping Into Your Luck

Understanding your luck is the rst step in accessing its potential. Now that youve been

introduced to the basics, heres how to start making your luck work for you instead of

against you.

True Alignment

With Heavens Luck, you dont actually need to change it. Rather, you should seek to

align with it. You might think of this type of luck as your fate or destiny. Whether you see

that as positive or negative is purely a matter of perspective.

The personality, physicality, and natural talents you were born with are really gifts - not

obstacles. They are provided so that you can full your Soul Purpose. Tap into Heavens

Luck by seeking out this Purpose as described in the previous chapter.

When you integrate your business with this purpose it will make a huge difference. Suc-

cess and good fortune can come to you much more easily. This is because you arent

putting your Life Purpose on a back burner as something you do in your spare time

after work.

p.22


23/86


Self Development

In todays self help focused age, women are getting better and better at enhancingtheir Humans Luck. We understand the power of our minds and how to have a positive

outlook. You have probably spent a great deal of time replacing your bad thought habits

with benecial ones. The results of this self development may be remarkable.

However, you may nd that something is missing. You still feel like you are struggling to

increase your abundance in health, wealth, and success. Thats probably because you

arent taking advantage of the other two thirds of your luck (Heavens and Earths). Imag-

ine how effortless it would be to attract good fortune if you tapped into these additional

resources!

Feng Shui and Luck

Heres some great news: Earths Luck is often the easiest luck to enhance. Thats be -

cause it is not only easy to see the factors that are inuencing your luck - it is also easy

to change them.

You are in control of what you surround yourself with. This includes the actual location of

your ofce space, your furniture, the colours and dcor you select, etc. You also choose

what your website, business cards, brochures, and other marketing materials look (and

feel) like. The way you dress and the image you present as a businesswoman are also

yours to decide.

Everything in your outer environment tells a story...about you. When you start looking at

these aspects of your business, you will realize how you may have been unintentionally

blocking Earths luck. Then, you can begin making an adjustment here, an improvement

there. Gradually, you will bring your environment into perfect balance.

Watch in amazement as these small changes increase the ow of positive Chi through

your business. With the help of Feng Shui, you will become a master at creating the

outer environment that invites success into your life and into your work.

p.23


24/86


Be a Client Magnet

Are you ready to learn how to raise your business prole and prots? The way to do thisis by attracting your clients rather than pursuing them. Yes, you will network and make

connections. Yes, you will still nd innovative and exciting ways to introduce yourself to

new clients.

However, you can kiss hard sell techniques goodbye. Stop wasting energy chasing

after people who dont want your services and dont feel like doing business with you.

Forget the idea that you must have x number of leads and sales attempts to get a tiny

fraction of a percentage of results. That is just more of the success comes from hard,

unpleasant work thinking.

Why Underlying Principles Are Important

Any decent marketing guru will tell you that drawing customers to you is better than

pestering them with telemarketing during dinner or spamming their email inbox. You can

learn lots of good techniques for how to use the internet and other technologies to help

you make money from these experts.

Often such successful individuals have some intuitive grasp of what works and what

doesnt in the way they present their business to clients. What the average marketing pro

cant tell you is exactly why what they are doing works. Also, there is no guarantee that

what they are doing will work forYOU.

Thats because they arent teaching the underlying principles. You need to understand

these fundamentals in order to build an approach that is uniquely suited to your enter-

prise, personality, and Soul Purpose. Feng Shui helps you ll this knowledge gap.

Making an Impression

Rapport is the most important determining factor in whether or not you can close a deal.

What happens if customers dont feel comfortable with you (or worse, dont like you)?

They dont want to engage in an exchange of energy with you - in this case, a monetary

transaction.

p.24


25/86


People dont generally remember what you say. Many wont remember what you do. But,

everyone remembers how you made them feel. Thats why interacting with someone you

just met is called making a rst impression.

We Buy Based on Feelings

We all make many purchasing decisions based on emotional impulses. We buy things

that make us feel good. However, we tend to buy those things only from people and in

places that make us feel good.

Think about the last time you considered buying something from an unfamiliar vendor or

went shopping in a new store at the mall. You rely on your intuition from the start.

How does the business make you feel overall?

Is it orderly or disorganized?

Are the representatives friendly or rude?

These may just be the conscious calculations that pass through your mind. You are also

responding on a gut level to the lighting, the colours, the layout and everything else

about the physical vibration of the business.

Does Our Outer Environment Really Affect Us?

Feng Shui isnt a fuzzy, unscientic approach to making people feel good. You will be

excited to learn that it is actually backed up by evidence. Marie Diamond, a phenomenal

Feng Shui master, actually had her skills put to the test. A subject who had no familiar-

ity with the principles of Feng Shui was connected to an EEG machine (this equipment

measures electrical activity in the brain in the form of waves).

The test subject was introduced into two different environments. One room was just an

average space. The other room had Diamonds techniques applied throughout. The reg-

ular room created a dominant pattern of beta (chaotic) waves in the subjects brain. This

is what you would expect in a normal waking state for the average, frazzled, distracted,

and overworked individual.

p.25
http://www.mariediamond.com/http://www.mariediamond.com/


26/86


Exposure to Maries Feng Shui room changed the subjects dominant brain activity pat-

tern to alpha waves within seconds. Alpha waves occur when the brain achieves a ow

state. They indicate extremely high potential for learning, creativity, clear thinking, andpeak performance. In other words, this is the brain state people experience far too infre-

quently in their everyday lives.

For graphs and more details on this experiment, visit

Learning Strategies Website

High Level Vibration = Good Feeling = Instant Client Attraction

Once you grasp how positive vibrations in your outer environment can make you feel,

you will realize that this energy has the same impact on your clients. That means you

can create the kind of instant attraction that makes your customers feel good about do-

ing business with you. You simply need to Feng Shui every aspect of your business that

your clients are exposed to.

Imagine walking into an ofce to meet with a potential vendor and experiencing the fol-

lowing without knowing exactly why:

You feel instantly at ease, relaxed, and condent

You feel more alert and aware than normal

You realize your ability to think and make good decisions has suddenly improved

You feel full of energy and ready to explore new possibilitie

You feel that things are unfolding as they should and you are going with the ow

Everything seems right somehow - in balance

You feel excited about how this particular purchase will enhance your life

Would you be inclined to do business with the person who made you feel that

way? Absolutely!

p.26
http://www.learningstrategies.com/FengShui/BrainWaves.asphttp://www.learningstrategies.com/FengShui/BrainWaves.asp


27/86


You can do the same thing when you connect with your own clients. This isnt a trick,

mind control, or manipulation. It wont work if your heart isnt in the right place. People

can sense that instantly - it is part of your overall energy pattern.

So, Feng Shui is most powerful when you understand the service you are providing and

have a real desire to tap into and meet your clients needs. Your sincere wish is that your

customers experience overowing prosperity and well being just as you do. You will be

richly rewarded when this is your true objective.

Consider Every Point Of Contact

Your customers will be attracted by marketing that is specically designed to make them

feel good on an emotional (vibrational) level. They can pick this vibration up from your

business card through the colours, graphics, and other design elements. We will go into

detail about this topic with specic examples in Chapter 5.

They can sense the same things in your web design as well as the ease of navigation

(ow) throughout the site. You can even Feng Shui the message on your voicemail or

your hold music with the use of soothing sounds. The more you practice this art of bal -

ance, the more things you will see that can be adjusted to make them more effective.

You Are the Energy of Your Business

It is vital for you to ne tune your business Feng Shui so that it appeals to your clientele.

However, each aspect of your business must also fully support you. This means you will

probably see signicant similarities between you and your client demographic in terms

of what you value in life. Like attracts like - this is yet another universal law that applies

to your business.

This will limit the type (but not the number) of people you draw to your business - but only

in a good way. Do you really want to attract people who dont appreciate your services?

They are the ones who try to haggle with you for a lower price because they dont value

what you do.

p.27


28/86


There are almost 6.7 BILLION people in the world right now. This means losing nega-

tive clients could only make the tiniest dent in your potential customer base. There is a

virtually unlimited supply of wonderful clients just waiting for the right person to comealong and meet their needs.

What a relief to access a different level of vibration where you attract people who

are thrilled that they have found you!

p.28


29/86

p.1


Chapter 3Balance and Abundance

Feng Shui Your Attitude

In the rst section of this chapter, we will take a look at the concept of hard work. You

may nd that this idea is holding you back from the balanced, abundant life that Feng

Shui is designed to help you achieve. We will also examine what prosperity is and how

money is just a small part of a bigger picture.

In the second half of this chapter, you will discover how to scrutinize your work environ-

ment. You will be like a detective looking for clues about other subconscious beliefs or

negative habits that may be blocking your prosperity.

The Prevailing Cultural Myth about Success

Most of us were raised in cultures that place a great deal of signicance on hard work

as the key to success. When you take a look at the mindset behind that terminology, you

will notice something interesting.

It assumes that real work - the kind that will help you achieve your goals - is dened by

struggle and difculty. If you arent working as hard as you can, this is attributed to a lackof self discipline (note that discipline is a word we often associate with punishment).

Since your attitudes and beliefs play a huge role in the type of situations you attract, you

can see how this would become a self-fullling prophecy. On a subconscious level, you

have been taught that success requires struggle and difculty. All too often, you believe

this without question.

So, thats exactly the type of energy you attract into your business ventures. You workhard (often every day with little or no time off). Then, when you get worn out and feel

p.29


30/86


like giving up, you think there is something wrong with your strength of character! You

believe that if you only had more self discipline you would have more success.

Releasing the myth of hard work is a critical step on the path to real prosperity!

When you let go of the myth of hard work, you will begin to have different expectations

about how work should make you feel. You will expect it to be enjoyable, inspiring, and

fun. Remember, your beliefs, intentions, expectations, and emotions (vibration) set the

stage for what will actually manifest in your life.

If you start feeling like work is a struggle, you would be best to look and see what is

blocking that easy ow of energy (Chi). This might be something in your internal belief

system, something in your external environment - or both.

Feng Shui is one of the tools you will use to examine your inner and outer worlds. Youve

heard the phrase work smarter - not harder. Tapping into the energy you need is much

smarter than just trying to muscle through difculties with sheer will power.

Accessing the Wealth You Deserve

How you value yourself is often directly reected in your level of nancial success. Why

wouldnt it be? Money is a form of energy that you can attract or repel just like any other.

When you raise your sense of self-worth, love yourself, and understand that you have

immeasurable value, you attract wealth more and more easily.

This doesnt mean you think money is more important than anything else. On the con-

trary, you see it as simply one of many types of wealth, abundance, and prosperity that

you deserve to enjoy in your life. This includes vibrant health, satisfying personal rela -

tionships, and much more.

Seeking True Prosperity

When you understand the nature of true prosperity, your ap-

proach to everything in life will be more balanced. You realize

that money serves you - not the other way around. It is a means

to an end, not an end in itself.

p.30


31/86


After all, if you were stuck on a desert island with a suitcase full of cash it would serve no

purpose. Money only has value within the framework of society. It is part of each cultures

mutual agreement about moneys energetic signicance.

Abundant nancial success simply facilitates your ability to enjoy the things that are ac-

tually important in life:

Having a career that allows you to spend your days doing what fulls you most

Being able to devote lots of time to simply being with your loved ones

Getting to explore and experience the world and all it has to offer

Experiencing health and wellbeing that make life more enjoyable

Reading the Signs

Your work environment and other aspects of your business contain an enormous amount

of information about your subconscious beliefs and attitudes. Look around and you will

be able to see your likes, dislikes and habits clearly reected in your surroundings.

You may also be sending yourself unintentionally negative messages with the dcor in

your ofce. Lets take a look at some common ways business owners reveal their inner

reality in their outer surroundings.

Its All in the Details

The small habits that we express in our ofce environment offer a

treasure trove of information. Some of this is obvious like the ear-

lier example of the messy desk. When you have a cluttered desk

or ofce space, this is a reection of a chaotic, disorganized way of

thinking. When you get everything straightened up, you instantly

feel better.

p.31


32/86


However, many of the insights you will gain from using Feng Shui are more subtle. They

only become obvious after you really start to think about why you do the things you do.

Once you develop the habit of greater awareness, you will notice more and more details.Here are some great examples to get you started:

Do you have a habit of never quite shutting your desk or ling cabinet drawers all the

way? Perhaps you enjoy wearing jewellery that curves around but doesnt actually join

into a complete circle. These are common signs exhibited by people who dont quite n-

ish projects they start.

The business cards you hand out to your customers can speak volumes about your be-

liefs. Are they printed on cheap material? This conveys a message I dont really value

my business or the quality of my services

Lets say your favourite aunt gives you a lamp that you think is really ugly. Do you keep

it and use it in your ofce because you feel like you cant get rid of it? This indicates that

you have a tendency to hold on to the values and beliefs that others have passed on to

you throughout your life. Its time to start doing what feels right for you.

Take a look at your gurines or other pieces of artwork around your ofce. Is everything

a single, stand alone piece? If you consistently stay away from decorating with items

or images that are in pairs or groups, you may have an underlying feeling of alienation.

Heres another subtle clue: If there is an obstruction keeping your ofce door from open-

ing all the way, you may be blocking the ow of success into your workspace.

As you can see, a lot of your habits are completely subconscious. Set internal intentions

to change these. Then, use Feng Shui to imprint your intention on your outer environ-

What about your ofce plants? If you have a dead or dyingplant in your ofce, this is an outward expression of a failure

to thrive. A cactus that can live for long periods without water

is another problematic plant. Water signies the condition of

your nances. You may be subconsciously expecting (and

therefore attracting) a dry spell in your business.

p.32


33/86


ment by making shifts in your physical ofce space. See how good the resulting energy

ow makes you feel!

Colour Your World

Orange is a great example. Many people really dont like this colour. Orange is the

colour that vibrates with the energy of change and transformation. If you have a negative

reaction to this hue, you may also tend to strongly resist anything that takes you out of

your comfort zone. Its time to become more exible and less rigid.

A little colour can go a long way in some cases. Black has a very heavy vibration. It actu-

ally absorbs the entire spectrum of visible light. If youve ever gone through a phase of

wearing predominantly black clothing all the time, you know how this can make you feel

down in the dumps.

We associate this colour strongly with funerals and death. Use too much, and it will seem

to drain all the energy out of a room. The same thing can happen if you overuse black

in your business graphics. However, there is a place for everything when you learn to

balance it. Used properly, a small amount of black can soak up negative energy in your

ofce space.

Colours have a powerful effect on our moods. Each one

is a different wavelength of the light spectrum. In other

words, every colour has its own unique vibration. The

colours you like or dislike can tell you some interesting

things about yourself.

Sometimes, you may feel a craving for a spe-

cic colour. For example, if you are in need ofemotional healing you may seek out green spac-

es. If you feel like you need an extra boost of en-

ergy, wearing your favourite red shoes may be

the perfect answer.

p.33


34/86


In a similar way, white is good in moderation. If you use this colour in your business

designs, it indicates structure and timeliness. On the other hand, a predominantly white

area resonates with a lack of focus or loss of direction.

Some colour meanings are culturally specic - we learn to associate a particular colour

with something we like or dislike. For example, if you hate pink and other girly colours,

you may be rejecting the feminine side of your nature. Remember that we all have mas-

culine and feminine aspects. It can be remarkably healing to nally come back into

balance. You can do this by learning to value all parts of yourself.

The Power of Images

Take a close look at the artwork in your ofce. This includes any inspirational posters

and the image on your screen saver. Art has many different purposes. Some of the most

beautiful paintings are intended to evoke feelings of longing, nostalgia, loneliness, or

even sadness. Viewing these at a museum can be a powerful and moving experience...

they just arent the right t for your ofce.

What about the opposite kind of image? A desert island with a single palm tree would be

a nice, peaceful scene. Theres just one problem. Its deserted. Theres nothing in this

image to suggest connection with others - only isolation. Unless you have some previ-

ously undiscovered business model that doesnt require clients, other people are still an

essential component of your business! Your dcor should reect this.

Here are some of the messages the art in your workspacemay be sending you:

This train is headed straight for you. Thats a pretty aggressive

image! It can make you feel like you are under threat. In fact,

this oncoming train is a good example of the type of symbolism

that Feng Shui practitioners call a poison arrow. Well learn

more about how to avoid this specic type of negative energy

later on.

p.34


35/86


A beautiful seascape with a ship tossed on rough seas indicates turmoil. An empty sail-

boat signies loneliness. Any image with an object or animal moving away from you in-

dicates a quality that is leaving you. For example, a ship sailing into the distance would

indicate that your wealth is slipping from your grasp.

Habits & Symbols of Lack

Are you the kind of person who feels naked if you arent wearing your watch? Take a look

around your ofce. You probably have clocks and calendars everywhere. You are very

conscious of time and feel driven by deadlines. Maybe you feel like you are running out

of time or believe you dont have enough time to nish all your projects.

Some images can be positive or negative depending on their

location in your ofce. For example, a mountain that is hung on

the wall in front of your desk is a giant obstacle. Placed on thewall behind you, it becomes a source of support and strength.

It can even be a reminder of how far you have come.

Trees can be a powerful image of growth and life. But, a picture of

a tree that has dropped all its leaves is dormant - not bursting with

vitality. The green of spring and the abundant foliage of a tree during

its time of greatest growth would be a much better choice.

Inspirational posters are a favourite selection for ofce dcor.

Unfortunately, some of the images used send a message that

is in conict with the purpose of the poster. For example, a

rock climber dangling in midair might be seen as an intrepid

adventurer. However, you dont want to feel like your business

venture is hanging by a thread!

Sometimes, people demonstrate a belief in lack by choosing cer-

tain types of decoration for their ofce. A collection of empty pot-

tery is a good example. If you nd yourself consistently drawn to

empty items, perhaps there is something missing in your life.

p.35


36/86


Do you hang on to stuff like old business brochures because you cant bear to part with

something you paid for? Some people hoard whole boxes of business cards with outdat-

ed phone numbers on them. Being a packrat is one very common outward expression ofa belief that there isnt enough.

If you are resistant to letting go of things like this, you have a subconscious belief that

there isnt more money coming in. As long as you keep hanging on to the old, you wont

be able to progress forward. Recycle those old brochures and move on!

Blurred Boundaries

If you work at home, the most obvious boundary you can set is the one between your

ofce space and the rest of your house. You can do the same thing if you work outside

the home by practicing little habits that demonstrate your intention.

Shut the computer down at the end of the day. Also, clear all the clutter and any les from

the surface of your desk. This will give you a fresh start each morning.

Place a picture of your family on your desk in the top right corner. This will remind you to

nd a good balance between work and family time.

Put all your bills away in a green folder that represents money and abundance. Try add-

ing a slip of red paper (that stands for condence and action). Write an afrmation on the

paper. I pay my bills on time every time is a great positive statement.

Wheres Your Focus?

Keeping your visual eld free of negative energy

is critical in Feng Shui. Whatever you look at all

day long is what you will bring into your reality.

Quick, go check your ofce. Are there bills left out

where you can see them? This is a constant rein-

forcement of money owing out of your business

- not into it.

p.36


37/86


If you need reminders to pay your bills, set up automatic prompts in your computer calen-

dar. Then, dont think about bills unless you are actually in the act of making a payment.

Theres no need to think about them the rest of the time. This just draws your energyaway from creating the prosperity that will allow you to pay your bills effortlessly.

Are you tense and on edge? The placement of your desk can make you feel this way

if your back is to the door. Your natural response is to feel nervous or like you may be

ambushed at any moment. We will discuss the ideal way to arrange your ofce furniture

in Chapter 6.

This section has revealed a lot of donts. Now, you are ready to learn what to DO to

Feng Shui your business!

Proper Placement

Do you feel like you are butting your head against

a wall all day? This may be because you have ac-

tually placed your desk directly up against a wall.

The feeling is compounded if you dont have a

window in that wall.

p.37


38/86

Business Is Your Highest SpiritualUnderstanding Demonstrated

Neale Donald Walsch


39/86


Chapter 4Inspiration and Intuition

Feng Shui Your Branding

Branding your business is, at its core, how you put your mark on every aspect of your

business. Your personal brand reects who you are and is one of the most important

ways you connect with your clients.

In todays global business environment, you may work with a lot of people you never see

face to face. This means your branding reaches them mostly through your website and

email correspondence.

How do you build trust with people based on what they see of your business within afew seconds of entering your website? After all, you cant offer to make them a cup of

tea and sit down for a nice chat so they can feel comfortable with you. They wont notice

how beautifully your ofce is decorated or that you are wearing your power suit (although

these things are still very important).

The most critical characteristic of your brand can be expressed in one word: consistency.

All your marketing materials, emails, and other correspondence should be consistent in

the following areas:

The colours you use and all other design features (logo, style, etc)

Your unique selling point (the service you offer your clients that no one else can)

Your tagline or motto (this expresses your vision and purpose for your business)

Consistency gives clients an instant feeling of trust and condence. When you present a

consistent image, you come across as a professional they can depend on to follow

p.39


40/86


through and deliver on your promises. It is obvious to the customer that you have a clear

direction in your business and that you believe in yourself.

When you set a clear intention to be consistent in your business branding, you also build

your own condence and self-trust. Thats another excellent reason to really dig into

the message you want to convey in your branding. In a very real sense, it denes your

identity.

Accurate Branding

That brings us to the second vital thing about your business branding - accuracy. Obvi -

ously, you dont want to give your customers the wrong impression about what you do. If

you dont represent yourself accurately, you will attract the wrong clientele.

Ideally, the name of your business should tell people what you do

For example, if your name is Amy and you are an interior decorator, you might be tempt-

ed to use a name like Amys Visions. However, this doesnt tell your potential custom-

ers what you have visions of. A business name like Amys Interior Designs would come

closer to the mark. Then, you can use the term vision in your tagline, e.g.

Making your home a vision of comfort and style.

This combination of business name and tagline is powerful because it tells people:

Who you are

What you do

What you offer them

See how easy that is? Often, creative people like to get clever with their business names.

That doesnt do you any good if no one gets the reference or pun you are making. Its

better to be clear and accurate. Good communication skills are something your clients

will instantly appreciate and understand.

p.40


41/86


Intuitive Branding with Colours & Shapes

The colours and shapes you use in your business design send a message about yourbusiness. If you dont look beyond the surface meaning, you may miss how this part of

your business branding makes your customers feel. Also, when you have a graphics

professional do your designs without much input from you, the result is unlikely to reect

your true brand.

How can you correct this? First, you need to get comfortable with your own intuition. For-

get about what other people in your industry are choosing in terms of design and colour.

Your business is unique.

Second, use Feng Shui as a framework or structure within which to explore your intu-

ition. The principles of Feng Shui reveal the underlying meaning/feeling that resonates

within each shape and hue. This makes it a great source of inspiration. As you learn

more about colours, you will nd the perfect combination that expresses the purpose and

vision of your business.

Are you unsure which colours you should use? A consultationwith a Feng Shui special-

ist can help you clarify what you are trying to say and what feels right for your business.

Plus, it never hurts to get a second opinion.

Reach Within to Find Your Perfect Colours

As you start choosing colours, trust your own abilities. Use a positive afrmation such

as I intuitively know the perfect colours for my business and will recognize them when I

see them. This will help you feel condent and set your intention to make just the right

choice.

Take your time and take a break if you start to feel overwhelmed with information. Often,

if you cant make a rm decision it is a good idea to sleep on it. The answer may come

to you in your dreams or appear obvious in the fresh light of the morning.

p.41
http://www.theprosperitywhisperer.com/FengShui.htmlhttp://www.theprosperitywhisperer.com/FengShui.html


42/86


Red: condence, focus, action and energy

Orange: creativity, joy, change and exibility

Yellow: learning, clear thinking, optimism and making a decision

Green: growth, abundance, laying foundations and balance

Olive Green: patience and growth

Blue: communication, relaxation and trust

Turquoise: being true to yourself

Indigo: devotion and ambition

Purple: belief, study, strength and spirituality

Fuchsia: passion, universal love

Pink: compassion, self love and time out

Gold: optimism and wealth

Silver: completion, intuition and magnicence

Brown: grounded (too much brown can make you feel stuck)

White: structure, completing tasks and time out (use only in modera-

tion)

Black: a protection colour, hiding, secrets, it absorbs negative energy

(use sparingly)

p.42

BASIC COLOUR CHART


43/86


Which of these colours resonates with the overall feeling of your business purpose? Pick

one that expresses the core value of your business - that way it wont change over time.

Remember, consistency is critical.

Think about how you want to make your clients feel. Perhaps you are a personal nancial

advisor offering a service that promotes your clients growth and abundance. The colour

green reects those qualities and might resonate with you and with your customers.

Suppose your expertise is in long-term nancial planning for younger people who are

decades away from retirement. Would olive green (patience and growth) be more suit-

able? Maybe blue would be ideal. After all, you are asking your clients to trust you with

their nancial future.

As you can see, interpreting the right colours for your brand requires a deep understand-

ing of your own business. Thats a good thing. It will help you clarify your purpose and

learn more about yourself.

Also, this phase in the design process can be a lot of fun! Play with the different colours

and combinations of colours without stressing out about making an immediate choice.

The answers are there and will come to you at the right time.

Colour Combinations

Using two colours in combination allows you to convey a more complex message than

just one colour by itself. You may nd yourself drawn to more than one colour on the

chart for a reason. Lets explore a few of the different colour combinations and what they

mean to your customers.

Browse these combinations to get an idea of how they work in creating a message.

Then, gure out how your favourite colour combo will make your customers feel.

p.43


44/86


Red& Green: An Action Orientated Business that sends a message ofgrowth and getting the job done

Purple & Pink: An Inspirational business that can be counted on for the

Care factor.

Yellow & Turquoise: This business promotes being Clear about your inner

Truth

Pink & Green: This business shares the message of Love and Romance

Orange & Purple: This business nurtures your sense of Self Value and

Worthiness

Yellow & Purple: This business promotes knowing and having Faith in who

you are, enhancing Self Esteem

Turquoise & Green: This business will make you feel relaxed and at ease.

Pink & Yellow: This business says I know what I do and I intend to share it

with everyone

Green &Orange: This business will be Transformational

Red & Purple: This is a real Success combination connecting your busi-

ness Purpose with physical Actions

Yellow & Green: This business encourages Independence and self Free-

dom.

Orange& Pink: This business speaks out in Celebration of Life

Red & Yellow: This business radiates Positive Actions

Purple & Green: This is a business primed for Setting and Achieving Goals

p.44

COLOR COMBINATION CHART


45/86


Lucky Number 3

It is considered especially auspicious (lucky) to use three colours together. This doesnt

mean your design has to look loud and overpowering. Add just a touch of your third

colour as an accent for your branding.

Elemental Shapes in Branding

In Eastern philosophy (as in many cultures), the world is seen as being made up of sev-

eral basic elements. These arent the ones you learned from the periodic table; they are

concepts drawn from the visible natural world. These elements are Earth, Fire, Wood,Water, and Metal.

Each element is associated with a different set of qualities. In addition, every element is

linked to a specic colour, and shape. Here they are:

METAL WATER WOOD FIRE EARTH

Some of the ways these shapes could be used are obvious. For example, a pottery artist

might choose earth and re to represent clay red in a kiln. Someone who is in the con-

struction industry would want to use a solid element (not water) for their symbol.

However, most of us need to look at the symbolic meaning of these elements more

closely to see what they reveal about our business.

p.45


46/86


Elemental Qualities for Every Business Type

Water = Contemplation, Flow, Serenity, Deep Power, Abundance

Fire = Action, Expansion, Self Esteem, Recognition

In keeping with the Feng Shui principle of balance, it is important not to overuse a par-

ticular element. Too much Fire indicates restlessness or anger. An excess of Metal might

convey a feel of coldness. If your design is completely awash in the Water element, it

can give off a vibration of drowning. The Earth element, like its sister colour brown, can

make you feel stuck in the mud if you use it too much.

p.46

Wood = Growth

Development

Health

New Ideas

Earth = Grounded

Centered, Wise,

Nurturing,

Resourceful

Metal = Order

Structure

Completion,

Focus


47/86


Elements in Conict

How you combine the elements can also have a big impact on your clients psyche. One

common mistake people make is using blue and red together. Sure, this is a vivid com-

bination (and it makes Americans/Australians feel patriotic!)

However, the elements of Fire and Water dont really mix well. The startling contrast ac-

tually delivers a message of conict. Thats not a feeling you want your customers feeling

right before they make a purchasing decision!

Elements in Harmony

On the other hand, RED (action/expansion) and GREEN (growth/development) are in

better harmony with each other. If you were a consultant, you might use this combina-

tion. It can make your customers feel like getting red up and taking Action to make their

business Grow.

As with everything about your business branding, the elements you choose should reso-

nate with you and with your clients.

In the next chapter, you will learn additional Feng Shui design elements for your busi-

ness cards, web pages, and more!

p.47


48/86

First we create out dwellings andthen they create us

Winston Churchill


49/86


Chapter 5Energy and Vibration

Raise Your Vibration

As we discovered in Chapter 4, colours have their own vibrations because each one isan expression of a different frequency of light wave. Light is, of course, just one form of

energy. Quantum physicists now acknowledge that all matter in the universe is actually

energy when you look beyond the level of subatomic particles.

All of this energy apparently arises from the same unlimited supply that permeates the

space between what we think of as particles of solid matter. Some scientists are refer-

ring to this as the zero-point energy eld. Other people use the word God, Goddess,

Creator, or All that is when they talk about this all-encompassing Source.

When you view things from this perspective, you will discover that there arent really

different types of energy. There are simply varying levels of vibration. Thats what dis-

tinguishes one person, plant, animal, mountain, star, or object from another. The same

principle applies to every thought, action, and feeling we experience.

Sensing Vibration

When we talk about good or bad, we are actually referring to different vibrations and

how we perceive them. We tend to feel comfortable in an environment that matches our

current level of vibration. We are repelled by energy that is in conict with our own. For

example, people who have a peaceful energy are repelled by images or actions that

arise from lower vibrations like violence and hate.

We are also drawn to energy that resonates with the highest level of vibration within our-

selves. This is because each of us is designed to grow and expand into our highest

p.49


50/86


possible level of spiritual evolution. It is our nature to achieve this potential. Thats why

we feel most fullled when we are seeking out ways to raise our level of vibration and

increase our connection with the Source of all energy.

High Vibration Visionaries

This is one reason you nd yourself drawn to the works and teachings of people you

admire. The attraction is about more than just the words they speak. It is the individuals

who are actually living their own teachings who make the greatest impression. These

leaders have a charisma (vibration) that is like a magnet which brings out the best in

you.

Spending time around such people can be very energizing. Just remember that when

you see greatness in others it is a reection of who you truly are. That way, you wont

be tempted to give someone else the power and authority to make decisions in your life.

Truly spiritual teachers will always tell you to trust your own inner wisdom.

What Does This Have to Do With My Business?

As you have discovered, your business is an outward expression of your inner state of

being. However, as a complex human being you have lots of different vibrations within

you. Emotions are an example of this uctuating energy. Some days you feel condent,

inspired, and full of love for yourself and others. At other times, doubt, negative self im-

age, and depression may seem to take over.

Which of these attitudes do you want to express in your business branding? Obviously,

you want to consistently display your highest level of vibration to your clients. Thats what

makes them feel good about your business. It draws them in as they feel the potential to

raise the vibration in their own lives by connecting with you.

p.50


51/86


You Can Choose Your Vibration

Do you have to wait until you are feeling exactly the right way before you start thinkingabout your branding and design? It never hurts to be in a creative mood. However, with

Feng Shui you can take a step back from any emotional ups and downs you are currently

experiencing.

This approach lets you look at your branding from a higher vantage point. From here,

you can see the sign posts pointing the way toward a brand that sends just the right

message. As everything begins to come together, you will feel creative energy and con-

dence in your own abilities owing freely.

Thats how Feng Shui works. You start really concentrating on improving your outer

environment and it turns around and changes how you feel inside! So, prepare to be

inspired as you investigate the perfect design for your business cards, web pages, and

brochures.

Design Elements Explained

Just as colours and shapes vibrate, so do all your other design elements. This in-

cludes:

The orientation of the design

The quality of the material used

The type, size, and direction of the font

The symbols/graphics that are part of your logo

The wording of any written message

Your photo

The location/layout of each of these elements

The Feng Shui design principles you will learn in this chapter apply to any rectangular

space. Use these concepts in your business cards, web pages, marketing materials, and

training products (such as slideshows).

p.51


52/86


Orientation Tips

Since most of your designs are created within a rectangular space, you have a decisionto make about how to orient this shape.

A horizontal rectangle represents a good,

stable structure - a solid foundation. This is

an excellent layout if you are just starting

up your business. It resonates with a feel-

ing of security.

A vertical orientation resonates with a feeling of growth. If you

have a strong foundation and are ready to really take off in

your business, consider this layout. Also, if your focus is on

powerful growth for your clients in some area of their lives, youcan take that into account.

Selecting Materials

The physical feel and texture of your business card can be very revealing. Most people

can tell the difference between cheap and quality cardstock. Choose a material thatreects your business purpose. For example, if you are a clothing designer you could

pick a cardstock that is textured to feel like a woven surface. A sustainability or green

construction consultant might pick a high-end recycled material.

For brochures, investing in glossy paper instead of imsy copy paper can make a big dif-

ference in how your clients feel. A glossy brochure says I am excited about my service

and want to present it in a way that will catch your attention. Cheap paper says I cant

invest in each potential customer and make them feel individually special.

My Business is

Stable & Secure

Trust Me!

My Business is

Ready for

Exponential Growth

Join Me!

p.52


53/86


Fonts - So Many Possibilities!

One of the most challenging design decisions is which fonts to use. There are so manyto choose from that you may end up picking something just because it looks cool or un-

usual. It could end up sending the wrong message. Lets look at a few of different font

designs and what they are saying.

Combining fonts can give your message more depth. For example, you could have the

no-nonsense, professional part of your business represented with a bold, structured font

and the more creative aspect of what you offer clients in a uid script.

This font is bold and classically simple.

I am a conident professional. I know

what I am doing.

This font keeps curlingback in on itself.

I lack direction and have difficultymaking decisions.

This font is fluid and energetic

I am a creative thinker.

Come to me when you needsolutions.

This font is difficult to read clearly.

I dont communicate well;I might be hiding something.

My Business Name

Service I Provide

Tagline or motto

Just dont get carried away and use too many

different styles in one design. This looks cha-

otic. Instead, vary the size of your fonts and

use italics and bolding if you want to add more

impact to a particular aspect of your business.

Heres a good example:

p.53


54/86


Direction is another area where people sometimes run into trouble. Vertical text is more

difcult to read than horizontal text. Thats one reason to restrict it to simple words such

as short acronyms.

The colours you use are also critical. Review Chapter 4 for what each colour means

and some powerful combinations. Bear in mind that you dont have to use the brightest

shade of every colour. Choose pastels if you want a more relaxed, calming feel in your

design. Use the more vivid colours to create excitement.

Symbols and Graphics

Select your logo with care. The symbols/graphics you choose to represent your business

are very important and reect your business purpose.

Stay away from sharp corners, pointed arrows, or angry looking symbols - anything that

feels aggressive. Also, avoid lines that go up and down. That gives an impression of in-

stability and uctuation.

Changing direction and using mirroring is also prob-

lematic. This can indicate a lack of consistency and

a problem with clarity. Your business card should be

readable at a glance; clients shouldnt have to deci-

pher it like a riddle.

p.54


55/86


If you need a basic geometric shape, draw from the elemental designs discussed in

Chapter 4. You might choose to create a symbol around one of these basic gures. For

example, you can do lots of things with the metal shape (circle or oval). Think about the

iconic logo that represents the MasterCard brand - two simple overlapping circles in red

and gold.

However, even positive symbols can make clients feel uncertain about your business in

the wrong context. For example, an investment broker shouldnt use a lucky charm sym-

bol like a 4 leaf clover. This gives clients the impression that the broker is gambling with

their money and counting on sheer luck to make things work out!

Animal Images

Many people feel a special connection with animals and like to use them as symbols to

represent their business. Just like with colours and elements, each animal represents a

different set of qualities. Birds are a symbol of communication. They might be a good

There are all sorts of symbols that have worked their way into the

popular imagination. The dollar sign is a favourite for businesses

that assist clients in creating wealth.

choice for a person who facilitates communication be-

tween parties. This could be a translator or a mediator.

Of course, communication takes two! A bird symbol

shouldnt be used alone. The birds should appear in

pairs or groups.

p.55


56/86


We will look at additional animals and what they stand for in Chapter 6.

It Is What You Say AND How You Say It

The words you use in your business branding are vital. The less space you have, the

more carefully you must choose your words. Remember that your message needs to be

consistent. Crafting an email signature is a good place to start.

Think about the most important concept of your business and how you would communi-

cate this in 12 words or less. This signature phrase should capture the essence of what

you offer your clients. This can be phrased as a parting blessing. Lets say you are a

cosmetics specialist. You might close every email with Filling your days with beauty and

joy

Accentuate the Positive

In your marketing, it is always a good idea to stay on the positive side. Far too much

sales copy today is fear based (buy our product or else you will be overweight, ugly, poor,

unhealthy, unloved, unworthy, unsuccessful etc). This approach is based on

The buttery is another powerful image. It stands for free-

dom. A substance abuse counsellor might choose this sym-

bol to represent the service she offers clients - support inbecoming free from addiction.

p.56


57/86


creating a problem (often imaginary); then, the marketing pitch goes on to make clients

feel such an overwhelming sense of lack that they cant live without whatever product

is being sold.

You dont want to be part of that dynamic. Use your wording to focus on solutions and

opportunities. Talk about the positive and represent your business and your abilities ac-

curately. This will ensure that you attract clients who will actually benet from your ser-

vices.

It is perfectly OK to show that you understand the challenges your clients are facing.

However, harping on problems just to build up feelings of despair and fear is counter-

productive. You would be creating a very negative energy for your business by doing

this. Remember, when you make people feel bad, they will often decide to spend their

money elsewhere.

It Really Is All About You

Think about the last time you struggled through a phone system that didnt let you speak

to a human being. Didnt that make you feel alienated and frustr

fss-businessprosperity

Documents